{"roots":["68:40517"],"nodeById":{"1:646":{"type":"COMPONENT","id":"1:646","name":"Footer","absoluteBoundingBox":{"x":2090.0,"y":4852.0,"width":800.0,"height":545.0},"isolatedAbsoluteRenderBounds":{"x":2090.0,"y":4852.0,"width":800.0,"height":545.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4852.0]],"size":{"x":800.0,"y":545.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.945098042488098,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["1:647","1:650","1:655","1:669"]},"1:655":{"type":"FRAME","id":"1:655","name":"Social links","absoluteBoundingBox":{"x":2110.0,"y":5220.0,"width":760.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":5220.0,"width":760.0,"height":24.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,368.0]],"size":{"x":760.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.600000023841858},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSpacing":24.0,"children":["1:656","1:661","1:663","1:665","1:667"]},"1:661":{"type":"SVG","id":"1:661","name":"Icon Pinterest","absoluteBoundingBox":{"x":2430.0,"y":5220.0,"width":24.0,"height":24.0},"targetAspectRatio":{"x":30.0,"y":30.0},"isolatedAbsoluteRenderBounds":{"x":2430.0,"y":5220.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,320.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"View my Pinterest profile","ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15339},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.pinterest.com","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"hash":"386e4f49ee059b6924e397abcd093c2a25507af7"},"1:656":{"type":"SVG","id":"1:656","name":"Icon Instagram","absoluteBoundingBox":{"x":2382.0,"y":5220.0,"width":24.0,"height":24.0},"targetAspectRatio":{"x":30.0,"y":30.0},"isolatedAbsoluteRenderBounds":{"x":2382.0,"y":5220.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,272.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Follow me on Instagram","ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15336},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.instagram.com/alarik.dsn/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"hash":"5ab5d396a38fd8bb010de2f9598cfdf28d591c09"},"1:650":{"type":"FRAME","id":"1:650","name":"Links","absoluteBoundingBox":{"x":2110.0,"y":5161.0,"width":760.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":5161.0,"width":760.0,"height":19.43994140625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,309.0]],"size":{"x":760.0,"y":19.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.600000023841858},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":16.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSpacing":16.0,"children":["1:651","1:652","1:653","1:654"]},"1:654":{"type":"TEXT","id":"1:654","name":"Contact","absoluteBoundingBox":{"x":2557.5,"y":5161.0,"width":62.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2557.7177734375,"y":5164.88818359375,"width":61.556640625,"height":15.5517578125},"relativeTransform":[[1.0,0.0,447.5],[0.0,1.0,0.0]],"size":{"x":62.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.699999988079071},"behaviorType":"hover"}},"characterStyleOverrides":[2,2,2,2,2,2,2],"characters":"Contact","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"URL","url":"mailto:naia@theroamreport.com","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"1:653":{"type":"TEXT","id":"1:653","name":"About","absoluteBoundingBox":{"x":2494.5,"y":5161.0,"width":47.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2494.86645507812,"y":5164.88818359375,"width":46.25927734375,"height":15.5517578125},"relativeTransform":[[1.0,0.0,384.5],[0.0,1.0,0.0]],"size":{"x":47.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.699999988079071},"behaviorType":"hover"}},"characterStyleOverrides":[2,2,2,2,2],"characters":"About","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"1:647":{"type":"FRAME","id":"1:647","name":"Header","absoluteBoundingBox":{"x":2110.0,"y":4932.0,"width":760.0,"height":189.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":4932.0,"width":760.0,"height":189.60009765625},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,80.0]],"size":{"x":760.0,"y":189.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":16.0,"counterAxisSizingMode":"FIXED","children":["1:648","1:649"]},"1:649":{"type":"TEXT","id":"1:649","name":"Less rush.
More wonder.","absoluteBoundingBox":{"x":2110.0,"y":4977.0,"width":760.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":2198.93530273438,"y":4983.68017578125,"width":582.539306640625,"height":137.919921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,45.0]],"size":{"x":760.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Less rush.
More wonder.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:39","fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:39","fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:39","fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:39","fontSize":56.0,"letterSpacing":-0.56,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:648":{"type":"TEXT","id":"1:648","name":"End of the trail","absoluteBoundingBox":{"x":2110.0,"y":4932.0,"width":760.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":2416.70043945312,"y":4937.83203125,"width":146.8603515625,"height":18.4560546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"H3","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"End of the trail","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:41","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:41","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:41","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:41","fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:3596":{"type":"COMPONENT_SET","id":"53:3596","name":"Article item","absoluteBoundingBox":{"x":20.0,"y":3600.0,"width":410.0,"height":500.0},"isolatedAbsoluteRenderBounds":{"x":20.0,"y":3600.0,"width":410.0,"height":500.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3600.0]],"size":{"x":410.0,"y":500.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["53:3597"],"componentPropertyDefinitions":{"State":{"type":"VARIANT","defaultValue":"Default","variantOptions":["Default"]}}},"53:3603":{"type":"TEXT","id":"53:3603","name":"Read now","overrideKey":"2:625","absoluteBoundingBox":{"x":64.0,"y":4030.0,"width":322.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":64.0,"y":4030.0,"width":322.0,"height":19.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,132.0]],"size":{"x":322.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Read now","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:0944632c510740e595367abbe83c8644652efc13/2:9","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:3601":{"type":"TEXT","id":"53:3601","name":"09 · 16 · 25","overrideKey":"2:623","absoluteBoundingBox":{"x":64.0,"y":3947.5,"width":322.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":189.160125732422,"y":3951.38793945312,"width":71.7883605957031,"height":12.303955078125},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,49.5]],"size":{"x":322.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,5,5,5,5,5,5,5,5,5,5],"characters":"09 · 16 · 25","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"53:3456","inheritTextStyleId":"53:3592","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"53:3599":{"type":"RECTANGLE","id":"53:3599","name":"Image","overrideKey":"2:621","absoluteBoundingBox":{"x":50.0,"y":3630.0,"width":350.0,"height":268.0},"isolatedAbsoluteRenderBounds":{"x":50.0,"y":3630.0,"width":350.0,"height":268.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":350.0,"y":268.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"27cb18d655ed39b677376952e9cbf2f956581815","imageTransform":[[1.0,0.0,0.0],[0.0,0.530035376548767,0.252125173807144]],"originalImageWidth":2040,"originalImageHeight":3060,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Add alt text here","ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[24.0,24.0,24.0,24.0],"cornerRadius":24.0},"1:621":{"type":"RECTANGLE","id":"1:621","name":"Image","absoluteBoundingBox":{"x":2120.0,"y":4176.0,"width":350.0,"height":268.0},"isolatedAbsoluteRenderBounds":{"x":2120.0,"y":4176.0,"width":350.0,"height":268.0},"relativeTransform":[[1.0,0.0,10.0],[0.0,1.0,10.0]],"size":{"x":350.0,"y":268.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"STRETCH","imageRef":"27cb18d655ed39b677376952e9cbf2f956581815","imageTransform":[[1.0,0.0,0.0],[0.0,0.530035376548767,0.252125173807144]],"originalImageWidth":2040,"originalImageHeight":3060,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Add alt text here","ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[24.0,24.0,24.0,24.0],"cornerRadius":24.0},"1:505":{"type":"COMPONENT_SET","id":"1:505","name":"Sidebar","absoluteBoundingBox":{"x":2090.0,"y":1966.0,"width":520.0,"height":1560.0},"isolatedAbsoluteRenderBounds":{"x":2090.0,"y":1966.0,"width":520.0,"height":1560.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1966.0]],"size":{"x":520.0,"y":1560.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["1:506","1:558"],"componentPropertyDefinitions":{"Breakpoint":{"type":"VARIANT","defaultValue":"Desktop","variantOptions":["Desktop","Mobile"]}}},"599:135273":{"type":"FRAME","id":"599:135273","name":"Logos 2","absoluteBoundingBox":{"x":2110.0,"y":3499.05200195312,"width":375.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":3499.05200195312,"width":375.0,"height":38.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":38.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.304086297750473,"left":0.0},"strokeWeight":0.20272421836853,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":16.2179355621338,"paddingRight":12.9743499755859,"paddingBottom":15.0,"paddingLeft":12.9743499755859,"clipsContent":true,"layoutMode":"VERTICAL","itemSpacing":6.48717498779297,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":[]},"604:15841":{"type":"FRAME","id":"604:15841","name":"Logos 3","absoluteBoundingBox":{"x":2114.80859375,"y":3448.0,"width":365.382629394531,"height":24.0520839691162},"isolatedAbsoluteRenderBounds":{"x":2114.80859375,"y":3448.0,"width":365.382629394531,"height":24.0520839691162},"relativeTransform":[[1.0,0.0,4.80868530273438],[0.0,1.0,0.0]],"size":{"x":365.382629394531,"y":24.0520839691162},"fills":[],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.443422257900238,"left":0.0},"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":24.9328556060791,"paddingBottom":24.9328556060791,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":7.33319282531738,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15842"]},"604:15856":{"type":"RECTANGLE","id":"604:15856","name":"Image","absoluteBoundingBox":{"x":2368.4736328125,"y":3447.75830078125,"width":79.2656097412109,"height":24.5352306365967},"isolatedAbsoluteRenderBounds":{"x":2368.4736328125,"y":3447.75830078125,"width":79.265625,"height":24.53515625},"relativeTransform":[[1.0,0.0,0.0996644422411919],[0.0,1.0,2.3561155796051]],"size":{"x":79.2656097412109,"y":24.5352306365967},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.330061048269272,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"604:15853":{"type":"FRAME","id":"604:15853","name":"Logo 7","absoluteBoundingBox":{"x":2348.06518554688,"y":3446.92846679688,"width":16.098331451416,"height":26.1954212188721},"isolatedAbsoluteRenderBounds":{"x":2348.06518554688,"y":3446.92846679688,"width":16.098388671875,"height":26.1954212188721},"relativeTransform":[[1.0,0.0,268.652893066406],[0.0,1.0,5.56348752975464]],"size":{"x":16.098331451416,"y":26.1954212188721},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.7298378944397,"paddingRight":4.7298378944397,"paddingBottom":4.7298378944397,"paddingLeft":4.7298378944397,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15854"]},"604:15849":{"type":"FRAME","id":"604:15849","name":"Logo 6","absoluteBoundingBox":{"x":2265.93090820312,"y":3446.92846679688,"width":18.6401748657227,"height":26.1954212188721},"isolatedAbsoluteRenderBounds":{"x":2265.93090820312,"y":3446.92846679688,"width":18.6401748657227,"height":26.1954212188721},"relativeTransform":[[1.0,0.0,186.518493652344],[0.0,1.0,5.56348752975464]],"size":{"x":18.6401748657227,"y":26.1954212188721},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.7298378944397,"paddingRight":4.7298378944397,"paddingBottom":4.7298378944397,"paddingLeft":4.7298378944397,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15850"]},"604:15850":{"type":"RECTANGLE","id":"604:15850","name":"Image","absoluteBoundingBox":{"x":2267.7958984375,"y":3450.70703125,"width":14.9101552963257,"height":18.6379261016846},"isolatedAbsoluteRenderBounds":{"x":2267.7958984375,"y":3450.70703125,"width":14.91015625,"height":18.637939453125},"relativeTransform":[[1.0,0.0,1.86497843265533],[0.0,1.0,3.77856421470642]],"size":{"x":14.9101552963257,"y":18.6379261016846},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:15848":{"type":"RECTANGLE","id":"604:15848","name":"Image","absoluteBoundingBox":{"x":2207.54833984375,"y":3447.96215820312,"width":50.3805160522461,"height":24.1284427642822},"isolatedAbsoluteRenderBounds":{"x":2207.54833984375,"y":3447.96215820312,"width":50.380615234375,"height":24.12841796875},"relativeTransform":[[1.0,0.0,3.79150056838989],[0.0,1.0,-0.959931313991547]],"size":{"x":50.3805160522461,"y":24.1284427642822},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215001165866852,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"604:15845":{"type":"FRAME","id":"604:15845","name":"Logo 3","absoluteBoundingBox":{"x":2180.05883789062,"y":3446.92846679688,"width":19.487455368042,"height":26.1954212188721},"isolatedAbsoluteRenderBounds":{"x":2180.05883789062,"y":3446.92846679688,"width":19.487548828125,"height":26.1954212188721},"relativeTransform":[[1.0,0.0,100.646545410156],[0.0,1.0,5.56348752975464]],"size":{"x":19.487455368042,"y":26.1954212188721},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.7298378944397,"paddingRight":4.7298378944397,"paddingBottom":4.7298378944397,"paddingLeft":4.7298378944397,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15846"]},"1:562":{"type":"FRAME","id":"1:562","name":"Secondary content","absoluteBoundingBox":{"x":2130.0,"y":3068.0,"width":335.0,"height":353.0},"isolatedAbsoluteRenderBounds":{"x":2130.0,"y":3068.0,"width":335.0,"height":353.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,243.0]],"size":{"x":335.0,"y":353.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":380.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["598:120767","1:597"]},"598:120767":{"type":"RECTANGLE","id":"598:120767","name":"Zyko Animado 1","absoluteBoundingBox":{"x":2169.0,"y":3068.0,"width":257.0,"height":257.0},"targetAspectRatio":{"x":250.0,"y":250.0},"isolatedAbsoluteRenderBounds":{"x":2169.0,"y":3068.0,"width":257.0,"height":257.0},"relativeTransform":[[1.0,0.0,39.0],[0.0,1.0,0.0]],"size":{"x":257.0,"y":257.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2d08d82926dd3410af9f596159ac2d26cecba324","gifRef":"f716ed553d4664a289954e9c8990e8c25cbd5791","originalImageWidth":375,"originalImageHeight":375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.19753086566925,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[36.0,36.0,36.0,36.0],"cornerRadius":36.0},"1:561":{"type":"TEXT","id":"1:561","name":"The Roam Report","absoluteBoundingBox":{"x":2130.0,"y":2825.0,"width":335.0,"height":216.0},"isolatedAbsoluteRenderBounds":{"x":2152.513671875,"y":2831.67993164062,"width":291.244384765625,"height":220.64013671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":216.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.65490198135376,"b":0.894117653369904,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"H1","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Roam Report","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:39","fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:39","fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:39","fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:39","fontSize":56.0,"letterSpacing":-0.56,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:559":{"type":"FRAME","id":"1:559","name":"Spacer","absoluteBoundingBox":{"x":2110.0,"y":2776.0,"width":375.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2776.0,"width":375.0,"height":49.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,20.0]],"size":{"x":375.0,"y":49.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"1:494":{"type":"COMPONENT_SET","id":"1:494","name":"Link item","absoluteBoundingBox":{"x":2090.0,"y":1712.0,"width":203.0,"height":57.0},"isolatedAbsoluteRenderBounds":{"x":2090.0,"y":1712.0,"width":203.0,"height":57.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1712.0]],"size":{"x":203.0,"y":57.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["1:495","1:497","1:499"],"componentPropertyDefinitions":{"Label#6:0":{"type":"TEXT","defaultValue":{"characters":"Home","characterStyleOverrides":[],"styleOverrideTable":{},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"type":"VARIANT","defaultValue":"Current","variantOptions":["Current","Inactive","Hover"]}}},"1:499":{"type":"COMPONENT","id":"1:499","name":"State=Hover","absoluteBoundingBox":{"x":2232.0,"y":1732.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2232.0,"y":1732.0,"width":41.0,"height":17.0},"relativeTransform":[[1.0,0.0,142.0],[0.0,1.0,20.0]],"size":{"x":41.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15298},"event":{"interactionType":"MOUSE_LEAVE"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":497},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["1:500"],"componentSetId":"1:494"},"1:497":{"type":"COMPONENT","id":"1:497","name":"State=Inactive","absoluteBoundingBox":{"x":2171.0,"y":1732.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2171.0,"y":1732.0,"width":41.0,"height":17.0},"relativeTransform":[[1.0,0.0,81.0],[0.0,1.0,20.0]],"size":{"x":41.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["1:498"],"componentSetId":"1:494"},"1:498":{"type":"TEXT","id":"1:498","name":"Home","absoluteBoundingBox":{"x":2171.0,"y":1732.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2172.07788085938,"y":1735.56994628906,"width":38.341064453125,"height":10.5980224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":41.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"componentPropertyReferences":{"characters":"Label#6:0"},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:1:46","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:501":{"type":"COMPONENT","id":"1:501","name":"Navigation","absoluteBoundingBox":{"x":2090.0,"y":1843.0,"width":263.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":2090.0,"y":1843.0,"width":263.0,"height":49.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1843.0]],"size":{"x":263.0,"y":49.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[9999.0,9999.0,9999.0,9999.0],"cornerRadius":9999.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":16.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","children":["1:502","1:503","1:504"]},"1:504":{"mainComponentId":"1:497","type":"INSTANCE","id":"1:504","name":"Link item","absoluteBoundingBox":{"x":2271.0,"y":1859.0,"width":58.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2271.0,"y":1859.0,"width":58.4365234375,"height":17.0},"relativeTransform":[[1.0,0.0,181.0],[0.0,1.0,16.0]],"size":{"x":58.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I1:504;1:498"],"componentSetId":"1:494","componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Sobre mí","characterStyleOverrides":[5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":58.0,"y":17.0},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":6,"localID":15301},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1541},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:497"},{"key":["Home0"],"value":{"interactions":[{"id":{"sessionID":6,"localID":15301},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1541},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:497"}]},"1:503":{"mainComponentId":"1:497","type":"INSTANCE","id":"1:503","name":"Link item","absoluteBoundingBox":{"x":2179.0,"y":1859.0,"width":68.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2179.0,"y":1859.0,"width":68.0,"height":17.0799560546875},"relativeTransform":[[1.0,0.0,89.0],[0.0,1.0,16.0]],"size":{"x":68.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I1:503;1:498"],"componentSetId":"1:494","componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Proyectos","characterStyleOverrides":[5,5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"size":{"x":68.0,"y":17.0},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":6,"localID":15300},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1540},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1628},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:497"},{"key":["Home0"],"value":{"interactions":[{"id":{"sessionID":6,"localID":15300},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1540},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1628},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:497"}]},"604:3126":{"type":"RECTANGLE","id":"604:3126","name":"Fade left","absoluteBoundingBox":{"x":2534.0,"y":2687.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":2534.0,"y":2687.0,"width":56.0,"height":29.0},"relativeTransform":[[-1.0,0.0,480.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":424.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:3098":{"type":"FRAME","id":"604:3098","name":"Frame 62","absoluteBoundingBox":{"x":2110.0,"y":2687.0,"width":480.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2687.0,"width":480.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":480.0,"y":29.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3099"]},"604:3099":{"type":"FRAME","id":"604:3099","name":"Logos 3","absoluteBoundingBox":{"x":2110.0,"y":2687.0,"width":480.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2687.0,"width":480.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":480.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.558067679405212,"left":0.0},"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":31.3791675567627,"paddingBottom":31.3791675567627,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":9.22916698455811,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3100"]},"604:3115":{"type":"FRAME","id":"604:3115","name":"Logo 8","absoluteBoundingBox":{"x":2552.21728515625,"y":2685.70776367188,"width":21.1482410430908,"height":31.5842590332031},"isolatedAbsoluteRenderBounds":{"x":2552.21728515625,"y":2685.70776367188,"width":21.1482410430908,"height":31.5842590332031},"relativeTransform":[[1.0,0.0,488.717315673828],[0.0,1.0,6.70787048339844]],"size":{"x":21.1482410430908,"y":31.5842590332031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.95272207260132,"paddingRight":5.95272207260132,"paddingBottom":5.95272207260132,"paddingLeft":5.95272207260132,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3116"]},"604:3116":{"type":"RECTANGLE","id":"604:3116","name":"Image","absoluteBoundingBox":{"x":2552.99780273438,"y":2690.26391601562,"width":19.5873432159424,"height":22.4720611572266},"isolatedAbsoluteRenderBounds":{"x":2552.99780273438,"y":2690.26391601562,"width":19.58740234375,"height":22.47216796875},"relativeTransform":[[1.0,0.0,0.780517578125],[0.0,1.0,4.55615234375]],"size":{"x":19.5873432159424,"y":22.4720611572266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:3114":{"type":"RECTANGLE","id":"604:3114","name":"Image","absoluteBoundingBox":{"x":2442.65698242188,"y":2686.70849609375,"width":104.130546569824,"height":29.5825424194336},"isolatedAbsoluteRenderBounds":{"x":2442.65698242188,"y":2686.70849609375,"width":104.130615234375,"height":29.58251953125},"relativeTransform":[[1.0,0.0,0.130758732557297],[0.0,1.0,2.84084701538086]],"size":{"x":104.130546569824,"y":29.5825424194336},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.415397316217422,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"604:3111":{"type":"FRAME","id":"604:3111","name":"Logo 7","absoluteBoundingBox":{"x":2416.07885742188,"y":2685.70776367188,"width":21.1482410430908,"height":31.5842590332031},"isolatedAbsoluteRenderBounds":{"x":2416.07885742188,"y":2685.70776367188,"width":21.1482410430908,"height":31.5842590332031},"relativeTransform":[[1.0,0.0,352.578796386719],[0.0,1.0,6.70787048339844]],"size":{"x":21.1482410430908,"y":31.5842590332031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.95272207260132,"paddingRight":5.95272207260132,"paddingBottom":5.95272207260132,"paddingLeft":5.95272207260132,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3112"]},"604:3109":{"type":"FRAME","id":"604:3109","name":"Logo 4","absoluteBoundingBox":{"x":2338.43041992188,"y":2685.70776367188,"width":72.349250793457,"height":31.5842590332031},"isolatedAbsoluteRenderBounds":{"x":2338.43041992188,"y":2685.70776367188,"width":72.349365234375,"height":31.5842590332031},"relativeTransform":[[1.0,0.0,274.930511474609],[0.0,1.0,6.70787048339844]],"size":{"x":72.349250793457,"y":31.5842590332031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.053263496607542,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.95272207260132,"paddingRight":5.95272207260132,"paddingBottom":5.95272207260132,"paddingLeft":5.95272207260132,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3110"]},"604:3107":{"type":"FRAME","id":"604:3107","name":"Logo 6","absoluteBoundingBox":{"x":2308.64404296875,"y":2685.70776367188,"width":24.4874382019043,"height":31.5842590332031},"isolatedAbsoluteRenderBounds":{"x":2308.64404296875,"y":2685.70776367188,"width":24.487548828125,"height":31.5842590332031},"relativeTransform":[[1.0,0.0,245.144027709961],[0.0,1.0,6.70787048339844]],"size":{"x":24.4874382019043,"y":31.5842590332031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.95272207260132,"paddingRight":5.95272207260132,"paddingBottom":5.95272207260132,"paddingLeft":5.95272207260132,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3108"]},"604:15858":{"type":"RECTANGLE","id":"604:15858","name":"Image","absoluteBoundingBox":{"x":2452.64331054688,"y":3450.70727539062,"width":14.9101552963257,"height":18.6379261016846},"isolatedAbsoluteRenderBounds":{"x":2452.64331054688,"y":3450.70727539062,"width":14.91015625,"height":18.637939453125},"relativeTransform":[[1.0,0.0,0.594088077545166],[0.0,1.0,3.77874755859375]],"size":{"x":14.9101552963257,"y":18.6379261016846},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:3105":{"type":"FRAME","id":"604:3105","name":"Logo 2","absoluteBoundingBox":{"x":2227.19848632812,"y":2688.11157226562,"width":76.146484375,"height":26.7767848968506},"isolatedAbsoluteRenderBounds":{"x":2227.19848632812,"y":2688.11157226562,"width":76.146484375,"height":26.77685546875},"relativeTransform":[[1.0,0.0,163.698501586914],[0.0,1.0,9.11160755157471]],"size":{"x":76.146484375,"y":26.7767848968506},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0334271527826786,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.98108673095703,"paddingRight":4.98108673095703,"paddingBottom":4.98108673095703,"paddingLeft":4.98108673095703,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3106"]},"604:3106":{"type":"RECTANGLE","id":"604:3106","name":"Image","absoluteBoundingBox":{"x":2232.17944335938,"y":2686.95385742188,"width":66.184455871582,"height":29.0920696258545},"isolatedAbsoluteRenderBounds":{"x":2232.17944335938,"y":2686.95385742188,"width":66.1845703125,"height":29.092041015625},"relativeTransform":[[1.0,0.0,4.98105096817017],[0.0,1.0,-1.15778112411499]],"size":{"x":66.184455871582,"y":29.0920696258545},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.270589053630829,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"604:3103":{"type":"FRAME","id":"604:3103","name":"Logo 3","absoluteBoundingBox":{"x":2196.298828125,"y":2685.70776367188,"width":25.6005020141602,"height":31.5842590332031},"isolatedAbsoluteRenderBounds":{"x":2196.298828125,"y":2685.70776367188,"width":25.6005859375,"height":31.5842590332031},"relativeTransform":[[1.0,0.0,132.798950195312],[0.0,1.0,6.70787048339844]],"size":{"x":25.6005020141602,"y":31.5842590332031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.95272207260132,"paddingRight":5.95272207260132,"paddingBottom":5.95272207260132,"paddingLeft":5.95272207260132,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3104"]},"604:3101":{"type":"FRAME","id":"604:3101","name":"Logo 1","absoluteBoundingBox":{"x":2126.63452148438,"y":2687.15356445312,"width":64.3654708862305,"height":28.693042755127},"isolatedAbsoluteRenderBounds":{"x":2126.63452148438,"y":2687.15356445312,"width":64.365478515625,"height":28.693115234375},"relativeTransform":[[1.0,0.0,63.1344451904297],[0.0,1.0,8.15347862243652]],"size":{"x":64.3654708862305,"y":28.693042755127},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0294377822428942,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.38661766052246,"paddingRight":4.38661766052246,"paddingBottom":4.38661766052246,"paddingLeft":4.38661766052246,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3102"]},"604:3102":{"type":"RECTANGLE","id":"604:3102","name":"Image","absoluteBoundingBox":{"x":2127.5322265625,"y":2689.59814453125,"width":62.5697708129883,"height":23.8037166595459},"isolatedAbsoluteRenderBounds":{"x":2127.5322265625,"y":2689.59814453125,"width":62.56982421875,"height":23.8037109375},"relativeTransform":[[1.0,0.0,0.897690832614899],[0.0,1.0,2.44459080696106]],"size":{"x":62.5697708129883,"y":23.8037166595459},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.274163603782654,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"1:508":{"type":"FRAME","id":"1:508","name":"Main content","absoluteBoundingBox":{"x":2110.0,"y":2096.0,"width":480.0,"height":550.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2096.0,"width":480.0,"height":550.39990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,110.0]],"size":{"x":480.0,"y":550.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":20.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisSizingMode":"FIXED","children":["1:509","1:510"]},"1:509":{"type":"TEXT","id":"1:509","name":"The Roam Report","absoluteBoundingBox":{"x":2130.0,"y":2096.0,"width":440.0,"height":144.0},"isolatedAbsoluteRenderBounds":{"x":2139.67529296875,"y":2102.67993164062,"width":421.4306640625,"height":148.64013671875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,0.0]],"size":{"x":440.0,"y":144.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.65490198135376,"b":0.894117653369904,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"H1","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"The Roam Report","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:39","fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:39","fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:39","fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:39","fontSize":56.0,"letterSpacing":-0.56,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:507":{"mainComponentId":"1:501","type":"INSTANCE","id":"1:507","name":"Navigation","absoluteBoundingBox":{"x":2218.5,"y":2006.0,"width":263.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":2218.5,"y":2006.0,"width":263.0,"height":49.0},"relativeTransform":[[1.0,0.0,108.5],[0.0,1.0,20.0]],"size":{"x":263.0,"y":49.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[9999.0,9999.0,9999.0,9999.0],"cornerRadius":9999.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":16.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["I1:507;1:502","I1:507;1:503","I1:507;1:504"],"componentProperties":{},"overrides":[{"key":[],"value":{"size":{"x":263.0,"y":49.0}},"componentId":"1:501"},{"key":["Link item0"],"value":{"overrides":[{"key":["Home0"],"value":{"style":{"styleIdForText":"StyleId:3:958","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null,"textDecorationSkipInk":null,"interactions":[{"id":{"sessionID":2083,"localID":1628},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1541},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1539},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:495"}]},"componentId":"1:501"},{"key":["Link item1"],"value":{"overrides":[{"key":[],"value":{"componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Proyectos","characterStyleOverrides":[5,5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}}},"componentId":"1:497"},{"key":["Home0"],"value":{"interactions":[{"id":{"sessionID":2083,"localID":1628},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1541},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1539},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"},{"key":["Link item2"],"value":{"overrides":[{"key":["Home0"],"value":{"interactions":[{"id":{"sessionID":2083,"localID":1628},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1541},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1539},"event":{"interactionType":"ON_CLICK"},"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"}]},"68:40517":{"type":"WEBPAGE","id":"68:40517","name":"/branding","absoluteBoundingBox":{"x":10928.0,"y":-6892.0,"width":2711.0,"height":11769.0},"isolatedAbsoluteRenderBounds":{"x":10928.0,"y":-6892.0,"width":2711.0,"height":11769.0},"relativeTransform":[[1.0,0.0,10928.0],[0.0,1.0,-6892.0]],"size":{"x":2711.0,"y":11769.0},"fills":[{"opacity":0.298039227724075,"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true}],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["68:40518","68:40625","68:40689"]},"68:40689":{"type":"FRAME","id":"68:40689","name":"Mobile","absoluteBoundingBox":{"x":13200.0,"y":-6792.0,"width":375.0,"height":11605.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":-6792.0,"width":375.0,"height":11605.0},"relativeTransform":[[1.0,0.0,2272.0],[0.0,1.0,100.0]],"size":{"x":375.0,"y":11605.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["68:40690","604:50184","604:50464","68:40691","536:105918","68:40794"]},"68:40794":{"mainComponentId":"1:501","type":"INSTANCE","id":"68:40794","name":"Navigation","absoluteBoundingBox":{"x":13256.5,"y":-6772.0,"width":263.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13256.5,"y":-6772.0,"width":263.0,"height":49.0},"relativeTransform":[[1.0,0.0,56.5],[0.0,1.0,20.0]],"size":{"x":263.0,"y":49.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-131.0,"sizeFraction":0.5},"right":{"pixelOffset":132.0,"sizeFraction":0.5},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[9999.0,9999.0,9999.0,9999.0],"cornerRadius":9999.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":16.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["I68:40794;1:502","I68:40794;1:503","I68:40794;1:504"],"componentProperties":{},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"NAV","layoutPositioning":"ABSOLUTE","size":{"x":263.0,"y":49.0}},"componentId":"1:501"},{"key":["Link item0"],"value":{"overrides":[{"key":["Home0"],"value":{"style":{"styleIdForText":"StyleId:3:958","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null,"textDecorationSkipInk":null,"interactions":[{"id":{"sessionID":530,"localID":27909},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:495"}]},"componentId":"1:501"},{"key":["Link item1"],"value":{"overrides":[{"key":[],"value":{"componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Proyectos","characterStyleOverrides":[6,6,6,6,6,6,6,6,6],"styleOverrideTable":{"6":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":27908},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/proyectos"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"},{"key":["Link item2"],"value":{"overrides":[{"key":[],"value":{"componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Sobre mí","characterStyleOverrides":[5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":27907},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Sobre-mí"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"}]},"1:623":{"type":"TEXT","id":"1:623","name":"09 · 16 · 25","absoluteBoundingBox":{"x":2134.0,"y":4490.5,"width":322.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2259.16015625,"y":4494.38818359375,"width":71.788330078125,"height":12.3037109375},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,46.5]],"size":{"x":322.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,5,5,5,5,5,5,5,5,5,5],"characters":"09 · 16 · 25","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:44","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"5":{"styleIdForText":"StyleId:1:44","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:44","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"604:3124":{"type":"RECTANGLE","id":"604:3124","name":"Fade left","absoluteBoundingBox":{"x":2110.0,"y":2687.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2687.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"536:105918":{"type":"FRAME","id":"536:105918","name":"Marquee container","absoluteBoundingBox":{"x":12857.0,"y":-6974.0,"width":800.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12857.0,"y":-6974.0,"width":800.0,"height":24.0},"relativeTransform":[[1.0,0.0,-343.0],[0.0,1.0,-182.0]],"size":{"x":800.0,"y":24.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingRight":16.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["536:105919","536:105936","536:105937"]},"536:105937":{"type":"RECTANGLE","id":"536:105937","name":"Fade left","absoluteBoundingBox":{"x":12857.0,"y":-6974.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":12857.0,"y":-6974.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"536:105919":{"type":"FRAME","id":"536:105919","name":"Marquee content","absoluteBoundingBox":{"x":12857.0,"y":-6974.0,"width":784.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12857.0,"y":-6974.0,"width":784.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":784.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":16.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["536:105920","536:105921","536:105922","536:105923","536:105924","536:105925","536:105926","536:105927","536:105928","536:105929","536:105930","536:105931","536:105932","536:105933","536:105934","536:105935"]},"536:105935":{"type":"SVG","id":"536:105935","name":"Globe icon","absoluteBoundingBox":{"x":14035.02734375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":14035.02734375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,1178.02734375],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105931":{"type":"SVG","id":"536:105931","name":"Globe icon","absoluteBoundingBox":{"x":13752.01953125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13752.01953125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,895.01953125],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105930":{"type":"TEXT","id":"536:105930","name":"Dallol, Ethiopia","absoluteBoundingBox":{"x":13605.01953125,"y":-6974.0,"width":131.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13606.6796875,"y":-6969.14013671875,"width":126.9658203125,"height":19.14013671875},"relativeTransform":[[1.0,0.0,748.01953125],[0.0,1.0,0.0]],"size":{"x":131.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dallol, Ethiopia","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105928":{"type":"TEXT","id":"536:105928","name":"Currently in","absoluteBoundingBox":{"x":13457.015625,"y":-6974.0,"width":100.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13458.2353515625,"y":-6969.14013671875,"width":97.3525390625,"height":19.5400390625},"relativeTransform":[[1.0,0.0,600.015625],[0.0,1.0,0.0]],"size":{"x":100.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Currently in","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105921":{"type":"SVG","id":"536:105921","name":"Globe icon","absoluteBoundingBox":{"x":12973.0,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12973.0,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,116.0],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40691":{"type":"FRAME","id":"68:40691","name":"Main content","absoluteBoundingBox":{"x":13200.0,"y":-6118.0,"width":375.0,"height":10931.0},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":-6118.0,"width":375.7255859375,"height":10931.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,674.0]],"size":{"x":375.0,"y":10931.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40692","183:4515","185:5961","68:40698","68:40740","285:6699","587:37684","595:76710","595:76717","595:76724","595:76730","595:76740","595:76741","585:26964","68:40783","68:40791","68:40793","173:2688"]},"173:2688":{"type":"TEXT","id":"173:2688","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.","absoluteBoundingBox":{"x":13199.5,"y":-5006.7783203125,"width":656.0,"height":158.0},"isolatedAbsoluteRenderBounds":{"x":13199.5,"y":-5006.7783203125,"width":656.0,"height":158.0},"relativeTransform":[[1.0,0.0,-0.5],[0.0,1.0,1111.22180175781]],"size":{"x":656.0,"y":158.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n\n","lineIndentations":[0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"68:40793":{"mainComponentId":"1:646","type":"INSTANCE","id":"68:40793","name":"Footer","absoluteBoundingBox":{"x":13200.0,"y":4254.224609375,"width":375.0,"height":553.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":4254.224609375,"width":375.0,"height":553.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10372.224609375]],"size":{"x":375.0,"y":553.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"FOOTER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I68:40793;1:647","I68:40793;1:650","I68:40793;1:655","I68:40793;1:669"],"componentProperties":{},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"FOOTER","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"primaryAxisSizingMode":null,"size":{"x":375.0,"y":553.0}},"componentId":"1:646"},{"key":["Header0","End of the trail0"],"value":{"accessibleHTMLTag":"H3","characterStyleOverrides":[],"characters":"Gracias por su atención","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:646"},{"key":["Header0","Less rush.
More wonder.0"],"value":{"accessibleHTMLTag":"H2","characterStyleOverrides":[],"characters":"Todo es diseño, ¡todo!","style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":56.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.56,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"hangingPunctuation":null,"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"openTypeFlags":null,"styleOverrideTable":{},"text":null},"componentId":"1:646"},{"key":["Links0","Home0"],"value":{"interactions":[{"id":{"sessionID":530,"localID":28076},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","Articles0"],"value":{"characterStyleOverrides":[],"characters":"Proyectos","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"interactions":[{"id":{"sessionID":530,"localID":28079},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/proyectos"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","About0"],"value":{"characterStyleOverrides":[],"characters":"Sobre mí","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"interactions":[{"id":{"sessionID":530,"localID":28082},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Sobre-mí"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","Contact0"],"value":{"characterStyleOverrides":[1,1,1,1,1,1,1,1],"characters":"Contacto","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"URL","url":"mailto:naia@theroamreport.com","openInNewTab":true},"hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"1":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"URL","url":"mailto:johnfredy7215@gmail.com","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"1:646"},{"key":["Copyright ©2025 · The Roam Report0"],"value":{"characterStyleOverrides":[],"characters":"Copyright John Alarcón ©2026  ·  Todos los derechos reservados","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:646"}]},"68:40785":{"type":"FRAME","id":"68:40785","name":"Articles list","absoluteBoundingBox":{"x":13220.0,"y":2369.224609375,"width":335.0,"height":1727.0},"isolatedAbsoluteRenderBounds":{"x":13219.3916015625,"y":2369.224609375,"width":336.2177734375,"height":1727.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,158.0]],"size":{"x":335.0,"y":1727.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":20.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSpacing":20.0,"isInAnimateTree":true,"children":["68:40786","68:40787","68:40788","68:40789"]},"68:40789":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40789","name":"Articles item","absoluteBoundingBox":{"x":13220.1953125,"y":3680.224609375,"width":334.608703613281,"height":416.0},"isolatedAbsoluteRenderBounds":{"x":13220.1953125,"y":3680.224609375,"width":334.608703613281,"height":416.0},"relativeTransform":[[1.0,0.0,0.195648193359375],[0.0,1.0,1311.0]],"size":{"x":334.608703613281,"y":416.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.904347836971283,"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27983},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":452,"localID":7879},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ia"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40789;2:620","I68:40789;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.904347836971283,"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27983},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":452,"localID":7879},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ia"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1922},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"46d3f274-e1f1-4724-a274-576657ba3b43"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"beccd6319f6f6ef328a00398a384f0fed7e0cf8c","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Inteligencia Artificial","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"604:15847":{"type":"FRAME","id":"604:15847","name":"Logo 2","absoluteBoundingBox":{"x":2203.7568359375,"y":3448.92211914062,"width":57.9637565612793,"height":22.2081871032715},"isolatedAbsoluteRenderBounds":{"x":2203.7568359375,"y":3448.92211914062,"width":57.9638671875,"height":22.208251953125},"relativeTransform":[[1.0,0.0,124.344383239746],[0.0,1.0,7.55714702606201]],"size":{"x":57.9637565612793,"y":22.2081871032715},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0265601202845573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":3.95780801773071,"paddingRight":3.95780801773071,"paddingBottom":3.95780801773071,"paddingLeft":3.95780801773071,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15848"]},"68:40788":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40788","name":"Articles item","absoluteBoundingBox":{"x":13220.1953125,"y":3244.224609375,"width":334.608703613281,"height":416.0},"isolatedAbsoluteRenderBounds":{"x":13220.1953125,"y":3244.224609375,"width":334.608703613281,"height":416.0},"relativeTransform":[[1.0,0.0,0.195648193359375],[0.0,1.0,875.0]],"size":{"x":334.608703613281,"y":416.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.904347836971283,"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27980},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":501,"localID":56995},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/print-media"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40788;2:620","I68:40788;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.904347836971283,"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27980},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":501,"localID":56995},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/print-media"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1923},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"59e9b90c-c1ef-4b09-ad9c-d6699ac55374"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"4076a48a132c8565f215eb469e86a30c61d2714d","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Print Media","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"68:40787":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40787","name":"Articles item","absoluteBoundingBox":{"x":13219.7939453125,"y":2807.224609375,"width":335.413055419922,"height":417.0},"isolatedAbsoluteRenderBounds":{"x":13219.7939453125,"y":2807.224609375,"width":335.4130859375,"height":417.0},"relativeTransform":[[1.0,0.0,-0.206527709960938],[0.0,1.0,438.0]],"size":{"x":335.413055419922,"y":417.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.906521737575531,"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27977},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":353,"localID":5885},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Diseño-Web"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40787;2:620","I68:40787;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.906521737575531,"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27977},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":353,"localID":5885},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Diseño-Web"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1924},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"b74554e2-f55b-4bb9-b153-c368e5e053c7"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8d9ad090f321d887a341ea2c6f1f61db6a1260b7","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Diseño Web","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"68:40784":{"type":"TEXT","id":"68:40784","name":"Más proyectos","absoluteBoundingBox":{"x":13220.0,"y":2291.224609375,"width":335.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":13285.095703125,"y":2297.46459960938,"width":205.841796875,"height":32.800048828125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,80.0]],"size":{"x":335.0,"y":38.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Más proyectos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"585:26964":{"type":"FRAME","id":"585:26964","name":"Frame 60","absoluteBoundingBox":{"x":13201.0,"y":1835.22412109375,"width":373.0,"height":376.0},"isolatedAbsoluteRenderBounds":{"x":13201.0,"y":1835.22412109375,"width":373.0,"height":376.0},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,7953.22412109375]],"size":{"x":373.0,"y":376.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":16.9289093017578,"paddingBottom":14.2559242248535,"paddingLeft":0.890995264053345,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["585:26957","585:26956"]},"585:26956":{"type":"TEXT","id":"585:26956","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13249.8408203125,"y":1948.38049316406,"width":276.208526611328,"height":248.587677001953},"isolatedAbsoluteRenderBounds":{"x":13251.248046875,"y":1986.10461425781,"width":273.35546875,"height":179.196166992188},"relativeTransform":[[1.0,0.0,48.8412322998047],[0.0,1.0,113.156394958496]],"size":{"x":276.208526611328,"y":248.587677001953},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":17.8199043273926,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.356398086547852,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7298564910889,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:560":{"type":"FRAME","id":"1:560","name":"Main content","absoluteBoundingBox":{"x":2110.0,"y":2825.0,"width":375.0,"height":649.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2825.0,"width":375.000244140625,"height":712.052001953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,69.0]],"size":{"x":375.0,"y":649.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":20.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":27.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["1:561","1:562","604:15839","599:136498"]},"595:76740":{"type":"RECTANGLE","id":"595:76740","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":13654.0,"y":2134.318359375,"width":375.0,"height":213.647201538086},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":2134.318359375,"width":375.0,"height":213.647201538086},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,8252.318359375]],"size":{"x":375.0,"y":213.647201538086},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.19260448217392,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"595:76730":{"type":"FRAME","id":"595:76730","name":"Frame 39","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,454.5439453125],[0.0,1.0,7875.681640625]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76731"]},"595:76732":{"type":"FRAME","id":"595:76732","name":"Frame 24","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397375136613846,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76733"]},"595:76734":{"type":"FRAME","id":"595:76734","name":"Frame 26","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76735"]},"595:76735":{"type":"FRAME","id":"595:76735","name":"Frame 25","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76736"]},"595:76737":{"type":"FRAME","id":"595:76737","name":"Frame 27","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482739716768265,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76738"]},"595:76724":{"type":"FRAME","id":"595:76724","name":"Frame 26","absoluteBoundingBox":{"x":13654.0,"y":1490.681640625,"width":375.0,"height":267.0},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1490.681640625,"width":375.0,"height":267.0},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,7608.681640625]],"size":{"x":375.0,"y":267.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.434341639280319,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76725"]},"595:76726":{"type":"FRAME","id":"595:76726","name":"Frame 24","absoluteBoundingBox":{"x":13649.5087890625,"y":1490.681640625,"width":383.982208251953,"height":271.318359375},"isolatedAbsoluteRenderBounds":{"x":13649.5087890625,"y":1490.681640625,"width":383.982421875,"height":271.318359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":271.318359375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.413474053144455,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76727"]},"595:76727":{"type":"FRAME","id":"595:76727","name":"Frame 27","absoluteBoundingBox":{"x":13649.5087890625,"y":1490.681640625,"width":383.982208251953,"height":267.2021484375},"isolatedAbsoluteRenderBounds":{"x":13649.5087890625,"y":1490.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.2021484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.502297043800354,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76728"]},"595:76728":{"type":"FRAME","id":"595:76728","name":"Frame 28","absoluteBoundingBox":{"x":13649.5087890625,"y":1490.681640625,"width":383.982208251953,"height":267.2021484375},"isolatedAbsoluteRenderBounds":{"x":13649.5087890625,"y":1490.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.2021484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.502297043800354,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76729"]},"595:76718":{"type":"FRAME","id":"595:76718","name":"Frame 26","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.447509765625},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.447509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.447509765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.42810121178627,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76719"]},"595:76719":{"type":"FRAME","id":"595:76719","name":"Frame 25","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":374.352935791016},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":374.352935791016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":374.352935791016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.42810121178627,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76720"]},"595:76720":{"type":"FRAME","id":"595:76720","name":"Frame 24","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":374.352935791016},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":374.352935791016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.398000329732895,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76721"]},"595:76721":{"type":"FRAME","id":"595:76721","name":"Frame 27","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732391357422},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.483499228954315,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76722"]},"595:76723":{"type":"RECTANGLE","id":"595:76723","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732391357422},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.323437601327896,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"595:76710":{"type":"FRAME","id":"595:76710","name":"Frame 34","absoluteBoundingBox":{"x":13654.0,"y":552.0,"width":375.0,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":552.0,"width":375.0,"height":564.681396484375},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,6670.0]],"size":{"x":375.0,"y":564.681396484375},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.519779622554779,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76711"]},"595:76711":{"type":"FRAME","id":"595:76711","name":"Frame 26","absoluteBoundingBox":{"x":13653.2734375,"y":552.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":13653.2734375,"y":552.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,-0.726943969726562],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.431383311748505,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["595:76712"]},"595:76712":{"type":"FRAME","id":"595:76712","name":"Frame 25","absoluteBoundingBox":{"x":13653.2734375,"y":552.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":13653.2734375,"y":552.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.431383311748505,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76713"]},"595:76713":{"type":"FRAME","id":"595:76713","name":"Frame 24","absoluteBoundingBox":{"x":13653.2734375,"y":552.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":13653.2734375,"y":552.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.401051640510559,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76714"]},"595:76714":{"type":"FRAME","id":"595:76714","name":"Frame 27","absoluteBoundingBox":{"x":13653.2734375,"y":552.0,"width":376.453887939453,"height":564.680786132812},"isolatedAbsoluteRenderBounds":{"x":13653.2734375,"y":552.0,"width":376.4541015625,"height":564.680908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680786132812},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.487206071615219,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76715"]},"587:37684":{"type":"GROUP","id":"587:37684","name":"Group 2","absoluteBoundingBox":{"x":13200.0,"y":45.0,"width":375.000335693359,"height":1790.22424316406},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0,"width":375.725921630859,"height":1790.22424316406},"relativeTransform":[[1.0,0.0,-0.0001678466796875],[0.0,1.0,6163.0]],"size":{"x":375.000335693359,"y":1790.22424316406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.997339427471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["586:37357","587:37683"]},"586:37385":{"type":"FRAME","id":"586:37385","name":"Frame 26","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.426291525363922,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37386"]},"586:37386":{"type":"FRAME","id":"586:37386","name":"Frame 25","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.426291525363922,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37387"]},"586:37388":{"type":"FRAME","id":"586:37388","name":"Frame 27","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.481455355882645,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37389"]},"586:37389":{"type":"FRAME","id":"586:37389","name":"Frame 28","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.481455355882645,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37390"]},"1:545":{"type":"TEXT","id":"1:545","name":"Stories and photos of long walks,
wrong turns, and everyday discoveries","absoluteBoundingBox":{"x":2130.0,"y":2598.0,"width":440.0,"height":48.0},"isolatedAbsoluteRenderBounds":{"x":2174.958984375,"y":2602.86010742188,"width":349.30712890625,"height":43.539794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,318.0]],"size":{"x":440.0,"y":48.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.000983478734269738,"g":0.325867265462875,"b":0.831242501735687,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stories and photos of long walks,
wrong turns, and everyday discoveries","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:62","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:62","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:62","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:62","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37390":{"type":"RECTANGLE","id":"586:37390","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916595458984,"height":375.634643554688},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916595458984,"y":375.634643554688},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.22300997376442,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37369":{"type":"FRAME","id":"586:37369","name":"Frame 26","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.448608398438},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.448608398438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":374.448608398438},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.426962226629257,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37370"]},"586:37371":{"type":"FRAME","id":"586:37371","name":"Frame 24","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":373.356964111328},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.732788085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":373.356964111328},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.396941423416138,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37372"]},"586:37372":{"type":"FRAME","id":"586:37372","name":"Frame 27","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.732727050781},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.732788085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":374.732727050781},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.48221281170845,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37373"]},"586:37373":{"type":"FRAME","id":"586:37373","name":"Frame 28","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.732727050781},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.732788085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":374.732727050781},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.48221281170845,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37374"]},"586:37375":{"type":"FRAME","id":"586:37375","name":"Frame 41","absoluteBoundingBox":{"x":13200.0,"y":981.0,"width":374.0,"height":259.0},"isolatedAbsoluteRenderBounds":{"x":13199.9990234375,"y":981.0,"width":374.001953125,"height":266.28955078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,936.0]],"size":{"x":374.0,"y":259.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":936.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.433186054229736,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37376"]},"586:37377":{"type":"FRAME","id":"586:37377","name":"Frame 24","absoluteBoundingBox":{"x":13199.9990234375,"y":978.846557617188,"width":374.999633789062,"height":270.596496582031},"isolatedAbsoluteRenderBounds":{"x":13199.9990234375,"y":978.846557617188,"width":375.0,"height":270.596557617188},"relativeTransform":[[1.0,0.0,1.81898940354586e-12],[0.0,1.0,-2.15344858169556]],"size":{"x":374.999633789062,"y":270.596496582031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.412373960018158,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37378"]},"586:37378":{"type":"FRAME","id":"586:37378","name":"Frame 27","absoluteBoundingBox":{"x":13199.9990234375,"y":978.846557617188,"width":374.999633789062,"height":260.951385498047},"isolatedAbsoluteRenderBounds":{"x":13199.9990234375,"y":978.846557617188,"width":375.0,"height":260.951416015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.999633789062,"y":260.951385498047},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.500960648059845,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37379"]},"586:37379":{"type":"FRAME","id":"586:37379","name":"Frame 28","absoluteBoundingBox":{"x":13199.9990234375,"y":978.846557617188,"width":374.999633789062,"height":260.951385498047},"isolatedAbsoluteRenderBounds":{"x":13199.9990234375,"y":978.846557617188,"width":375.0,"height":260.951416015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.999633789062,"y":260.951385498047},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.500960648059845,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37380"]},"586:37361":{"type":"FRAME","id":"586:37361","name":"Frame 34","absoluteBoundingBox":{"x":13200.0,"y":45.0,"width":374.002288818359,"height":560.504760742188},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0,"width":375.4521484375,"height":563.17919921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":560.504760742188},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.518396735191345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37362"]},"586:37363":{"type":"FRAME","id":"586:37363","name":"Frame 25","absoluteBoundingBox":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.179016113281},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.179016113281},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.452331542969,"y":563.179016113281},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.43023556470871,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37364"]},"586:37365":{"type":"FRAME","id":"586:37365","name":"Frame 27","absoluteBoundingBox":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.178405761719},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.178466796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.452331542969,"y":563.178405761719},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.485909819602966,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37366"]},"586:37366":{"type":"FRAME","id":"586:37366","name":"Frame 28","absoluteBoundingBox":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.178405761719},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.178466796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.452331542969,"y":563.178405761719},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.485909819602966,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37367"]},"586:37367":{"type":"RECTANGLE","id":"586:37367","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452301025391,"height":563.178466796875},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0001564025879,"width":375.4521484375,"height":563.178466796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.452301025391,"y":563.178466796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.484558701515198,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37357":{"type":"RECTANGLE","id":"586:37357","name":"Rectangle 1","absoluteBoundingBox":{"x":13200.0,"y":45.0,"width":374.002288818359,"height":1790.22424316406},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":45.0,"width":374.001953125,"height":1790.22424316406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":1790.22424316406},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.997339427471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"285:6699":{"type":"TEXT","id":"285:6699","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13696.0,"y":-1253.767578125,"width":375.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":13696.0,"y":-1253.767578125,"width":375.0,"height":129.0},"relativeTransform":[[1.0,0.0,496.0],[0.0,1.0,4864.232421875]],"size":{"x":375.0,"y":129.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40782":{"type":"SVG","id":"68:40782","name":"Divider","absoluteBoundingBox":{"x":14133.8564453125,"y":-2201.92324476289,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":14133.8564453125,"y":-2201.92324476289,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,43.8564453125],[-0.00915992073714733,0.999958038330078,2898.361328125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40777":{"type":"FRAME","id":"68:40777","name":"Text","absoluteBoundingBox":{"x":14129.0810546875,"y":-866.803833007812,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-866.803833007812,"width":721.8388671875,"height":91.0201721191406},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40778","68:40779"]},"68:40779":{"type":"TEXT","id":"68:40779","name":"Esta pieza construye un universo de marca donde la leche deja de ser un producto cotidiano para convertirse en combustible de imaginación, crecimiento y descubrimiento. El concepto \"Vía Láctea\" utiliza la metáfora espacial para representar el viaje que impulsa a los niños hacia grandes sueños y nuevas posibilidades.","absoluteBoundingBox":{"x":14129.0810546875,"y":-829.78369140625,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14129.66796875,"y":-825.257690429688,"width":688.9658203125,"height":48.1782836914062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza construye un universo de marca donde la leche deja de ser un producto cotidiano para convertirse en combustible de imaginación, crecimiento y descubrimiento. El concepto \"Vía Láctea\" utiliza la metáfora espacial para representar el viaje que impulsa a los niños hacia grandes sueños y nuevas posibilidades.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40778":{"type":"TEXT","id":"68:40778","name":"El Rodeo - Vía Láctea","absoluteBoundingBox":{"x":14129.0810546875,"y":-866.803833007812,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14130.505859375,"y":-862.329345703125,"width":220.0888671875,"height":17.7656860351562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El Rodeo - Vía Láctea","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40773":{"type":"IMAGE","id":"68:40773","name":"Divider","absoluteBoundingBox":{"x":14110.0,"y":-1418.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-1419.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3679.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40772":{"type":"TEXT","id":"68:40772","name":"Esta pieza transforma el fútbol en una experiencia gastronómica mediante una metáfora visual que conecta dos pasiones populares: el deporte y la comida. El concepto gira alrededor de la idea de que una buena alineación en la cancha es tan importante como elegir la mejor \"titular\" en la parrilla.","absoluteBoundingBox":{"x":14129.0810546875,"y":-1554.78369140625,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14129.8056640625,"y":-1550.57788085938,"width":715.7158203125,"height":48.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza transforma el fútbol en una experiencia gastronómica mediante una metáfora visual que conecta dos pasiones populares: el deporte y la comida. El concepto gira alrededor de la idea de que una buena alineación en la cancha es tan importante como elegir la mejor \"titular\" en la parrilla.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40771":{"type":"TEXT","id":"68:40771","name":"El tiqui taca Ranchera","absoluteBoundingBox":{"x":14129.0810546875,"y":-1591.80383300781,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14130.505859375,"y":-1587.13720703125,"width":225.5380859375,"height":21.9449462890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El tiqui taca Ranchera","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40767":{"type":"IMAGE","id":"68:40767","name":"Divider","absoluteBoundingBox":{"x":14110.0,"y":-2143.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-2144.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2954.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40764":{"type":"FRAME","id":"68:40764","name":"Text","absoluteBoundingBox":{"x":14129.0810546875,"y":-2316.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-2316.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40765","68:40766"]},"68:40766":{"type":"TEXT","id":"68:40766","name":"Esta pieza comunica una alianza estratégica para el crecimiento empresarial, utilizando un lenguaje visual limpio, optimista y corporativo. El mensaje central no se enfoca en un producto financiero, sino en la idea de que una comunidad de emprendedores continúa fortaleciéndose mediante nuevos aliados que impulsan su desarrollo.","absoluteBoundingBox":{"x":14129.0810546875,"y":-2279.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14129.66796875,"y":-2275.57763671875,"width":713.7734375,"height":48.356201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza comunica una alianza estratégica para el crecimiento empresarial, utilizando un lenguaje visual limpio, optimista y corporativo. El mensaje central no se enfoca en un producto financiero, sino en la idea de que una comunidad de emprendedores continúa fortaleciéndose mediante nuevos aliados que impulsan su desarrollo.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40765":{"type":"TEXT","id":"68:40765","name":"Novaventa - Lulo Bank","absoluteBoundingBox":{"x":14129.0810546875,"y":-2316.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14130.505859375,"y":-2311.20043945312,"width":235.296875,"height":16.636962890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Novaventa - Lulo Bank","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105927":{"type":"SVG","id":"536:105927","name":"Globe icon","absoluteBoundingBox":{"x":13425.01171875,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13425.01171875,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,568.01171875],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"586:37368":{"type":"FRAME","id":"586:37368","name":"Frame 40","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.002288818359},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.448608398438},"relativeTransform":[[1.0,0.0,0.997706770896912],[0.0,1.0,1199.79956054688]],"size":{"x":374.002288818359,"y":374.002288818359},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.997706770896912,"sizeFraction":0.0},"top":{"pixelOffset":1199.79956054688,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.552424132823944,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37369"]},"68:40763":{"type":"RECTANGLE","id":"68:40763","name":"Image","absoluteBoundingBox":{"x":14129.0810546875,"y":-2752.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-2752.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d3851c9b2eeeb098543bcb990b4a71ffedbb108b","originalImageWidth":1080,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"68:40761":{"type":"SVG","id":"68:40761","name":"Divider","absoluteBoundingBox":{"x":14110.0,"y":-2868.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-2869.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2229.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40760":{"type":"SVG","id":"68:40760","name":"Divider","absoluteBoundingBox":{"x":14074.8564453125,"y":-3559.80801038789,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":14074.8564453125,"y":-3559.80801038789,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,-15.1435546875],[-0.00915992073714733,0.999958038330078,1540.4765625]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40757":{"type":"FRAME","id":"68:40757","name":"Text","absoluteBoundingBox":{"x":14129.0810546875,"y":-3041.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-3041.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40758","68:40759"]},"68:40759":{"type":"TEXT","id":"68:40759","name":"La pieza desarrolla un concepto de comunidad sostenible y transformación colectiva. El mensaje \"Juntos construimos\" se materializa mediante un collage circular que integra educación, cuidado animal, agricultura, reciclaje y energía limpia como pilares de un mismo ecosistema social.","absoluteBoundingBox":{"x":14129.0810546875,"y":-3004.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14129.66796875,"y":-3000.57763671875,"width":715.2509765625,"height":48.356201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La pieza desarrolla un concepto de comunidad sostenible y transformación colectiva. El mensaje \"Juntos construimos\" se materializa mediante un collage circular que integra educación, cuidado animal, agricultura, reciclaje y energía limpia como pilares de un mismo ecosistema social.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40758":{"type":"TEXT","id":"68:40758","name":"Familia - Juntos construimos","absoluteBoundingBox":{"x":14129.0810546875,"y":-3041.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14130.505859375,"y":-3037.13696289062,"width":304.9921875,"height":17.573486328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Familia - Juntos construimos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:619":{"type":"COMPONENT","id":"1:619","name":"State=Default","absoluteBoundingBox":{"x":2110.0,"y":4166.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":4166.0,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["1:620","1:622"],"componentSetId":"1:618"},"68:40756":{"type":"RECTANGLE","id":"68:40756","name":"Image","absoluteBoundingBox":{"x":14129.0810546875,"y":-3477.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-3477.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d841f27f7ec5f0d6dd416e5a8b07c564f16ea358","originalImageWidth":1080,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"68:40754":{"type":"SVG","id":"68:40754","name":"Divider","absoluteBoundingBox":{"x":14111.8564453125,"y":-3992.24990491914,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":14111.8564453125,"y":-3992.24990491914,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,21.8564453125],[-0.00915992073714733,0.999958038330078,1108.03454589844]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40753":{"type":"SVG","id":"68:40753","name":"Divider","absoluteBoundingBox":{"x":14110.0,"y":-3593.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-3594.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"604:15855":{"type":"FRAME","id":"604:15855","name":"Logo 5","absoluteBoundingBox":{"x":2368.3740234375,"y":3445.40209960938,"width":79.4647674560547,"height":29.2478160858154},"isolatedAbsoluteRenderBounds":{"x":2368.3740234375,"y":3445.40209960938,"width":79.46484375,"height":29.2478160858154},"relativeTransform":[[1.0,0.0,288.961730957031],[0.0,1.0,4.03715467453003]],"size":{"x":79.4647674560547,"y":29.2478160858154},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.047252893447876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":5.28097677230835,"paddingRight":5.28097677230835,"paddingBottom":5.28097677230835,"paddingLeft":5.28097677230835,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15856"]},"68:40747":{"type":"FRAME","id":"68:40747","name":"Feature 2","absoluteBoundingBox":{"x":14089.0,"y":-4278.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":14089.0,"y":-4278.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,819.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40748","68:40749"]},"68:40750":{"type":"TEXT","id":"68:40750","name":"Aventureros Colsubsidio","absoluteBoundingBox":{"x":14129.0810546875,"y":-3766.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14129.6171875,"y":-3762.13696289062,"width":260.640625,"height":17.573486328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Aventureros Colsubsidio","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40748":{"type":"RECTANGLE","id":"68:40748","name":"Image","absoluteBoundingBox":{"x":14129.0810546875,"y":-4202.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-4202.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2dfd036e2678263e535f8ac82b9129160677aa16","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"68:40746":{"type":"SVG","id":"68:40746","name":"Divider","absoluteBoundingBox":{"x":14110.0,"y":-4318.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-4319.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,779.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40741":{"type":"FRAME","id":"68:40741","name":"Feature 1","absoluteBoundingBox":{"x":14089.193359375,"y":-5017.25,"width":801.613708496094,"height":659.2001953125},"isolatedAbsoluteRenderBounds":{"x":14089.193359375,"y":-5017.25,"width":801.613708496094,"height":659.2001953125},"relativeTransform":[[1.0,0.0,-0.806854248046875],[0.0,1.0,80.0]],"size":{"x":801.613708496094,"y":659.2001953125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"counterAxisSizingMode":"FIXED","children":["68:40742","68:40743"]},"68:40743":{"type":"FRAME","id":"68:40743","name":"Text","absoluteBoundingBox":{"x":14129.2744140625,"y":-4506.22119140625,"width":721.452392578125,"height":73.0201721191406},"isolatedAbsoluteRenderBounds":{"x":14129.2744140625,"y":-4506.22119140625,"width":721.452392578125,"height":73.0201721191406},"relativeTransform":[[1.0,0.0,40.0807495117188],[0.0,1.0,511.028656005859]],"size":{"x":721.452392578125,"y":73.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40744","68:40745"]},"68:40742":{"type":"RECTANGLE","id":"68:40742","name":"Image","absoluteBoundingBox":{"x":14129.2744140625,"y":-4942.0986328125,"width":721.452331542969,"height":405.816925048828},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":14129.2744140625,"y":-4942.0986328125,"width":721.4521484375,"height":405.81689453125},"relativeTransform":[[1.0,1.22464685258517e-16,40.0807495117188],[-1.22464685258517e-16,1.0,75.1512603759766]],"size":{"x":721.452331542969,"y":405.816925048828},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a4a62837e8fbaf78f7911aa4dc92ec5d3bf074f7","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"68:40698":{"type":"FRAME","id":"68:40698","name":"Recent articles section","absoluteBoundingBox":{"x":13200.0,"y":-3872.0,"width":375.0,"height":3332.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":-3872.0,"width":375.0,"height":3332.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2246.0]],"size":{"x":375.0,"y":3332.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:3732","183:5684","73:41613","581:14522","581:14534","581:14552","581:14566","581:14570","581:14576","581:14579","183:5913","183:5292","183:5818","183:5827","183:3618","183:3688","579:6243","579:6242","579:6241","579:6240"]},"183:3688":{"type":"FRAME","id":"183:3688","name":"Frame 31","absoluteBoundingBox":{"x":13600.0,"y":-1446.74047851562,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13600.0,"y":-1446.74047851562,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2425.25952148438]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:3689"]},"183:3689":{"type":"FRAME","id":"183:3689","name":"Frame 26","absoluteBoundingBox":{"x":13600.0,"y":-1446.74047851562,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13600.0,"y":-1446.74047851562,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:5818":{"type":"FRAME","id":"183:5818","name":"Frame 32","absoluteBoundingBox":{"x":13267.0,"y":-2045.0,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":13267.0,"y":-2045.0,"width":666.0,"height":802.03759765625},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5819"]},"183:5819":{"type":"FRAME","id":"183:5819","name":"Frame 2","absoluteBoundingBox":{"x":13330.845703125,"y":-2045.0,"width":538.308288574219,"height":2368.55639648438},"isolatedAbsoluteRenderBounds":{"x":13330.845703125,"y":-2045.0,"width":570.857421875,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,63.8458557128906],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":2368.55639648438},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:5820","183:5825","183:5826"]},"183:5825":{"type":"TEXT","id":"183:5825","name":"Implementación","absoluteBoundingBox":{"x":13330.845703125,"y":-1255.48120117188,"width":538.308288574219,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":13331.1796875,"y":-1252.10778808594,"width":142.646484375,"height":18.475341796875},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,789.518798828125]],"size":{"x":538.308288574219,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":789.518798828125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5824":{"type":"TEXT","id":"183:5824","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13330.845703125,"y":-1592.65417480469,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":13330.845703125,"y":-1592.65417480469,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5823":{"type":"TEXT","id":"183:5823","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13330.845703125,"y":-1280.51879882812,"width":538.308288574219,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":13330.845703125,"y":-1280.51879882812,"width":538.308288574219,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.481201171875]],"size":{"x":538.308288574219,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37391":{"type":"RECTANGLE","id":"586:37391","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":13200.998046875,"y":1618.80187988281,"width":374.002288818359,"height":210.438613891602},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1618.80187988281,"width":374.001953125,"height":210.438598632812},"relativeTransform":[[1.0,0.0,0.997706770896912],[0.0,1.0,1573.80187988281]],"size":{"x":374.002288818359,"y":210.438613891602},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.997706770896912,"sizeFraction":0.0},"top":{"pixelOffset":1573.80187988281,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.192092046141624,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5822":{"type":"TEXT","id":"183:5822","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13330.845703125,"y":-1334.86474609375,"width":538.308288574219,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":13331.59375,"y":-1331.49133300781,"width":173.1005859375,"height":18.475341796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,710.135314941406]],"size":{"x":538.308288574219,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5821":{"type":"RECTANGLE","id":"183:5821","name":"Image","absoluteBoundingBox":{"x":13330.845703125,"y":-2045.0,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":13330.845703125,"y":-2045.0,"width":570.857421875,"height":650.977416992188},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"183:5292":{"type":"FRAME","id":"183:5292","name":"Frame 32","absoluteBoundingBox":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,2348.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5293"]},"183:5293":{"type":"FRAME","id":"183:5293","name":"Frame 26","absoluteBoundingBox":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"581:14579":{"type":"TEXT","id":"581:14579","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13289.0,"y":3249.0,"width":687.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":13289.900390625,"y":3277.63598632812,"width":636.4931640625,"height":72.323974609375},"relativeTransform":[[1.0,0.0,89.0],[0.0,1.0,7121.0]],"size":{"x":687.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:14566":{"type":"FRAME","id":"581:14566","name":"Frame 28","absoluteBoundingBox":{"x":13329.0,"y":2120.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":13329.0,"y":2120.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,129.0],[0.0,1.0,5992.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14567"]},"581:14567":{"type":"RECTANGLE","id":"581:14567","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13329.0,"y":2120.0,"width":685.5,"height":477.019622802734},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13329.0,"y":2120.0,"width":685.5,"height":477.01953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14552":{"type":"FRAME","id":"581:14552","name":"Frame 26","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,5406.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14553"]},"581:14553":{"type":"FRAME","id":"581:14553","name":"Frame 25","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14554"]},"581:14555":{"type":"FRAME","id":"581:14555","name":"Frame 38","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14556"]},"581:14556":{"type":"FRAME","id":"581:14556","name":"Frame 26","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14557"]},"581:14557":{"type":"FRAME","id":"581:14557","name":"Frame 25","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14558"]},"1:558":{"type":"COMPONENT","id":"1:558","name":"Breakpoint=Mobile","absoluteBoundingBox":{"x":2110.0,"y":2756.0,"width":375.0,"height":732.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2756.0,"width":375.000244140625,"height":781.052001953125},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,790.0]],"size":{"x":375.0,"y":732.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.918823480606079,"g":0.918823480606079,"b":0.918823480606079,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":790.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":14.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["1:559","1:560"],"componentSetId":"1:505"},"581:14558":{"type":"FRAME","id":"581:14558","name":"Frame 24","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14559"]},"581:14559":{"type":"FRAME","id":"581:14559","name":"Frame 27","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14560"]},"604:15857":{"type":"FRAME","id":"604:15857","name":"Logo 8","absoluteBoundingBox":{"x":2452.04931640625,"y":3446.92846679688,"width":16.098331451416,"height":26.1954212188721},"isolatedAbsoluteRenderBounds":{"x":2452.04931640625,"y":3446.92846679688,"width":16.098388671875,"height":26.1954212188721},"relativeTransform":[[1.0,0.0,372.636840820312],[0.0,1.0,5.56348752975464]],"size":{"x":16.098331451416,"y":26.1954212188721},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.7298378944397,"paddingRight":4.7298378944397,"paddingBottom":4.7298378944397,"paddingLeft":4.7298378944397,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15858"]},"581:14561":{"type":"RECTANGLE","id":"581:14561","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14534":{"type":"FRAME","id":"581:14534","name":"Frame 25","absoluteBoundingBox":{"x":13276.0,"y":640.0,"width":686.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":13276.0,"y":640.0,"width":686.0,"height":690.0},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,4512.0]],"size":{"x":686.0,"y":690.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:14535"]},"581:14536":{"type":"FRAME","id":"581:14536","name":"Frame 27","absoluteBoundingBox":{"x":13276.0,"y":639.5,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":13276.0,"y":639.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14537"]},"581:14538":{"type":"RECTANGLE","id":"581:14538","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13276.0,"y":639.5,"width":689.0,"height":690.345703125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":13276.0,"y":639.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.594262719154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14523":{"type":"RECTANGLE","id":"581:14523","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13261.833984375,"y":-416.0,"width":684.3330078125,"height":1026.49951171875},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":13261.833984375,"y":-416.0,"width":684.3330078125,"height":1026.49951171875},"relativeTransform":[[1.0,0.0,-0.16650390625],[0.0,1.0,0.0]],"size":{"x":684.3330078125,"y":1026.49951171875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.883200287818909,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"73:41613":{"type":"FRAME","id":"73:41613","name":"Frame 5","absoluteBoundingBox":{"x":13201.4013671875,"y":-3208.0,"width":372.196716308594,"height":1782.0},"isolatedAbsoluteRenderBounds":{"x":13201.4013671875,"y":-3208.0,"width":372.196716308594,"height":1782.0},"relativeTransform":[[1.0,0.0,1.4013671875],[0.0,1.0,664.0]],"size":{"x":372.196716308594,"y":1782.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.540983617305756,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["73:41614"]},"73:41614":{"type":"FRAME","id":"73:41614","name":"Frame 2","absoluteBoundingBox":{"x":13201.4013671875,"y":-3208.0,"width":372.196716308594,"height":594.0},"isolatedAbsoluteRenderBounds":{"x":13201.4013671875,"y":-3208.0,"width":372.196716308594,"height":594.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.196716308594,"y":594.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.540983617305756,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["73:41615"]},"73:41615":{"type":"FRAME","id":"73:41615","name":"Hero 1","absoluteBoundingBox":{"x":13201.4013671875,"y":-3208.0,"width":373.0,"height":1898.13110351562},"isolatedAbsoluteRenderBounds":{"x":13201.4013671875,"y":-3208.0,"width":373.0,"height":1898.13110351562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.0,"y":1898.13110351562},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.540983617305756,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["73:41616","580:6211","176:3136"]},"176:3136":{"type":"TEXT","id":"176:3136","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13201.4013671875,"y":-1349.86889648438,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13202.0625,"y":-1345.81628417969,"width":356.296875,"height":31.116455078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1858.13110351562]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"73:41616":{"type":"RECTANGLE","id":"73:41616","name":"Image","absoluteBoundingBox":{"x":13201.9384765625,"y":-3208.0,"width":371.926239013672,"height":292.131134033203},"isolatedAbsoluteRenderBounds":{"x":13201.9384765625,"y":-3208.0,"width":371.92578125,"height":292.131103515625},"relativeTransform":[[1.0,0.0,0.536880493164062],[0.0,1.0,0.0]],"size":{"x":371.926239013672,"y":292.131134033203},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.540983617305756,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.0,10.0,10.0,10.0],"cornerRadius":10.0},"183:3732":{"type":"FRAME","id":"183:3732","name":"Text","absoluteBoundingBox":{"x":13229.7978515625,"y":-3792.0,"width":315.404418945312,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3792.0,"width":315.404418945312,"height":464.15576171875},"relativeTransform":[[1.0,0.0,29.7977905273438],[0.0,1.0,80.0]],"size":{"x":315.404418945312,"y":460.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":8.47293853759766,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3733","183:3734","183:3735","183:3736","183:3737","183:3738","183:3740","183:3741","183:3742","183:3744","183:3743","183:3745","183:3746","183:3747"]},"183:3747":{"type":"TEXT","id":"183:3747","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13229.7978515625,"y":-3760.6962890625,"width":315.404418945312,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3760.6962890625,"width":315.404418945312,"height":34.0},"relativeTransform":[[1.0,0.0,-5.74448495171964e-05],[0.0,1.0,31.3037967681885]],"size":{"x":315.404418945312,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3746":{"type":"TEXT","id":"183:3746","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13229.7978515625,"y":-3760.6962890625,"width":547.095581054688,"height":62.5735282897949},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3760.6962890625,"width":547.095581054688,"height":62.5735282897949},"relativeTransform":[[1.0,0.0,-5.74448495171964e-05],[0.0,1.0,31.3037967681885]],"size":{"x":547.095581054688,"y":62.5735282897949},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3745":{"type":"TEXT","id":"183:3745","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13229.7978515625,"y":-3239.66040039062,"width":315.404418945312,"height":646.0},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3239.66040039062,"width":315.404418945312,"height":646.0},"relativeTransform":[[1.0,0.0,-5.74448495171964e-05],[0.0,1.0,552.339660644531]],"size":{"x":315.404418945312,"y":646.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:3742":{"type":"TEXT","id":"183:3742","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13229.7978515625,"y":-3377.52026367188,"width":315.404418945312,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":13230.13671875,"y":-3374.33959960938,"width":237.419921875,"height":18.935546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,414.479705810547]],"size":{"x":315.404418945312,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0641136169434,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.381282272338867,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.8769378662109,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3741":{"type":"TEXT","id":"183:3741","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13229.7978515625,"y":-3378.38793945312,"width":547.095581054688,"height":67.6470565795898},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3378.38793945312,"width":547.095581054688,"height":67.6470565795898},"relativeTransform":[[1.0,0.0,-5.74448495171964e-05],[0.0,1.0,413.611968994141]],"size":{"x":547.095581054688,"y":67.6470565795898},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:3740":{"type":"TEXT","id":"183:3740","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13229.7978515625,"y":-3408.9931640625,"width":315.404418945312,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":13230.13671875,"y":-3405.8125,"width":235.5849609375,"height":18.935546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,383.006774902344]],"size":{"x":315.404418945312,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0641136169434,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.381282272338867,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.8769378662109,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3738":{"type":"FRAME","id":"183:3738","name":"Frame 23","absoluteBoundingBox":{"x":13229.7978515625,"y":-3569.67211914062,"width":315.404418945312,"height":152.20588684082},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3569.67211914062,"width":315.404418945312,"height":152.20588684082},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,222.327941894531]],"size":{"x":315.404418945312,"y":152.20588684082},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.845588207244873,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:3739"]},"183:3739":{"type":"TEXT","id":"183:3739","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13229.7978515625,"y":-3569.67211914062,"width":315.404418945312,"height":152.20588684082},"isolatedAbsoluteRenderBounds":{"x":13230.4833984375,"y":-3565.62646484375,"width":312.10546875,"height":147.375732421875},"relativeTransform":[[1.0,0.0,-5.74448495171964e-05],[0.0,1.0,-1.61563657457009e-05]],"size":{"x":315.404418945312,"y":152.20588684082},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":-5.74448495171964e-05,"sizeFraction":0.0},"right":{"pixelOffset":-5.74448495171964e-05,"sizeFraction":1.0},"top":{"pixelOffset":-1.61563657457009e-05,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:622":{"type":"FRAME","id":"1:622","name":"Article content","absoluteBoundingBox":{"x":2110.0,"y":4444.0,"width":370.0,"height":182.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":4444.0,"width":370.0,"height":182.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,278.0]],"size":{"x":370.0,"y":182.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["1:623","1:624","1:625"]},"183:3736":{"type":"TEXT","id":"183:3736","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13229.7978515625,"y":-3678.29443359375,"width":315.404418945312,"height":68.0},"isolatedAbsoluteRenderBounds":{"x":13230.1337890625,"y":-3674.55151367188,"width":313.7509765625,"height":45.678466796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,113.705581665039]],"size":{"x":315.404418945312,"y":68.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3735":{"type":"TEXT","id":"183:3735","name":"El problema","absoluteBoundingBox":{"x":13229.7978515625,"y":-3718.05419921875,"width":315.404418945312,"height":31.2867641448975},"isolatedAbsoluteRenderBounds":{"x":13231.0029296875,"y":-3708.9189453125,"width":103.40234375,"height":17.76416015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,73.9458770751953]],"size":{"x":315.404418945312,"y":31.2867641448975},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":19.0641136169434,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.381282272338867,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.8769378662109,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3733":{"type":"TEXT","id":"183:3733","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13229.7978515625,"y":-3792.0,"width":315.404418945312,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":13230.677734375,"y":-3788.05444335938,"width":207.6640625,"height":18.170654296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":315.404418945312,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0641136169434,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.381282272338867,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.8769378662109,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"185:5962":{"type":"TEXT","id":"185:5962","name":"¿Que es Dogma Drops? Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado: Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia: Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad: Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13223.2451171875,"y":-5368.0,"width":332.508972167969,"height":3836.486328125},"isolatedAbsoluteRenderBounds":{"x":13223.2451171875,"y":-5368.0,"width":332.508972167969,"height":3836.486328125},"relativeTransform":[[1.0,0.0,23.2455196380615],[0.0,1.0,0.0]],"size":{"x":332.508972167969,"y":3836.486328125},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.0024561882019,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[38,38,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,31,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,38,39,39,39,39,39,39,39,39,39,39,39,39,38,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,25,38,39,39,39,39,39,39,39,39,39,39,39,39,38,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,38,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,38,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,40,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,31,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,38,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,39,38,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33,33],"characters":"\n\n¿Que es Dogma Drops?\n\nEs una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación \nde mercado:\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia:\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\nDiseño de identidad:\n\nIsotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"40":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"41":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"42":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"43":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"44":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"45":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"46":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"47":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"48":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"49":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"50":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"51":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"52":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"53":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"54":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"55":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"56":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"57":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"58":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"40":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","fontVariantPosition":"NORMAL","fontSize":48.5119476318359,"letterSpacing":-2.4255973815918,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":58.2143402099609,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"39":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","fontVariantPosition":"NORMAL","fontSize":48.5119476318359,"letterSpacing":-2.4255973815918,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":58.2143402099609,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"25":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"580:6211":{"type":"TEXT","id":"580:6211","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13201.4013671875,"y":-2915.86889648438,"width":373.0,"height":1566.0},"isolatedAbsoluteRenderBounds":{"x":13201.7861328125,"y":-2911.2021484375,"width":372.048828125,"height":1533.94482421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,292.131103515625]],"size":{"x":373.0,"y":1566.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:30177":{"type":"TEXT","id":"581:30177","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":13227.0,"y":-5368.0,"width":321.0,"height":2844.0},"isolatedAbsoluteRenderBounds":{"x":13228.37109375,"y":-5297.7236328125,"width":317.6103515625,"height":2738.0146484375},"relativeTransform":[[1.0,0.0,27.0],[0.0,1.0,0.0]],"size":{"x":321.0,"y":2844.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":1.01066553592682,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,34,34,34,34,34,34,34,34,34,34,34,34,34,34,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,34,34,34,34,34,34,34,34,34,34,34,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,34,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,34,34,34,34,34,34,34,34,34,34,34,34,34,34,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.7858467102051,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.455716934204102,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.343017578125,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"34":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":20.2133102416992,"letterSpacing":-0.404266204833984,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.3199653625488,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","fontVariantPosition":"NORMAL","fontSize":48.5119476318359,"letterSpacing":-2.4255973815918,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":58.2143402099609,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","fontVariantPosition":"NORMAL","fontSize":24.255973815918,"letterSpacing":-0.970238952636719,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":29.1071701049805,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"20":{"fontSize":14.149317741394,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.149317741394,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4515":{"type":"FRAME","id":"183:4515","name":"Recent articles section","absoluteBoundingBox":{"x":13444.0,"y":-5375.25,"width":800.0,"height":4355.0},"isolatedAbsoluteRenderBounds":{"x":13444.0,"y":-5375.25,"width":800.0,"height":4355.0},"relativeTransform":[[1.0,0.0,244.0],[0.0,1.0,742.75]],"size":{"x":800.0,"y":4355.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4516","185:5952","581:19784","581:30189","183:4838","183:5638","183:5475","183:4977","183:4532","183:4548","183:4557","183:4558","183:4559","183:4560","183:5811","183:4561","187:6216","187:6385","187:6107","183:5136","581:61424","183:4568","195:3021","195:3088","196:3173","196:3183","582:61515","196:3250","582:61627","194:2760","582:61783","197:3361","582:61798","194:2853","582:61800","195:2946","579:6199","581:9291","581:9292","579:6228","183:4575"]},"183:4576":{"type":"FRAME","id":"183:4576","name":"Frame 26","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:4577"]},"183:4577":{"type":"FRAME","id":"183:4577","name":"Frame 25","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4578"]},"68:40791":{"type":"SVG","id":"68:40791","name":"Border","absoluteBoundingBox":{"x":13200.0,"y":4174.224609375,"width":375.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":4174.224609375,"width":375.0,"height":80.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,10292.224609375]],"size":{"x":375.0,"y":80.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.886274516582489,"g":0.886274516582489,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"DIV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"a29ed7931c12f12fd8f1c013908bd2102d34398c"},"183:4578":{"type":"FRAME","id":"183:4578","name":"Frame 24","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:4579"]},"183:4581":{"type":"RECTANGLE","id":"183:4581","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"579:6228":{"type":"RECTANGLE","id":"579:6228","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":15003.0,"y":3140.671875,"width":648.0,"height":369.0},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":15003.0,"y":3140.671875,"width":648.0,"height":369.0},"relativeTransform":[[1.0,0.0,1559.0],[0.0,1.0,8515.921875]],"size":{"x":648.0,"y":369.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"536:105925":{"type":"SVG","id":"536:105925","name":"Globe icon","absoluteBoundingBox":{"x":13281.0078125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13281.0078125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,424.0078125],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9291":{"type":"TEXT","id":"581:9291","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":13520.0,"y":1711.671875,"width":648.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":13520.0,"y":1711.671875,"width":648.0,"height":125.0},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,7086.921875]],"size":{"x":648.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"579:6199":{"type":"RECTANGLE","id":"579:6199","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":13558.0,"y":1180.0,"width":680.5,"height":387.698455810547},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":13558.0,"y":1180.0,"width":680.5,"height":387.698455810547},"relativeTransform":[[1.0,0.0,114.0],[0.0,1.0,6555.25]],"size":{"x":680.5,"y":387.698455810547},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"195:2950":{"type":"FRAME","id":"195:2950","name":"Frame 27","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2951"]},"595:76717":{"type":"FRAME","id":"595:76717","name":"Frame 39","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":374.0},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,7234.681640625]],"size":{"x":375.0,"y":374.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.553897857666016,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76718"]},"195:2951":{"type":"FRAME","id":"195:2951","name":"Frame 28","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2952"]},"582:61800":{"type":"TEXT","id":"582:61800","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":15244.0,"y":2511.6796875,"width":684.0,"height":233.0},"isolatedAbsoluteRenderBounds":{"x":15244.0,"y":2511.6796875,"width":684.0,"height":233.0},"relativeTransform":[[1.0,0.0,1800.0],[0.0,1.0,7886.9296875]],"size":{"x":684.0,"y":233.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9295":{"type":"TEXT","id":"581:9295","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":10738.845703125,"y":-728.5185546875,"width":373.0,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":10738.845703125,"y":-728.5185546875,"width":373.0,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,-733.154296875],[0.0,1.0,5313.4814453125]],"size":{"x":373.0,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2858":{"type":"FRAME","id":"194:2858","name":"Frame 28","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2859"]},"197:3361":{"type":"FRAME","id":"197:3361","name":"Frame 41","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"relativeTransform":[[1.0,0.0,1134.3974609375],[0.0,1.0,5373.7890625]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.957237780094147,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["197:3362"]},"68:40592":{"type":"FRAME","id":"68:40592","name":"Feature 4","absoluteBoundingBox":{"x":12361.0,"y":-3502.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":12361.0,"y":-3502.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,2269.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40593","68:40594"]},"197:3362":{"type":"FRAME","id":"197:3362","name":"Frame 26","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.739838004112244,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["197:3363"]},"197:3364":{"type":"FRAME","id":"197:3364","name":"Frame 24","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.687818109989166,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["197:3365"]},"582:61783":{"type":"RECTANGLE","id":"582:61783","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":14390.583984375,"y":1796.51318359375,"width":684.831726074219,"height":390.166351318359},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":14390.583984375,"y":1796.51318359375,"width":684.831726074219,"height":390.166351318359},"relativeTransform":[[1.0,0.0,946.583984375],[0.0,1.0,7171.76318359375]],"size":{"x":684.831726074219,"y":390.166351318359},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.351737767457962,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"587:37865":{"type":"RECTANGLE","id":"587:37865","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":12422.9619140625,"y":1545.34155273438,"width":360.5849609375,"height":202.889129638672},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1545.34155273438,"width":360.5849609375,"height":202.88916015625},"relativeTransform":[[1.0,0.0,0.961559891700745],[0.0,1.0,1517.34155273438]],"size":{"x":360.5849609375,"y":202.889129638672},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.961559891700745,"sizeFraction":0.0},"top":{"pixelOffset":1517.34155273438,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.185200750827789,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"194:2761":{"type":"FRAME","id":"194:2761","name":"Frame 26","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["194:2762"]},"194:2763":{"type":"FRAME","id":"194:2763","name":"Frame 24","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2764"]},"194:2764":{"type":"FRAME","id":"194:2764","name":"Frame 27","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2765"]},"1:496":{"type":"TEXT","id":"1:496","name":"Home","absoluteBoundingBox":{"x":2110.0,"y":1732.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2111.07788085938,"y":1735.56994628906,"width":38.341064453125,"height":10.5980224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":41.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"componentPropertyReferences":{"characters":"Label#6:0"},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:1:46","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:61422":{"type":"FRAME","id":"581:61422","name":"Frame 28","absoluteBoundingBox":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:61423"]},"582:61627":{"type":"FRAME","id":"582:61627","name":"Frame 39","absoluteBoundingBox":{"x":11949.0625,"y":-447.671875,"width":683.875549316406,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":11949.0625,"y":-447.671875,"width":683.875549316406,"height":472.0},"relativeTransform":[[1.0,0.0,-1494.9375],[0.0,1.0,4927.578125]],"size":{"x":683.875549316406,"y":472.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.00873470306396,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["582:61628"]},"194:2760":{"type":"FRAME","id":"194:2760","name":"Frame 37","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,331.0],[0.0,1.0,3823.25]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["194:2761"]},"582:61630":{"type":"FRAME","id":"582:61630","name":"Frame 24","absoluteBoundingBox":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.724820911884308,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61631"]},"196:3256":{"type":"RECTANGLE","id":"196:3256","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759460449219,"height":452.148864746094},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759460449219,"y":452.148864746094},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.388849765062332,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"582:61516":{"type":"FRAME","id":"582:61516","name":"Frame 26","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":675.638549804688},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25390625,"height":675.638549804688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":675.638549804688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61517"]},"586:37669":{"type":"FRAME","id":"586:37669","name":"Frame 25","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37670"]},"582:61518":{"type":"FRAME","id":"582:61518","name":"Frame 24","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718036293983459,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61519"]},"586:37633":{"type":"FRAME","id":"586:37633","name":"Frame 26","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.447509765625},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.447509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.447509765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.42810121178627,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37634"]},"582:61519":{"type":"FRAME","id":"582:61519","name":"Frame 27","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61520"]},"582:61520":{"type":"FRAME","id":"582:61520","name":"Frame 28","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61521"]},"196:3173":{"type":"TEXT","id":"196:3173","name":"Síntesis conceptual","absoluteBoundingBox":{"x":14452.0,"y":-1085.5390625,"width":644.0,"height":162.0},"isolatedAbsoluteRenderBounds":{"x":14452.0,"y":-1085.5390625,"width":644.0,"height":162.0},"relativeTransform":[[1.0,0.0,1008.0],[0.0,1.0,4289.7109375]],"size":{"x":644.0,"y":162.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":23.8911190032959,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.477822380065918,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.6693439483643,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:3092":{"type":"FRAME","id":"195:3092","name":"Frame 27","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.2490234375},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.2490234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.838070511817932,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:3093"]},"581:61426":{"type":"FRAME","id":"581:61426","name":"Frame 25","absoluteBoundingBox":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:61427"]},"581:61430":{"type":"RECTANGLE","id":"581:61430","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.9990234375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11896.0,"y":-1549.74951171875,"width":677.9990234375,"height":1016.9990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.9990234375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.875026047229767,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5143":{"type":"TEXT","id":"183:5143","name":"Implementación","absoluteBoundingBox":{"x":13590.5,"y":-1050.0,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13590.900390625,"y":-1045.52551269531,"width":170.91796875,"height":22.1370849609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5138":{"type":"FRAME","id":"183:5138","name":"Hero 1","absoluteBoundingBox":{"x":13590.5,"y":-1996.0,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":13590.5,"y":-1996.0,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5139","581:50969","581:50979","581:19793","581:30200","183:5140","187:6308","183:5141","187:6318","183:5142"]},"68:40593":{"type":"RECTANGLE","id":"68:40593","name":"Image","absoluteBoundingBox":{"x":12401.0810546875,"y":-3426.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-3426.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d3851c9b2eeeb098543bcb990b4a71ffedbb108b","originalImageWidth":1080,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"187:6318":{"type":"TEXT","id":"187:6318","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14417.5,"y":-921.0,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":14417.5,"y":-921.0,"width":645.0,"height":80.0},"relativeTransform":[[1.0,0.0,827.0],[0.0,1.0,1075.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6308":{"type":"TEXT","id":"187:6308","name":"Síntesis conceptual","absoluteBoundingBox":{"x":14755.5,"y":-1037.0,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14755.5,"y":-1037.0,"width":645.0,"height":54.0},"relativeTransform":[[1.0,0.0,1165.0],[0.0,1.0,959.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:19793":{"type":"TEXT","id":"581:19793","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13746.5,"y":-1298.75,"width":711.0,"height":833.0},"isolatedAbsoluteRenderBounds":{"x":13746.5,"y":-1298.75,"width":711.0,"height":833.0},"relativeTransform":[[1.0,0.0,156.0],[0.0,1.0,697.25]],"size":{"x":711.0,"y":833.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:5828":{"type":"FRAME","id":"183:5828","name":"Frame 26","absoluteBoundingBox":{"x":13387.5,"y":-1976.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-1976.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"581:50969":{"type":"RECTANGLE","id":"581:50969","name":"Image","absoluteBoundingBox":{"x":14463.5,"y":-1697.0,"width":684.0,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":14463.5,"y":-1697.0,"width":684.0,"height":696.0},"relativeTransform":[[1.0,0.0,873.0],[0.0,1.0,299.0]],"size":{"x":684.0,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"187:6387":{"type":"FRAME","id":"187:6387","name":"Frame 25","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.737042784690857,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6388"]},"187:6388":{"type":"FRAME","id":"187:6388","name":"Frame 24","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.685219466686249,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["187:6389"]},"579:6239":{"type":"TEXT","id":"579:6239","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12394.0,"y":1307.6796875,"width":684.0,"height":233.0},"isolatedAbsoluteRenderBounds":{"x":12394.580078125,"y":1371.7197265625,"width":665.2158203125,"height":106.199951171875},"relativeTransform":[[1.0,0.0,58.0],[0.0,1.0,6743.9296875]],"size":{"x":684.0,"y":233.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6217":{"type":"FRAME","id":"187:6217","name":"Frame 2","absoluteBoundingBox":{"x":14429.5,"y":-3740.25,"width":645.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-3740.25,"width":645.0,"height":946.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":946.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["187:6218","187:6223","187:6224"]},"187:6223":{"type":"TEXT","id":"187:6223","name":"Implementación","absoluteBoundingBox":{"x":14429.5,"y":-2794.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-2794.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6103":{"type":"TEXT","id":"187:6103","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13260.5,"y":-3593.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-3593.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6218":{"type":"FRAME","id":"187:6218","name":"Hero 1","absoluteBoundingBox":{"x":14429.5,"y":-3740.25,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-3740.25,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["187:6219","187:6220","187:6221","187:6222"]},"187:6220":{"type":"TEXT","id":"187:6220","name":"Síntesis conceptual","absoluteBoundingBox":{"x":14429.5,"y":-3006.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14430.396484375,"y":-3001.77563476562,"width":207.408203125,"height":22.13720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4479":{"type":"TEXT","id":"183:4479","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11792.5,"y":-5932.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5932.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37829":{"type":"FRAME","id":"587:37829","name":"Frame 28","absoluteBoundingBox":{"x":11557.30078125,"y":-715.0,"width":361.982971191406,"height":542.974365234375},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974426269531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974365234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.468477815389633,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37830"]},"187:6219":{"type":"RECTANGLE","id":"187:6219","name":"Image","absoluteBoundingBox":{"x":14429.5,"y":-3740.25,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-3740.25,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"31aca3ed75811f11180520f32d7973b18892ef07","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"183:5814":{"type":"FRAME","id":"183:5814","name":"Frame 24","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5815"]},"187:6108":{"type":"FRAME","id":"187:6108","name":"Frame 2","absoluteBoundingBox":{"x":14988.5,"y":-3461.25,"width":645.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-3461.25,"width":645.0,"height":946.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":946.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["187:6109","187:6114","187:6115"]},"595:76698":{"type":"FRAME","id":"595:76698","name":"Frame 26","absoluteBoundingBox":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":476.195556640625},"isolatedAbsoluteRenderBounds":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":476.195556640625},"relativeTransform":[[1.0,0.0,2.79452514648438],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":476.195556640625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76699"]},"183:5816":{"type":"FRAME","id":"183:5816","name":"Frame 28","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5817"]},"183:4558":{"type":"SVG","id":"183:4558","name":"Divider","absoluteBoundingBox":{"x":13428.8564453125,"y":-3837.80801038789,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13428.8564453125,"y":-3837.80801038789,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,-15.1435546875],[-0.00915992073714733,0.999958038330078,1540.4765625]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4556":{"type":"TEXT","id":"183:4556","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13574.845703125,"y":-1305.71630859375,"width":538.308288574219,"height":126.022560119629},"isolatedAbsoluteRenderBounds":{"x":13575.3935546875,"y":-1264.85290527344,"width":492.998046875,"height":45.5264892578125},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,2242.53369140625]],"size":{"x":538.308288574219,"y":126.022560119629},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":2242.53369140625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4550":{"type":"FRAME","id":"183:4550","name":"Hero 1","absoluteBoundingBox":{"x":13574.845703125,"y":-3548.25,"width":538.308288574219,"height":756.135314941406},"isolatedAbsoluteRenderBounds":{"x":13574.845703125,"y":-3548.25,"width":570.857421875,"height":756.135314941406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":756.135314941406},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4551","183:4552","183:4553","183:4554"]},"183:4553":{"type":"TEXT","id":"183:4553","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13574.845703125,"y":-2783.76879882812,"width":538.308288574219,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":13574.845703125,"y":-2783.76879882812,"width":538.308288574219,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.481201171875]],"size":{"x":538.308288574219,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4546":{"type":"TEXT","id":"183:4546","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13520.5,"y":-5258.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5258.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4985":{"type":"TEXT","id":"183:4985","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":14347.0,"y":1473.06787109375,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":14348.1181640625,"y":1477.47839355469,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4545":{"type":"TEXT","id":"183:4545","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13520.5,"y":-4184.0283203125,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":13520.9970703125,"y":-4179.7919921875,"width":644.353515625,"height":550.917724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4543":{"type":"TEXT","id":"183:4543","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13520.5,"y":-4571.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13520.8330078125,"y":-4566.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4541":{"type":"TEXT","id":"183:4541","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13520.5,"y":-4841.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13520.8330078125,"y":-4836.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4538":{"type":"FRAME","id":"183:4538","name":"Frame 23","absoluteBoundingBox":{"x":13520.5,"y":-5030.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5030.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4539"]},"183:4539":{"type":"TEXT","id":"183:4539","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13521.0,"y":-5029.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13522.1181640625,"y":-5025.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"197:3365":{"type":"FRAME","id":"197:3365","name":"Frame 27","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.835575938224792,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["197:3366"]},"183:3986":{"type":"FRAME","id":"183:3986","name":"Frame 29","absoluteBoundingBox":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,1654.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:3987"]},"183:4537":{"type":"TEXT","id":"183:4537","name":"La Solución","absoluteBoundingBox":{"x":13520.5,"y":-5068.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13521.9248046875,"y":-5063.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4977":{"type":"FRAME","id":"183:4977","name":"Frame 32","absoluteBoundingBox":{"x":14346.5,"y":1207.75,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":14346.5,"y":1207.75,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,902.5],[0.0,1.0,6583.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4978"]},"183:4978":{"type":"FRAME","id":"183:4978","name":"Text","absoluteBoundingBox":{"x":14346.5,"y":1207.75,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":14346.5,"y":1207.75,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4979","183:4980","183:4981","183:4982","183:4983","183:4984","183:4986","183:4987","183:4988","183:4989","183:4990","183:4991","183:4992","183:4993"]},"183:3734":{"type":"TEXT","id":"183:3734","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13229.7978515625,"y":-3760.52709960938,"width":315.404418945312,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":13230.357421875,"y":-3756.7841796875,"width":301.279296875,"height":26.39990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,31.4729385375977]],"size":{"x":315.404418945312,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4992":{"type":"TEXT","id":"183:4992","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14346.5,"y":1244.77014160156,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14346.5,"y":1244.77014160156,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50231":{"type":"RECTANGLE","id":"604:50231","name":"Image","absoluteBoundingBox":{"x":11674.7734375,"y":-6172.0,"width":107.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":11674.7734375,"y":-6172.0,"width":107.0,"height":30.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,10.0]],"size":{"x":107.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1a44b338855261909c80e9d5836e5d982225a77d","originalImageWidth":274,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"183:4712":{"type":"TEXT","id":"183:4712","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":12412.5,"y":-3800.22973632812,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-3799.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4989":{"type":"TEXT","id":"183:4989","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":14346.5,"y":1931.93151855469,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":14346.8330078125,"y":1936.04870605469,"width":645.42578125,"height":313.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"586:37672":{"type":"FRAME","id":"586:37672","name":"Frame 26","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37673"]},"586:37671":{"type":"FRAME","id":"586:37671","name":"Frame 38","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.553027749061584,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37672"]},"183:4987":{"type":"TEXT","id":"183:4987","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":14346.5,"y":1661.89123535156,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":14346.8330078125,"y":1666.00842285156,"width":642.4501953125,"height":193.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4984":{"type":"FRAME","id":"183:4984","name":"Frame 23","absoluteBoundingBox":{"x":14346.5,"y":1472.85083007812,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":14346.5,"y":1472.85083007812,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4985"]},"595:76704":{"type":"RECTANGLE","id":"595:76704","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":13282.583984375,"y":1735.51318359375,"width":684.831726074219,"height":390.166351318359},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":13282.583984375,"y":1735.51318359375,"width":684.831726074219,"height":390.166351318359},"relativeTransform":[[1.0,0.0,946.583984375],[0.0,1.0,7171.76318359375]],"size":{"x":684.831726074219,"y":390.166351318359},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.351737767457962,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"196:3250":{"type":"FRAME","id":"196:3250","name":"Frame 39","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":453.078125},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":453.078125},"relativeTransform":[[1.0,0.0,1092.1201171875],[0.0,1.0,4398.7109375]],"size":{"x":649.759521484375,"y":453.078125},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961717486381531,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["196:3251"]},"183:4983":{"type":"TEXT","id":"183:4983","name":"La Solución","absoluteBoundingBox":{"x":14346.5,"y":1434.83068847656,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":14347.9248046875,"y":1439.30517578125,"width":119.8212890625,"height":17.7657470703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4465":{"type":"FRAME","id":"183:4465","name":"Text","absoluteBoundingBox":{"x":11792.5,"y":-5969.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5969.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,80.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4466","183:4467","183:4468","183:4469","183:4470","183:4471","183:4473","183:4474","183:4475","183:4476","183:4477","183:4478","183:4479","183:4480"]},"183:4981":{"type":"TEXT","id":"183:4981","name":"El problema","absoluteBoundingBox":{"x":14346.5,"y":1328.79028320312,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":14347.9248046875,"y":1339.39367675781,"width":122.28515625,"height":21.0081787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4979":{"type":"TEXT","id":"183:4979","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":14346.5,"y":1207.75,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14347.541015625,"y":1213.12915039062,"width":245.5849609375,"height":21.4886474609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5475":{"type":"FRAME","id":"183:5475","name":"Frame 32","absoluteBoundingBox":{"x":14548.5,"y":-5019.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":14548.5,"y":-5019.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,1104.5],[0.0,1.0,356.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5476"]},"183:5482":{"type":"FRAME","id":"183:5482","name":"Frame 23","absoluteBoundingBox":{"x":14548.5,"y":-4754.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":14548.5,"y":-4754.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5483"]},"183:5483":{"type":"TEXT","id":"183:5483","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":14549.0,"y":-4753.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":14550.1181640625,"y":-4749.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4523":{"type":"TEXT","id":"183:4523","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13521.0,"y":-5084.0,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13522.1181640625,"y":-5079.58935546875,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.149169921875]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.149169921875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5478":{"type":"TEXT","id":"183:5478","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":14548.5,"y":-4982.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":14549.15625,"y":-4981.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5477":{"type":"TEXT","id":"183:5477","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":14548.5,"y":-5019.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14549.541015625,"y":-5013.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37648":{"type":"FRAME","id":"586:37648","name":"Frame 24","absoluteBoundingBox":{"x":11921.5087890625,"y":816.681640625,"width":383.982208251953,"height":271.318359375},"isolatedAbsoluteRenderBounds":{"x":11921.5087890625,"y":816.681640625,"width":383.982421875,"height":271.318359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":271.318359375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.413474053144455,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37649"]},"183:5652":{"type":"TEXT","id":"183:5652","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":14836.5,"y":-3972.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":14836.9970703125,"y":-3967.79174804688,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"579:6241":{"type":"TEXT","id":"579:6241","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12466.845703125,"y":1441.4814453125,"width":373.0,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":12467.4013671875,"y":1444.34484863281,"width":369.0703125,"height":62.5264892578125},"relativeTransform":[[1.0,0.0,-733.154296875],[0.0,1.0,5313.4814453125]],"size":{"x":373.0,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5648":{"type":"TEXT","id":"183:5648","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":14836.5,"y":-4629.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":14836.8330078125,"y":-4624.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:50968":{"type":"RECTANGLE","id":"581:50968","name":"Image","absoluteBoundingBox":{"x":12735.5,"y":-2371.0,"width":684.0,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":12735.5,"y":-2371.0,"width":684.0,"height":696.0},"relativeTransform":[[1.0,0.0,873.0],[0.0,1.0,299.0]],"size":{"x":684.0,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"183:5647":{"type":"TEXT","id":"183:5647","name":"Investigación de mercado:","absoluteBoundingBox":{"x":14836.5,"y":-4666.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14836.900390625,"y":-4661.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37655":{"type":"FRAME","id":"586:37655","name":"Frame 27","absoluteBoundingBox":{"x":12785.5087890625,"y":1559.681640625,"width":383.982208251953,"height":267.2021484375},"isolatedAbsoluteRenderBounds":{"x":12785.5087890625,"y":1559.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.2021484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.502297043800354,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37656"]},"183:5645":{"type":"FRAME","id":"183:5645","name":"Frame 23","absoluteBoundingBox":{"x":14836.5,"y":-4818.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":14836.5,"y":-4818.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5646"]},"581:14570":{"type":"RECTANGLE","id":"581:14570","name":"Manual de identidad 2-02-02 2","absoluteBoundingBox":{"x":13277.0,"y":2699.0,"width":680.5,"height":387.698455810547},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":13277.0,"y":2699.0,"width":680.5,"height":387.698486328125},"relativeTransform":[[1.0,0.0,77.0],[0.0,1.0,6571.0]],"size":{"x":680.5,"y":387.698455810547},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"73:41590":{"type":"RECTANGLE","id":"73:41590","name":"Image","absoluteBoundingBox":{"x":11515.0,"y":-4348.0,"width":714.0,"height":754.0},"isolatedAbsoluteRenderBounds":{"x":11515.0,"y":-4348.0,"width":714.0,"height":754.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,0.0]],"size":{"x":714.0,"y":754.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.887158513069153,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.87158489227295,8.87158489227295,8.87158489227295,8.87158489227295],"cornerRadius":8.87158489227295},"183:5643":{"type":"TEXT","id":"183:5643","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":14836.5,"y":-4915.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":14837.15625,"y":-4916.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5641":{"type":"TEXT","id":"183:5641","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":14836.5,"y":-5046.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":14837.15625,"y":-5045.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"193:2491":{"type":"FRAME","id":"193:2491","name":"Frame 24","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2644"]},"183:5640":{"type":"TEXT","id":"183:5640","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":14836.5,"y":-5083.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14837.541015625,"y":-5077.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4837":{"type":"TEXT","id":"183:4837","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13711.5,"y":-5164.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13711.5,"y":-5164.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4831":{"type":"TEXT","id":"183:4831","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13711.5,"y":-4747.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13711.8330078125,"y":-4742.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4829":{"type":"TEXT","id":"183:4829","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13712.0,"y":-4935.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13713.1181640625,"y":-4931.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4826":{"type":"TEXT","id":"183:4826","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13711.5,"y":-5033.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13712.15625,"y":-5034.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4825":{"type":"TEXT","id":"183:4825","name":"El problema","absoluteBoundingBox":{"x":13711.5,"y":-5080.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13712.9248046875,"y":-5069.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:30190":{"type":"TEXT","id":"581:30190","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":11910.0,"y":-5105.25,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":11910.1982421875,"y":-4953.47412109375,"width":680.970703125,"height":1337.48803710938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:19784":{"type":"FRAME","id":"581:19784","name":"Frame 39","absoluteBoundingBox":{"x":13583.0,"y":-5336.0,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":13583.0,"y":-5336.0,"width":684.0,"height":1574.0},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,39.25]],"size":{"x":684.0,"y":1574.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:19785"]},"68:40621":{"type":"SVG","id":"68:40621","name":"Border","absoluteBoundingBox":{"x":11472.0,"y":2406.0,"width":800.0,"height":126.0},"isolatedAbsoluteRenderBounds":{"x":11472.0,"y":2406.0,"width":800.0,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9198.0]],"size":{"x":800.0,"y":126.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.886274516582489,"g":0.886274516582489,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"DIV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"f7a237fab654f9bf967308bbdd24dcc652e6b8c5"},"185:5952":{"type":"FRAME","id":"185:5952","name":"Frame 36","absoluteBoundingBox":{"x":12491.0,"y":-1146.0,"width":683.0,"height":1496.0},"isolatedAbsoluteRenderBounds":{"x":12491.0,"y":-1146.0,"width":683.0,"height":1496.0},"relativeTransform":[[1.0,0.0,-953.0],[0.0,1.0,4229.25]],"size":{"x":683.0,"y":1496.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["185:5953"]},"183:4516":{"type":"FRAME","id":"183:4516","name":"Text","absoluteBoundingBox":{"x":13520.5,"y":-5295.25,"width":647.0,"height":1794.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5295.25,"width":647.0,"height":1794.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,80.0]],"size":{"x":647.0,"y":1794.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4517","183:4518","183:4519","183:4520","183:4521","183:4522","183:4524","183:4525","183:4526","183:4527","183:4528","183:4529","183:4530","183:4531"]},"183:4531":{"type":"TEXT","id":"183:4531","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13520.5,"y":-5258.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5258.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4527":{"type":"TEXT","id":"183:4527","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13520.5,"y":-4726.068359375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-4726.068359375,"width":647.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,569.181518554688]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4524":{"type":"TEXT","id":"183:4524","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13520.5,"y":-4932.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13520.900390625,"y":-4927.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,363.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61631":{"type":"FRAME","id":"582:61631","name":"Frame 27","absoluteBoundingBox":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61632"]},"183:4521":{"type":"TEXT","id":"183:4521","name":"La Solución","absoluteBoundingBox":{"x":13520.5,"y":-5122.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13521.9248046875,"y":-5117.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,173.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4520":{"type":"TEXT","id":"183:4520","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13520.5,"y":-5181.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13521.15625,"y":-5182.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,114.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4518":{"type":"TEXT","id":"183:4518","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13520.5,"y":-5258.22998046875,"width":647.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":13521.6181640625,"y":-5254.17724609375,"width":431.8056640625,"height":13.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":20.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50465":{"type":"FRAME","id":"604:50465","name":"Frame 62","absoluteBoundingBox":{"x":13716.0,"y":-6983.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13716.0,"y":-6983.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":58.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50466"]},"604:50466":{"type":"FRAME","id":"604:50466","name":"Logos 3","absoluteBoundingBox":{"x":13716.5,"y":-6983.0,"width":799.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13716.5,"y":-6983.0,"width":799.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":799.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.558067679405212,"left":0.0},"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":31.3791675567627,"paddingBottom":31.3791675567627,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":9.22916698455811,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50467"]},"604:50486":{"type":"FRAME","id":"604:50486","name":"Logo 10","absoluteBoundingBox":{"x":14478.7734375,"y":-6976.10888671875,"width":29.6075401306152,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":14472.625,"y":-6976.10888671875,"width":35.7559776306152,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,763.773559570312],[0.0,1.0,12.8910179138184]],"size":{"x":29.6075401306152,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"MAX","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50487"]},"604:50484":{"type":"FRAME","id":"604:50484","name":"Logo 9","absoluteBoundingBox":{"x":14353.7734375,"y":-6979.0,"width":125.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":14353.7734375,"y":-6979.0,"width":125.0,"height":50.0},"relativeTransform":[[1.0,0.0,638.773559570312],[0.0,1.0,10.0]],"size":{"x":125.0,"y":50.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50485"]},"183:5727":{"type":"TEXT","id":"183:5727","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13728.5,"y":-4690.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13728.8330078125,"y":-4685.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:50482":{"type":"FRAME","id":"604:50482","name":"Logo 8","absoluteBoundingBox":{"x":14309.7734375,"y":-6976.0,"width":44.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":14309.7734375,"y":-6976.0,"width":44.0,"height":44.0},"relativeTransform":[[1.0,0.0,594.773559570312],[0.0,1.0,13.0]],"size":{"x":44.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50483"]},"604:50483":{"type":"RECTANGLE","id":"604:50483","name":"Image","absoluteBoundingBox":{"x":14318.0625,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":14318.0625,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,8.28885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:50480":{"type":"FRAME","id":"604:50480","name":"Logo 5","absoluteBoundingBox":{"x":14163.625,"y":-6978.68505859375,"width":146.149047851562,"height":49.370418548584},"isolatedAbsoluteRenderBounds":{"x":14163.625,"y":-6978.68505859375,"width":146.1494140625,"height":49.37060546875},"relativeTransform":[[1.0,0.0,448.624542236328],[0.0,1.0,10.314790725708]],"size":{"x":146.149047851562,"y":49.370418548584},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50481"]},"604:50478":{"type":"FRAME","id":"604:50478","name":"Logo 7","absoluteBoundingBox":{"x":14113.625,"y":-6976.0,"width":50.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":14113.625,"y":-6976.0,"width":50.0,"height":44.0},"relativeTransform":[[1.0,0.0,398.624542236328],[0.0,1.0,13.0]],"size":{"x":50.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50479"]},"604:50474":{"type":"FRAME","id":"604:50474","name":"Logo 6","absoluteBoundingBox":{"x":13963.3359375,"y":-6976.0,"width":49.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":13963.3359375,"y":-6976.0,"width":49.0,"height":44.0},"relativeTransform":[[1.0,0.0,248.335601806641],[0.0,1.0,13.0]],"size":{"x":49.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50475"]},"604:50475":{"type":"RECTANGLE","id":"604:50475","name":"Image","absoluteBoundingBox":{"x":13974.125,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13974.125,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,10.7888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"536:105933":{"type":"SVG","id":"536:105933","name":"Globe icon","absoluteBoundingBox":{"x":13891.0234375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13891.0234375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,1034.0234375],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"604:50471":{"type":"RECTANGLE","id":"604:50471","name":"Image","absoluteBoundingBox":{"x":13821.51953125,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13821.51953125,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,7.78885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:50206":{"type":"FRAME","id":"604:50206","name":"Logo 10","absoluteBoundingBox":{"x":13998.7734375,"y":-6179.10888671875,"width":29.6075401306152,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":13992.625,"y":-6179.10888671875,"width":35.7559776306152,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,763.773559570312],[0.0,1.0,12.8910179138184]],"size":{"x":29.6075401306152,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"MAX","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50207"]},"604:50204":{"type":"FRAME","id":"604:50204","name":"Logo 9","absoluteBoundingBox":{"x":13873.7734375,"y":-6182.0,"width":125.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":13873.7734375,"y":-6182.0,"width":125.0,"height":50.0},"relativeTransform":[[1.0,0.0,638.773559570312],[0.0,1.0,10.0]],"size":{"x":125.0,"y":50.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50205"]},"183:4549":{"type":"FRAME","id":"183:4549","name":"Frame 2","absoluteBoundingBox":{"x":13574.845703125,"y":-3548.25,"width":538.308288574219,"height":2368.55639648438},"isolatedAbsoluteRenderBounds":{"x":13574.845703125,"y":-3548.25,"width":570.857421875,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,63.8458557128906],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":2368.55639648438},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:4550","183:4555","183:4556"]},"604:50203":{"type":"RECTANGLE","id":"604:50203","name":"Image","absoluteBoundingBox":{"x":13838.0625,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13838.0625,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,8.28885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:15839":{"type":"GROUP","id":"604:15839","name":"Group 3","absoluteBoundingBox":{"x":2110.0,"y":3448.0,"width":375.000244140625,"height":24.0520839691162},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":3448.0,"width":375.000244140625,"height":24.0520839691162},"relativeTransform":[[1.0,0.0,-0.0001220703125],[0.0,1.0,623.0]],"size":{"x":375.000244140625,"y":24.0520839691162},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.794567167758942,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:15840","604:15859","604:15860"]},"604:50200":{"type":"FRAME","id":"604:50200","name":"Logo 5","absoluteBoundingBox":{"x":13683.625,"y":-6181.68505859375,"width":146.149047851562,"height":49.370418548584},"isolatedAbsoluteRenderBounds":{"x":13683.625,"y":-6181.68505859375,"width":146.1494140625,"height":49.37060546875},"relativeTransform":[[1.0,0.0,448.624542236328],[0.0,1.0,10.314790725708]],"size":{"x":146.149047851562,"y":49.370418548584},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50201"]},"604:50209":{"type":"RECTANGLE","id":"604:50209","name":"Fade left","absoluteBoundingBox":{"x":13943.0,"y":-6186.0,"width":93.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13943.0,"y":-6186.0,"width":93.0,"height":58.0},"relativeTransform":[[-1.0,0.0,800.0],[0.0,1.0,0.0]],"size":{"x":93.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":707.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50198":{"type":"FRAME","id":"604:50198","name":"Logo 7","absoluteBoundingBox":{"x":13633.625,"y":-6179.0,"width":50.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":13633.625,"y":-6179.0,"width":50.0,"height":44.0},"relativeTransform":[[1.0,0.0,398.624542236328],[0.0,1.0,13.0]],"size":{"x":50.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50199"]},"1:667":{"type":"SVG","id":"1:667","name":"Icon X","absoluteBoundingBox":{"x":2574.0,"y":5220.0,"width":24.0,"height":24.0},"targetAspectRatio":{"x":30.0,"y":30.0},"isolatedAbsoluteRenderBounds":{"x":2574.0,"y":5220.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,464.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Follow me on X (formerly Twitter)","ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15348},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://x.com/figma","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"hash":"59a5f6787769693d6202380e67e49bad5ca4ccef"},"582:61633":{"type":"RECTANGLE","id":"582:61633","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11951.857421875,"y":-447.671875,"width":678.2861328125,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.405921816825867,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"582:61629":{"type":"FRAME","id":"582:61629","name":"Frame 25","absoluteBoundingBox":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61630"]},"604:50196":{"type":"FRAME","id":"604:50196","name":"Logo 4","absoluteBoundingBox":{"x":13532.3359375,"y":-6179.10888671875,"width":101.288940429688,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":13532.3359375,"y":-6179.10888671875,"width":101.2890625,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,297.335601806641],[0.0,1.0,12.8910179138184]],"size":{"x":101.288940429688,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.074568897485733,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50197"]},"68:40602":{"type":"TEXT","id":"68:40602","name":"Esta pieza transforma el fútbol en una experiencia gastronómica mediante una metáfora visual que conecta dos pasiones populares: el deporte y la comida. El concepto gira alrededor de la idea de que una buena alineación en la cancha es tan importante como elegir la mejor \"titular\" en la parrilla.","absoluteBoundingBox":{"x":12401.0810546875,"y":-2228.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":12401.8056640625,"y":-2224.57763671875,"width":715.7158203125,"height":48.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza transforma el fútbol en una experiencia gastronómica mediante una metáfora visual que conecta dos pasiones populares: el deporte y la comida. El concepto gira alrededor de la idea de que una buena alineación en la cancha es tan importante como elegir la mejor \"titular\" en la parrilla.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2855":{"type":"FRAME","id":"194:2855","name":"Frame 25","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2856"]},"604:50197":{"type":"RECTANGLE","id":"604:50197","name":"Image","absoluteBoundingBox":{"x":13529.9462890625,"y":-6173.77880859375,"width":106.067314147949,"height":33.5582733154297},"isolatedAbsoluteRenderBounds":{"x":13529.9462890625,"y":-6173.77880859375,"width":106.0673828125,"height":33.55810546875},"relativeTransform":[[1.0,0.0,-2.38937568664551],[0.0,1.0,5.32992362976074]],"size":{"x":106.067314147949,"y":33.5582733154297},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"595:76733":{"type":"FRAME","id":"595:76733","name":"Frame 38","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.553027749061584,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76734"]},"587:37837":{"type":"RECTANGLE","id":"587:37837","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11558.0,"y":184.867050170898,"width":361.546508789062,"height":251.589767456055},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":184.867050170898,"width":361.546875,"height":251.589767456055},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546508789062,"y":251.589767456055},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.216368138790131,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:4526":{"type":"TEXT","id":"183:4526","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13520.5,"y":-4763.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13520.900390625,"y":-4758.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,532.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40616":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40616","name":"Articles item","absoluteBoundingBox":{"x":11492.0,"y":1386.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":11492.0,"y":1386.0,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27976},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":75,"localID":42306},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Edición-de-video"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40616;2:620","I68:40616;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27976},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":75,"localID":42306},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Edición-de-video"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1913},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"ec1dcad8-4de9-44f0-be7c-791c6fba927f"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d6686ef579784059dd8853324df41e2e1de64c16","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Edición de video","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"183:3943":{"type":"TEXT","id":"183:3943","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-5319.22998046875,"width":647.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":12413.6181640625,"y":-5315.17724609375,"width":431.8056640625,"height":13.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":20.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50192":{"type":"FRAME","id":"604:50192","name":"Logo 2","absoluteBoundingBox":{"x":13376.73046875,"y":-6175.74365234375,"width":106.605072021484,"height":37.4874992370605},"isolatedAbsoluteRenderBounds":{"x":13376.73046875,"y":-6175.74365234375,"width":106.60546875,"height":37.4874992370605},"relativeTransform":[[1.0,0.0,141.730529785156],[0.0,1.0,16.2562503814697]],"size":{"x":106.605072021484,"y":37.4874992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.046798013150692,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.97352123260498,"paddingRight":6.97352123260498,"paddingBottom":6.97352123260498,"paddingLeft":6.97352123260498,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50193"]},"183:4536":{"type":"TEXT","id":"183:4536","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13520.5,"y":-5127.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13521.15625,"y":-5128.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37382":{"type":"FRAME","id":"586:37382","name":"Frame 25","absoluteBoundingBox":{"x":13200.9970703125,"y":605.504943847656,"width":372.916625976562,"height":374.999633789062},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.997339427471161],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":374.999633789062},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.426291525363922,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37383"]},"604:50193":{"type":"RECTANGLE","id":"604:50193","name":"Image","absoluteBoundingBox":{"x":13383.7041015625,"y":-6177.3642578125,"width":92.6582489013672,"height":40.7288970947266},"isolatedAbsoluteRenderBounds":{"x":13383.7041015625,"y":-6177.3642578125,"width":92.658203125,"height":40.72900390625},"relativeTransform":[[1.0,0.0,6.97341156005859],[0.0,1.0,-1.62069892883301]],"size":{"x":92.6582489013672,"y":40.7288970947266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.378824681043625,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"604:50190":{"type":"FRAME","id":"604:50190","name":"Logo 3","absoluteBoundingBox":{"x":13333.73046875,"y":-6179.0,"width":43.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":13333.73046875,"y":-6179.0,"width":43.0,"height":44.0},"relativeTransform":[[1.0,0.0,98.7305297851562],[0.0,1.0,13.0]],"size":{"x":43.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50191"]},"604:50191":{"type":"RECTANGLE","id":"604:50191","name":"Image","absoluteBoundingBox":{"x":13341.51953125,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13341.51953125,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,7.78885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:5730":{"type":"TEXT","id":"183:5730","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13728.5,"y":-4070.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13728.900390625,"y":-4065.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"579:6238":{"type":"TEXT","id":"579:6238","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12412.0,"y":1182.6796875,"width":648.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":12588.15625,"y":1225.53967285156,"width":295.701171875,"height":83.7000732421875},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,6618.9296875]],"size":{"x":648.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:5654":{"type":"TEXT","id":"183:5654","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14836.5,"y":-5046.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14836.5,"y":-5046.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50188":{"type":"FRAME","id":"604:50188","name":"Logo 1","absoluteBoundingBox":{"x":13243.619140625,"y":-6177.0849609375,"width":90.1116561889648,"height":40.1702613830566},"isolatedAbsoluteRenderBounds":{"x":13243.619140625,"y":-6177.0849609375,"width":90.1116561889648,"height":40.17041015625},"relativeTransform":[[1.0,0.0,8.61887168884277],[0.0,1.0,14.9148693084717]],"size":{"x":90.1116561889648,"y":40.1702613830566},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0412128940224648,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.14126443862915,"paddingRight":6.14126443862915,"paddingBottom":6.14126443862915,"paddingLeft":6.14126443862915,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50189"]},"604:50189":{"type":"RECTANGLE","id":"604:50189","name":"Image","absoluteBoundingBox":{"x":13244.8759765625,"y":-6173.66259765625,"width":87.5976791381836,"height":33.3252029418945},"isolatedAbsoluteRenderBounds":{"x":13244.8759765625,"y":-6173.66259765625,"width":87.59765625,"height":33.3251953125},"relativeTransform":[[1.0,0.0,1.25682163238525],[0.0,1.0,3.42254638671875]],"size":{"x":87.5976791381836,"y":33.3252029418945},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.383829027414322,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"195:2946":{"type":"FRAME","id":"195:2946","name":"Frame 41","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,107.0],[0.0,1.0,5445.25]],"size":{"x":686.0,"y":691.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2947"]},"183:4004":{"type":"FRAME","id":"183:4004","name":"Frame 27","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4005"]},"586:37675":{"type":"FRAME","id":"586:37675","name":"Frame 27","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482739716768265,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37676"]},"196:3254":{"type":"FRAME","id":"196:3254","name":"Frame 27","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":452.148864746094},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":452.148864746094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.839486300945282,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["196:3255"]},"183:5127":{"type":"FRAME","id":"183:5127","name":"Frame 5","absoluteBoundingBox":{"x":11862.5,"y":-2670.0,"width":645.0,"height":973.0},"isolatedAbsoluteRenderBounds":{"x":11862.5,"y":-2670.0,"width":645.0,"height":973.0},"relativeTransform":[[1.0,0.0,146.5],[0.0,1.0,3379.25]],"size":{"x":645.0,"y":973.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["183:5128"]},"68:40692":{"type":"FRAME","id":"68:40692","name":"Hero section","absoluteBoundingBox":{"x":13200.0,"y":-6118.0,"width":375.0,"height":750.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":-6118.0,"width":375.0,"height":750.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":750.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d5010c6f28c612ffac46fad3736d94f75b5aa934","originalImageWidth":375,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingRight":20.0,"paddingBottom":20.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40693","68:40694","68:40695"]},"68:40936":{"type":"IMAGE","id":"68:40936","name":"Divider","absoluteBoundingBox":{"x":13246.0,"y":-1349.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-1350.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3679.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"604:50205":{"type":"RECTANGLE","id":"604:50205","name":"Image","absoluteBoundingBox":{"x":13882.7734375,"y":-6172.0,"width":107.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":13882.7734375,"y":-6172.0,"width":107.0,"height":30.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,10.0]],"size":{"x":107.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1a44b338855261909c80e9d5836e5d982225a77d","originalImageWidth":274,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"604:15860":{"type":"RECTANGLE","id":"604:15860","name":"Fade left","absoluteBoundingBox":{"x":2441.25024414062,"y":3448.0,"width":43.75,"height":24.0520839691162},"isolatedAbsoluteRenderBounds":{"x":2441.25024414062,"y":3448.0,"width":43.75,"height":24.052001953125},"relativeTransform":[[-1.0,0.0,375.000183105469],[0.0,1.0,0.0]],"size":{"x":43.75,"y":24.0520839691162},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":331.250183105469,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.794567167758942,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5484":{"type":"TEXT","id":"183:5484","name":"Investigación de mercado:","absoluteBoundingBox":{"x":14548.5,"y":-4602.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14548.900390625,"y":-4597.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4483":{"type":"FRAME","id":"183:4483","name":"Hero 1","absoluteBoundingBox":{"x":11846.845703125,"y":-4222.25,"width":538.308288574219,"height":756.135314941406},"isolatedAbsoluteRenderBounds":{"x":11846.845703125,"y":-4222.25,"width":570.857421875,"height":756.135314941406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":756.135314941406},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4484","183:4485","183:4486","183:4487"]},"68:40625":{"type":"FRAME","id":"68:40625","name":"Tablet","absoluteBoundingBox":{"x":12336.0,"y":-6792.0,"width":800.0,"height":10188.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6792.0,"width":800.0,"height":10188.0},"relativeTransform":[[1.0,0.0,1408.0],[0.0,1.0,100.0]],"size":{"x":800.0,"y":10188.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["68:40626","604:49878","68:40627","581:9268","68:40688"]},"1:78":{"type":"TEXT","id":"1:78","name":"Rich text/Header 4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.154000014066696,"y":5.56999921798706,"width":17.196813583374,"height":13.5100002288818},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:3094":{"type":"RECTANGLE","id":"195:3094","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.248962402344},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.248962402344},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.248962402344},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.562329173088074,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:9268":{"type":"FRAME","id":"581:9268","name":"Marquee container","absoluteBoundingBox":{"x":11993.0,"y":-6974.0,"width":800.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11993.0,"y":-6974.0,"width":800.0,"height":24.0},"relativeTransform":[[1.0,0.0,-343.0],[0.0,1.0,-182.0]],"size":{"x":800.0,"y":24.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingRight":16.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["581:9269","581:9286","581:9287"]},"183:4711":{"type":"TEXT","id":"183:4711","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":12412.5,"y":-3837.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12413.541015625,"y":-3831.87084960938,"width":245.5849609375,"height":21.488525390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9269":{"type":"FRAME","id":"581:9269","name":"Marquee content","absoluteBoundingBox":{"x":11993.0,"y":-6974.0,"width":784.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11993.0,"y":-6974.0,"width":784.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":784.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":16.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["581:9270","581:9271","581:9272","581:9273","581:9274","581:9275","581:9276","581:9277","581:9278","581:9279","581:9280","581:9281","581:9282","581:9283","581:9284","581:9285"]},"68:40695":{"type":"FRAME","id":"68:40695","name":"Detail text","absoluteBoundingBox":{"x":13220.0,"y":-5419.75,"width":335.0,"height":31.75},"isolatedAbsoluteRenderBounds":{"x":13220.0,"y":-5419.75,"width":335.0,"height":31.75},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,698.25]],"size":{"x":335.0,"y":31.75},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["68:40696","68:40697"]},"581:9285":{"type":"SVG","id":"581:9285","name":"Globe icon","absoluteBoundingBox":{"x":13171.02734375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13171.02734375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,1178.02734375],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9282":{"type":"TEXT","id":"581:9282","name":"14.2417° N","absoluteBoundingBox":{"x":12920.0234375,"y":-6974.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12920.763671875,"y":-6969.14013671875,"width":88.48046875,"height":15.14013671875},"relativeTransform":[[1.0,0.0,927.0234375],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"14.2417° N","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9281":{"type":"SVG","id":"581:9281","name":"Globe icon","absoluteBoundingBox":{"x":12888.01953125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12888.01953125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,895.01953125],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9280":{"type":"TEXT","id":"581:9280","name":"Dallol, Ethiopia","absoluteBoundingBox":{"x":12741.01953125,"y":-6974.0,"width":131.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12742.6796875,"y":-6969.14013671875,"width":126.9658203125,"height":19.14013671875},"relativeTransform":[[1.0,0.0,748.01953125],[0.0,1.0,0.0]],"size":{"x":131.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dallol, Ethiopia","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5913":{"type":"FRAME","id":"183:5913","name":"Frame 29","absoluteBoundingBox":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,2348.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5914"]},"194:2765":{"type":"FRAME","id":"194:2765","name":"Frame 28","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2766"]},"68:40623":{"mainComponentId":"1:646","type":"INSTANCE","id":"68:40623","name":"Footer","absoluteBoundingBox":{"x":11472.0,"y":2532.0,"width":800.0,"height":545.0},"isolatedAbsoluteRenderBounds":{"x":11472.0,"y":2532.0,"width":800.0,"height":545.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,9324.0]],"size":{"x":800.0,"y":545.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"FOOTER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40623;1:647","I68:40623;1:650","I68:40623;1:655","I68:40623;1:669"],"componentProperties":{},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"FOOTER","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"size":{"x":800.0,"y":545.0}},"componentId":"1:646"},{"key":["Header0","End of the trail0"],"value":{"accessibleHTMLTag":"H3","characterStyleOverrides":[],"characters":"Gracias por su atención","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:646"},{"key":["Header0","Less rush.
More wonder.0"],"value":{"accessibleHTMLTag":"H2","characterStyleOverrides":[],"characters":"Todo es diseño, ¡todo!","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"hangingPunctuation":null,"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"openTypeFlags":null,"styleOverrideTable":{},"text":null},"componentId":"1:646"},{"key":["Links0","Home0"],"value":{"interactions":[{"id":{"sessionID":530,"localID":28078},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","Articles0"],"value":{"characterStyleOverrides":[3,3,3,3,3,3,3,3,3],"characters":"Proyectos","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"3":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}},"interactions":[{"id":{"sessionID":530,"localID":28081},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/proyectos"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","About0"],"value":{"characterStyleOverrides":[2,2,2,2,2,2,2,2],"characters":"Sobre mí","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"2":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}},"interactions":[{"id":{"sessionID":530,"localID":28084},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Sobre-mí"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","Contact0"],"value":{"characterStyleOverrides":[3,3,3,3,3,3,3,3],"characters":"Contacto","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"3":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"URL","url":"mailto:johnfredy7215@gmail.com","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"1:646"},{"key":["Copyright ©2025 · The Roam Report0"],"value":{"characterStyleOverrides":[],"characters":"Copyright John Alarcón ©2026  ·  Todos los derechos reservados","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:646"}]},"581:9279":{"type":"SVG","id":"581:9279","name":"Globe icon","absoluteBoundingBox":{"x":12709.015625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12709.015625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,716.015625],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9277":{"type":"SVG","id":"581:9277","name":"Globe icon","absoluteBoundingBox":{"x":12561.01171875,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12561.01171875,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,568.01171875],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"183:5739":{"type":"TEXT","id":"183:5739","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13440.5,"y":-4912.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13441.15625,"y":-4913.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"196:3252":{"type":"FRAME","id":"196:3252","name":"Frame 25","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759765625,"height":450.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":450.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.743300259113312,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["196:3253"]},"581:9275":{"type":"SVG","id":"581:9275","name":"Globe icon","absoluteBoundingBox":{"x":12417.0078125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12417.0078125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,424.0078125],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9273":{"type":"SVG","id":"581:9273","name":"Globe icon","absoluteBoundingBox":{"x":12321.00390625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12321.00390625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,328.00390625],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9272":{"type":"TEXT","id":"581:9272","name":"Bogotá, Colombia","absoluteBoundingBox":{"x":12141.00390625,"y":-6974.0,"width":164.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12142.6640625,"y":-6969.9599609375,"width":160.8330078125,"height":20.35986328125},"relativeTransform":[[1.0,0.0,148.00390625],[0.0,1.0,0.0]],"size":{"x":164.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Bogotá, Colombia","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9271":{"type":"SVG","id":"581:9271","name":"Globe icon","absoluteBoundingBox":{"x":12109.0,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":12109.0,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,116.0],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"604:50481":{"type":"RECTANGLE","id":"604:50481","name":"Image","absoluteBoundingBox":{"x":14163.80859375,"y":-6974.70751953125,"width":145.782760620117,"height":41.4155540466309},"isolatedAbsoluteRenderBounds":{"x":14163.80859375,"y":-6974.70751953125,"width":145.783203125,"height":41.41552734375},"relativeTransform":[[1.0,0.0,0.183205991983414],[0.0,1.0,3.97747802734375]],"size":{"x":145.782760620117,"y":41.4155540466309},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"183:3712":{"type":"TEXT","id":"183:3712","name":"Diseño de identidad:","absoluteBoundingBox":{"x":12412.5,"y":73.20166015625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":77.8602828979492,"width":216.5263671875,"height":17.5815658569336},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40627":{"type":"FRAME","id":"68:40627","name":"Main content","absoluteBoundingBox":{"x":12336.0,"y":-6049.0,"width":800.0,"height":9445.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6049.0,"width":800.0,"height":9445.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,743.0]],"size":{"x":800.0,"y":9445.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40628","183:3940","185:5978","68:40634","68:40903","196:3294","587:37855","586:37625","586:37639","586:37652","586:37668","586:37679","585:26963","585:26972","68:40677","68:40685","68:40687","173:2740"]},"604:50199":{"type":"RECTANGLE","id":"604:50199","name":"Image","absoluteBoundingBox":{"x":13644.9140625,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13644.9140625,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,11.2888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:5462":{"type":"TEXT","id":"183:5462","name":"El problema","absoluteBoundingBox":{"x":12820.5,"y":-5572.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":12821.9248046875,"y":-5561.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40685":{"type":"SVG","id":"68:40685","name":"Border","absoluteBoundingBox":{"x":12336.0,"y":2738.75,"width":800.0,"height":126.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":2738.75,"width":800.0,"height":126.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8787.75]],"size":{"x":800.0,"y":126.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.886274516582489,"g":0.886274516582489,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"DIV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"hash":"f7a237fab654f9bf967308bbdd24dcc652e6b8c5"},"183:5137":{"type":"FRAME","id":"183:5137","name":"Frame 2","absoluteBoundingBox":{"x":13590.5,"y":-1996.0,"width":645.0,"height":2838.0},"isolatedAbsoluteRenderBounds":{"x":13590.5,"y":-1996.0,"width":645.0,"height":2838.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":2838.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:5138","183:5143","183:5144"]},"187:6385":{"type":"FRAME","id":"187:6385","name":"Frame 34","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,925.4033203125],[0.0,1.0,2688.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6386"]},"586:37370":{"type":"FRAME","id":"586:37370","name":"Frame 25","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":373.356964111328},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":373.356964111328},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":373.356964111328},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.426962226629257,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37371"]},"195:3093":{"type":"FRAME","id":"195:3093","name":"Frame 28","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.2490234375},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.2490234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.838070511817932,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:3094"]},"68:40677":{"type":"FRAME","id":"68:40677","name":"Recent articles section","absoluteBoundingBox":{"x":12336.0,"y":1540.75,"width":800.0,"height":1198.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":1540.75,"width":800.0,"height":1198.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,7589.75]],"size":{"x":800.0,"y":1198.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.886274516582489,"g":0.886274516582489,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"ASIDE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40678","68:40679"]},"68:40679":{"type":"FRAME","id":"68:40679","name":"Articles list","absoluteBoundingBox":{"x":12356.0,"y":1718.75,"width":760.0,"height":940.0},"isolatedAbsoluteRenderBounds":{"x":12356.0,"y":1718.75,"width":760.0,"height":940.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,178.0]],"size":{"x":760.0,"y":940.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":20.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSpacing":20.0,"isInAnimateTree":true,"children":["68:40680","68:40681","68:40682","68:40683"]},"183:5718":{"type":"FRAME","id":"183:5718","name":"Text","absoluteBoundingBox":{"x":13728.5,"y":-5144.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13728.5,"y":-5144.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5719","183:5720","183:5721","183:5722","183:5723","183:5724","183:5726","183:5727","183:5728","183:5729","183:5730","183:5731","183:5732","183:5733"]},"183:5488":{"type":"TEXT","id":"183:5488","name":"Diseño de identidad:","absoluteBoundingBox":{"x":14548.5,"y":-3945.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14548.900390625,"y":-3940.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3598":{"type":"FRAME","id":"183:3598","name":"Frame 28","absoluteBoundingBox":{"x":11530.0,"y":-2596.0,"width":684.0,"height":1024.0},"isolatedAbsoluteRenderBounds":{"x":11529.833984375,"y":-2596.0,"width":684.3330078125,"height":1026.49951171875},"relativeTransform":[[1.0,0.0,58.0],[0.0,1.0,3446.0]],"size":{"x":684.0,"y":1024.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3592"]},"595:76682":{"type":"TEXT","id":"595:76682","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":10802.0,"y":-5166.25,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":10802.2197265625,"y":-5120.5859375,"width":682.07421875,"height":1571.6240234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"187:6110":{"type":"RECTANGLE","id":"187:6110","name":"Image","absoluteBoundingBox":{"x":14988.5,"y":-3461.25,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-3461.25,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"31aca3ed75811f11180520f32d7973b18892ef07","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"604:50195":{"type":"RECTANGLE","id":"604:50195","name":"Image","absoluteBoundingBox":{"x":13494.125,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13494.125,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,10.7888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"68:40681":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40681","name":"Articles item","absoluteBoundingBox":{"x":12746.0,"y":1718.75,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":12746.0,"y":1718.75,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,390.0],[0.0,1.0,0.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27978},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":353,"localID":5885},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Diseño-Web"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40681;2:620","I68:40681;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27978},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":353,"localID":5885},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Diseño-Web"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1924},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"b74554e2-f55b-4bb9-b153-c368e5e053c7"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8d9ad090f321d887a341ea2c6f1f61db6a1260b7","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Diseño Web","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"587:37846":{"type":"FRAME","id":"587:37846","name":"Frame 25","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.603408813477,"width":359.538238525391,"height":361.546508789062},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.961559891700745],[0.0,1.0,-7.11340107955039e-05]],"size":{"x":359.538238525391,"y":361.546508789062},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37847"]},"581:19785":{"type":"TEXT","id":"581:19785","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":13583.0,"y":-5376.0,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":13583.1982421875,"y":-5243.22412109375,"width":680.970703125,"height":1337.48803710938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4509":{"type":"FRAME","id":"183:4509","name":"Frame 26","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:4510"]},"1:624":{"type":"TEXT","id":"1:624","name":"Finding Stillness in the
Hills of San Cristóbal","absoluteBoundingBox":{"x":2134.0,"y":4521.5,"width":322.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":2181.38403320312,"y":4527.33203125,"width":228.01708984375,"height":47.4560546875},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,77.5]],"size":{"x":322.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Finding Stillness in the
Hills of San Cristóbal","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:41","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:41","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:41","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:41","fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"585:26972":{"type":"FRAME","id":"585:26972","name":"Frame 60","absoluteBoundingBox":{"x":12377.0,"y":1534.0,"width":335.014221191406,"height":376.0},"isolatedAbsoluteRenderBounds":{"x":12377.0,"y":1534.0,"width":335.014221191406,"height":376.0},"relativeTransform":[[1.0,0.0,41.0],[0.0,1.0,7583.0]],"size":{"x":335.014221191406,"y":376.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":16.9289093017578,"paddingBottom":14.2559242248535,"paddingLeft":0.890995264053345,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["585:26973","585:26974"]},"585:26973":{"type":"TEXT","id":"585:26973","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12377.890625,"y":1550.92895507812,"width":334.123229980469,"height":96.2274856567383},"isolatedAbsoluteRenderBounds":{"x":12413.224609375,"y":1574.43933105469,"width":263.4677734375,"height":73.8985595703125},"relativeTransform":[[1.0,0.0,0.890995264053345],[0.0,1.0,16.9289093017578]],"size":{"x":334.123229980469,"y":96.2274856567383},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":42.7677726745605,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.13838863372803,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.3213310241699,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":17.8199043273926,"letterSpacing":-0.712796173095703,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":21.3838863372803,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"4":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":42.7677726745605,"letterSpacing":-2.13838863372803,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":51.3213310241699,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"586:37668":{"type":"FRAME","id":"586:37668","name":"Frame 39","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,454.5439453125],[0.0,1.0,7875.681640625]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37669"]},"586:37670":{"type":"FRAME","id":"586:37670","name":"Frame 24","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397375136613846,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37671"]},"194:2847":{"type":"FRAME","id":"194:2847","name":"Frame 26","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2848"]},"586:37673":{"type":"FRAME","id":"586:37673","name":"Frame 25","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37674"]},"586:37674":{"type":"FRAME","id":"586:37674","name":"Frame 24","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397375136613846,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37675"]},"586:37676":{"type":"FRAME","id":"586:37676","name":"Frame 28","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482739716768265,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37677"]},"68:40768":{"type":"FRAME","id":"68:40768","name":"Feature 5","absoluteBoundingBox":{"x":14089.0,"y":-2103.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":14089.0,"y":-2103.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,2994.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40769","68:40770"]},"183:3955":{"type":"TEXT","id":"183:3955","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12412.5,"y":-4407.0283203125,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":12412.9970703125,"y":-4402.7919921875,"width":644.353515625,"height":550.917724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,949.221801757812]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"586:37677":{"type":"RECTANGLE","id":"586:37677","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12790.5439453125,"y":1826.681640625,"width":373.911437988281,"height":376.63671875},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12790.5439453125,"y":1826.681640625,"width":373.9111328125,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.223604887723923,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37652":{"type":"FRAME","id":"586:37652","name":"Frame 26","absoluteBoundingBox":{"x":12790.0,"y":1559.681640625,"width":375.0,"height":267.0},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1559.681640625,"width":375.0,"height":267.0},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,7608.681640625]],"size":{"x":375.0,"y":267.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.434341639280319,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37653"]},"183:4972":{"type":"TEXT","id":"183:4972","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":12618.5,"y":1257.93151855469,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12618.8330078125,"y":1262.04870605469,"width":645.42578125,"height":313.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"586:37653":{"type":"FRAME","id":"586:37653","name":"Frame 25","absoluteBoundingBox":{"x":12785.5087890625,"y":1559.681640625,"width":383.982208251953,"height":271.318359375},"isolatedAbsoluteRenderBounds":{"x":12785.5087890625,"y":1559.681640625,"width":383.982421875,"height":271.318359375},"relativeTransform":[[1.0,0.0,-4.49110412597656],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":271.318359375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.444745242595673,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37654"]},"183:4532":{"type":"FRAME","id":"183:4532","name":"Text","absoluteBoundingBox":{"x":13520.5,"y":-5295.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5295.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,80.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4533","183:4534","183:4535","183:4536","183:4537","183:4538","183:4540","183:4541","183:4542","183:4543","183:4544","183:4545","183:4546","183:4547"]},"586:37657":{"type":"RECTANGLE","id":"586:37657","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12785.5087890625,"y":1559.681640625,"width":383.982208251953,"height":267.202117919922},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12785.5087890625,"y":1559.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.202117919922},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.229794815182686,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40769":{"type":"RECTANGLE","id":"68:40769","name":"Image","absoluteBoundingBox":{"x":14129.0810546875,"y":-2027.89855957031,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-2027.89855957031,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"213d639ac0ba36718721ca28fc2784ca82c62d90","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"183:4817":{"type":"TEXT","id":"183:4817","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":11983.5,"y":-5151.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":11983.8330078125,"y":-5146.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"586:37640":{"type":"FRAME","id":"586:37640","name":"Frame 26","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.447509765625},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.447509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.447509765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.42810121178627,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37641"]},"586:37642":{"type":"FRAME","id":"586:37642","name":"Frame 24","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":374.352935791016},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":374.352935791016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.398000329732895,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37643"]},"586:37643":{"type":"FRAME","id":"586:37643","name":"Frame 27","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732391357422},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.483499228954315,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37644"]},"586:37644":{"type":"FRAME","id":"586:37644","name":"Frame 28","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732391357422},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.483499228954315,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37645"]},"194:2754":{"type":"FRAME","id":"194:2754","name":"Frame 26","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["194:2755"]},"581:19782":{"type":"FRAME","id":"581:19782","name":"Frame 39","absoluteBoundingBox":{"x":11855.0,"y":-6010.0,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":11855.0,"y":-6010.0,"width":684.0,"height":1574.0},"relativeTransform":[[1.0,0.0,139.0],[0.0,1.0,39.25]],"size":{"x":684.0,"y":1574.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:19783"]},"586:37625":{"type":"FRAME","id":"586:37625","name":"Frame 34","absoluteBoundingBox":{"x":12790.0,"y":621.0,"width":375.0,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":621.0,"width":375.0,"height":564.681396484375},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,6670.0]],"size":{"x":375.0,"y":564.681396484375},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.519779622554779,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37626"]},"1:663":{"type":"SVG","id":"1:663","name":"Icon YouTube","absoluteBoundingBox":{"x":2478.0,"y":5220.0,"width":24.0,"height":24.0},"targetAspectRatio":{"x":30.0,"y":30.0},"isolatedAbsoluteRenderBounds":{"x":2478.0,"y":5220.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,368.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Watch my YouTube videos","ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15342},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.youtube.com/@johnfredyalarcon6978","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"hash":"3c06da10fc22f89fbe476631ac6a33d4b17ed498"},"68:40682":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40682","name":"Articles item","absoluteBoundingBox":{"x":12356.0,"y":2198.75,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":12356.0,"y":2198.75,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,480.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27981},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":501,"localID":56995},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/print-media"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40682;2:620","I68:40682;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27981},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":501,"localID":56995},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/print-media"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1923},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"59e9b90c-c1ef-4b09-ad9c-d6699ac55374"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"4076a48a132c8565f215eb469e86a30c61d2714d","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Print Media","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"183:3710":{"type":"TEXT","id":"183:3710","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":12412.5,"y":-313.838623046875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-309.364135742188,"width":280.775390625,"height":22.3932800292969},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37626":{"type":"FRAME","id":"586:37626","name":"Frame 26","absoluteBoundingBox":{"x":12789.2734375,"y":621.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":12789.2734375,"y":621.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,-0.726943969726562],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.431383311748505,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["586:37627"]},"604:3100":{"type":"FRAME","id":"604:3100","name":"Logos","absoluteBoundingBox":{"x":2063.5,"y":2679.0,"width":573.0,"height":45.0},"isolatedAbsoluteRenderBounds":{"x":2063.5,"y":2679.0,"width":573.0,"height":45.0},"relativeTransform":[[1.0,0.0,-46.5],[0.0,1.0,-7.99999809265137]],"size":{"x":573.0,"y":45.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":5.29904317855835,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:3101","604:3103","604:3105","604:3107","604:3109","604:3111","604:3113","604:3115"]},"586:37627":{"type":"FRAME","id":"586:37627","name":"Frame 25","absoluteBoundingBox":{"x":12789.2734375,"y":621.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":12789.2734375,"y":621.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.431383311748505,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37628"]},"183:5820":{"type":"FRAME","id":"183:5820","name":"Hero 1","absoluteBoundingBox":{"x":13330.845703125,"y":-2045.0,"width":538.308288574219,"height":756.135314941406},"isolatedAbsoluteRenderBounds":{"x":13330.845703125,"y":-2045.0,"width":570.857421875,"height":756.135314941406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":756.135314941406},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5821","183:5822","183:5823","183:5824"]},"586:37630":{"type":"FRAME","id":"586:37630","name":"Frame 28","absoluteBoundingBox":{"x":12789.2734375,"y":621.0,"width":376.453887939453,"height":564.680786132812},"isolatedAbsoluteRenderBounds":{"x":12789.2734375,"y":621.0,"width":376.4541015625,"height":564.680908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680786132812},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.487206071615219,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37631"]},"1:620":{"type":"FRAME","id":"1:620","name":"Container","absoluteBoundingBox":{"x":2110.0,"y":4166.0,"width":370.0,"height":278.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":4166.0,"width":370.0,"height":278.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":370.0,"y":278.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":10.0,"paddingRight":10.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["1:621"]},"604:50470":{"type":"FRAME","id":"604:50470","name":"Logo 3","absoluteBoundingBox":{"x":13813.73046875,"y":-6976.0,"width":43.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":13813.73046875,"y":-6976.0,"width":43.0,"height":44.0},"relativeTransform":[[1.0,0.0,98.7305297851562],[0.0,1.0,13.0]],"size":{"x":43.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50471"]},"53:3600":{"type":"FRAME","id":"53:3600","name":"Article content","overrideKey":"2:622","absoluteBoundingBox":{"x":40.0,"y":3898.0,"width":370.0,"height":182.0},"isolatedAbsoluteRenderBounds":{"x":40.0,"y":3898.0,"width":370.0,"height":182.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,278.0]],"size":{"x":370.0,"y":182.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":24.0,"paddingLeft":24.0,"layoutMode":"VERTICAL","itemSpacing":12.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["53:3601","53:3602","53:3603"]},"183:5722":{"type":"TEXT","id":"183:5722","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13728.5,"y":-4976.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13729.15625,"y":-4977.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37631":{"type":"RECTANGLE","id":"586:37631","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12789.2734375,"y":621.0,"width":376.453887939453,"height":564.680847167969},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12789.2734375,"y":621.0,"width":376.4541015625,"height":564.680908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680847167969},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.485851377248764,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"587:37855":{"type":"GROUP","id":"587:37855","name":"Group 2","absoluteBoundingBox":{"x":12422.0,"y":28.0,"width":361.546875,"height":1726.0},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":28.0,"width":361.546875,"height":1726.0},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,6077.0]],"size":{"x":361.546875,"y":1726.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961559891700745,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["587:37856","587:37857"]},"581:14548":{"type":"FRAME","id":"581:14548","name":"Frame 24","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14549"]},"587:37857":{"type":"GROUP","id":"587:37857","name":"Group 1","absoluteBoundingBox":{"x":12422.0,"y":28.0,"width":361.546875,"height":1720.23071289062},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":362.24609375,"height":1720.23071289062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546875,"y":1720.23071289062},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961559891700745,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["587:37858","587:37865","587:37866","587:37872","587:37879"]},"587:37882":{"type":"FRAME","id":"587:37882","name":"Frame 38","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.531769275665283,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37883"]},"68:40755":{"type":"FRAME","id":"68:40755","name":"Feature 3","absoluteBoundingBox":{"x":14089.0,"y":-3553.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":14089.0,"y":-3553.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,1544.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40756","68:40757"]},"587:37883":{"type":"FRAME","id":"587:37883","name":"Frame 26","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37884"]},"587:37885":{"type":"FRAME","id":"587:37885","name":"Frame 24","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.382099986076355,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37886"]},"587:37886":{"type":"FRAME","id":"587:37886","name":"Frame 27","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464183151721954,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37887"]},"183:4528":{"type":"TEXT","id":"183:4528","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13520.5,"y":-4726.068359375,"width":647.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":13521.6181640625,"y":-4722.015625,"width":431.8056640625,"height":13.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,569.181518554688]],"size":{"x":647.0,"y":20.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37888":{"type":"RECTANGLE","id":"587:37888","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.5380859375,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215009495615959,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5755":{"type":"TEXT","id":"183:5755","name":"El problema","absoluteBoundingBox":{"x":13238.5,"y":1267.79028320312,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13239.9248046875,"y":1278.39367675781,"width":122.28515625,"height":21.0081787109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37873":{"type":"FRAME","id":"587:37873","name":"Frame 26","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.015258789062},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.015258789062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.015258789062},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.411644965410233,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37874"]},"183:5642":{"type":"TEXT","id":"183:5642","name":"El problema","absoluteBoundingBox":{"x":14836.5,"y":-4962.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":14837.9248046875,"y":-4951.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40687":{"mainComponentId":"1:646","type":"INSTANCE","id":"68:40687","name":"Footer","absoluteBoundingBox":{"x":12336.0,"y":2864.75,"width":800.0,"height":531.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":2864.75,"width":800.0,"height":531.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8913.75]],"size":{"x":800.0,"y":531.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"FOOTER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["I68:40687;1:647","I68:40687;1:650","I68:40687;1:655","I68:40687;1:669"],"componentProperties":{},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"FOOTER","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"primaryAxisSizingMode":null,"size":{"x":800.0,"y":531.0}},"componentId":"1:646"},{"key":["Header0","End of the trail0"],"value":{"accessibleHTMLTag":"H3","characterStyleOverrides":[],"characters":"Gracias por su atención","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:646"},{"key":["Header0","Less rush.
More wonder.0"],"value":{"accessibleHTMLTag":"H2","characterStyleOverrides":[],"characters":"Todo es diseño, ¡todo!","style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"hangingPunctuation":null,"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"openTypeFlags":null,"styleOverrideTable":{},"text":null},"componentId":"1:646"},{"key":["Links0","Home0"],"value":{"interactions":[{"id":{"sessionID":530,"localID":28077},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","Articles0"],"value":{"characterStyleOverrides":[],"characters":"Proyectos","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"interactions":[{"id":{"sessionID":530,"localID":28080},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/proyectos"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","About0"],"value":{"characterStyleOverrides":[],"characters":"Sobre mí","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{},"interactions":[{"id":{"sessionID":530,"localID":28083},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Sobre-mí"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:646"},{"key":["Links0","Contact0"],"value":{"characterStyleOverrides":[1,1,1,1,1,1,1,1],"characters":"Contacto","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"URL","url":"mailto:naia@theroamreport.com","openInNewTab":true},"hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"1":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"URL","url":"mailto:johnfredy7215@gmail.com","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"1:646"},{"key":["Copyright ©2025 · The Roam Report0"],"value":{"characterStyleOverrides":[],"characters":"Copyright John Alarcón ©2026  ·  Todos los derechos reservados","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:646"}]},"68:40631":{"type":"FRAME","id":"68:40631","name":"Detail text","absoluteBoundingBox":{"x":12356.0,"y":-5488.0,"width":760.0,"height":31.75},"isolatedAbsoluteRenderBounds":{"x":12356.0,"y":-5488.0,"width":760.0,"height":31.75},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,561.0]],"size":{"x":760.0,"y":31.75},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["68:40632","68:40633"]},"187:6386":{"type":"FRAME","id":"187:6386","name":"Frame 26","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.737042784690857,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["187:6387"]},"587:37874":{"type":"FRAME","id":"587:37874","name":"Frame 25","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":359.962768554688},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":359.962768554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":359.962768554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.411644965410233,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37875"]},"183:4980":{"type":"TEXT","id":"183:4980","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":14346.5,"y":1244.77014160156,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":14347.15625,"y":1245.82275390625,"width":629.2587890625,"height":53.9700927734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40697":{"type":"SVG","id":"68:40697","name":"Arrow","absoluteBoundingBox":{"x":13383.712890625,"y":-5396.75,"width":7.57400512695312,"height":8.75},"isolatedAbsoluteRenderBounds":{"x":13383.712890625,"y":-5396.75,"width":7.57421875,"height":8.75},"relativeTransform":[[1.0,0.0,163.712997436523],[0.0,1.0,23.0]],"size":{"x":7.57400512695312,"y":8.75},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"85a8c7d630c22fe08283c38467909672106b29a2"},"604:50185":{"type":"FRAME","id":"604:50185","name":"Frame 62","absoluteBoundingBox":{"x":13236.0,"y":-6186.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13236.0,"y":-6186.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":58.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50186"]},"587:37875":{"type":"FRAME","id":"587:37875","name":"Frame 24","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":359.962768554688},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":359.962768554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.38270115852356,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37876"]},"195:3090":{"type":"FRAME","id":"195:3090","name":"Frame 25","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":647.244323730469},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":647.244323730469},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":647.244323730469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742046713829041,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:3091"]},"587:37877":{"type":"FRAME","id":"587:37877","name":"Frame 28","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289184570312},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.289184570312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464913457632065,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37878"]},"581:14530":{"type":"FRAME","id":"581:14530","name":"Frame 24","absoluteBoundingBox":{"x":12412.0,"y":3430.5,"width":689.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12412.0,"y":3430.5,"width":689.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.5]],"size":{"x":689.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14531"]},"587:37878":{"type":"RECTANGLE","id":"587:37878","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289215087891},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.289215087891},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.311004638671875,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"587:37867":{"type":"FRAME","id":"587:37867","name":"Frame 25","absoluteBoundingBox":{"x":12422.0,"y":929.943176269531,"width":360.5849609375,"height":256.736480712891},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":929.943176269531,"width":360.5849609375,"height":256.736511230469},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":256.736480712891},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427649199962616,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37868"]},"587:37869":{"type":"FRAME","id":"587:37869","name":"Frame 27","absoluteBoundingBox":{"x":12422.0,"y":927.867065429688,"width":361.546508789062,"height":251.589767456055},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":927.867065429688,"width":361.546875,"height":251.589767456055},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546508789062,"y":251.589767456055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482988685369492,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37870"]},"587:37871":{"type":"RECTANGLE","id":"587:37871","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12422.0,"y":927.867065429688,"width":361.546508789062,"height":251.589767456055},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":927.867065429688,"width":361.546875,"height":251.589721679688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546508789062,"y":251.589767456055},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.216368138790131,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"587:37859":{"type":"FRAME","id":"587:37859","name":"Frame 26","absoluteBoundingBox":{"x":12421.30078125,"y":28.0,"width":361.982971191406,"height":542.974975585938},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,-0.699005126953125],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974975585938},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.414800882339478,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["587:37860"]},"587:37861":{"type":"FRAME","id":"587:37861","name":"Frame 24","absoluteBoundingBox":{"x":12421.30078125,"y":28.0,"width":361.982971191406,"height":542.974975585938},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974975585938},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.385635167360306,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37862"]},"587:37862":{"type":"FRAME","id":"587:37862","name":"Frame 27","absoluteBoundingBox":{"x":12421.30078125,"y":28.0,"width":361.982971191406,"height":542.974365234375},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974426269531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974365234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.468477815389633,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37863"]},"183:5629":{"type":"TEXT","id":"183:5629","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13109.0,"y":-5491.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13110.1181640625,"y":-5487.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37856":{"type":"RECTANGLE","id":"587:37856","name":"Rectangle 1","absoluteBoundingBox":{"x":12422.0,"y":28.0,"width":360.5849609375,"height":1726.0},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":28.0,"width":360.5849609375,"height":1726.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":1726.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961559891700745,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40944":{"type":"TEXT","id":"68:40944","name":"Ver más proyectos","absoluteBoundingBox":{"x":13227.0,"y":-584.0498046875,"width":798.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":13557.3955078125,"y":-580.817810058594,"width":137.212890625,"height":16.2880249023438},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,4444.2001953125]],"size":{"x":798.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"},"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"characterStyleOverrides":[],"characters":"Ver más proyectos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/proyectos"},"hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40938":{"type":"FRAME","id":"68:40938","name":"Feature 6","absoluteBoundingBox":{"x":13225.0,"y":-1309.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":13225.0,"y":-1309.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,3719.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40939","68:40940"]},"183:5625":{"type":"TEXT","id":"183:5625","name":"El problema","absoluteBoundingBox":{"x":13108.5,"y":-5636.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13109.9248046875,"y":-5625.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40940":{"type":"FRAME","id":"68:40940","name":"Text","absoluteBoundingBox":{"x":13265.0810546875,"y":-797.803833007812,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-797.803833007812,"width":721.8388671875,"height":91.0201721191406},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40941","68:40942"]},"581:9283":{"type":"SVG","id":"581:9283","name":"Globe icon","absoluteBoundingBox":{"x":13027.0234375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13027.0234375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,1034.0234375],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40942":{"type":"TEXT","id":"68:40942","name":"Esta pieza construye un universo de marca donde la leche deja de ser un producto cotidiano para convertirse en combustible de imaginación, crecimiento y descubrimiento. El concepto \"Vía Láctea\" utiliza la metáfora espacial para representar el viaje que impulsa a los niños hacia grandes sueños y nuevas posibilidades.","absoluteBoundingBox":{"x":13265.0810546875,"y":-760.78369140625,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13265.66796875,"y":-756.257690429688,"width":688.9658203125,"height":48.1782836914062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza construye un universo de marca donde la leche deja de ser un producto cotidiano para convertirse en combustible de imaginación, crecimiento y descubrimiento. El concepto \"Vía Láctea\" utiliza la metáfora espacial para representar el viaje que impulsa a los niños hacia grandes sueños y nuevas posibilidades.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40941":{"type":"TEXT","id":"68:40941","name":"El Rodeo - Vía Láctea","absoluteBoundingBox":{"x":13265.0810546875,"y":-797.803833007812,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13266.505859375,"y":-793.329345703125,"width":220.0888671875,"height":17.7656860351562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El Rodeo - Vía Láctea","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40937":{"type":"SVG","id":"68:40937","name":"Divider","absoluteBoundingBox":{"x":13253.8564453125,"y":-2846.36562757539,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13253.8564453125,"y":-2846.36562757539,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,27.8564453125],[-0.00915992073714733,0.999958038330078,2184.9189453125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:3743":{"type":"TEXT","id":"183:3743","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13229.7978515625,"y":-3239.66040039062,"width":315.404418945312,"height":408.0},"isolatedAbsoluteRenderBounds":{"x":13229.7978515625,"y":-3239.66040039062,"width":315.404418945312,"height":408.0},"relativeTransform":[[1.0,0.0,-5.74448495171964e-05],[0.0,1.0,552.339660644531]],"size":{"x":315.404418945312,"y":408.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.8382349014282,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0591911745071411,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":17.1654415130615,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"68:40933":{"type":"FRAME","id":"68:40933","name":"Text","absoluteBoundingBox":{"x":13265.0810546875,"y":-1522.80383300781,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-1522.80383300781,"width":721.8388671875,"height":91.0201721191406},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40934","68:40935"]},"68:40934":{"type":"TEXT","id":"68:40934","name":"El tiqui taca Ranchera","absoluteBoundingBox":{"x":13265.0810546875,"y":-1522.80383300781,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13266.505859375,"y":-1518.13720703125,"width":225.5380859375,"height":21.9449462890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El tiqui taca Ranchera","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40932":{"type":"RECTANGLE","id":"68:40932","name":"Image","absoluteBoundingBox":{"x":13265.0810546875,"y":-1958.89855957031,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-1958.89855957031,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"213d639ac0ba36718721ca28fc2784ca82c62d90","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"604:15843":{"type":"FRAME","id":"604:15843","name":"Logo 1","absoluteBoundingBox":{"x":2126.85229492188,"y":3448.12719726562,"width":48.9958839416504,"height":23.7974967956543},"isolatedAbsoluteRenderBounds":{"x":2126.85229492188,"y":3448.12719726562,"width":48.9958839416504,"height":23.797607421875},"relativeTransform":[[1.0,0.0,47.4400444030762],[0.0,1.0,6.76229286193848]],"size":{"x":48.9958839416504,"y":23.7974967956543},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.023390294983983,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":3.48546266555786,"paddingRight":3.48546266555786,"paddingBottom":3.48546266555786,"paddingLeft":3.48546266555786,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15844"]},"68:40930":{"type":"IMAGE","id":"68:40930","name":"Divider","absoluteBoundingBox":{"x":13246.0,"y":-2074.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-2075.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2954.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"192:2375":{"type":"TEXT","id":"192:2375","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13321.5,"y":-2975.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13322.15625,"y":-2961.19750976562,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40927":{"type":"FRAME","id":"68:40927","name":"Text","absoluteBoundingBox":{"x":13265.0810546875,"y":-2247.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-2247.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40928","68:40929"]},"68:40929":{"type":"TEXT","id":"68:40929","name":"Esta pieza comunica una alianza estratégica para el crecimiento empresarial, utilizando un lenguaje visual limpio, optimista y corporativo. El mensaje central no se enfoca en un producto financiero, sino en la idea de que una comunidad de emprendedores continúa fortaleciéndose mediante nuevos aliados que impulsan su desarrollo.","absoluteBoundingBox":{"x":13265.0810546875,"y":-2210.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13265.66796875,"y":-2206.57763671875,"width":713.7734375,"height":48.356201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza comunica una alianza estratégica para el crecimiento empresarial, utilizando un lenguaje visual limpio, optimista y corporativo. El mensaje central no se enfoca en un producto financiero, sino en la idea de que una comunidad de emprendedores continúa fortaleciéndose mediante nuevos aliados que impulsan su desarrollo.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40928":{"type":"TEXT","id":"68:40928","name":"Novaventa - Lulo Bank","absoluteBoundingBox":{"x":13265.0810546875,"y":-2247.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13266.505859375,"y":-2242.20043945312,"width":235.296875,"height":16.636962890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Novaventa - Lulo Bank","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40926":{"type":"RECTANGLE","id":"68:40926","name":"Image","absoluteBoundingBox":{"x":13265.0810546875,"y":-2683.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-2683.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d3851c9b2eeeb098543bcb990b4a71ffedbb108b","originalImageWidth":1080,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"183:5754":{"type":"TEXT","id":"183:5754","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13238.5,"y":1183.77014160156,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":13239.15625,"y":1184.82275390625,"width":629.2587890625,"height":53.9700927734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40921":{"type":"TEXT","id":"68:40921","name":"Familia - Juntos construimos","absoluteBoundingBox":{"x":13265.0810546875,"y":-2972.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13266.505859375,"y":-2968.13696289062,"width":304.9921875,"height":17.573486328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Familia - Juntos construimos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40919":{"type":"RECTANGLE","id":"68:40919","name":"Image","absoluteBoundingBox":{"x":13265.0810546875,"y":-3408.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-3408.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d841f27f7ec5f0d6dd416e5a8b07c564f16ea358","originalImageWidth":1080,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"604:49900":{"type":"FRAME","id":"604:49900","name":"Logo 10","absoluteBoundingBox":{"x":13098.7734375,"y":-6100.10888671875,"width":29.6075401306152,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":13092.625,"y":-6100.10888671875,"width":35.7559776306152,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,763.773559570312],[0.0,1.0,12.8910179138184]],"size":{"x":29.6075401306152,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"MAX","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49901"]},"68:40917":{"type":"SVG","id":"68:40917","name":"Divider","absoluteBoundingBox":{"x":13247.8564453125,"y":-3923.24990491914,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13247.8564453125,"y":-3923.24990491914,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,21.8564453125],[-0.00915992073714733,0.999958038330078,1108.03454589844]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4834":{"type":"TEXT","id":"183:4834","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13711.5,"y":-4127.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13711.900390625,"y":-4122.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37374":{"type":"RECTANGLE","id":"586:37374","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13200.998046875,"y":1244.79956054688,"width":374.002288818359,"height":374.732757568359},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":13200.998046875,"y":1244.79956054688,"width":374.001953125,"height":374.732788085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":374.732757568359},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.322577089071274,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50479":{"type":"RECTANGLE","id":"604:50479","name":"Image","absoluteBoundingBox":{"x":14124.9140625,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":14124.9140625,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,11.2888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:50201":{"type":"RECTANGLE","id":"604:50201","name":"Image","absoluteBoundingBox":{"x":13683.80859375,"y":-6177.70751953125,"width":145.782760620117,"height":41.4155540466309},"isolatedAbsoluteRenderBounds":{"x":13683.80859375,"y":-6177.70751953125,"width":145.783203125,"height":41.41552734375},"relativeTransform":[[1.0,0.0,0.183205991983414],[0.0,1.0,3.97747802734375]],"size":{"x":145.782760620117,"y":41.4155540466309},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"536:105920":{"type":"TEXT","id":"536:105920","name":"Currently in","absoluteBoundingBox":{"x":12857.0,"y":-6974.0,"width":100.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12858.2197265625,"y":-6969.14013671875,"width":97.3525390625,"height":19.5400390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Currently in","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4475":{"type":"TEXT","id":"183:4475","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":11792.5,"y":-5282.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11792.900390625,"y":-5277.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40915":{"type":"FRAME","id":"68:40915","name":"Frame 1","absoluteBoundingBox":{"x":13246.0,"y":-3524.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-3525.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1504.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["68:40916"]},"68:40910":{"type":"FRAME","id":"68:40910","name":"Feature 2","absoluteBoundingBox":{"x":13225.0,"y":-4209.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":13225.0,"y":-4209.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,819.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40911","68:40912"]},"183:5682":{"type":"FRAME","id":"183:5682","name":"Frame 35","absoluteBoundingBox":{"x":12491.0,"y":-1076.75,"width":683.0,"height":1620.0},"isolatedAbsoluteRenderBounds":{"x":12491.0,"y":-1076.75,"width":683.0,"height":1620.0},"relativeTransform":[[1.0,0.0,155.0],[0.0,1.0,4.25]],"size":{"x":683.0,"y":1620.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5683"]},"68:40696":{"type":"TEXT","id":"68:40696","name":"Desplaza para ver","absoluteBoundingBox":{"x":13220.0,"y":-5419.75,"width":335.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":13331.5849609375,"y":-5416.34814453125,"width":112.75,"height":13.39794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":335.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desplaza para ver","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50467":{"type":"FRAME","id":"604:50467","name":"Logos","absoluteBoundingBox":{"x":13715.0,"y":-6989.0,"width":802.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":13715.0,"y":-6989.0,"width":802.0,"height":70.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,-5.99999809265137]],"size":{"x":802.0,"y":70.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:50468","604:50470","604:50472","604:50474","604:50476","604:50478","604:50480","604:50482","604:50484","604:50486"]},"68:40912":{"type":"FRAME","id":"68:40912","name":"Text","absoluteBoundingBox":{"x":13265.0810546875,"y":-3697.8037109375,"width":721.838623046875,"height":109.020172119141},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-3697.8037109375,"width":721.8388671875,"height":109.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":109.020172119141},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40913","68:40914"]},"183:5747":{"type":"TEXT","id":"183:5747","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13440.5,"y":-4006.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13440.900390625,"y":-4001.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40907":{"type":"TEXT","id":"68:40907","name":"Colgate Carrito Millonario","absoluteBoundingBox":{"x":13265.2744140625,"y":-4437.22119140625,"width":721.452392578125,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13266.4111328125,"y":-4432.5546875,"width":269.806640625,"height":22.201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.452392578125,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Colgate Carrito Millonario","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50464":{"type":"GROUP","id":"604:50464","name":"Group 3","absoluteBoundingBox":{"x":13716.0,"y":-6983.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13716.0,"y":-6983.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,516.0],[0.0,1.0,-191.0]],"size":{"x":800.0,"y":58.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:50465","604:50488","604:50489"]},"68:40905":{"type":"RECTANGLE","id":"68:40905","name":"Image","absoluteBoundingBox":{"x":13265.2744140625,"y":-4873.0986328125,"width":721.452331542969,"height":405.816925048828},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":13265.2744140625,"y":-4873.0986328125,"width":721.4521484375,"height":405.81689453125},"relativeTransform":[[1.0,1.22464685258517e-16,40.0807495117188],[-1.22464685258517e-16,1.0,75.1512603759766]],"size":{"x":721.452331542969,"y":405.816925048828},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a4a62837e8fbaf78f7911aa4dc92ec5d3bf074f7","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"194:2788":{"type":"FRAME","id":"194:2788","name":"Frame 28","absoluteBoundingBox":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2789"]},"581:19786":{"type":"TEXT","id":"581:19786","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12394.0,"y":-3086.25,"width":684.0,"height":982.0},"isolatedAbsoluteRenderBounds":{"x":12394.2197265625,"y":-3078.38989257812,"width":677.7314453125,"height":941.3798828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,696.0]],"size":{"x":684.0,"y":982.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:4555":{"type":"TEXT","id":"183:4555","name":"Implementación","absoluteBoundingBox":{"x":13574.845703125,"y":-2758.73120117188,"width":538.308288574219,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":13575.1796875,"y":-2755.35766601562,"width":142.646484375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,789.518798828125]],"size":{"x":538.308288574219,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":789.518798828125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40770":{"type":"FRAME","id":"68:40770","name":"Text","absoluteBoundingBox":{"x":14129.0810546875,"y":-1591.80383300781,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-1591.80383300781,"width":721.8388671875,"height":91.0201721191406},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40771","68:40772"]},"68:40634":{"type":"FRAME","id":"68:40634","name":"Recent articles section","absoluteBoundingBox":{"x":12336.0,"y":-1081.0,"width":800.0,"height":7567.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-1081.0,"width":800.0,"height":7567.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,4968.0]],"size":{"x":800.0,"y":7567.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5682","183:3700","73:41600","581:14520","581:14529","581:14542","581:14564","581:14569","581:14575","581:14578","183:5208","183:5920","183:5793","183:5072","183:3611","183:3604","581:9299","581:9300","581:9301","581:9302"]},"285:6685":{"type":"FRAME","id":"285:6685","name":"Frame 26","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":454.0},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759765625,"height":454.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":454.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.743300259113312,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6686"]},"196:3294":{"type":"TEXT","id":"196:3294","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12832.0,"y":-1184.767578125,"width":375.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":12832.0,"y":-1184.767578125,"width":375.0,"height":129.0},"relativeTransform":[[1.0,0.0,496.0],[0.0,1.0,4864.232421875]],"size":{"x":375.0,"y":129.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40922":{"type":"TEXT","id":"68:40922","name":"La pieza desarrolla un concepto de comunidad sostenible y transformación colectiva. El mensaje \"Juntos construimos\" se materializa mediante un collage circular que integra educación, cuidado animal, agricultura, reciclaje y energía limpia como pilares de un mismo ecosistema social.","absoluteBoundingBox":{"x":13265.0810546875,"y":-2935.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13265.66796875,"y":-2931.57763671875,"width":715.2509765625,"height":48.356201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La pieza desarrolla un concepto de comunidad sostenible y transformación colectiva. El mensaje \"Juntos construimos\" se materializa mediante un collage circular que integra educación, cuidado animal, agricultura, reciclaje y energía limpia como pilares de un mismo ecosistema social.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9300":{"type":"TEXT","id":"581:9300","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12422.0,"y":7284.0,"width":580.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":7284.0,"width":580.0,"height":60.0},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,8365.0]],"size":{"x":580.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"581:9299":{"type":"TEXT","id":"581:9299","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12337.4013671875,"y":464.0,"width":373.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":12337.4013671875,"y":464.0,"width":373.0,"height":80.0},"relativeTransform":[[1.0,0.0,1.4013671875],[0.0,1.0,1545.0]],"size":{"x":373.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3607":{"type":"FRAME","id":"183:3607","name":"Frame 24","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:3608"]},"536:105929":{"type":"SVG","id":"536:105929","name":"Globe icon","absoluteBoundingBox":{"x":13573.015625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13573.015625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,716.015625],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"183:3608":{"type":"FRAME","id":"183:3608","name":"Frame 27","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:3609"]},"587:37868":{"type":"FRAME","id":"587:37868","name":"Frame 24","absoluteBoundingBox":{"x":12422.0,"y":927.867065429688,"width":361.546508789062,"height":260.888854980469},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":927.867065429688,"width":361.546875,"height":260.888854980469},"relativeTransform":[[1.0,0.0,-1.81898940354586e-12],[0.0,1.0,-2.07612037658691]],"size":{"x":361.546508789062,"y":260.888854980469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397580057382584,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37869"]},"183:4974":{"type":"TEXT","id":"183:4974","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12618.5,"y":1644.97180175781,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":12618.9970703125,"y":1649.20825195312,"width":644.353515625,"height":550.917724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"194:2766":{"type":"RECTANGLE","id":"194:2766","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":690.345703125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.594262719154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:3609":{"type":"FRAME","id":"183:3609","name":"Frame 28","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:3610"]},"183:3610":{"type":"RECTANGLE","id":"183:3610","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:3612":{"type":"FRAME","id":"183:3612","name":"Frame 26","absoluteBoundingBox":{"x":12736.0,"y":1628.03759765625,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12736.0,"y":1628.03759765625,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"187:6101":{"type":"RECTANGLE","id":"187:6101","name":"Image","absoluteBoundingBox":{"x":13260.5,"y":-4135.25,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-4135.25,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"31aca3ed75811f11180520f32d7973b18892ef07","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"183:5072":{"type":"FRAME","id":"183:5072","name":"Frame 32","absoluteBoundingBox":{"x":12403.0,"y":746.0,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":746.0,"width":666.0,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5073"]},"586:37364":{"type":"FRAME","id":"586:37364","name":"Frame 24","absoluteBoundingBox":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.179016113281},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.179016113281},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.452331542969,"y":563.179016113281},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.39998459815979,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37365"]},"183:5073":{"type":"FRAME","id":"183:5073","name":"Frame 2","absoluteBoundingBox":{"x":12466.845703125,"y":746.0,"width":538.308288574219,"height":2368.55639648438},"isolatedAbsoluteRenderBounds":{"x":12466.845703125,"y":746.0,"width":570.857421875,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,63.8458557128906],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":2368.55639648438},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:5074","183:5079","183:5080"]},"183:3981":{"type":"TEXT","id":"183:3981","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12403.0,"y":-3024.91674804688,"width":538.308288574219,"height":126.022560119629},"isolatedAbsoluteRenderBounds":{"x":12403.5478515625,"y":-2984.05322265625,"width":492.998046875,"height":45.5263671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,584.333312988281]],"size":{"x":538.308288574219,"y":126.022560119629},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":584.333312988281,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":1,"gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5080":{"type":"TEXT","id":"183:5080","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12466.845703125,"y":2988.53369140625,"width":538.308288574219,"height":126.022560119629},"isolatedAbsoluteRenderBounds":{"x":12467.3935546875,"y":3029.39721679688,"width":492.998046875,"height":45.5263671875},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,2242.53369140625]],"size":{"x":538.308288574219,"y":126.022560119629},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":2242.53369140625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5079":{"type":"TEXT","id":"183:5079","name":"Implementación","absoluteBoundingBox":{"x":12466.845703125,"y":1535.51879882812,"width":538.308288574219,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":12467.1796875,"y":1538.89221191406,"width":142.646484375,"height":18.475341796875},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,789.518798828125]],"size":{"x":538.308288574219,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":789.518798828125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40688":{"mainComponentId":"1:501","type":"INSTANCE","id":"68:40688","name":"Navigation","absoluteBoundingBox":{"x":12604.5,"y":-6772.0,"width":263.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12604.5,"y":-6772.0,"width":263.0,"height":49.0},"relativeTransform":[[1.0,0.0,268.5],[0.0,1.0,20.0]],"size":{"x":263.0,"y":49.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-131.5,"sizeFraction":0.5},"right":{"pixelOffset":131.5,"sizeFraction":0.5},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[9999.0,9999.0,9999.0,9999.0],"cornerRadius":9999.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":16.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["I68:40688;1:502","I68:40688;1:503","I68:40688;1:504"],"componentProperties":{},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"NAV","layoutPositioning":"ABSOLUTE","size":{"x":263.0,"y":49.0}},"componentId":"1:501"},{"key":["Link item0"],"value":{"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":530,"localID":27900},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:495"},{"key":["Home0"],"value":{"style":{"styleIdForText":"StyleId:3:958","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null,"textDecorationSkipInk":null},"componentId":"1:495"}]},"componentId":"1:501"},{"key":["Link item1"],"value":{"overrides":[{"key":[],"value":{"componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Proyectos","characterStyleOverrides":[5,5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":27899},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/proyectos"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"},{"key":["Link item2"],"value":{"overrides":[{"key":[],"value":{"componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Sobre mí","characterStyleOverrides":[5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":27898},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Sobre-mí"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"}]},"183:5074":{"type":"FRAME","id":"183:5074","name":"Hero 1","absoluteBoundingBox":{"x":12466.845703125,"y":746.0,"width":538.308288574219,"height":756.135314941406},"isolatedAbsoluteRenderBounds":{"x":12466.845703125,"y":746.0,"width":570.857421875,"height":756.135314941406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":756.135314941406},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5075","183:5076","183:5077","183:5078"]},"183:5076":{"type":"TEXT","id":"183:5076","name":"Síntesis conceptual","absoluteBoundingBox":{"x":12466.845703125,"y":1456.13525390625,"width":538.308288574219,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":12467.59375,"y":1459.50866699219,"width":173.1005859375,"height":18.475341796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,710.135314941406]],"size":{"x":538.308288574219,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5794":{"type":"FRAME","id":"183:5794","name":"Frame 26","absoluteBoundingBox":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"604:50476":{"type":"FRAME","id":"604:50476","name":"Logo 4","absoluteBoundingBox":{"x":14012.3359375,"y":-6976.10888671875,"width":101.288940429688,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":14012.3359375,"y":-6976.10888671875,"width":101.2890625,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,297.335601806641],[0.0,1.0,12.8910179138184]],"size":{"x":101.288940429688,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.074568897485733,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50477"]},"595:76690":{"type":"FRAME","id":"595:76690","name":"Frame 37","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":679.578125},"relativeTransform":[[1.0,0.0,-1314.126953125],[0.0,1.0,4674.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.999292552471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["595:76691"]},"183:5920":{"type":"FRAME","id":"183:5920","name":"Frame 32","absoluteBoundingBox":{"x":12523.5,"y":1267.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12523.5,"y":1267.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,2348.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5921"]},"183:5208":{"type":"FRAME","id":"183:5208","name":"Frame 29","absoluteBoundingBox":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,1896.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5209"]},"581:14575":{"type":"TEXT","id":"581:14575","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12373.0,"y":5875.0,"width":580.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":12515.15625,"y":5879.85986328125,"width":295.701171875,"height":83.7001953125},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,6956.0]],"size":{"x":580.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"581:14560":{"type":"FRAME","id":"581:14560","name":"Frame 28","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14561"]},"581:14569":{"type":"RECTANGLE","id":"581:14569","name":"Manual de identidad 2-02-02 2","absoluteBoundingBox":{"x":12413.0,"y":5490.0,"width":680.5,"height":387.698455810547},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":12413.0,"y":5490.0,"width":680.5,"height":387.6982421875},"relativeTransform":[[1.0,0.0,77.0],[0.0,1.0,6571.0]],"size":{"x":680.5,"y":387.698455810547},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14565":{"type":"RECTANGLE","id":"581:14565","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12465.0,"y":4911.0,"width":685.5,"height":477.019622802734},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12465.0,"y":4911.0,"width":685.5,"height":477.01953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14542":{"type":"FRAME","id":"581:14542","name":"Frame 26","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,33.0],[0.0,1.0,5406.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14543"]},"183:4450":{"type":"TEXT","id":"183:4450","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":11792.5,"y":-5969.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11793.541015625,"y":-5963.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6383":{"type":"FRAME","id":"187:6383","name":"Frame 28","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.832419097423553,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6384"]},"581:14543":{"type":"FRAME","id":"581:14543","name":"Frame 25","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14544"]},"581:14544":{"type":"FRAME","id":"581:14544","name":"Frame 24","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14545"]},"1:510":{"type":"FRAME","id":"1:510","name":"Secondary content","absoluteBoundingBox":{"x":2130.0,"y":2280.0,"width":440.0,"height":366.0},"isolatedAbsoluteRenderBounds":{"x":2130.0,"y":2280.0,"width":440.0,"height":366.39990234375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,184.0]],"size":{"x":440.0,"y":366.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["598:120793","1:545"]},"183:4824":{"type":"TEXT","id":"183:4824","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13711.5,"y":-5164.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":13712.15625,"y":-5163.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50488":{"type":"RECTANGLE","id":"604:50488","name":"Fade left","absoluteBoundingBox":{"x":13716.0,"y":-6983.0,"width":93.3333358764648,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13716.0,"y":-6983.0,"width":93.3330078125,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":93.3333358764648,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14547":{"type":"FRAME","id":"581:14547","name":"Frame 25","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14548"]},"581:14550":{"type":"FRAME","id":"581:14550","name":"Frame 28","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14551"]},"581:14551":{"type":"RECTANGLE","id":"581:14551","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14529":{"type":"FRAME","id":"581:14529","name":"Frame 25","absoluteBoundingBox":{"x":12412.0,"y":3431.0,"width":686.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":12412.0,"y":3431.0,"width":686.0,"height":690.0},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,4512.0]],"size":{"x":686.0,"y":690.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:14530"]},"183:4552":{"type":"TEXT","id":"183:4552","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13574.845703125,"y":-2838.11474609375,"width":538.308288574219,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":13575.59375,"y":-2834.7412109375,"width":173.1005859375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,710.135314941406]],"size":{"x":538.308288574219,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:2399":{"type":"TEXT","id":"192:2399","name":"¿Que es Dogma Drops? Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado: Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia: Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad: Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":11383.0,"y":-1212.0,"width":683.0,"height":1507.0},"isolatedAbsoluteRenderBounds":{"x":11383.34765625,"y":-1206.62084960938,"width":681.62109375,"height":1469.77490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-5.0]],"size":{"x":683.0,"y":1507.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,25,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,19,0,0,0,0,0,0,0,0,0,0,0,0,0,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,21,0,0,0,0,0,0,0,0,0,0,0,0,0,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27],"characters":"¿Que es Dogma Drops?\n\nEs una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado:\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia:\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\nDiseño de identidad:\n\nIsotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"40":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"41":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"42":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"43":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"44":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"45":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"46":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"47":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"48":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"49":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"50":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"51":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"52":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"53":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"54":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"55":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"56":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"57":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"58":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"59":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"28":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"26":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"21":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"19":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"25":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"27":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:14533":{"type":"RECTANGLE","id":"581:14533","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12412.0,"y":3430.5,"width":689.0,"height":690.345703125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12412.0,"y":3430.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.594262719154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"185:5961":{"type":"FRAME","id":"185:5961","name":"Frame 36","absoluteBoundingBox":{"x":13200.0,"y":-5368.0,"width":375.0,"height":5413.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":-5368.0,"width":375.0,"height":5413.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,750.0]],"size":{"x":375.0,"y":5413.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":1.0024561882019,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":5.0533275604248,"paddingLeft":5.0533275604248,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:30177","585:37353","581:50973","185:5962"]},"183:4462":{"type":"TEXT","id":"183:4462","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":11792.5,"y":-5370.04833984375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":11792.8330078125,"y":-5365.93115234375,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,599.20166015625]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:14520":{"type":"FRAME","id":"581:14520","name":"Frame 28","absoluteBoundingBox":{"x":12398.0,"y":2375.0,"width":684.0,"height":1024.0},"isolatedAbsoluteRenderBounds":{"x":12397.833984375,"y":2375.0,"width":684.3330078125,"height":1026.49951171875},"relativeTransform":[[1.0,0.0,62.0],[0.0,1.0,3456.0]],"size":{"x":684.0,"y":1024.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:14521"]},"53:3597":{"type":"COMPONENT","id":"53:3597","name":"State=Default","overrideKey":"2:619","absoluteBoundingBox":{"x":40.0,"y":3620.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":40.0,"y":3620.0,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["53:3598","53:3600"],"componentSetId":"53:3596"},"581:14521":{"type":"RECTANGLE","id":"581:14521","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12397.833984375,"y":2375.0,"width":684.3330078125,"height":1026.49951171875},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12397.833984375,"y":2375.0,"width":684.3330078125,"height":1026.49951171875},"relativeTransform":[[1.0,0.0,-0.16650390625],[0.0,1.0,0.0]],"size":{"x":684.3330078125,"y":1026.49951171875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.883200287818909,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50186":{"type":"FRAME","id":"604:50186","name":"Logos 3","absoluteBoundingBox":{"x":13236.5,"y":-6186.0,"width":799.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13236.5,"y":-6186.0,"width":799.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":799.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.558067679405212,"left":0.0},"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":31.3791675567627,"paddingBottom":31.3791675567627,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":9.22916698455811,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50187"]},"73:41600":{"type":"FRAME","id":"73:41600","name":"Frame 5","absoluteBoundingBox":{"x":12403.0,"y":746.0,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":746.0,"width":666.0,"height":1811.9775390625},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["73:41601"]},"73:41602":{"type":"FRAME","id":"73:41602","name":"Hero 1","absoluteBoundingBox":{"x":12466.845703125,"y":746.0,"width":538.308288574219,"height":1811.97741699219},"isolatedAbsoluteRenderBounds":{"x":12450.5712890625,"y":746.0,"width":570.857421875,"height":1811.9775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":1811.97741699219},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["73:41603","580:6210","178:3185"]},"178:3185":{"type":"TEXT","id":"178:3185","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12466.845703125,"y":1198.34582519531,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":12466.845703125,"y":1198.34582519531,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3700":{"type":"FRAME","id":"183:3700","name":"Text","absoluteBoundingBox":{"x":12412.5,"y":-1001.0,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-1001.0,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,80.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3701","183:3702","183:3703","183:3704","183:3705","183:3706","183:3708","183:3709","183:3710","183:3711","183:3712","183:3713","183:3714","183:3715"]},"183:3715":{"type":"TEXT","id":"183:3715","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-963.979858398438,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-963.979858398438,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3714":{"type":"TEXT","id":"183:3714","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-963.979858398438,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-963.979858398438,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40523":{"mainComponentId":"1:619","type":"INSTANCE","id":"68:40523","name":"Article item","absoluteBoundingBox":{"x":11687.0,"y":-6645.875,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":11683.0,"y":-6645.875,"width":378.0,"height":468.0},"relativeTransform":[[1.0,0.0,215.0],[0.0,1.0,146.125]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.600000023841858},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":60.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"},"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.02999997138977,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.02999997138977,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40523;1:620","I68:40523;1:622"],"componentSetId":"1:618","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.600000023841858},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":60.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"},"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.02999997138977,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.02999997138977,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":7,"localID":21296},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1577},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1580},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2260,"localID":1503},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:619"},{"key":["Container0","Image0"],"value":{"accessibleLabel":"A white camper truck parked on a dirt path along the rugged cliffs of Tasmania’s east coast, with fog rolling in over the ocean","fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"93302ed5073906e9efa56432842d787ba5920805","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"1:619"},{"key":["Article content0","09 · 16 · 250"],"value":{"characterStyleOverrides":[],"characters":"Pieza Clave","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:619"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"characterStyleOverrides":[1,1,1,1,1,1,1,1],"characters":"Branding \nDogma Drops","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{"1":{"styleIdForText":"StyleId:1:41","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:41","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:41","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:41","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"1:619"},{"key":["Article content0","Read now0"],"value":{"characterStyleOverrides":[5,5,5,5,5,5,5,5],"characters":"Read now","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{},"hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"5":{"styleIdForText":"StyleId:1:47","isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"interactions":[{"id":{"sessionID":7,"localID":21296},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1577},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1580},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2260,"localID":1503},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:619"}]},"183:3713":{"type":"TEXT","id":"183:3713","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12412.5,"y":110.221801757812,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":12412.9970703125,"y":114.458305358887,"width":644.353515625,"height":550.917602539062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4580":{"type":"FRAME","id":"183:4580","name":"Frame 28","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4581"]},"183:3711":{"type":"TEXT","id":"183:3711","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":12412.5,"y":-276.818481445312,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-272.701293945312,"width":645.42578125,"height":313.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"192:2370":{"type":"FRAME","id":"192:2370","name":"Frame 2","absoluteBoundingBox":{"x":13321.5,"y":-3801.25,"width":645.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-3801.25,"width":645.0,"height":946.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":946.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["192:2371","192:2376","192:2377"]},"183:3705":{"type":"TEXT","id":"183:3705","name":"La Solución","absoluteBoundingBox":{"x":12412.5,"y":-773.919311523438,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-769.44482421875,"width":119.8212890625,"height":17.7656860351562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3704":{"type":"TEXT","id":"183:3704","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":12412.5,"y":-832.939453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-833.886901855469,"width":601.23828125,"height":33.8110961914062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4557":{"type":"SVG","id":"183:4557","name":"Divider","absoluteBoundingBox":{"x":13465.8564453125,"y":-4270.24990491914,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13465.8564453125,"y":-4270.24990491914,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,21.8564453125],[-0.00915992073714733,0.999958038330078,1108.03454589844]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"587:37884":{"type":"FRAME","id":"587:37884","name":"Frame 25","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37885"]},"183:3703":{"type":"TEXT","id":"183:3703","name":"El problema","absoluteBoundingBox":{"x":12412.5,"y":-879.959655761719,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-869.356323242188,"width":122.28515625,"height":21.0082397460938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:30199":{"type":"TEXT","id":"581:30199","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":10327.5,"y":-1572.0,"width":684.0,"height":982.0},"isolatedAbsoluteRenderBounds":{"x":10327.5,"y":-1572.0,"width":684.0,"height":982.0},"relativeTransform":[[1.0,0.0,-1535.0],[0.0,1.0,1098.0]],"size":{"x":684.0,"y":982.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:3702":{"type":"TEXT","id":"183:3702","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":12412.5,"y":-963.979858398438,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-962.927307128906,"width":629.2587890625,"height":53.9701538085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5683":{"type":"TEXT","id":"183:5683","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":12491.0,"y":-1076.75,"width":683.0,"height":1620.0},"isolatedAbsoluteRenderBounds":{"x":12491.384765625,"y":-1071.37084960938,"width":681.259765625,"height":1555.86108398438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":683.0,"y":1620.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,5,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19],"characters":"¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:9286":{"type":"RECTANGLE","id":"581:9286","name":"Fade right","absoluteBoundingBox":{"x":12737.0,"y":-6974.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":12737.0,"y":-6974.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,744.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:14532":{"type":"FRAME","id":"581:14532","name":"Frame 28","absoluteBoundingBox":{"x":12412.0,"y":3430.5,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":12412.0,"y":3430.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14533"]},"185:5978":{"type":"FRAME","id":"185:5978","name":"Frame 36","absoluteBoundingBox":{"x":12476.0,"y":-5297.0,"width":282.0,"height":2312.0},"isolatedAbsoluteRenderBounds":{"x":12476.0,"y":-5297.0,"width":282.0,"height":2312.0},"relativeTransform":[[1.0,0.0,140.0],[0.0,1.0,752.0]],"size":{"x":282.0,"y":2312.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:30193","585:37356","581:50982","185:5979"]},"595:76738":{"type":"FRAME","id":"595:76738","name":"Frame 28","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482739716768265,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76739"]},"197:3363":{"type":"FRAME","id":"197:3363","name":"Frame 25","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.739838004112244,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["197:3364"]},"183:5078":{"type":"TEXT","id":"183:5078","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12466.845703125,"y":1198.34582519531,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":12466.845703125,"y":1198.34582519531,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5756":{"type":"TEXT","id":"183:5756","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13238.5,"y":1314.810546875,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13239.15625,"y":1313.86315917969,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9293":{"type":"TEXT","id":"581:9293","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11473.4013671875,"y":-4497.0,"width":373.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":11473.4013671875,"y":-4497.0,"width":373.0,"height":80.0},"relativeTransform":[[1.0,0.0,1.4013671875],[0.0,1.0,1545.0]],"size":{"x":373.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"185:5979":{"type":"TEXT","id":"185:5979","name":"¿Que es Dogma Drops? Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado: Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia: Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad: Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12476.0,"y":-5297.0,"width":282.0,"height":2312.0},"isolatedAbsoluteRenderBounds":{"x":12476.318359375,"y":-5297.62060546875,"width":280.857421875,"height":2285.77465820312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":282.0,"y":2312.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,2,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,3,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,3,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,3,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,21,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,3,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"¿Que es Dogma Drops?\n\nEs una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado:\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia:\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\nDiseño de identidad:\n\nIsotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"40":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"41":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"42":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"43":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"44":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"45":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"46":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"47":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"48":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"49":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"50":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"51":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"52":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"53":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"54":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"55":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"56":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"57":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"58":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"59":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"21":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"19":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:50224":{"type":"FRAME","id":"604:50224","name":"Logo 7","absoluteBoundingBox":{"x":11425.625,"y":-6179.0,"width":50.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11425.625,"y":-6179.0,"width":50.0,"height":44.0},"relativeTransform":[[1.0,0.0,398.624542236328],[0.0,1.0,13.0]],"size":{"x":50.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50225"]},"581:50982":{"type":"TEXT","id":"581:50982","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12571.0,"y":-2167.0,"width":300.0,"height":1877.0},"isolatedAbsoluteRenderBounds":{"x":12571.0,"y":-2167.0,"width":300.0,"height":1877.0},"relativeTransform":[[1.0,0.0,95.0],[0.0,1.0,3130.0]],"size":{"x":300.0,"y":1877.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"68:40693":{"type":"FRAME","id":"68:40693","name":"Spacer","absoluteBoundingBox":{"x":13220.0,"y":-6098.0,"width":335.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":13220.0,"y":-6098.0,"width":335.0,"height":34.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":335.0,"y":34.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"587:37860":{"type":"FRAME","id":"587:37860","name":"Frame 25","absoluteBoundingBox":{"x":12421.30078125,"y":28.0,"width":361.982971191406,"height":542.974975585938},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974975585938},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.414800882339478,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37861"]},"187:6224":{"type":"TEXT","id":"187:6224","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14429.5,"y":-1053.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-1053.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"585:37356":{"type":"RECTANGLE","id":"585:37356","name":"Construcción-07 1","absoluteBoundingBox":{"x":12469.0,"y":-2509.0,"width":299.0,"height":984.0},"targetAspectRatio":{"x":1125.0,"y":3702.0},"isolatedAbsoluteRenderBounds":{"x":12469.0,"y":-2509.0,"width":299.0,"height":984.0},"relativeTransform":[[1.0,0.0,-7.0],[0.0,1.0,2788.0]],"size":{"x":299.0,"y":984.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"bb030fc591ad68e798ef20163b001f3e65891d21","originalImageWidth":1125,"originalImageHeight":3702,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40913":{"type":"TEXT","id":"68:40913","name":"Aventureros Colsubsidio","absoluteBoundingBox":{"x":13265.0810546875,"y":-3697.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13265.6171875,"y":-3693.13696289062,"width":260.640625,"height":17.573486328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Aventureros Colsubsidio","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:30193":{"type":"TEXT","id":"581:30193","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":12544.0,"y":-4917.0,"width":290.0,"height":2473.0},"isolatedAbsoluteRenderBounds":{"x":12544.0,"y":-4917.0,"width":290.0,"height":2473.0},"relativeTransform":[[1.0,0.0,68.0],[0.0,1.0,380.0]],"size":{"x":290.0,"y":2473.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:3940":{"type":"FRAME","id":"183:3940","name":"Recent articles section","absoluteBoundingBox":{"x":12336.0,"y":-5436.25,"width":800.0,"height":6977.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-5436.25,"width":800.0,"height":6977.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,612.75]],"size":{"x":800.0,"y":6977.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3941","192:2398","581:19769","595:76681","183:5717","183:5734","183:5751","183:4840","183:3957","183:3973","183:3982","183:3983","183:3984","183:3985","183:3986","183:3993","183:5063","192:2369","192:2378","192:2385","595:76683","183:5271","285:6674","285:6675","285:6682","285:6683","595:76690","285:6684","595:76697","192:2400","595:76704","285:6691","595:76705","194:2783","595:76706","195:2876","579:6192","581:9290","579:6238","579:6239","183:4000"]},"604:15852":{"type":"RECTANGLE","id":"604:15852","name":"Image","absoluteBoundingBox":{"x":2287.48266601562,"y":3450.0859375,"width":57.6713523864746,"height":19.8804531097412},"isolatedAbsoluteRenderBounds":{"x":2287.48266601562,"y":3450.0859375,"width":57.67138671875,"height":19.88037109375},"relativeTransform":[[1.0,0.0,-1.2990550994873],[0.0,1.0,3.15748405456543]],"size":{"x":57.6713523864746,"y":19.8804531097412},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"183:4000":{"type":"FRAME","id":"183:4000","name":"Frame 30","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,1907.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4001"]},"183:4003":{"type":"FRAME","id":"183:4003","name":"Frame 24","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:4004"]},"183:5474":{"type":"TEXT","id":"183:5474","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12820.5,"y":-5656.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12820.5,"y":-5656.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3970":{"type":"TEXT","id":"183:3970","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12412.5,"y":-2498.0283203125,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":12412.9970703125,"y":-2493.79174804688,"width":644.353515625,"height":550.917602539062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5649":{"type":"TEXT","id":"183:5649","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":14836.5,"y":-4396.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14836.900390625,"y":-4391.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49894":{"type":"FRAME","id":"604:49894","name":"Logo 5","absoluteBoundingBox":{"x":12783.625,"y":-6102.68505859375,"width":146.149047851562,"height":49.370418548584},"isolatedAbsoluteRenderBounds":{"x":12783.625,"y":-6102.68505859375,"width":146.1494140625,"height":49.37060546875},"relativeTransform":[[1.0,0.0,448.624542236328],[0.0,1.0,10.314790725708]],"size":{"x":146.149047851562,"y":49.370418548584},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49895"]},"183:4006":{"type":"RECTANGLE","id":"183:4006","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37667":{"type":"RECTANGLE","id":"586:37667","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.9111328125,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.223604887723923,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:9290":{"type":"RECTANGLE","id":"581:9290","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":13895.0,"y":3079.671875,"width":648.0,"height":369.0},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":13895.0,"y":3079.671875,"width":648.0,"height":369.0},"relativeTransform":[[1.0,0.0,1559.0],[0.0,1.0,8515.921875]],"size":{"x":648.0,"y":369.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"195:2877":{"type":"FRAME","id":"195:2877","name":"Frame 26","absoluteBoundingBox":{"x":12397.416015625,"y":110.328308105469,"width":677.167846679688,"height":682.103454589844},"isolatedAbsoluteRenderBounds":{"x":12397.416015625,"y":110.328308105469,"width":677.16796875,"height":682.103454589844},"relativeTransform":[[1.0,0.0,0.415861904621124],[0.0,1.0,0.000180844901478849]],"size":{"x":677.167846679688,"y":682.103454589844},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.774089813232422,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2878"]},"195:2880":{"type":"FRAME","id":"195:2880","name":"Frame 27","absoluteBoundingBox":{"x":12397.416015625,"y":110.328308105469,"width":677.167846679688,"height":682.103454589844},"isolatedAbsoluteRenderBounds":{"x":12397.416015625,"y":110.328308105469,"width":677.16796875,"height":682.103454589844},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.4210854715202e-14]],"size":{"x":677.167846679688,"y":682.103454589844},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.874260067939758,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2881"]},"595:76706":{"type":"TEXT","id":"595:76706","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14136.0,"y":2450.6796875,"width":684.0,"height":233.0},"isolatedAbsoluteRenderBounds":{"x":14136.0,"y":2450.6796875,"width":684.0,"height":233.0},"relativeTransform":[[1.0,0.0,1800.0],[0.0,1.0,7886.9296875]],"size":{"x":684.0,"y":233.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4579":{"type":"FRAME","id":"183:4579","name":"Frame 27","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4580"]},"194:2849":{"type":"FRAME","id":"194:2849","name":"Frame 24","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2850"]},"183:5735":{"type":"FRAME","id":"183:5735","name":"Text","absoluteBoundingBox":{"x":13440.5,"y":-5080.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13440.5,"y":-5080.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5736","183:5737","183:5738","183:5739","183:5740","183:5741","183:5743","183:5744","183:5745","183:5746","183:5747","183:5748","183:5749","183:5750"]},"194:2784":{"type":"FRAME","id":"194:2784","name":"Frame 26","absoluteBoundingBox":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":476.195556640625},"isolatedAbsoluteRenderBounds":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":476.195556640625},"relativeTransform":[[1.0,0.0,2.79452514648438],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":476.195556640625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2785"]},"183:5773":{"type":"TEXT","id":"183:5773","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11602.845703125,"y":-3450.51879882812,"width":538.308288574219,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":11602.845703125,"y":-3450.51879882812,"width":538.308288574219,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.481201171875]],"size":{"x":538.308288574219,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5201":{"type":"FRAME","id":"183:5201","name":"Frame 29","absoluteBoundingBox":{"x":11659.5,"y":-4146.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11659.5,"y":-4146.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,1896.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5202"]},"194:2785":{"type":"FRAME","id":"194:2785","name":"Frame 25","absoluteBoundingBox":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2786"]},"194:2787":{"type":"FRAME","id":"194:2787","name":"Frame 27","absoluteBoundingBox":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2788"]},"587:37833":{"type":"FRAME","id":"587:37833","name":"Frame 25","absoluteBoundingBox":{"x":11558.0,"y":186.943176269531,"width":360.5849609375,"height":256.736480712891},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":186.943176269531,"width":360.5849609375,"height":256.736480712891},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":256.736480712891},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427649199962616,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37834"]},"194:2789":{"type":"RECTANGLE","id":"194:2789","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12396.857421875,"y":-361.671875,"width":678.2861328125,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.405921816825867,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"192:2393":{"type":"TEXT","id":"192:2393","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13880.5,"y":-835.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-835.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2859":{"type":"RECTANGLE","id":"194:2859","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":477.019622802734},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"595:76705":{"type":"TEXT","id":"595:76705","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":14154.0,"y":2325.6796875,"width":648.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":14154.0,"y":2325.6796875,"width":648.0,"height":125.0},"relativeTransform":[[1.0,0.0,1818.0],[0.0,1.0,7761.9296875]],"size":{"x":648.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"285:6692":{"type":"FRAME","id":"285:6692","name":"Frame 26","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.739838004112244,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6693"]},"581:14549":{"type":"FRAME","id":"581:14549","name":"Frame 27","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14550"]},"285:6694":{"type":"FRAME","id":"285:6694","name":"Frame 24","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.687818109989166,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6695"]},"285:6696":{"type":"FRAME","id":"285:6696","name":"Frame 28","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.835575938224792,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6697"]},"595:76694":{"type":"FRAME","id":"595:76694","name":"Frame 27","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76695"]},"192:2400":{"type":"FRAME","id":"192:2400","name":"Frame 37","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,60.873291015625],[0.0,1.0,4395.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.999292552471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["192:2401"]},"183:5815":{"type":"FRAME","id":"183:5815","name":"Frame 27","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5816"]},"586:37654":{"type":"FRAME","id":"586:37654","name":"Frame 24","absoluteBoundingBox":{"x":12785.5087890625,"y":1559.681640625,"width":383.982208251953,"height":271.318359375},"isolatedAbsoluteRenderBounds":{"x":12785.5087890625,"y":1559.681640625,"width":383.982421875,"height":271.318359375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":271.318359375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.413474053144455,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37655"]},"192:2401":{"type":"FRAME","id":"192:2401","name":"Frame 26","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":675.638549804688},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":675.638549804688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":675.638549804688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["192:2402"]},"192:2402":{"type":"FRAME","id":"192:2402","name":"Frame 25","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":673.668762207031},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2403"]},"192:2403":{"type":"FRAME","id":"192:2403","name":"Frame 24","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718036293983459,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["192:2404"]},"192:2404":{"type":"FRAME","id":"192:2404","name":"Frame 27","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2405"]},"183:3979":{"type":"TEXT","id":"183:3979","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12403.0,"y":-3156.90405273438,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":-3156.90405273438,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76699":{"type":"FRAME","id":"595:76699","name":"Frame 25","absoluteBoundingBox":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76700"]},"53:3602":{"type":"TEXT","id":"53:3602","name":"Finding Stillness in the
Hills of San Cristóbal","overrideKey":"2:624","absoluteBoundingBox":{"x":64.0,"y":3978.5,"width":322.0,"height":52.0},"isolatedAbsoluteRenderBounds":{"x":120.852088928223,"y":3983.84594726562,"width":209.015655517578,"height":42.91796875},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,80.5]],"size":{"x":322.0,"y":52.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Finding Stillness in the
Hills of San Cristóbal","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:c43610d58f31338c8683cffbf5ef4765693539f0/2:3","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:c43610d58f31338c8683cffbf5ef4765693539f0/2:3","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:c43610d58f31338c8683cffbf5ef4765693539f0/2:3","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:c43610d58f31338c8683cffbf5ef4765693539f0/2:3","fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":22.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76701":{"type":"FRAME","id":"595:76701","name":"Frame 27","absoluteBoundingBox":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76702"]},"581:50979":{"type":"TEXT","id":"581:50979","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14486.5,"y":-912.0,"width":684.0,"height":833.0},"isolatedAbsoluteRenderBounds":{"x":14486.5,"y":-912.0,"width":684.0,"height":833.0},"relativeTransform":[[1.0,0.0,896.0],[0.0,1.0,1084.0]],"size":{"x":684.0,"y":833.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:3961":{"type":"TEXT","id":"183:3961","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":12412.5,"y":-3441.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-3442.13696289062,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76702":{"type":"FRAME","id":"595:76702","name":"Frame 28","absoluteBoundingBox":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76703"]},"536:105934":{"type":"TEXT","id":"536:105934","name":"40.3169° E","absoluteBoundingBox":{"x":13923.02734375,"y":-6974.0,"width":96.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13923.8876953125,"y":-6969.14013671875,"width":93.5927734375,"height":15.38037109375},"relativeTransform":[[1.0,0.0,1066.02734375],[0.0,1.0,0.0]],"size":{"x":96.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"40.3169° E","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"285:6688":{"type":"FRAME","id":"285:6688","name":"Frame 27","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":452.148864746094},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":452.148864746094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.839486300945282,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6689"]},"183:4508":{"type":"FRAME","id":"183:4508","name":"Frame 30","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,2749.03759765625]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4509"]},"183:5481":{"type":"TEXT","id":"183:5481","name":"La Solución","absoluteBoundingBox":{"x":14548.5,"y":-4792.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":14549.9248046875,"y":-4787.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"285:6689":{"type":"FRAME","id":"285:6689","name":"Frame 28","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":452.148864746094},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":452.148864746094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.839486300945282,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6690"]},"183:3808":{"type":"TEXT","id":"183:3808","name":"Diseño de identidad:","absoluteBoundingBox":{"x":11473.0,"y":-2912.57641601562,"width":373.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11473.400390625,"y":-2907.91772460938,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1106.20166015625]],"size":{"x":373.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76725":{"type":"FRAME","id":"595:76725","name":"Frame 25","absoluteBoundingBox":{"x":13649.5087890625,"y":1490.681640625,"width":383.982208251953,"height":271.318359375},"isolatedAbsoluteRenderBounds":{"x":13649.5087890625,"y":1490.681640625,"width":383.982421875,"height":271.318359375},"relativeTransform":[[1.0,0.0,-4.49110412597656],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":271.318359375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.444745242595673,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76726"]},"285:6683":{"type":"TEXT","id":"285:6683","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13385.0,"y":-963.5390625,"width":644.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":13385.0,"y":-963.5390625,"width":644.0,"height":108.0},"relativeTransform":[[1.0,0.0,1049.0],[0.0,1.0,4472.7109375]],"size":{"x":644.0,"y":108.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"285:6682":{"type":"TEXT","id":"285:6682","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13344.0,"y":-1146.5390625,"width":644.0,"height":162.0},"isolatedAbsoluteRenderBounds":{"x":13344.0,"y":-1146.5390625,"width":644.0,"height":162.0},"relativeTransform":[[1.0,0.0,1008.0],[0.0,1.0,4289.7109375]],"size":{"x":644.0,"y":162.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":23.8911190032959,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.477822380065918,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.6693439483643,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"285:6675":{"type":"FRAME","id":"285:6675","name":"Frame 37","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":652.921875},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":652.921875},"relativeTransform":[[1.0,0.0,972.01171875],[0.0,1.0,3778.7890625]],"size":{"x":651.9755859375,"y":652.921875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.960095584392548,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["285:6676"]},"587:37866":{"type":"FRAME","id":"587:37866","name":"Frame 41","absoluteBoundingBox":{"x":12422.0,"y":929.943176269531,"width":360.5849609375,"height":254.813369750977},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":929.943176269531,"width":360.5849609375,"height":256.736511230469},"relativeTransform":[[1.0,0.0,-1.81898940354586e-12],[0.0,1.0,901.943176269531]],"size":{"x":360.5849609375,"y":254.813369750977},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-1.81898940354586e-12,"sizeFraction":0.0},"top":{"pixelOffset":901.943176269531,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.417645514011383,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37867"]},"195:2878":{"type":"FRAME","id":"195:2878","name":"Frame 25","absoluteBoundingBox":{"x":12397.416015625,"y":110.328308105469,"width":677.167846679688,"height":682.103454589844},"isolatedAbsoluteRenderBounds":{"x":12397.416015625,"y":110.328308105469,"width":677.16796875,"height":682.103454589844},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.4210854715202e-14]],"size":{"x":677.167846679688,"y":682.103454589844},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.774089813232422,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2879"]},"587:37870":{"type":"FRAME","id":"587:37870","name":"Frame 28","absoluteBoundingBox":{"x":12422.0,"y":927.867065429688,"width":361.546508789062,"height":251.589767456055},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":927.867065429688,"width":361.546875,"height":251.589767456055},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546508789062,"y":251.589767456055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482988685369492,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37871"]},"183:4002":{"type":"FRAME","id":"183:4002","name":"Frame 25","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4003"]},"68:40629":{"type":"FRAME","id":"68:40629","name":"Spacer","absoluteBoundingBox":{"x":12356.0,"y":-6029.0,"width":760.0,"height":1.0},"isolatedAbsoluteRenderBounds":{"x":12356.0,"y":-6029.0,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":760.0,"y":1.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"285:6679":{"type":"FRAME","id":"285:6679","name":"Frame 27","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.2490234375},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.2490234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.838070511817932,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6680"]},"285:6681":{"type":"RECTANGLE","id":"285:6681","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.248962402344},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.248962402344},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.248962402344},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.562329173088074,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"285:6674":{"type":"TEXT","id":"285:6674","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13256.0,"y":-1710.4609375,"width":644.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":13256.0,"y":-1710.4609375,"width":644.0,"height":85.0},"relativeTransform":[[1.0,0.0,920.0],[0.0,1.0,3725.7890625]],"size":{"x":644.0,"y":85.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5141":{"type":"TEXT","id":"183:5141","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13590.5,"y":-1454.0,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13590.5,"y":-1454.0,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:30200":{"type":"TEXT","id":"581:30200","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12055.5,"y":-898.0,"width":684.0,"height":833.0},"isolatedAbsoluteRenderBounds":{"x":12055.5,"y":-898.0,"width":684.0,"height":833.0},"relativeTransform":[[1.0,0.0,-1535.0],[0.0,1.0,1098.0]],"size":{"x":684.0,"y":833.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:5273":{"type":"FRAME","id":"183:5273","name":"Frame 25","absoluteBoundingBox":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5274"]},"1:97":{"type":"TEXT","id":"1:97","name":"Rich text/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.220000013709068,"y":6.09999847412109,"width":24.5668754577637,"height":19.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.0,"lineHeightPercent":103.174606323242,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5276":{"type":"FRAME","id":"183:5276","name":"Frame 28","absoluteBoundingBox":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5277"]},"183:5277":{"type":"RECTANGLE","id":"183:5277","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.9990234375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":-2067.74951171875,"width":677.9990234375,"height":1016.9990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.9990234375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.875026047229767,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40749":{"type":"FRAME","id":"68:40749","name":"Text","absoluteBoundingBox":{"x":14129.0810546875,"y":-3766.8037109375,"width":721.838623046875,"height":109.020172119141},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-3766.8037109375,"width":721.8388671875,"height":109.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":109.020172119141},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40750","68:40751"]},"595:76683":{"type":"FRAME","id":"595:76683","name":"Frame 34","absoluteBoundingBox":{"x":10778.0,"y":-1620.25,"width":698.0,"height":1036.0},"isolatedAbsoluteRenderBounds":{"x":10778.0,"y":-1620.25,"width":698.0,"height":1036.0},"relativeTransform":[[1.0,0.0,-1558.0],[0.0,1.0,3816.0]],"size":{"x":698.0,"y":1036.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76684"]},"1:500":{"type":"TEXT","id":"1:500","name":"Home","absoluteBoundingBox":{"x":2232.0,"y":1732.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2233.07788085938,"y":1735.56994628906,"width":38.341064453125,"height":10.5980224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":41.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.000983478734269738,"g":0.325867265462875,"b":0.831242501735687,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"componentPropertyReferences":{"characters":"Label#6:0"},"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"styleIdForText":"StyleId:1:46","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2786":{"type":"FRAME","id":"194:2786","name":"Frame 24","absoluteBoundingBox":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":12396.857421875,"y":-361.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.724820911884308,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2787"]},"595:76684":{"type":"FRAME","id":"595:76684","name":"Frame 26","absoluteBoundingBox":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,10.0003356933594],[0.0,1.0,9.50045776367188]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["595:76685"]},"183:4811":{"type":"TEXT","id":"183:4811","name":"La Solución","absoluteBoundingBox":{"x":11983.5,"y":-5648.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":11984.9248046875,"y":-5643.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76686":{"type":"FRAME","id":"595:76686","name":"Frame 24","absoluteBoundingBox":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.722300410270691,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76687"]},"595:76687":{"type":"FRAME","id":"595:76687","name":"Frame 27","absoluteBoundingBox":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76688"]},"595:76689":{"type":"RECTANGLE","id":"595:76689","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.9990234375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":10788.0,"y":-1610.74951171875,"width":677.9990234375,"height":1016.9990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.9990234375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.875026047229767,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"192:2385":{"type":"FRAME","id":"192:2385","name":"Frame 33","absoluteBoundingBox":{"x":13880.5,"y":-3522.25,"width":645.0,"height":934.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-3522.25,"width":645.0,"height":934.0},"relativeTransform":[[1.0,0.0,1544.5],[0.0,1.0,1914.0]],"size":{"x":645.0,"y":934.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["192:2386"]},"68:40904":{"type":"FRAME","id":"68:40904","name":"Feature 1","absoluteBoundingBox":{"x":13225.193359375,"y":-4948.25,"width":801.613708496094,"height":659.2001953125},"isolatedAbsoluteRenderBounds":{"x":13225.193359375,"y":-4948.25,"width":801.613708496094,"height":659.2001953125},"relativeTransform":[[1.0,0.0,-0.806854248046875],[0.0,1.0,80.0]],"size":{"x":801.613708496094,"y":659.2001953125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"counterAxisSizingMode":"FIXED","children":["68:40905","68:40906"]},"192:2392":{"type":"TEXT","id":"192:2392","name":"Implementación","absoluteBoundingBox":{"x":13880.5,"y":-2576.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-2576.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:2391":{"type":"TEXT","id":"192:2391","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13880.5,"y":-2696.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13881.15625,"y":-2682.19750976562,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4559":{"type":"SVG","id":"183:4559","name":"Divider","absoluteBoundingBox":{"x":13471.8564453125,"y":-3193.36562757539,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13471.8564453125,"y":-3193.36562757539,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,27.8564453125],[-0.00915992073714733,0.999958038330078,2184.9189453125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"192:2379":{"type":"FRAME","id":"192:2379","name":"Frame 26","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.737042784690857,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["192:2380"]},"581:9276":{"type":"TEXT","id":"581:9276","name":"40.3169° E","absoluteBoundingBox":{"x":12449.01171875,"y":-6974.0,"width":96.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12449.8720703125,"y":-6969.14013671875,"width":93.5927734375,"height":15.38037109375},"relativeTransform":[[1.0,0.0,456.01171875],[0.0,1.0,0.0]],"size":{"x":96.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"40.3169° E","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:2380":{"type":"FRAME","id":"192:2380","name":"Frame 25","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.737042784690857,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2381"]},"192:2382":{"type":"FRAME","id":"192:2382","name":"Frame 27","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.832419097423553,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2383"]},"192:2383":{"type":"FRAME","id":"192:2383","name":"Frame 28","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.832419097423553,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2384"]},"183:3801":{"type":"TEXT","id":"183:3801","name":"La Solución","absoluteBoundingBox":{"x":11473.0,"y":-3794.697265625,"width":373.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":11474.4248046875,"y":-3790.22290039062,"width":119.8212890625,"height":17.765869140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,224.080688476562]],"size":{"x":373.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6107":{"type":"FRAME","id":"187:6107","name":"Frame 33","absoluteBoundingBox":{"x":14988.5,"y":-3461.25,"width":645.0,"height":934.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-3461.25,"width":645.0,"height":934.0},"relativeTransform":[[1.0,0.0,1544.5],[0.0,1.0,1914.0]],"size":{"x":645.0,"y":934.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["187:6108"]},"192:2384":{"type":"RECTANGLE","id":"192:2384","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192749023438,"height":964.7890625},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.1923828125,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192749023438,"y":964.7890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.830104649066925,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"192:2369":{"type":"FRAME","id":"192:2369","name":"Frame 33","absoluteBoundingBox":{"x":13321.5,"y":-3801.25,"width":645.0,"height":934.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-3801.25,"width":645.0,"height":934.0},"relativeTransform":[[1.0,0.0,985.5],[0.0,1.0,1635.0]],"size":{"x":645.0,"y":934.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["192:2370"]},"604:3104":{"type":"RECTANGLE","id":"604:3104","name":"Image","absoluteBoundingBox":{"x":2199.30541992188,"y":2690.26391601562,"width":19.5873432159424,"height":22.4720611572266},"isolatedAbsoluteRenderBounds":{"x":2199.30541992188,"y":2690.26391601562,"width":19.58740234375,"height":22.47216796875},"relativeTransform":[[1.0,0.0,3.006591796875],[0.0,1.0,4.55615234375]],"size":{"x":19.5873432159424,"y":22.4720611572266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"192:2377":{"type":"TEXT","id":"192:2377","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13321.5,"y":-1114.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-1114.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:2371":{"type":"FRAME","id":"192:2371","name":"Hero 1","absoluteBoundingBox":{"x":13321.5,"y":-3801.25,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-3801.25,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["192:2372","192:2373","192:2374","192:2375"]},"192:2374":{"type":"TEXT","id":"192:2374","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13321.5,"y":-3259.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-3259.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40587":{"type":"FRAME","id":"68:40587","name":"Text","absoluteBoundingBox":{"x":12401.0810546875,"y":-3715.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-3715.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40588","68:40589"]},"192:2373":{"type":"TEXT","id":"192:2373","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13321.5,"y":-3067.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13322.396484375,"y":-3062.77563476562,"width":207.408203125,"height":22.13720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4502":{"type":"FRAME","id":"183:4502","name":"Frame 26","absoluteBoundingBox":{"x":12116.0,"y":-3340.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12116.0,"y":-3340.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"192:2372":{"type":"RECTANGLE","id":"192:2372","name":"Image","absoluteBoundingBox":{"x":13321.5,"y":-3801.25,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-3801.25,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"31aca3ed75811f11180520f32d7973b18892ef07","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"285:6690":{"type":"RECTANGLE","id":"285:6690","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759460449219,"height":452.148864746094},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759460449219,"y":452.148864746094},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.388849765062332,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5071":{"type":"TEXT","id":"183:5071","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12394.0,"y":-1095.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-1095.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37678":{"type":"RECTANGLE","id":"586:37678","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":11926.0,"y":1460.318359375,"width":375.0,"height":213.647201538086},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":1460.318359375,"width":375.0,"height":213.647201538086},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,8252.318359375]],"size":{"x":375.0,"y":213.647201538086},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.19260448217392,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5762":{"type":"TEXT","id":"183:5762","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13238.5,"y":1833.91137695312,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13238.900390625,"y":1838.38586425781,"width":280.775390625,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5070":{"type":"TEXT","id":"183:5070","name":"Implementación","absoluteBoundingBox":{"x":12394.0,"y":-2836.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-2836.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5065":{"type":"FRAME","id":"183:5065","name":"Hero 1","absoluteBoundingBox":{"x":12394.0,"y":-3782.25,"width":684.0,"height":844.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-3782.25,"width":684.0,"height":1645.23999023438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":684.0,"y":844.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5066","595:76707","595:76708","581:19786","595:76709","183:5067","192:2394","183:5068","192:2395","183:5069"]},"192:2394":{"type":"TEXT","id":"192:2394","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13559.0,"y":-2823.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13559.0,"y":-2823.25,"width":645.0,"height":54.0},"relativeTransform":[[1.0,0.0,1165.0],[0.0,1.0,959.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76708":{"type":"TEXT","id":"595:76708","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13290.0,"y":-2698.25,"width":684.0,"height":982.0},"isolatedAbsoluteRenderBounds":{"x":13290.0,"y":-2698.25,"width":684.0,"height":982.0},"relativeTransform":[[1.0,0.0,896.0],[0.0,1.0,1084.0]],"size":{"x":684.0,"y":982.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:4575":{"type":"FRAME","id":"183:4575","name":"Frame 30","absoluteBoundingBox":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2626.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,2749.03759765625]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4576"]},"1:42":{"key":"a1023e1e2201f8cf4cc2ec72cf18cb7ad925772d","name":"Header/Header 4","styleType":"TEXT","remote":false,"description":"","id":"1:42","assetId":"StyleId:1:42","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"595:76707":{"type":"RECTANGLE","id":"595:76707","name":"Image","absoluteBoundingBox":{"x":13267.0,"y":-3483.25,"width":684.0,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":13267.0,"y":-3483.25,"width":684.0,"height":696.0},"relativeTransform":[[1.0,0.0,873.0],[0.0,1.0,299.0]],"size":{"x":684.0,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"183:3994":{"type":"FRAME","id":"183:3994","name":"Frame 26","absoluteBoundingBox":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":[]},"183:3987":{"type":"FRAME","id":"183:3987","name":"Frame 26","absoluteBoundingBox":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":[]},"183:3985":{"type":"SVG","id":"183:3985","name":"Divider","absoluteBoundingBox":{"x":12379.8564453125,"y":-2540.92324476289,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12379.8564453125,"y":-2540.92324476289,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,43.8564453125],[-0.00915992073714733,0.999958038330078,2898.361328125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:3984":{"type":"SVG","id":"183:3984","name":"Divider","absoluteBoundingBox":{"x":12363.8564453125,"y":-3254.36562757539,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12363.8564453125,"y":-3254.36562757539,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,27.8564453125],[-0.00915992073714733,0.999958038330078,2184.9189453125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:3983":{"type":"SVG","id":"183:3983","name":"Divider","absoluteBoundingBox":{"x":12320.8564453125,"y":-3898.80801038789,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12320.8564453125,"y":-3898.80801038789,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,-15.1435546875],[-0.00915992073714733,0.999958038330078,1540.4765625]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"604:15859":{"type":"RECTANGLE","id":"604:15859","name":"Fade left","absoluteBoundingBox":{"x":2110.0,"y":3448.0,"width":43.75,"height":24.0520839691162},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":3448.0,"width":43.75,"height":24.052001953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":43.75,"y":24.0520839691162},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.794567167758942,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:3973":{"type":"FRAME","id":"183:3973","name":"Frame 5","absoluteBoundingBox":{"x":12403.0,"y":-3609.25,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":-3609.25,"width":666.0,"height":802.03759765625},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3974"]},"183:3974":{"type":"FRAME","id":"183:3974","name":"Frame 2","absoluteBoundingBox":{"x":12403.0,"y":-3609.25,"width":666.0,"height":1753.0},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":-3609.25,"width":666.0,"height":1753.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":666.0,"y":1753.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:3975","183:3981","183:3980"]},"183:3976":{"type":"RECTANGLE","id":"183:3976","name":"Image","absoluteBoundingBox":{"x":12403.0,"y":-3504.09204101562,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":-3504.09204101562,"width":570.857421875,"height":650.977294921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,105.157897949219]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"604:50221":{"type":"RECTANGLE","id":"604:50221","name":"Image","absoluteBoundingBox":{"x":11286.125,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11286.125,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,10.7888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:3957":{"type":"FRAME","id":"183:3957","name":"Text","absoluteBoundingBox":{"x":12412.5,"y":-3609.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3609.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,1827.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3958","183:3959","183:3960","183:3961","183:3962","183:3963","183:3965","183:3966","183:3967","183:3968","183:3969","183:3970","183:3971","183:3972"]},"68:40595":{"type":"TEXT","id":"68:40595","name":"Novaventa - Lulo Bank","absoluteBoundingBox":{"x":12401.0810546875,"y":-2990.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12402.505859375,"y":-2985.20043945312,"width":235.296875,"height":16.636962890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Novaventa - Lulo Bank","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3972":{"type":"TEXT","id":"183:3972","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-3572.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3572.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3971":{"type":"TEXT","id":"183:3971","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-3572.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3572.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3969":{"type":"TEXT","id":"183:3969","name":"Diseño de identidad:","absoluteBoundingBox":{"x":12412.5,"y":-2535.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-2530.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50226":{"type":"FRAME","id":"604:50226","name":"Logo 5","absoluteBoundingBox":{"x":11475.625,"y":-6181.68505859375,"width":146.149047851562,"height":49.370418548584},"isolatedAbsoluteRenderBounds":{"x":11475.625,"y":-6181.68505859375,"width":146.1494140625,"height":49.37060546875},"relativeTransform":[[1.0,0.0,448.624542236328],[0.0,1.0,10.314790725708]],"size":{"x":146.149047851562,"y":49.370418548584},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50227"]},"183:3966":{"type":"TEXT","id":"183:3966","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":12412.5,"y":-3155.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-3150.99169921875,"width":642.4501953125,"height":193.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:50489":{"type":"RECTANGLE","id":"604:50489","name":"Fade left","absoluteBoundingBox":{"x":14423.0,"y":-6983.0,"width":93.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":14423.0,"y":-6983.0,"width":93.0,"height":58.0},"relativeTransform":[[-1.0,0.0,800.0],[0.0,1.0,0.0]],"size":{"x":93.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":707.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40781":{"type":"TEXT","id":"68:40781","name":"Ver más proyectos","absoluteBoundingBox":{"x":14091.0,"y":-653.0498046875,"width":798.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":14421.3955078125,"y":-649.817810058594,"width":137.212890625,"height":16.2880249023438},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,4444.2001953125]],"size":{"x":798.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"},"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"characterStyleOverrides":[],"characters":"Ver más proyectos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/proyectos"},"hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3963":{"type":"FRAME","id":"183:3963","name":"Frame 23","absoluteBoundingBox":{"x":12412.5,"y":-3344.14916992188,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3344.14916992188,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:3964"]},"536:105949":{"type":"SVG","id":"536:105949","name":"Globe icon","absoluteBoundingBox":{"x":11365.015625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":11365.015625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,716.015625],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"183:3964":{"type":"TEXT","id":"183:3964","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":12413.0,"y":-3343.93212890625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":12414.1181640625,"y":-3339.52172851562,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37628":{"type":"FRAME","id":"586:37628","name":"Frame 24","absoluteBoundingBox":{"x":12789.2734375,"y":621.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":12789.2734375,"y":621.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.401051640510559,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37629"]},"183:3959":{"type":"TEXT","id":"183:3959","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":12412.5,"y":-3572.22973632812,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-3571.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4519":{"type":"TEXT","id":"183:4519","name":"El problema","absoluteBoundingBox":{"x":13520.5,"y":-5228.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13521.9248046875,"y":-5217.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0403442382812]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4993":{"type":"TEXT","id":"183:4993","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14346.5,"y":1244.77014160156,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14346.5,"y":1244.77014160156,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3958":{"type":"TEXT","id":"183:3958","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":12412.5,"y":-3609.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12413.541015625,"y":-3603.87084960938,"width":245.5849609375,"height":21.488525390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40690":{"mainComponentId":"1:558","type":"INSTANCE","id":"68:40690","name":"Sidebar","absoluteBoundingBox":{"x":13200.0,"y":-6792.0,"width":375.0,"height":674.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":-6792.0,"width":375.0,"height":718.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":674.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":14.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40690;1:559","I68:40690;1:560"],"componentSetId":"1:505","componentProperties":{"Breakpoint":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"HEADER","counterAxisAlignItems":"CENTER","fills":[],"size":{"x":375.0,"y":674.0}},"componentId":"1:558"},{"key":["Main content0"],"value":{"behaviors":null},"componentId":"1:558"},{"key":["Main content0","The Roam Report0"],"value":{"accessibleHTMLTag":"H1","behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[9,9,9,9,9,9,9,9,9,9,9,9,9,7,7,7,7,7,7,7,7,7,7],"characters":"John Alarcón\nPortafolio","style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"hangingPunctuation":null,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"openTypeFlags":null,"styleOverrideTable":{"9":{"fontSize":75.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"7":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}},"text":null},"componentId":"1:558"},{"key":["Main content0","Secondary content0"],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}}},"componentId":"1:558"},{"key":["Main content0","Secondary content0","Stories and photos of long walks,
wrong turns, and everyday discoveries0"],"value":{"characterStyleOverrides":[],"characters":"Diseño marcas y presencia digital para empresas que quieren destacar.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:558"}]},"195:3089":{"type":"FRAME","id":"195:3089","name":"Frame 26","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":649.136840820312},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":649.136840820312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":649.136840820312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742046713829041,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:3090"]},"183:4840":{"type":"FRAME","id":"183:4840","name":"Frame 32","absoluteBoundingBox":{"x":12412.5,"y":-3837.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3837.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,1599.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4710"]},"183:5067":{"type":"TEXT","id":"183:5067","name":"Síntesis conceptual:","absoluteBoundingBox":{"x":12394.0,"y":-2996.25,"width":732.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-2996.25,"width":732.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,786.0]],"size":{"x":732.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual:\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:41","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:41","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:41","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:41","fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:669":{"type":"TEXT","id":"1:669","name":"Copyright ©2025 · The Roam Report","absoluteBoundingBox":{"x":2110.0,"y":5284.0,"width":760.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2355.486328125,"y":5287.88818359375,"width":269.211669921875,"height":15.6318359375},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,432.0]],"size":{"x":760.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.600000023841858},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Copyright ©2025  ·  The Roam Report","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:44","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:44","fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4725":{"type":"TEXT","id":"183:4725","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-3800.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3800.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4722":{"type":"TEXT","id":"183:4722","name":"Diseño de identidad:","absoluteBoundingBox":{"x":12412.5,"y":-2763.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-2758.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50468":{"type":"FRAME","id":"604:50468","name":"Logo 1","absoluteBoundingBox":{"x":13723.619140625,"y":-6974.0849609375,"width":90.1116561889648,"height":40.1702613830566},"isolatedAbsoluteRenderBounds":{"x":13723.619140625,"y":-6974.0849609375,"width":90.1116561889648,"height":40.17041015625},"relativeTransform":[[1.0,0.0,8.61887168884277],[0.0,1.0,14.9148693084717]],"size":{"x":90.1116561889648,"y":40.1702613830566},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0412128940224648,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.14126443862915,"paddingRight":6.14126443862915,"paddingBottom":6.14126443862915,"paddingLeft":6.14126443862915,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50469"]},"183:4721":{"type":"TEXT","id":"183:4721","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":12412.5,"y":-3113.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-3108.951171875,"width":645.42578125,"height":313.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"1:44":{"key":"faf782bacf26280a1e7c564177b751f82ff66910","name":"Paragraph/Paragraph 3","styleType":"TEXT","remote":false,"description":"","id":"1:44","assetId":"StyleId:1:44","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"183:4719":{"type":"TEXT","id":"183:4719","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":12412.5,"y":-3383.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-3378.99169921875,"width":642.4501953125,"height":193.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4718":{"type":"TEXT","id":"183:4718","name":"Investigación de mercado:","absoluteBoundingBox":{"x":12412.5,"y":-3420.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-3415.65454101562,"width":278.60546875,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4716":{"type":"FRAME","id":"183:4716","name":"Frame 23","absoluteBoundingBox":{"x":12412.5,"y":-3572.14916992188,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3572.14916992188,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4717"]},"183:5752":{"type":"FRAME","id":"183:5752","name":"Text","absoluteBoundingBox":{"x":13238.5,"y":1146.75,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13238.5,"y":1146.75,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5753","183:5754","183:5755","183:5756","183:5757","183:5758","183:5760","183:5761","183:5762","183:5763","183:5764","183:5765","183:5766","183:5767"]},"183:5767":{"type":"TEXT","id":"183:5767","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13238.5,"y":1183.77014160156,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13238.5,"y":1183.77014160156,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4457":{"type":"TEXT","id":"183:4457","name":"Investigación de mercado:","absoluteBoundingBox":{"x":11792.5,"y":-5606.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11792.900390625,"y":-5601.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,363.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5764":{"type":"TEXT","id":"183:5764","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13238.5,"y":2220.95166015625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13238.900390625,"y":2225.6103515625,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50184":{"type":"GROUP","id":"604:50184","name":"Group 3","absoluteBoundingBox":{"x":13236.0,"y":-6186.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13236.0,"y":-6186.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,36.0],[0.0,1.0,606.0]],"size":{"x":800.0,"y":58.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:50185","604:50208","604:50209"]},"183:5763":{"type":"TEXT","id":"183:5763","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13238.5,"y":1870.93151855469,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13238.8330078125,"y":1875.04870605469,"width":645.42578125,"height":313.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"195:3021":{"type":"TEXT","id":"195:3021","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14364.0,"y":-1649.4609375,"width":644.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":14364.0,"y":-1649.4609375,"width":644.0,"height":85.0},"relativeTransform":[[1.0,0.0,920.0],[0.0,1.0,3725.7890625]],"size":{"x":644.0,"y":85.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4467":{"type":"TEXT","id":"183:4467","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":11792.5,"y":-5932.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":11793.15625,"y":-5931.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5760":{"type":"TEXT","id":"183:5760","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13238.5,"y":1563.87109375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13238.900390625,"y":1568.34558105469,"width":278.60546875,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5274":{"type":"FRAME","id":"183:5274","name":"Frame 24","absoluteBoundingBox":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.722300410270691,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5275"]},"183:4990":{"type":"TEXT","id":"183:4990","name":"Diseño de identidad:","absoluteBoundingBox":{"x":14346.5,"y":2281.95166015625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14346.900390625,"y":2286.6103515625,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5066":{"type":"RECTANGLE","id":"183:5066","name":"Image","absoluteBoundingBox":{"x":12394.0,"y":-3782.25,"width":684.0,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-3782.25,"width":684.0,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":684.0,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"183:4005":{"type":"FRAME","id":"183:4005","name":"Frame 28","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4006"]},"183:4493":{"type":"SVG","id":"183:4493","name":"Divider","absoluteBoundingBox":{"x":11759.8564453125,"y":-3153.92324476289,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":11759.8564453125,"y":-3153.92324476289,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,43.8564453125],[-0.00915992073714733,0.999958038330078,2898.361328125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40939":{"type":"RECTANGLE","id":"68:40939","name":"Image","absoluteBoundingBox":{"x":13265.0810546875,"y":-1233.89855957031,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-1233.89855957031,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"278e5c4753042d61294363ab528685066ea25bbc","originalImageWidth":1080,"originalImageHeight":606,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"183:5758":{"type":"FRAME","id":"183:5758","name":"Frame 23","absoluteBoundingBox":{"x":13238.5,"y":1411.85083007812,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13238.5,"y":1411.85083007812,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5759"]},"192:2390":{"type":"TEXT","id":"192:2390","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13880.5,"y":-2980.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-2980.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5757":{"type":"TEXT","id":"183:5757","name":"La Solución","absoluteBoundingBox":{"x":13238.5,"y":1373.83068847656,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13239.9248046875,"y":1378.30517578125,"width":119.8212890625,"height":17.7657470703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5734":{"type":"FRAME","id":"183:5734","name":"Frame 32","absoluteBoundingBox":{"x":13440.5,"y":-5080.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13440.5,"y":-5080.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,1104.5],[0.0,1.0,356.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5735"]},"183:5750":{"type":"TEXT","id":"183:5750","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13440.5,"y":-5043.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13440.5,"y":-5043.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5480":{"type":"TEXT","id":"183:5480","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":14548.5,"y":-4851.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":14549.15625,"y":-4852.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2758":{"type":"FRAME","id":"194:2758","name":"Frame 28","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2759"]},"183:5749":{"type":"TEXT","id":"183:5749","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13440.5,"y":-5043.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13440.5,"y":-5043.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5746":{"type":"TEXT","id":"183:5746","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13440.5,"y":-4356.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13440.8330078125,"y":-4351.951171875,"width":645.42578125,"height":313.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5717":{"type":"FRAME","id":"183:5717","name":"Frame 32","absoluteBoundingBox":{"x":13728.5,"y":-5144.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13728.5,"y":-5144.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,1392.5],[0.0,1.0,292.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5718"]},"587:37847":{"type":"FRAME","id":"587:37847","name":"Frame 24","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.306121826171875]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.382099986076355,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37848"]},"595:76697":{"type":"FRAME","id":"595:76697","name":"Frame 39","absoluteBoundingBox":{"x":10841.0625,"y":-508.671875,"width":683.875549316406,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10841.0625,"y":-508.671875,"width":683.875549316406,"height":472.0},"relativeTransform":[[1.0,0.0,-1494.9375],[0.0,1.0,4927.578125]],"size":{"x":683.875549316406,"y":472.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.00873470306396,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76698"]},"183:5732":{"type":"TEXT","id":"183:5732","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13728.5,"y":-5107.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13728.5,"y":-5107.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40945":{"type":"SVG","id":"68:40945","name":"Divider","absoluteBoundingBox":{"x":13269.8564453125,"y":-2132.92324476289,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13269.8564453125,"y":-2132.92324476289,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,43.8564453125],[-0.00915992073714733,0.999958038330078,2898.361328125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"586:37636":{"type":"FRAME","id":"586:37636","name":"Frame 27","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732391357422},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.483499228954315,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37637"]},"581:9302":{"type":"TEXT","id":"581:9302","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":11558.0,"y":10006.0,"width":580.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":10006.0,"width":580.0,"height":60.0},"relativeTransform":[[1.0,0.0,-778.0],[0.0,1.0,11087.0]],"size":{"x":580.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"604:49881":{"type":"FRAME","id":"604:49881","name":"Logos","absoluteBoundingBox":{"x":12335.0,"y":-6113.0,"width":802.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":12335.0,"y":-6113.0,"width":802.0,"height":70.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,-5.99999809265137]],"size":{"x":802.0,"y":70.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:49882","604:49884","604:49886","604:49888","604:49890","604:49892","604:49894","604:49896","604:49898","604:49900"]},"183:5479":{"type":"TEXT","id":"183:5479","name":"El problema","absoluteBoundingBox":{"x":14548.5,"y":-4898.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":14549.9248046875,"y":-4887.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"598:120793":{"type":"RECTANGLE","id":"598:120793","name":"Zyko Animado 2","absoluteBoundingBox":{"x":2203.0,"y":2280.0,"width":294.0,"height":294.0},"targetAspectRatio":{"x":250.0,"y":250.0},"isolatedAbsoluteRenderBounds":{"x":2203.0,"y":2280.0,"width":294.0,"height":294.0},"relativeTransform":[[1.0,0.0,73.0],[0.0,1.0,0.0]],"size":{"x":294.0,"y":294.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2d08d82926dd3410af9f596159ac2d26cecba324","gifRef":"f716ed553d4664a289954e9c8990e8c25cbd5791","originalImageWidth":375,"originalImageHeight":375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.209876537323,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[18.0,18.0,18.0,18.0],"cornerRadius":18.0},"183:5725":{"type":"TEXT","id":"183:5725","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13729.0,"y":-4878.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13730.1181640625,"y":-4874.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4713":{"type":"TEXT","id":"183:4713","name":"El problema","absoluteBoundingBox":{"x":12412.5,"y":-3716.20971679688,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-3705.6064453125,"width":122.28515625,"height":21.00830078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5723":{"type":"TEXT","id":"183:5723","name":"La Solución","absoluteBoundingBox":{"x":13728.5,"y":-4917.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13729.9248046875,"y":-4912.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61515":{"type":"FRAME","id":"582:61515","name":"Frame 37","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":679.578125},"relativeTransform":[[1.0,0.0,-1314.126953125],[0.0,1.0,4674.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.999292552471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["582:61516"]},"183:5136":{"type":"FRAME","id":"183:5136","name":"Frame 5","absoluteBoundingBox":{"x":13590.5,"y":-1996.0,"width":645.0,"height":973.0},"isolatedAbsoluteRenderBounds":{"x":13590.5,"y":-1996.0,"width":645.0,"height":973.0},"relativeTransform":[[1.0,0.0,146.5],[0.0,1.0,3379.25]],"size":{"x":645.0,"y":973.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["183:5137"]},"285:6695":{"type":"FRAME","id":"285:6695","name":"Frame 27","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.835575938224792,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6696"]},"581:19770":{"type":"TEXT","id":"581:19770","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":12394.0,"y":-5396.25,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":12394.2197265625,"y":-5350.5859375,"width":682.07421875,"height":1571.6240234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"192:2398":{"type":"FRAME","id":"192:2398","name":"Frame 36","absoluteBoundingBox":{"x":11383.0,"y":-1207.0,"width":683.0,"height":1496.0},"isolatedAbsoluteRenderBounds":{"x":11383.0,"y":-1207.0,"width":683.0,"height":1496.0},"relativeTransform":[[1.0,0.0,-953.0],[0.0,1.0,4229.25]],"size":{"x":683.0,"y":1496.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["192:2399"]},"581:9284":{"type":"TEXT","id":"581:9284","name":"40.3169° E","absoluteBoundingBox":{"x":13059.02734375,"y":-6974.0,"width":96.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13059.8876953125,"y":-6969.14013671875,"width":93.5927734375,"height":15.38037109375},"relativeTransform":[[1.0,0.0,1066.02734375],[0.0,1.0,0.0]],"size":{"x":96.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"40.3169° E","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5653":{"type":"TEXT","id":"183:5653","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14836.5,"y":-5046.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14836.5,"y":-5046.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37864":{"type":"RECTANGLE","id":"587:37864","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12421.30078125,"y":28.0,"width":361.982971191406,"height":542.974426269531},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974426269531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974426269531},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.467175185680389,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"1:652":{"type":"TEXT","id":"1:652","name":"Articles","absoluteBoundingBox":{"x":2422.5,"y":5161.0,"width":56.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2422.6201171875,"y":5164.88818359375,"width":55.763916015625,"height":15.5517578125},"relativeTransform":[[1.0,0.0,312.5],[0.0,1.0,0.0]],"size":{"x":56.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.699999988079071},"behaviorType":"hover"}},"characterStyleOverrides":[3,3,3,3,3,3,3,3],"characters":"Articles","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:5275":{"type":"FRAME","id":"183:5275","name":"Frame 27","absoluteBoundingBox":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5276"]},"183:3941":{"type":"FRAME","id":"183:3941","name":"Text","absoluteBoundingBox":{"x":12412.5,"y":-5356.25,"width":647.0,"height":1794.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-5356.25,"width":647.0,"height":1794.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,80.0]],"size":{"x":647.0,"y":1794.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3942","183:3943","183:3944","183:3945","183:3946","183:3947","183:3949","183:3950","183:3951","183:3952","183:3953","183:3954","183:3955","183:3956"]},"183:5827":{"type":"FRAME","id":"183:5827","name":"Frame 29","absoluteBoundingBox":{"x":13387.5,"y":-1976.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-1976.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,1896.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5828"]},"183:3956":{"type":"TEXT","id":"183:3956","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-5319.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-5319.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3954":{"type":"TEXT","id":"183:3954","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":12412.5,"y":-4757.04833984375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-4752.93115234375,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,599.20166015625]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5639":{"type":"FRAME","id":"183:5639","name":"Text","absoluteBoundingBox":{"x":14836.5,"y":-5083.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":14836.5,"y":-5083.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5640","183:5641","183:5642","183:5643","183:5644","183:5645","183:5647","183:5648","183:5649","183:5650","183:5651","183:5652","183:5653","183:5654"]},"183:4982":{"type":"TEXT","id":"183:4982","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":14346.5,"y":1375.810546875,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":14347.15625,"y":1374.86315917969,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3952":{"type":"TEXT","id":"183:3952","name":"Diseño de identidad:","absoluteBoundingBox":{"x":12412.5,"y":-4787.068359375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-4787.068359375,"width":647.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,569.181518554688]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3949":{"type":"TEXT","id":"183:3949","name":"Investigación de mercado:","absoluteBoundingBox":{"x":12412.5,"y":-4993.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-4988.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,363.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5766":{"type":"TEXT","id":"183:5766","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13238.5,"y":1183.77014160156,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13238.5,"y":1183.77014160156,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3948":{"type":"TEXT","id":"183:3948","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":12413.0,"y":-5145.0,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":12414.1181640625,"y":-5140.58935546875,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.149169921875]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.149169921875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3967":{"type":"TEXT","id":"183:3967","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":12412.5,"y":-2922.08862304688,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-2917.6142578125,"width":280.775390625,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5209":{"type":"FRAME","id":"183:5209","name":"Frame 26","absoluteBoundingBox":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:3945":{"type":"TEXT","id":"183:3945","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":12412.5,"y":-5242.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-5243.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,114.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4816":{"type":"TEXT","id":"183:4816","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":11983.5,"y":-5188.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11983.900390625,"y":-5183.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5720":{"type":"TEXT","id":"183:5720","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13728.5,"y":-5107.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":13729.15625,"y":-5106.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5463":{"type":"TEXT","id":"183:5463","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":12820.5,"y":-5525.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12821.15625,"y":-5526.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:2339":{"type":"FRAME","id":"192:2339","name":"Frame 25","absoluteBoundingBox":{"x":11528.5,"y":-1532.0,"width":687.0,"height":690.0},"isolatedAbsoluteRenderBounds":{"x":11528.5,"y":-1532.0,"width":687.0,"height":690.0},"relativeTransform":[[1.0,0.0,56.5],[0.0,1.0,4510.0]],"size":{"x":687.0,"y":690.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["192:2340"]},"183:4511":{"type":"FRAME","id":"183:4511","name":"Frame 24","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:4512"]},"68:40518":{"type":"FRAME","id":"68:40518","name":"Desktop","absoluteBoundingBox":{"x":10992.0,"y":-6792.0,"width":1280.0,"height":9869.0},"isolatedAbsoluteRenderBounds":{"x":10992.0,"y":-6792.0,"width":1280.0,"height":9869.0},"relativeTransform":[[1.0,0.0,64.0],[0.0,1.0,100.0]],"size":{"x":1280.0,"y":9869.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"overflowDirection":"VERTICAL_SCROLLING","layoutMode":"HORIZONTAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isBreakpointFrame":true,"children":["68:40519","604:50210","604:50490","68:40520","536:105938","68:40624"]},"183:3944":{"type":"TEXT","id":"183:3944","name":"El problema","absoluteBoundingBox":{"x":12412.5,"y":-5289.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-5278.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0403442382812]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40583":{"type":"SVG","id":"68:40583","name":"Divider","absoluteBoundingBox":{"x":12382.0,"y":-4267.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-4268.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"183:4806":{"type":"FRAME","id":"183:4806","name":"Text","absoluteBoundingBox":{"x":11983.5,"y":-5875.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":11983.5,"y":-5875.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4807","183:4808","183:4809","183:4810","183:4811","183:4812","183:4814","183:4815","183:4816","183:4817","183:4818","183:4819","183:4820","183:4821"]},"187:6115":{"type":"TEXT","id":"187:6115","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14988.5,"y":-774.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-774.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5624":{"type":"TEXT","id":"183:5624","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13108.5,"y":-5720.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":13109.15625,"y":-5719.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40628":{"type":"FRAME","id":"68:40628","name":"Hero section","absoluteBoundingBox":{"x":12336.0,"y":-6049.0,"width":800.0,"height":612.75},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6049.0,"width":800.0,"height":612.75},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":612.75},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"382b71f44ee47b2579fef0021c69b2c0906a201f","originalImageWidth":800,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingRight":20.0,"paddingBottom":20.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40629","68:40630","68:40631"]},"604:49885":{"type":"RECTANGLE","id":"604:49885","name":"Image","absoluteBoundingBox":{"x":12441.51953125,"y":-6093.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":12441.51953125,"y":-6093.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,7.78885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"68:40633":{"type":"SVG","id":"68:40633","name":"Arrow","absoluteBoundingBox":{"x":12732.212890625,"y":-5465.0,"width":7.57400512695312,"height":8.75},"isolatedAbsoluteRenderBounds":{"x":12732.212890625,"y":-5465.0,"width":7.57421875,"height":8.75},"relativeTransform":[[1.0,0.0,376.213012695312],[0.0,1.0,23.0]],"size":{"x":7.57400512695312,"y":8.75},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"85a8c7d630c22fe08283c38467909672106b29a2"},"183:3798":{"type":"TEXT","id":"183:3798","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11473.0,"y":-3981.7578125,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11473.6611328125,"y":-3977.70532226562,"width":356.296875,"height":31.116455078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:87":{"type":"TEXT","id":"1:87","name":"Rich text/Header 6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.132000014185905,"y":5.05999946594238,"width":14.7401247024536,"height":11.5799999237061},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37662":{"type":"FRAME","id":"586:37662","name":"Frame 26","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37663"]},"183:4822":{"type":"FRAME","id":"183:4822","name":"Text","absoluteBoundingBox":{"x":13711.5,"y":-5201.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13711.5,"y":-5201.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4823","183:4824","183:4825","183:4826","183:4827","183:4828","183:4830","183:4831","183:4832","183:4833","183:4834","183:4835","183:4836","183:4837"]},"187:6209":{"type":"FRAME","id":"187:6209","name":"Hero 1","absoluteBoundingBox":{"x":12701.5,"y":-4414.25,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-4414.25,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["187:6210","187:6211","187:6212","187:6213"]},"604:49898":{"type":"FRAME","id":"604:49898","name":"Logo 9","absoluteBoundingBox":{"x":12973.7734375,"y":-6103.0,"width":125.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":12973.7734375,"y":-6103.0,"width":125.0,"height":50.0},"relativeTransform":[[1.0,0.0,638.773559570312],[0.0,1.0,10.0]],"size":{"x":125.0,"y":50.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49899"]},"183:4988":{"type":"TEXT","id":"183:4988","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":14346.5,"y":1894.91137695312,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14346.900390625,"y":1899.38586425781,"width":280.775390625,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49895":{"type":"RECTANGLE","id":"604:49895","name":"Image","absoluteBoundingBox":{"x":12783.80859375,"y":-6098.70751953125,"width":145.782760620117,"height":41.4155540466309},"isolatedAbsoluteRenderBounds":{"x":12783.80859375,"y":-6098.70751953125,"width":145.783203125,"height":41.41552734375},"relativeTransform":[[1.0,0.0,0.183205991983414],[0.0,1.0,3.97747802734375]],"size":{"x":145.782760620117,"y":41.4155540466309},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"595:76741":{"type":"TEXT","id":"595:76741","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":13767.0,"y":2526.96484375,"width":375.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":13767.0,"y":2526.96484375,"width":375.0,"height":108.0},"relativeTransform":[[1.0,0.0,567.0],[0.0,1.0,8644.96484375]],"size":{"x":375.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"196:3253":{"type":"FRAME","id":"196:3253","name":"Frame 24","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":450.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.691036939620972,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["196:3254"]},"68:40775":{"type":"FRAME","id":"68:40775","name":"Feature 6","absoluteBoundingBox":{"x":14089.0,"y":-1378.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":14089.0,"y":-1378.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,3719.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40776","68:40777"]},"604:49891":{"type":"RECTANGLE","id":"604:49891","name":"Image","absoluteBoundingBox":{"x":12629.9462890625,"y":-6094.77880859375,"width":106.067314147949,"height":33.5582733154297},"isolatedAbsoluteRenderBounds":{"x":12629.9462890625,"y":-6094.77880859375,"width":106.0673828125,"height":33.55810546875},"relativeTransform":[[1.0,0.0,-2.38937568664551],[0.0,1.0,5.32992362976074]],"size":{"x":106.067314147949,"y":33.5582733154297},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"604:50509":{"type":"RECTANGLE","id":"604:50509","name":"Image","absoluteBoundingBox":{"x":12110.0625,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":12110.0625,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,8.28885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"586:37641":{"type":"FRAME","id":"586:37641","name":"Frame 25","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":374.352935791016},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":374.352935791016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":374.352935791016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.42810121178627,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37642"]},"183:5812":{"type":"FRAME","id":"183:5812","name":"Frame 26","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:5813"]},"1:68":{"type":"TEXT","id":"1:68","name":"Rich text/Header 4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.154000014066696,"y":5.56999921798706,"width":17.196813583374,"height":13.5100002288818},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37362":{"type":"FRAME","id":"586:37362","name":"Frame 26","absoluteBoundingBox":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.179016113281},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0001564025879,"width":375.452331542969,"height":563.179016113281},"relativeTransform":[[1.0,0.0,-0.725236594676971],[0.0,1.0,0.000156366484588943]],"size":{"x":375.452331542969,"y":563.179016113281},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.43023556470871,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["586:37363"]},"183:5710":{"type":"FRAME","id":"183:5710","name":"Frame 34","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,2692.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5711"]},"68:40924":{"type":"SVG","id":"68:40924","name":"Divider","absoluteBoundingBox":{"x":13246.0,"y":-2799.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-2800.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2229.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"183:4544":{"type":"TEXT","id":"183:4544","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13520.5,"y":-4221.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13520.900390625,"y":-4216.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37656":{"type":"FRAME","id":"586:37656","name":"Frame 28","absoluteBoundingBox":{"x":12785.5087890625,"y":1559.681640625,"width":383.982208251953,"height":267.2021484375},"isolatedAbsoluteRenderBounds":{"x":12785.5087890625,"y":1559.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.2021484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.502297043800354,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37657"]},"194:2783":{"type":"FRAME","id":"194:2783","name":"Frame 39","absoluteBoundingBox":{"x":12394.0625,"y":-361.671875,"width":683.875549316406,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":12394.0625,"y":-361.671875,"width":683.8759765625,"height":476.195556640625},"relativeTransform":[[1.0,0.0,58.0622253417969],[0.0,1.0,5074.578125]],"size":{"x":683.875549316406,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.00873470306396,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["194:2784"]},"183:4540":{"type":"TEXT","id":"183:4540","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13520.5,"y":-4878.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13520.900390625,"y":-4873.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:90":{"type":"TEXT","id":"1:90","name":"Rich text/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.220000013709068,"y":6.09999847412109,"width":24.5668754577637,"height":19.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.0,"lineHeightPercent":103.174606323242,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6099":{"type":"FRAME","id":"187:6099","name":"Frame 2","absoluteBoundingBox":{"x":13260.5,"y":-4135.25,"width":645.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-4135.25,"width":645.0,"height":946.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":946.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["187:6100","187:6105","187:6106"]},"195:2882":{"type":"RECTANGLE","id":"195:2882","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12397.416015625,"y":110.328308105469,"width":677.167846679688,"height":682.103454589844},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12397.416015625,"y":110.328308105469,"width":677.16796875,"height":682.103454589844},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.167846679688,"y":682.103454589844},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.404956966638565,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5740":{"type":"TEXT","id":"183:5740","name":"La Solución","absoluteBoundingBox":{"x":13440.5,"y":-4853.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13441.9248046875,"y":-4848.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3606":{"type":"FRAME","id":"183:3606","name":"Frame 25","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:3607"]},"183:4542":{"type":"TEXT","id":"183:4542","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13520.5,"y":-4608.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13520.900390625,"y":-4603.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9301":{"type":"TEXT","id":"581:9301","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11602.845703125,"y":4232.4814453125,"width":373.0,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":11602.845703125,"y":4232.4814453125,"width":373.0,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,-733.154296875],[0.0,1.0,5313.4814453125]],"size":{"x":373.0,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"185:5953":{"type":"TEXT","id":"185:5953","name":"¿Que es Dogma Drops? Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado: Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia: Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad: Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12491.0,"y":-1146.0,"width":683.0,"height":1496.0},"isolatedAbsoluteRenderBounds":{"x":12491.34765625,"y":-1140.62084960938,"width":681.62109375,"height":1469.77490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":683.0,"y":1496.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,25,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,19,0,0,0,0,0,0,0,0,0,0,0,0,0,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,21,0,0,0,0,0,0,0,0,0,0,0,0,0,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27],"characters":"¿Que es Dogma Drops?\n\nEs una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado:\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia:\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\nDiseño de identidad:\n\nIsotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"40":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"41":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"42":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"43":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"44":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"45":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"46":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"47":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"48":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"49":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"50":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"51":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"52":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"53":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"54":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"55":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"56":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"57":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"58":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"59":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"28":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"26":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"21":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"19":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"25":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"27":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:50973":{"type":"TEXT","id":"581:50973","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13237.5,"y":-1540.0,"width":300.0,"height":1617.0},"isolatedAbsoluteRenderBounds":{"x":13240.2099609375,"y":-1532.6259765625,"width":295.25390625,"height":1498.5859375},"relativeTransform":[[1.0,0.0,37.5],[0.0,1.0,3828.0]],"size":{"x":300.0,"y":1617.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"595:76691":{"type":"FRAME","id":"595:76691","name":"Frame 26","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":675.638549804688},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25390625,"height":675.638549804688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":675.638549804688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76692"]},"585:26963":{"type":"TEXT","id":"585:26963","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12903.0,"y":2595.96484375,"width":375.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":12903.0,"y":2595.96484375,"width":375.0,"height":108.0},"relativeTransform":[[1.0,0.0,567.0],[0.0,1.0,8644.96484375]],"size":{"x":375.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:4534":{"type":"TEXT","id":"183:4534","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13520.5,"y":-5258.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":13521.15625,"y":-5257.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:14522":{"type":"FRAME","id":"581:14522","name":"Frame 28","absoluteBoundingBox":{"x":13262.0,"y":-416.0,"width":684.0,"height":1024.0},"isolatedAbsoluteRenderBounds":{"x":13261.833984375,"y":-416.0,"width":684.3330078125,"height":1026.49951171875},"relativeTransform":[[1.0,0.0,62.0],[0.0,1.0,3456.0]],"size":{"x":684.0,"y":1024.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:14523"]},"183:5489":{"type":"TEXT","id":"183:5489","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":14548.5,"y":-3908.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":14548.9970703125,"y":-3903.79174804688,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"194:2854":{"type":"FRAME","id":"194:2854","name":"Frame 26","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2855"]},"196:3251":{"type":"FRAME","id":"196:3251","name":"Frame 26","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":454.0},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759765625,"height":454.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":454.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.743300259113312,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["196:3252"]},"183:5467":{"type":"TEXT","id":"183:5467","name":"Investigación de mercado:","absoluteBoundingBox":{"x":12820.5,"y":-5276.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12820.900390625,"y":-5271.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50207":{"type":"RECTANGLE","id":"604:50207","name":"Image","absoluteBoundingBox":{"x":13992.625,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13992.625,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,-6.14855194091797],[0.0,1.0,6.37853908538818]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"1:86":{"type":"TEXT","id":"1:86","name":"Rich text/Header 5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.14300000667572,"y":5.31499910354614,"width":15.968469619751,"height":12.5450019836426},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3800":{"type":"TEXT","id":"183:3800","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":11473.0,"y":-3884.71752929688,"width":373.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":11473.3974609375,"y":-3880.6650390625,"width":371.044921875,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,134.060516357422]],"size":{"x":373.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40632":{"type":"TEXT","id":"68:40632","name":"Desplaza para ver","absoluteBoundingBox":{"x":12356.0,"y":-5488.0,"width":760.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":12680.0849609375,"y":-5484.59814453125,"width":112.75,"height":13.39794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desplaza para ver","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:14564":{"type":"FRAME","id":"581:14564","name":"Frame 28","absoluteBoundingBox":{"x":12465.0,"y":4911.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":12465.0,"y":4911.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,129.0],[0.0,1.0,5992.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14565"]},"579:6192":{"type":"RECTANGLE","id":"579:6192","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":12393.583984375,"y":792.51318359375,"width":684.831726074219,"height":390.166351318359},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":12393.583984375,"y":792.51318359375,"width":684.83203125,"height":390.166381835938},"relativeTransform":[[1.0,0.0,57.583984375],[0.0,1.0,6228.76318359375]],"size":{"x":684.831726074219,"y":390.166351318359},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.351737767457962,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:49889":{"type":"RECTANGLE","id":"604:49889","name":"Image","absoluteBoundingBox":{"x":12594.125,"y":-6093.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":12594.125,"y":-6093.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,10.7888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:5826":{"type":"TEXT","id":"183:5826","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13330.845703125,"y":197.53369140625,"width":538.308288574219,"height":126.022560119629},"isolatedAbsoluteRenderBounds":{"x":13331.3935546875,"y":238.397109985352,"width":492.998046875,"height":45.5265350341797},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,2242.53369140625]],"size":{"x":538.308288574219,"y":126.022560119629},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":2242.53369140625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105939":{"type":"FRAME","id":"536:105939","name":"Marquee content","absoluteBoundingBox":{"x":10649.0,"y":-6974.0,"width":784.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10649.0,"y":-6974.0,"width":784.0,"height":24.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":784.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":16.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["536:105940","536:105941","536:105942","536:105943","536:105944","536:105945","536:105946","536:105947","536:105948","536:105949","536:105950","536:105951","536:105952","536:105953","536:105954","536:105955"]},"183:4828":{"type":"FRAME","id":"183:4828","name":"Frame 23","absoluteBoundingBox":{"x":13711.5,"y":-4936.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13711.5,"y":-4936.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4829"]},"68:40783":{"type":"FRAME","id":"68:40783","name":"Recent articles section","absoluteBoundingBox":{"x":13200.0,"y":2211.224609375,"width":375.0,"height":1963.0},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":2211.224609375,"width":375.0,"height":1963.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8329.224609375]],"size":{"x":375.0,"y":1963.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.886274516582489,"g":0.886274516582489,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"ASIDE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40784","68:40785"]},"183:5765":{"type":"TEXT","id":"183:5765","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13238.5,"y":2257.9716796875,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":13238.9970703125,"y":2262.20825195312,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"536:105954":{"type":"TEXT","id":"536:105954","name":"40.3169° E","absoluteBoundingBox":{"x":11715.02734375,"y":-6974.0,"width":96.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11715.8876953125,"y":-6969.14013671875,"width":93.5927734375,"height":15.38037109375},"relativeTransform":[[1.0,0.0,1066.02734375],[0.0,1.0,0.0]],"size":{"x":96.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"40.3169° E","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105953":{"type":"SVG","id":"536:105953","name":"Globe icon","absoluteBoundingBox":{"x":11683.0234375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":11683.0234375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,1034.0234375],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"1:88":{"type":"TEXT","id":"1:88","name":"Rich text/Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":0.12100000679493,"y":4.80499935150146,"width":13.5117807388306,"height":10.6150007247925},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105952":{"type":"TEXT","id":"536:105952","name":"14.2417° N","absoluteBoundingBox":{"x":11576.0234375,"y":-6974.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11576.763671875,"y":-6969.14013671875,"width":88.48046875,"height":15.14013671875},"relativeTransform":[[1.0,0.0,927.0234375],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"14.2417° N","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105948":{"type":"TEXT","id":"536:105948","name":"Currently in","absoluteBoundingBox":{"x":11249.015625,"y":-6974.0,"width":100.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11250.2353515625,"y":-6969.14013671875,"width":97.3525390625,"height":19.5400390625},"relativeTransform":[[1.0,0.0,600.015625],[0.0,1.0,0.0]],"size":{"x":100.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Currently in","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50495":{"type":"RECTANGLE","id":"604:50495","name":"Image","absoluteBoundingBox":{"x":11516.8759765625,"y":-6970.66259765625,"width":87.5976791381836,"height":33.3252029418945},"isolatedAbsoluteRenderBounds":{"x":11516.8759765625,"y":-6970.66259765625,"width":87.59765625,"height":33.3251953125},"relativeTransform":[[1.0,0.0,1.25682163238525],[0.0,1.0,3.42254638671875]],"size":{"x":87.5976791381836,"y":33.3252029418945},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.383829027414322,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"183:3942":{"type":"TEXT","id":"183:3942","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":12412.5,"y":-5356.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12413.541015625,"y":-5350.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37387":{"type":"FRAME","id":"586:37387","name":"Frame 24","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.39631786942482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37388"]},"536:105945":{"type":"SVG","id":"536:105945","name":"Globe icon","absoluteBoundingBox":{"x":11073.0078125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":11073.0078125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,424.0078125],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"586:37384":{"type":"FRAME","id":"586:37384","name":"Frame 38","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.551556348800659,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37385"]},"536:105943":{"type":"SVG","id":"536:105943","name":"Globe icon","absoluteBoundingBox":{"x":10977.00390625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":10977.00390625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,328.00390625],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"192:2386":{"type":"FRAME","id":"192:2386","name":"Frame 2","absoluteBoundingBox":{"x":13880.5,"y":-3522.25,"width":645.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-3522.25,"width":645.0,"height":946.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":946.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["192:2387","192:2392","192:2393"]},"193:2489":{"type":"FRAME","id":"193:2489","name":"Frame 26","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,57.0],[0.0,1.0,5240.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["193:2490"]},"196:3182":{"type":"TEXT","id":"196:3182","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12765.0,"y":-1576.5390625,"width":644.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":12765.0,"y":-1576.5390625,"width":644.0,"height":108.0},"relativeTransform":[[1.0,0.0,1049.0],[0.0,1.0,4472.7109375]],"size":{"x":644.0,"y":108.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105941":{"type":"SVG","id":"536:105941","name":"Globe icon","absoluteBoundingBox":{"x":10765.0,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":10765.0,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,116.0],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105932":{"type":"TEXT","id":"536:105932","name":"14.2417° N","absoluteBoundingBox":{"x":13784.0234375,"y":-6974.0,"width":91.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13784.763671875,"y":-6969.14013671875,"width":88.48046875,"height":15.14013671875},"relativeTransform":[[1.0,0.0,927.0234375],[0.0,1.0,0.0]],"size":{"x":91.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"14.2417° N","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5793":{"type":"FRAME","id":"183:5793","name":"Frame 29","absoluteBoundingBox":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12523.5,"y":815.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,1896.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5794"]},"183:5716":{"type":"RECTANGLE","id":"183:5716","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"536:105940":{"type":"TEXT","id":"536:105940","name":"Currently in","absoluteBoundingBox":{"x":10649.0,"y":-6974.0,"width":100.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10650.2197265625,"y":-6969.14013671875,"width":97.3525390625,"height":19.5400390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Currently in","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40520":{"type":"FRAME","id":"68:40520","name":"Main content","absoluteBoundingBox":{"x":11472.0,"y":-6792.0,"width":800.0,"height":9869.0},"isolatedAbsoluteRenderBounds":{"x":11470.5,"y":-6792.0,"width":803.0,"height":9869.0},"relativeTransform":[[1.0,0.0,480.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":9869.0},"fills":[],"strokeAlign":"INSIDE","layoutGrow":1.0,"strokes":[],"effects":[],"accessibleHTMLTag":"MAIN","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40521","183:4448","185:5976","68:40527","68:40570","196:3293","587:37821","586:37618","586:37632","586:37646","586:37658","586:37678","585:26962","585:26969","68:40613","68:40621","68:40623","173:2687"]},"585:26974":{"type":"TEXT","id":"585:26974","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12406.8486328125,"y":1647.15637207031,"width":276.208526611328,"height":248.587677001953},"isolatedAbsoluteRenderBounds":{"x":12408.255859375,"y":1684.88049316406,"width":273.35546875,"height":179.1962890625},"relativeTransform":[[1.0,0.0,29.8483409881592],[0.0,1.0,113.156394958496]],"size":{"x":276.208526611328,"y":248.587677001953},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":17.8199043273926,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.356398086547852,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7298564910889,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105946":{"type":"TEXT","id":"536:105946","name":"40.3169° E","absoluteBoundingBox":{"x":11105.01171875,"y":-6974.0,"width":96.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11105.8720703125,"y":-6969.14013671875,"width":93.5927734375,"height":15.38037109375},"relativeTransform":[[1.0,0.0,456.01171875],[0.0,1.0,0.0]],"size":{"x":96.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"40.3169° E","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76696":{"type":"RECTANGLE","id":"595:76696","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":679.578125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.584993779659271,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5714":{"type":"FRAME","id":"183:5714","name":"Frame 27","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5715"]},"581:9297":{"type":"TEXT","id":"581:9297","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":10694.0,"y":5045.0,"width":580.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":10694.0,"y":5045.0,"width":580.0,"height":60.0},"relativeTransform":[[1.0,0.0,-778.0],[0.0,1.0,11087.0]],"size":{"x":580.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"586:37629":{"type":"FRAME","id":"586:37629","name":"Frame 27","absoluteBoundingBox":{"x":12789.2734375,"y":621.0,"width":376.453887939453,"height":564.680786132812},"isolatedAbsoluteRenderBounds":{"x":12789.2734375,"y":621.0,"width":376.4541015625,"height":564.680908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680786132812},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.487206071615219,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37630"]},"582:61632":{"type":"FRAME","id":"582:61632","name":"Frame 28","absoluteBoundingBox":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61633"]},"581:9270":{"type":"TEXT","id":"581:9270","name":"Currently in","absoluteBoundingBox":{"x":11993.0,"y":-6974.0,"width":100.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11994.2197265625,"y":-6969.14013671875,"width":97.3525390625,"height":19.5400390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":100.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Currently in","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:64":{"type":"TEXT","id":"1:64","name":"Rich text/Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":0.12100000679493,"y":4.80499935150146,"width":13.5117807388306,"height":10.6150007247925},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61797":{"type":"TEXT","id":"582:61797","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":13534.0,"y":1712.6796875,"width":648.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":13534.0,"y":1712.6796875,"width":648.0,"height":125.0},"relativeTransform":[[1.0,0.0,1818.0],[0.0,1.0,7761.9296875]],"size":{"x":648.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:3982":{"type":"SVG","id":"183:3982","name":"Divider","absoluteBoundingBox":{"x":12357.8564453125,"y":-4331.24990491914,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12357.8564453125,"y":-4331.24990491914,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,21.8564453125],[-0.00915992073714733,0.999958038330078,1108.03454589844]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:5724":{"type":"FRAME","id":"183:5724","name":"Frame 23","absoluteBoundingBox":{"x":13728.5,"y":-4879.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13728.5,"y":-4879.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5725"]},"285:6677":{"type":"FRAME","id":"285:6677","name":"Frame 25","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":647.244323730469},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":647.244323730469},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":647.244323730469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742046713829041,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6678"]},"68:40613":{"type":"FRAME","id":"68:40613","name":"Recent articles section","absoluteBoundingBox":{"x":11472.0,"y":1208.0,"width":800.0,"height":1198.0},"isolatedAbsoluteRenderBounds":{"x":11472.0,"y":1208.0,"width":800.0,"height":1198.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8000.0]],"size":{"x":800.0,"y":1198.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.886274516582489,"g":0.886274516582489,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"ASIDE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":20.0,"paddingBottom":80.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40614","68:40615"]},"183:4454":{"type":"TEXT","id":"183:4454","name":"La Solución","absoluteBoundingBox":{"x":11792.5,"y":-5796.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":11793.9248046875,"y":-5791.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,173.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:625":{"type":"TEXT","id":"1:625","name":"Read now","absoluteBoundingBox":{"x":2134.0,"y":4576.0,"width":322.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2134.0,"y":4576.0,"width":322.0,"height":19.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,132.0]],"size":{"x":322.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Read now","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40774":{"type":"SVG","id":"68:40774","name":"Divider","absoluteBoundingBox":{"x":14117.8564453125,"y":-2915.36562757539,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":14117.8564453125,"y":-2915.36562757539,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,27.8564453125],[-0.00915992073714733,0.999958038330078,2184.9189453125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4961":{"type":"FRAME","id":"183:4961","name":"Text","absoluteBoundingBox":{"x":12618.5,"y":533.75,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12618.5,"y":533.75,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4962","183:4963","183:4964","183:4965","183:4966","183:4967","183:4969","183:4970","183:4971","183:4972","183:4973","183:4974","183:4975","183:4976"]},"68:40615":{"type":"FRAME","id":"68:40615","name":"Articles list","absoluteBoundingBox":{"x":11492.0,"y":1386.0,"width":760.0,"height":940.0},"isolatedAbsoluteRenderBounds":{"x":11492.0,"y":1386.0,"width":760.0,"height":940.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,178.0]],"size":{"x":760.0,"y":940.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":20.0,"primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSpacing":20.0,"isInAnimateTree":true,"children":["68:40616","68:40617","68:40618","68:40619"]},"582:61798":{"type":"TEXT","id":"582:61798","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":15262.0,"y":2386.6796875,"width":648.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":15262.0,"y":2386.6796875,"width":648.0,"height":125.0},"relativeTransform":[[1.0,0.0,1818.0],[0.0,1.0,7761.9296875]],"size":{"x":648.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"585:26962":{"type":"TEXT","id":"585:26962","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12039.0,"y":1852.96484375,"width":375.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":12039.0,"y":1852.96484375,"width":375.0,"height":108.0},"relativeTransform":[[1.0,0.0,567.0],[0.0,1.0,8644.96484375]],"size":{"x":375.0,"y":108.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"68:40911":{"type":"RECTANGLE","id":"68:40911","name":"Image","absoluteBoundingBox":{"x":13265.0810546875,"y":-4133.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-4133.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2dfd036e2678263e535f8ac82b9129160677aa16","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"183:5748":{"type":"TEXT","id":"183:5748","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13440.5,"y":-3969.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":13440.9970703125,"y":-3964.79174804688,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"585:26969":{"type":"FRAME","id":"585:26969","name":"Frame 60","absoluteBoundingBox":{"x":11513.0,"y":791.0,"width":335.014221191406,"height":376.0},"isolatedAbsoluteRenderBounds":{"x":11513.0,"y":791.0,"width":335.014221191406,"height":376.0},"relativeTransform":[[1.0,0.0,41.0],[0.0,1.0,7583.0]],"size":{"x":335.014221191406,"y":376.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":16.9289093017578,"paddingBottom":14.2559242248535,"paddingLeft":0.890995264053345,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["585:26970","585:26971"]},"68:40618":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40618","name":"Articles item","absoluteBoundingBox":{"x":11492.0,"y":1866.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":11492.0,"y":1866.0,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,480.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27982},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":501,"localID":56995},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/print-media"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40618;2:620","I68:40618;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27982},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":501,"localID":56995},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/print-media"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1923},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"59e9b90c-c1ef-4b09-ad9c-d6699ac55374"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"4076a48a132c8565f215eb469e86a30c61d2714d","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Print Media","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"183:5789":{"type":"FRAME","id":"183:5789","name":"Frame 24","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5790"]},"183:5466":{"type":"TEXT","id":"183:5466","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":12821.0,"y":-5427.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":12822.1181640625,"y":-5423.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50227":{"type":"RECTANGLE","id":"604:50227","name":"Image","absoluteBoundingBox":{"x":11475.80859375,"y":-6177.70751953125,"width":145.782760620117,"height":41.4155540466309},"isolatedAbsoluteRenderBounds":{"x":11475.80859375,"y":-6177.70751953125,"width":145.783203125,"height":41.41552734375},"relativeTransform":[[1.0,0.0,0.183205991983414],[0.0,1.0,3.97747802734375]],"size":{"x":145.782760620117,"y":41.4155540466309},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"604:50213":{"type":"FRAME","id":"604:50213","name":"Logos","absoluteBoundingBox":{"x":11027.0,"y":-6192.0,"width":802.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":11027.0,"y":-6192.0,"width":802.0,"height":70.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,-5.99999809265137]],"size":{"x":802.0,"y":70.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:50214","604:50216","604:50218","604:50220","604:50222","604:50224","604:50226","604:50228","604:50230","604:50232"]},"586:37638":{"type":"RECTANGLE","id":"586:37638","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732391357422},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.323437601327896,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40935":{"type":"TEXT","id":"68:40935","name":"Esta pieza transforma el fútbol en una experiencia gastronómica mediante una metáfora visual que conecta dos pasiones populares: el deporte y la comida. El concepto gira alrededor de la idea de que una buena alineación en la cancha es tan importante como elegir la mejor \"titular\" en la parrilla.","absoluteBoundingBox":{"x":13265.0810546875,"y":-1485.78369140625,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13265.8056640625,"y":-1481.57788085938,"width":715.7158203125,"height":48.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza transforma el fútbol en una experiencia gastronómica mediante una metáfora visual que conecta dos pasiones populares: el deporte y la comida. El concepto gira alrededor de la idea de que una buena alineación en la cancha es tan importante como elegir la mejor \"titular\" en la parrilla.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76716":{"type":"RECTANGLE","id":"595:76716","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13653.2734375,"y":552.0,"width":376.453887939453,"height":564.680847167969},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":13653.2734375,"y":552.0,"width":376.4541015625,"height":564.680908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680847167969},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.485851377248764,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"580:6210":{"type":"TEXT","id":"580:6210","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12466.845703125,"y":1396.97741699219,"width":538.308288574219,"height":1161.0},"isolatedAbsoluteRenderBounds":{"x":12467.23046875,"y":1401.64404296875,"width":535.033203125,"height":1128.94482421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,650.977416992188]],"size":{"x":538.308288574219,"y":1161.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40617":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40617","name":"Articles item","absoluteBoundingBox":{"x":11882.0,"y":1386.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":11882.0,"y":1386.0,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,390.0],[0.0,1.0,0.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27979},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":353,"localID":5885},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Diseño-Web"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40617;2:620","I68:40617;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27979},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":353,"localID":5885},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Diseño-Web"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1924},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"b74554e2-f55b-4bb9-b153-c368e5e053c7"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"8d9ad090f321d887a341ea2c6f1f61db6a1260b7","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Diseño Web","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"586:37650":{"type":"FRAME","id":"586:37650","name":"Frame 28","absoluteBoundingBox":{"x":11921.5087890625,"y":816.681640625,"width":383.982208251953,"height":267.2021484375},"isolatedAbsoluteRenderBounds":{"x":11921.5087890625,"y":816.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.2021484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.502297043800354,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37651"]},"187:6105":{"type":"TEXT","id":"187:6105","name":"Implementación","absoluteBoundingBox":{"x":13260.5,"y":-3189.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-3189.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76709":{"type":"TEXT","id":"595:76709","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":10859.0,"y":-2684.25,"width":684.0,"height":982.0},"isolatedAbsoluteRenderBounds":{"x":10859.0,"y":-2684.25,"width":684.0,"height":982.0},"relativeTransform":[[1.0,0.0,-1535.0],[0.0,1.0,1098.0]],"size":{"x":684.0,"y":982.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"536:105956":{"type":"RECTANGLE","id":"536:105956","name":"Fade right","absoluteBoundingBox":{"x":11393.0,"y":-6974.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":11393.0,"y":-6974.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,744.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5077":{"type":"TEXT","id":"183:5077","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12466.845703125,"y":1510.48120117188,"width":538.308288574219,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":12466.845703125,"y":1510.48120117188,"width":538.308288574219,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.481201171875]],"size":{"x":538.308288574219,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:2881":{"type":"FRAME","id":"195:2881","name":"Frame 28","absoluteBoundingBox":{"x":12397.416015625,"y":110.328308105469,"width":677.167846679688,"height":682.103454589844},"isolatedAbsoluteRenderBounds":{"x":12397.416015625,"y":110.328308105469,"width":677.16796875,"height":682.103454589844},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.4210854715202e-14]],"size":{"x":677.167846679688,"y":682.103454589844},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.874260067939758,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2882"]},"196:3249":{"type":"RECTANGLE","id":"196:3249","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759460449219,"height":452.148864746094},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759765625,"height":452.14892578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759460449219,"y":452.148864746094},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.388849765062332,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37658":{"type":"FRAME","id":"586:37658","name":"Frame 39","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,454.5439453125],[0.0,1.0,7875.681640625]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37659"]},"197:3358":{"type":"FRAME","id":"197:3358","name":"Frame 27","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.835575938224792,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["197:3359"]},"587:37852":{"type":"FRAME","id":"587:37852","name":"Frame 27","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464183151721954,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37853"]},"183:5636":{"type":"TEXT","id":"183:5636","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13108.5,"y":-5720.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13108.5,"y":-5720.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"196:3172":{"type":"TEXT","id":"196:3172","name":"Síntesis conceptual","absoluteBoundingBox":{"x":12724.0,"y":-1759.5390625,"width":644.0,"height":162.0},"isolatedAbsoluteRenderBounds":{"x":12724.0,"y":-1759.5390625,"width":644.0,"height":162.0},"relativeTransform":[[1.0,0.0,1008.0],[0.0,1.0,4289.7109375]],"size":{"x":644.0,"y":162.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":23.8911190032959,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.477822380065918,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.6693439483643,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37659":{"type":"FRAME","id":"586:37659","name":"Frame 25","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37660"]},"183:5744":{"type":"TEXT","id":"183:5744","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13440.5,"y":-4626.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13440.8330078125,"y":-4621.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"68:40584":{"type":"SVG","id":"68:40584","name":"Divider","absoluteBoundingBox":{"x":12383.8564453125,"y":-4666.24990491914,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12383.8564453125,"y":-4666.24990491914,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,21.8564453125],[-0.00915992073714733,0.999958038330078,1108.03454589844]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"586:37665":{"type":"FRAME","id":"586:37665","name":"Frame 27","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482739716768265,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37666"]},"581:9288":{"type":"TEXT","id":"581:9288","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":11792.0,"y":1037.671875,"width":648.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":11792.0,"y":1037.671875,"width":648.0,"height":125.0},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,7086.921875]],"size":{"x":648.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"586:37666":{"type":"FRAME","id":"586:37666","name":"Frame 28","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482739716768265,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37667"]},"183:5063":{"type":"FRAME","id":"183:5063","name":"Frame 33","absoluteBoundingBox":{"x":12394.0,"y":-3782.25,"width":684.0,"height":1705.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-3782.25,"width":684.0,"height":1705.0},"relativeTransform":[[1.0,0.0,58.0],[0.0,1.0,1654.0]],"size":{"x":684.0,"y":1705.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5064"]},"587:37834":{"type":"FRAME","id":"587:37834","name":"Frame 24","absoluteBoundingBox":{"x":11558.0,"y":184.867050170898,"width":361.546508789062,"height":260.888854980469},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":184.867050170898,"width":361.546875,"height":260.888854980469},"relativeTransform":[[1.0,0.0,-1.81898940354586e-12],[0.0,1.0,-2.07612037658691]],"size":{"x":361.546508789062,"y":260.888854980469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397580057382584,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37835"]},"183:4964":{"type":"TEXT","id":"183:4964","name":"El problema","absoluteBoundingBox":{"x":12618.5,"y":654.790344238281,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":12619.9248046875,"y":665.393676757812,"width":122.28515625,"height":21.0082397460938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37646":{"type":"FRAME","id":"586:37646","name":"Frame 26","absoluteBoundingBox":{"x":11926.0,"y":816.681640625,"width":375.0,"height":267.0},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":816.681640625,"width":375.0,"height":267.0},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,7608.681640625]],"size":{"x":375.0,"y":267.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.434341639280319,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37647"]},"183:4451":{"type":"TEXT","id":"183:4451","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11792.5,"y":-5932.22998046875,"width":647.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":11793.6181640625,"y":-5928.17724609375,"width":431.8056640625,"height":13.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":20.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37632":{"type":"FRAME","id":"586:37632","name":"Frame 39","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":374.0},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,7234.681640625]],"size":{"x":375.0,"y":374.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.553897857666016,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37633"]},"183:4714":{"type":"TEXT","id":"183:4714","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":12412.5,"y":-3669.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12413.15625,"y":-3670.13696289062,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4484":{"type":"RECTANGLE","id":"183:4484","name":"Image","absoluteBoundingBox":{"x":11846.845703125,"y":-4222.25,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":11846.845703125,"y":-4222.25,"width":570.857421875,"height":650.9775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"586:37634":{"type":"FRAME","id":"586:37634","name":"Frame 25","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":374.352935791016},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":374.352935791016},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":374.352935791016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.42810121178627,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37635"]},"183:5650":{"type":"TEXT","id":"183:5650","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":14836.5,"y":-4359.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":14836.8330078125,"y":-4354.951171875,"width":645.42578125,"height":313.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"586:37637":{"type":"FRAME","id":"586:37637","name":"Frame 28","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732391357422},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.483499228954315,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37638"]},"183:5632":{"type":"TEXT","id":"183:5632","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13108.5,"y":-5070.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13108.900390625,"y":-5065.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5473":{"type":"TEXT","id":"183:5473","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12820.5,"y":-5656.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12820.5,"y":-5656.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37619":{"type":"FRAME","id":"586:37619","name":"Frame 26","absoluteBoundingBox":{"x":11925.2734375,"y":-122.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":11925.2734375,"y":-122.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,-0.726943969726562],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.431383311748505,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["586:37620"]},"183:4969":{"type":"TEXT","id":"183:4969","name":"Investigación de mercado:","absoluteBoundingBox":{"x":12618.5,"y":950.871032714844,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12618.900390625,"y":955.345520019531,"width":278.60546875,"height":22.3932495117188},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6216":{"type":"FRAME","id":"187:6216","name":"Frame 33","absoluteBoundingBox":{"x":14429.5,"y":-3740.25,"width":645.0,"height":934.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-3740.25,"width":645.0,"height":934.0},"relativeTransform":[[1.0,0.0,985.5],[0.0,1.0,1635.0]],"size":{"x":645.0,"y":934.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["187:6217"]},"68:40598":{"type":"FRAME","id":"68:40598","name":"Feature 5","absoluteBoundingBox":{"x":12361.0,"y":-2777.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":12361.0,"y":-2777.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,2994.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40599","68:40600"]},"536:105922":{"type":"TEXT","id":"536:105922","name":"Bogotá, Colombia","absoluteBoundingBox":{"x":13005.00390625,"y":-6974.0,"width":164.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13006.6640625,"y":-6969.9599609375,"width":160.8330078125,"height":20.35986328125},"relativeTransform":[[1.0,0.0,148.00390625],[0.0,1.0,0.0]],"size":{"x":164.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Bogotá, Colombia","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4525":{"type":"TEXT","id":"183:4525","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13520.5,"y":-4895.10888671875,"width":647.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":13520.8330078125,"y":-4890.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,400.141204833984]],"size":{"x":647.0,"y":122.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"1:46":{"key":"585661f7a09f061df895fded65ed2b45e98a55f2","name":"Nav link","styleType":"TEXT","remote":false,"description":"","id":"1:46","assetId":"StyleId:1:46","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},"586:37622":{"type":"FRAME","id":"586:37622","name":"Frame 27","absoluteBoundingBox":{"x":11925.2734375,"y":-122.0,"width":376.453887939453,"height":564.680786132812},"isolatedAbsoluteRenderBounds":{"x":11925.2734375,"y":-122.0,"width":376.4541015625,"height":564.680847167969},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680786132812},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.487206071615219,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37623"]},"586:37623":{"type":"FRAME","id":"586:37623","name":"Frame 28","absoluteBoundingBox":{"x":11925.2734375,"y":-122.0,"width":376.453887939453,"height":564.680786132812},"isolatedAbsoluteRenderBounds":{"x":11925.2734375,"y":-122.0,"width":376.4541015625,"height":564.680847167969},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680786132812},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.487206071615219,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37624"]},"183:3709":{"type":"TEXT","id":"183:3709","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":12412.5,"y":-546.858764648438,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-542.741577148438,"width":642.4501953125,"height":193.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:9278":{"type":"TEXT","id":"581:9278","name":"Currently in","absoluteBoundingBox":{"x":12593.015625,"y":-6974.0,"width":100.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12594.2353515625,"y":-6969.14013671875,"width":97.3525390625,"height":19.5400390625},"relativeTransform":[[1.0,0.0,600.015625],[0.0,1.0,0.0]],"size":{"x":100.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Currently in","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4561":{"type":"FRAME","id":"183:4561","name":"Frame 29","absoluteBoundingBox":{"x":13844.0,"y":-2706.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13844.0,"y":-2706.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2669.03759765625]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:4562"]},"285:6691":{"type":"FRAME","id":"285:6691","name":"Frame 41","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"relativeTransform":[[1.0,0.0,1134.3974609375],[0.0,1.0,5373.7890625]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.957237780094147,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6692"]},"68:40923":{"type":"SVG","id":"68:40923","name":"Divider","absoluteBoundingBox":{"x":13210.8564453125,"y":-3490.80801038789,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13210.8564453125,"y":-3490.80801038789,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,-15.1435546875],[-0.00915992073714733,0.999958038330078,1540.4765625]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"587:37821":{"type":"GROUP","id":"587:37821","name":"Group 2","absoluteBoundingBox":{"x":11558.0,"y":-715.0,"width":361.546875,"height":1726.0},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":-715.0,"width":361.546875,"height":1726.0},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,6077.0]],"size":{"x":361.546875,"y":1726.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961559891700745,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["587:37822","587:37823"]},"581:30192":{"type":"TEXT","id":"581:30192","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":11680.0,"y":-5660.0,"width":290.0,"height":2473.0},"isolatedAbsoluteRenderBounds":{"x":11680.0,"y":-5660.0,"width":290.0,"height":2473.0},"relativeTransform":[[1.0,0.0,68.0],[0.0,1.0,380.0]],"size":{"x":290.0,"y":2473.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:3977":{"type":"TEXT","id":"183:3977","name":"Síntesis conceptual","absoluteBoundingBox":{"x":12403.0,"y":-3609.25,"width":666.0,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":12403.748046875,"y":-3605.87646484375,"width":173.1005859375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":666.0,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37848":{"type":"FRAME","id":"587:37848","name":"Frame 38","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.531769275665283,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37849"]},"587:37825":{"type":"FRAME","id":"587:37825","name":"Frame 26","absoluteBoundingBox":{"x":11557.30078125,"y":-715.0,"width":361.982971191406,"height":542.974975585938},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,-0.699005126953125],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974975585938},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.414800882339478,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["587:37826"]},"285:6697":{"type":"RECTANGLE","id":"285:6697","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.387038499116898,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"536:105951":{"type":"SVG","id":"536:105951","name":"Globe icon","absoluteBoundingBox":{"x":11544.01953125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":11544.01953125,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,895.01953125],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"183:4476":{"type":"TEXT","id":"183:4476","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":11792.5,"y":-5245.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":11792.8330078125,"y":-5240.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"587:37849":{"type":"FRAME","id":"587:37849","name":"Frame 26","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37850"]},"581:14537":{"type":"FRAME","id":"581:14537","name":"Frame 28","absoluteBoundingBox":{"x":13276.0,"y":639.5,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":13276.0,"y":639.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14538"]},"187:6391":{"type":"RECTANGLE","id":"187:6391","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192749023438,"height":964.7890625},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.1923828125,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192749023438,"y":964.7890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.830104649066925,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:49884":{"type":"FRAME","id":"604:49884","name":"Logo 3","absoluteBoundingBox":{"x":12433.73046875,"y":-6100.0,"width":43.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":12433.73046875,"y":-6100.0,"width":43.0,"height":44.0},"relativeTransform":[[1.0,0.0,98.7305297851562],[0.0,1.0,13.0]],"size":{"x":43.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49885"]},"587:37850":{"type":"FRAME","id":"587:37850","name":"Frame 25","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37851"]},"183:3744":{"type":"TEXT","id":"183:3744","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13229.7978515625,"y":-3346.04736328125,"width":315.404418945312,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":13230.13671875,"y":-3342.7109375,"width":183.091796875,"height":14.86669921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,445.95263671875]],"size":{"x":315.404418945312,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":19.0641136169434,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.381282272338867,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.8769378662109,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37649":{"type":"FRAME","id":"586:37649","name":"Frame 27","absoluteBoundingBox":{"x":11921.5087890625,"y":816.681640625,"width":383.982208251953,"height":267.2021484375},"isolatedAbsoluteRenderBounds":{"x":11921.5087890625,"y":816.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.2021484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.502297043800354,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37650"]},"587:37853":{"type":"FRAME","id":"587:37853","name":"Frame 28","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464183151721954,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37854"]},"581:9292":{"type":"TEXT","id":"581:9292","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13520.0,"y":1836.671875,"width":648.0,"height":233.0},"isolatedAbsoluteRenderBounds":{"x":13520.0,"y":1836.671875,"width":648.0,"height":233.0},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,7211.921875]],"size":{"x":648.0,"y":233.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4522":{"type":"FRAME","id":"183:4522","name":"Frame 23","absoluteBoundingBox":{"x":13520.5,"y":-5084.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5084.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,211.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4523"]},"183:4836":{"type":"TEXT","id":"183:4836","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13711.5,"y":-5164.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13711.5,"y":-5164.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37854":{"type":"RECTANGLE","id":"587:37854","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.5380859375,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.215009495615959,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"1:84":{"type":"TEXT","id":"1:84","name":"Rich text/Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.176000013947487,"y":6.07999897003174,"width":19.6534996032715,"height":15.4400014877319},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3999996185303,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37839":{"type":"FRAME","id":"587:37839","name":"Frame 26","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.015258789062},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.015258789062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.015258789062},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.411644965410233,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37840"]},"68:40744":{"type":"TEXT","id":"68:40744","name":"Colgate Carrito Millonario","absoluteBoundingBox":{"x":14129.2744140625,"y":-4506.22119140625,"width":721.452392578125,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14130.4111328125,"y":-4501.5546875,"width":269.806640625,"height":22.201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.452392578125,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Colgate Carrito Millonario","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:2876":{"type":"FRAME","id":"195:2876","name":"Frame 41","absoluteBoundingBox":{"x":12397.0,"y":110.328125,"width":678.0,"height":682.185180664062},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":110.328125,"width":678.0,"height":682.185180664062},"relativeTransform":[[1.0,0.0,61.0],[0.0,1.0,5546.578125]],"size":{"x":678.0,"y":682.185180664062},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.00155436992645,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["195:2877"]},"183:5728":{"type":"TEXT","id":"183:5728","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13728.5,"y":-4457.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13728.900390625,"y":-4452.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50512":{"type":"FRAME","id":"604:50512","name":"Logo 10","absoluteBoundingBox":{"x":12270.7734375,"y":-6976.10888671875,"width":29.6075401306152,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":12264.625,"y":-6976.10888671875,"width":35.7559776306152,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,763.773559570312],[0.0,1.0,12.8910179138184]],"size":{"x":29.6075401306152,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"MAX","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50513"]},"604:49882":{"type":"FRAME","id":"604:49882","name":"Logo 1","absoluteBoundingBox":{"x":12343.619140625,"y":-6098.0849609375,"width":90.1116561889648,"height":40.1702613830566},"isolatedAbsoluteRenderBounds":{"x":12343.619140625,"y":-6098.0849609375,"width":90.1116561889648,"height":40.17041015625},"relativeTransform":[[1.0,0.0,8.61887168884277],[0.0,1.0,14.9148693084717]],"size":{"x":90.1116561889648,"y":40.1702613830566},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0412128940224648,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.14126443862915,"paddingRight":6.14126443862915,"paddingBottom":6.14126443862915,"paddingLeft":6.14126443862915,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49883"]},"195:2879":{"type":"FRAME","id":"195:2879","name":"Frame 24","absoluteBoundingBox":{"x":12397.416015625,"y":110.328308105469,"width":677.167846679688,"height":682.103454589844},"isolatedAbsoluteRenderBounds":{"x":12397.416015625,"y":110.328308105469,"width":677.16796875,"height":682.103454589844},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-1.4210854715202e-14]],"size":{"x":677.167846679688,"y":682.103454589844},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.719661593437195,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2880"]},"587:37841":{"type":"FRAME","id":"587:37841","name":"Frame 24","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":359.962768554688},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":359.962768554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.38270115852356,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37842"]},"587:37842":{"type":"FRAME","id":"587:37842","name":"Frame 27","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289184570312},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.289184570312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464913457632065,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37843"]},"1:43":{"key":"3cc4b5acffbf44242d215e3e33e2735ffe466844","name":"Paragraph/Paragraph 1","styleType":"TEXT","remote":false,"description":"","id":"1:43","assetId":"StyleId:1:43","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"587:37832":{"type":"FRAME","id":"587:37832","name":"Frame 41","absoluteBoundingBox":{"x":11558.0,"y":186.943176269531,"width":360.5849609375,"height":254.813369750977},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":186.943176269531,"width":360.5849609375,"height":256.736480712891},"relativeTransform":[[1.0,0.0,-1.81898940354586e-12],[0.0,1.0,901.943176269531]],"size":{"x":360.5849609375,"y":254.813369750977},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-1.81898940354586e-12,"sizeFraction":0.0},"top":{"pixelOffset":901.943176269531,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.417645514011383,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37833"]},"582:61517":{"type":"FRAME","id":"582:61517","name":"Frame 25","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25390625,"height":673.668762207031},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61518"]},"192:2387":{"type":"FRAME","id":"192:2387","name":"Hero 1","absoluteBoundingBox":{"x":13880.5,"y":-3522.25,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-3522.25,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["192:2388","192:2389","192:2390","192:2391"]},"604:49899":{"type":"RECTANGLE","id":"604:49899","name":"Image","absoluteBoundingBox":{"x":12982.7734375,"y":-6093.0,"width":107.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":12982.7734375,"y":-6093.0,"width":107.0,"height":30.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,10.0]],"size":{"x":107.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1a44b338855261909c80e9d5836e5d982225a77d","originalImageWidth":274,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"587:37835":{"type":"FRAME","id":"587:37835","name":"Frame 27","absoluteBoundingBox":{"x":11558.0,"y":184.867050170898,"width":361.546508789062,"height":251.589767456055},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":184.867050170898,"width":361.546875,"height":251.589767456055},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546508789062,"y":251.589767456055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482988685369492,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37836"]},"604:50493":{"type":"FRAME","id":"604:50493","name":"Logos","absoluteBoundingBox":{"x":11507.0,"y":-6989.0,"width":802.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":11507.0,"y":-6989.0,"width":802.0,"height":70.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,-5.99999809265137]],"size":{"x":802.0,"y":70.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:50494","604:50496","604:50498","604:50500","604:50502","604:50504","604:50506","604:50508","604:50510","604:50512"]},"587:37831":{"type":"RECTANGLE","id":"587:37831","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":11558.9619140625,"y":802.341552734375,"width":360.5849609375,"height":202.889129638672},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":802.341552734375,"width":360.5849609375,"height":202.88916015625},"relativeTransform":[[1.0,0.0,0.961559891700745],[0.0,1.0,1517.34155273438]],"size":{"x":360.5849609375,"y":202.889129638672},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.961559891700745,"sizeFraction":0.0},"top":{"pixelOffset":1517.34155273438,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.185200750827789,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"1:92":{"type":"TEXT","id":"1:92","name":"Rich text/Header 4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.154000014066696,"y":5.56999921798706,"width":17.196813583374,"height":13.5100002288818},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5460":{"type":"TEXT","id":"183:5460","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":12820.5,"y":-5693.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12821.541015625,"y":-5687.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5729":{"type":"TEXT","id":"183:5729","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13728.5,"y":-4420.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13728.8330078125,"y":-4415.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"587:37824":{"type":"FRAME","id":"587:37824","name":"Frame 34","absoluteBoundingBox":{"x":11558.0,"y":-715.0,"width":360.5849609375,"height":540.396667480469},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":540.396667480469},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.499799251556396,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37825"]},"581:14531":{"type":"FRAME","id":"581:14531","name":"Frame 27","absoluteBoundingBox":{"x":12412.0,"y":3430.5,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":12412.0,"y":3430.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:14532"]},"587:37826":{"type":"FRAME","id":"587:37826","name":"Frame 25","absoluteBoundingBox":{"x":11557.30078125,"y":-715.0,"width":361.982971191406,"height":542.974975585938},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974975585938},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.414800882339478,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37827"]},"536:105924":{"type":"TEXT","id":"536:105924","name":"2026","absoluteBoundingBox":{"x":13217.0078125,"y":-6974.0,"width":48.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13217.9677734375,"y":-6969.14013671875,"width":45.998046875,"height":15.38037109375},"relativeTransform":[[1.0,0.0,360.0078125],[0.0,1.0,0.0]],"size":{"x":48.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4459":{"type":"TEXT","id":"183:4459","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":11792.5,"y":-5437.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11792.900390625,"y":-5432.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,532.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37830":{"type":"RECTANGLE","id":"587:37830","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11557.30078125,"y":-715.0,"width":361.982971191406,"height":542.974426269531},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974426269531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974426269531},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.467175185680389,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50233":{"type":"RECTANGLE","id":"604:50233","name":"Image","absoluteBoundingBox":{"x":11784.625,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11784.625,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,-6.14855194091797],[0.0,1.0,6.37853908538818]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"587:37822":{"type":"RECTANGLE","id":"587:37822","name":"Rectangle 1","absoluteBoundingBox":{"x":11558.0,"y":-715.0,"width":360.5849609375,"height":1726.0},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":-715.0,"width":360.5849609375,"height":1726.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":1726.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961559891700745,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40909":{"type":"SVG","id":"68:40909","name":"Divider","absoluteBoundingBox":{"x":13246.0,"y":-4249.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-4250.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,779.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"195:3082":{"type":"FRAME","id":"195:3082","name":"Frame 26","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":649.136840820312},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":649.136840820312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":649.136840820312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742046713829041,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:3083"]},"68:40611":{"type":"TEXT","id":"68:40611","name":"Ver más proyectos","absoluteBoundingBox":{"x":12363.0,"y":-1327.0498046875,"width":798.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":12693.3955078125,"y":-1323.81774902344,"width":137.212890625,"height":16.2879638671875},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,4444.2001953125]],"size":{"x":798.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"},"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"characterStyleOverrides":[],"characters":"Ver más proyectos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{"type":"NODE","nodeID":"/proyectos"},"hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61510":{"type":"FRAME","id":"582:61510","name":"Frame 25","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25390625,"height":673.668762207031},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61511"]},"68:40610":{"type":"SVG","id":"68:40610","name":"Divider","absoluteBoundingBox":{"x":12382.0,"y":-1367.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-1368.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4404.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"604:15851":{"type":"FRAME","id":"604:15851","name":"Logo 4","absoluteBoundingBox":{"x":2288.78173828125,"y":3446.92846679688,"width":55.0732421875,"height":26.1954212188721},"isolatedAbsoluteRenderBounds":{"x":2288.78173828125,"y":3446.92846679688,"width":55.0732421875,"height":26.1954212188721},"relativeTransform":[[1.0,0.0,209.369277954102],[0.0,1.0,5.56348752975464]],"size":{"x":55.0732421875,"y":26.1954212188721},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0423214286565781,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":4.7298378944397,"paddingRight":4.7298378944397,"paddingBottom":4.7298378944397,"paddingLeft":4.7298378944397,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15852"]},"68:40776":{"type":"RECTANGLE","id":"68:40776","name":"Image","absoluteBoundingBox":{"x":14129.0810546875,"y":-1302.89855957031,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":14129.0810546875,"y":-1302.89855957031,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"278e5c4753042d61294363ab528685066ea25bbc","originalImageWidth":1080,"originalImageHeight":606,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"587:37845":{"type":"FRAME","id":"587:37845","name":"Frame 39","absoluteBoundingBox":{"x":11558.0,"y":-174.603332519531,"width":361.461364746094,"height":361.546508789062},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":-174.909530639648,"width":361.461364746094,"height":362.158752441406},"relativeTransform":[[1.0,0.0,-1.81898940354586e-12],[0.0,1.0,540.396667480469]],"size":{"x":361.461364746094,"y":361.546508789062},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-1.81898940354586e-12,"sizeFraction":0.0},"top":{"pixelOffset":540.396667480469,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":0.961559891700745,"paddingLeft":0.961559891700745,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37846"]},"68:40605":{"type":"FRAME","id":"68:40605","name":"Feature 6","absoluteBoundingBox":{"x":12361.0,"y":-2052.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":12361.0,"y":-2052.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,3719.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40606","68:40607"]},"50:2535":{"type":"TEXT","id":"50:2535","name":"Rich text/Header 5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":0.490056842565536,"y":6.45454502105713,"width":24.2366466522217,"height":18.8636360168457},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.6,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.0,"lineHeightPercent":115.680755615234,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5743":{"type":"TEXT","id":"183:5743","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13440.5,"y":-4663.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13440.900390625,"y":-4658.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:74":{"type":"TEXT","id":"1:74","name":"Rich text/Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":0.12100000679493,"y":4.80499935150146,"width":13.5117807388306,"height":10.6150007247925},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40607":{"type":"FRAME","id":"68:40607","name":"Text","absoluteBoundingBox":{"x":12401.0810546875,"y":-1540.80383300781,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-1540.80383300781,"width":721.8388671875,"height":91.0201721191406},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40608","68:40609"]},"196:3245":{"type":"FRAME","id":"196:3245","name":"Frame 25","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759765625,"height":450.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":450.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.743300259113312,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["196:3246"]},"183:3962":{"type":"TEXT","id":"183:3962","name":"La Solución","absoluteBoundingBox":{"x":12412.5,"y":-3382.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-3377.69506835938,"width":119.8212890625,"height":17.765869140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40606":{"type":"RECTANGLE","id":"68:40606","name":"Image","absoluteBoundingBox":{"x":12401.0810546875,"y":-1976.89855957031,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-1976.89855957031,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"278e5c4753042d61294363ab528685066ea25bbc","originalImageWidth":1080,"originalImageHeight":606,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"68:40914":{"type":"TEXT","id":"68:40914","name":"Esta pieza desarrolla el concepto de un universo lúdico y fantástico, donde la diversión se convierte en una experiencia inmersiva para el público infantil. El mensaje \"Mundo de Colores, Magia & Diversión\" se materializa mediante un entorno visual que mezcla elementos de feria, aventura y fantasía, creando una invitación directa al juego y la exploración.","absoluteBoundingBox":{"x":13265.0810546875,"y":-3660.78344726562,"width":721.838623046875,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":13265.4365234375,"y":-3656.57763671875,"width":705.7119140625,"height":48.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":72.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza desarrolla el concepto de un universo lúdico y fantástico, donde la diversión se convierte en una experiencia inmersiva para el público infantil. El mensaje \"Mundo de Colores, Magia & Diversión\" se materializa mediante un entorno visual que mezcla elementos de feria, aventura y fantasía, creando una invitación directa al juego y la exploración.\r\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40604":{"type":"SVG","id":"68:40604","name":"Divider","absoluteBoundingBox":{"x":12389.8564453125,"y":-3589.36562757539,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12389.8564453125,"y":-3589.36562757539,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,27.8564453125],[-0.00915992073714733,0.999958038330078,2184.9189453125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40600":{"type":"FRAME","id":"68:40600","name":"Text","absoluteBoundingBox":{"x":12401.0810546875,"y":-2265.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-2265.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40601","68:40602"]},"195:2947":{"type":"FRAME","id":"195:2947","name":"Frame 26","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2948"]},"595:76695":{"type":"FRAME","id":"595:76695","name":"Frame 28","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76696"]},"183:3975":{"type":"FRAME","id":"183:3975","name":"Hero 1","absoluteBoundingBox":{"x":12403.0,"y":-3609.25,"width":666.0,"height":756.135314941406},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":-3609.25,"width":666.0,"height":756.135314941406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":666.0,"y":756.135314941406},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3977","183:3976","183:3978","183:3979"]},"579:6243":{"type":"TEXT","id":"579:6243","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13201.4013671875,"y":-2327.0,"width":373.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13202.0576171875,"y":-2332.58959960938,"width":367.5625,"height":90.758544921875},"relativeTransform":[[1.0,0.0,1.4013671875],[0.0,1.0,1545.0]],"size":{"x":373.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49878":{"type":"GROUP","id":"604:49878","name":"Group 3","absoluteBoundingBox":{"x":12336.0,"y":-6107.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6107.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,685.0]],"size":{"x":800.0,"y":58.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:49879","604:49902","604:49903"]},"68:40601":{"type":"TEXT","id":"68:40601","name":"El tiqui taca Ranchera","absoluteBoundingBox":{"x":12401.0810546875,"y":-2265.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12402.505859375,"y":-2261.13696289062,"width":225.5380859375,"height":21.94482421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El tiqui taca Ranchera","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37858":{"type":"FRAME","id":"587:37858","name":"Frame 34","absoluteBoundingBox":{"x":12422.0,"y":28.0,"width":360.5849609375,"height":540.396667480469},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":540.396667480469},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.499799251556396,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37859"]},"196:3244":{"type":"FRAME","id":"196:3244","name":"Frame 26","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":454.0},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759765625,"height":454.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":454.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.743300259113312,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["196:3245"]},"68:40578":{"type":"RECTANGLE","id":"68:40578","name":"Image","absoluteBoundingBox":{"x":12401.0810546875,"y":-4876.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-4876.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"2dfd036e2678263e535f8ac82b9129160677aa16","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"68:40599":{"type":"RECTANGLE","id":"68:40599","name":"Image","absoluteBoundingBox":{"x":12401.0810546875,"y":-2701.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-2701.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"213d639ac0ba36718721ca28fc2784ca82c62d90","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"582:61521":{"type":"RECTANGLE","id":"582:61521","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12129.873046875,"y":-701.25,"width":678.25341796875,"height":679.578125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12129.873046875,"y":-701.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.584993779659271,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"192:2389":{"type":"TEXT","id":"192:2389","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13880.5,"y":-2788.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13881.396484375,"y":-2783.77563476562,"width":207.408203125,"height":22.13720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50225":{"type":"RECTANGLE","id":"604:50225","name":"Image","absoluteBoundingBox":{"x":11436.9140625,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11436.9140625,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,11.2888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"68:40594":{"type":"FRAME","id":"68:40594","name":"Text","absoluteBoundingBox":{"x":12401.0810546875,"y":-2990.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-2990.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40595","68:40596"]},"581:30189":{"type":"FRAME","id":"581:30189","name":"Frame 39","absoluteBoundingBox":{"x":11910.0,"y":-5065.25,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":11910.0,"y":-5065.25,"width":684.0,"height":1574.0},"relativeTransform":[[1.0,0.0,-1534.0],[0.0,1.0,310.0]],"size":{"x":684.0,"y":1574.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:30190"]},"595:76703":{"type":"RECTANGLE","id":"595:76703","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":10843.857421875,"y":-508.671875,"width":678.2861328125,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.405921816825867,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40596":{"type":"TEXT","id":"68:40596","name":"Esta pieza comunica una alianza estratégica para el crecimiento empresarial, utilizando un lenguaje visual limpio, optimista y corporativo. El mensaje central no se enfoca en un producto financiero, sino en la idea de que una comunidad de emprendedores continúa fortaleciéndose mediante nuevos aliados que impulsan su desarrollo.","absoluteBoundingBox":{"x":12401.0810546875,"y":-2953.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":12401.66796875,"y":-2949.57763671875,"width":713.7734375,"height":48.356201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza comunica una alianza estratégica para el crecimiento empresarial, utilizando un lenguaje visual limpio, optimista y corporativo. El mensaje central no se enfoca en un producto financiero, sino en la idea de que una comunidad de emprendedores continúa fortaleciéndose mediante nuevos aliados que impulsan su desarrollo.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40591":{"type":"SVG","id":"68:40591","name":"Divider","absoluteBoundingBox":{"x":12382.0,"y":-3542.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-3543.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2229.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40589":{"type":"TEXT","id":"68:40589","name":"La pieza desarrolla un concepto de comunidad sostenible y transformación colectiva. El mensaje \"Juntos construimos\" se materializa mediante un collage circular que integra educación, cuidado animal, agricultura, reciclaje y energía limpia como pilares de un mismo ecosistema social.","absoluteBoundingBox":{"x":12401.0810546875,"y":-3678.78344726562,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":12401.66796875,"y":-3674.57763671875,"width":715.2509765625,"height":48.356201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La pieza desarrolla un concepto de comunidad sostenible y transformación colectiva. El mensaje \"Juntos construimos\" se materializa mediante un collage circular que integra educación, cuidado animal, agricultura, reciclaje y energía limpia como pilares de un mismo ecosistema social.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4001":{"type":"FRAME","id":"183:4001","name":"Frame 26","absoluteBoundingBox":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":-3529.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:4002"]},"183:3965":{"type":"TEXT","id":"183:3965","name":"Investigación de mercado:","absoluteBoundingBox":{"x":12412.5,"y":-3192.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-3187.65454101562,"width":278.60546875,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5738":{"type":"TEXT","id":"183:5738","name":"El problema","absoluteBoundingBox":{"x":13440.5,"y":-4959.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13441.9248046875,"y":-4948.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40588":{"type":"TEXT","id":"68:40588","name":"Familia - Juntos construimos","absoluteBoundingBox":{"x":12401.0810546875,"y":-3715.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12402.505859375,"y":-3711.13696289062,"width":304.9921875,"height":17.573486328125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Familia - Juntos construimos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40586":{"type":"RECTANGLE","id":"68:40586","name":"Image","absoluteBoundingBox":{"x":12401.0810546875,"y":-4151.8984375,"width":721.838623046875,"height":406.0341796875},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-4151.8984375,"width":721.8388671875,"height":406.0341796875},"relativeTransform":[[1.0,1.22464685258517e-16,40.0806846618652],[-1.22464685258517e-16,1.0,75.1512908935547]],"size":{"x":721.838623046875,"y":406.0341796875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d841f27f7ec5f0d6dd416e5a8b07c564f16ea358","originalImageWidth":1080,"originalImageHeight":608,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"50:2532":{"type":"TEXT","id":"50:2532","name":"Rich text/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":63.0,"height":53.0},"isolatedAbsoluteRenderBounds":{"x":1.17613637447357,"y":9.09090805053711,"width":58.1679573059082,"height":45.2727279663086},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":63.0,"y":53.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.44,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":52.8000030517578,"lineHeightPercent":90.8920211791992,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40581":{"type":"TEXT","id":"68:40581","name":"Esta pieza desarrolla el concepto de un universo lúdico y fantástico, donde la diversión se convierte en una experiencia inmersiva para el público infantil. El mensaje \"Mundo de Colores, Magia & Diversión\" se materializa mediante un entorno visual que mezcla elementos de feria, aventura y fantasía, creando una invitación directa al juego y la exploración.","absoluteBoundingBox":{"x":12401.0810546875,"y":-4403.78369140625,"width":721.838623046875,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":12401.4365234375,"y":-4399.578125,"width":705.7119140625,"height":48.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":72.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza desarrolla el concepto de un universo lúdico y fantástico, donde la diversión se convierte en una experiencia inmersiva para el público infantil. El mensaje \"Mundo de Colores, Magia & Diversión\" se materializa mediante un entorno visual que mezcla elementos de feria, aventura y fantasía, creando una invitación directa al juego y la exploración.\r\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50500":{"type":"FRAME","id":"604:50500","name":"Logo 6","absoluteBoundingBox":{"x":11755.3359375,"y":-6976.0,"width":49.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11755.3359375,"y":-6976.0,"width":49.0,"height":44.0},"relativeTransform":[[1.0,0.0,248.335601806641],[0.0,1.0,13.0]],"size":{"x":49.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50501"]},"586:37660":{"type":"FRAME","id":"586:37660","name":"Frame 24","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397375136613846,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37661"]},"68:40576":{"type":"SVG","id":"68:40576","name":"Divider","absoluteBoundingBox":{"x":12382.0,"y":-4992.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-4993.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,779.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"183:5646":{"type":"TEXT","id":"183:5646","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":14837.0,"y":-4817.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":14838.1181640625,"y":-4813.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"197:3357":{"type":"FRAME","id":"197:3357","name":"Frame 24","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.687818109989166,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["197:3358"]},"68:40571":{"type":"FRAME","id":"68:40571","name":"Feature 1","absoluteBoundingBox":{"x":12361.193359375,"y":-5691.25,"width":801.613708496094,"height":659.2001953125},"isolatedAbsoluteRenderBounds":{"x":12361.193359375,"y":-5691.25,"width":801.613708496094,"height":659.2001953125},"relativeTransform":[[1.0,0.0,-0.806854248046875],[0.0,1.0,80.0]],"size":{"x":801.613708496094,"y":659.2001953125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"counterAxisSizingMode":"FIXED","children":["68:40572","68:40573"]},"197:3367":{"type":"RECTANGLE","id":"197:3367","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.387038499116898,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40575":{"type":"TEXT","id":"68:40575","name":"El concepto central gira alrededor de la posibilidad de convertirse en un ganador instantáneo mediante una dinámica sencilla, asociando el acto cotidiano de comprar productos Colgate con la emoción de una competencia contrarreloj.","absoluteBoundingBox":{"x":12401.2744140625,"y":-5143.201171875,"width":721.452392578125,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":12401.8662109375,"y":-5138.99560546875,"width":692.5693359375,"height":30.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.452392578125,"y":36.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"\rEl concepto central gira alrededor de la posibilidad de convertirse en un ganador instantáneo mediante una dinámica sencilla, asociando el acto cotidiano de comprar productos Colgate con la emoción de una competencia contrarreloj.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:61427":{"type":"FRAME","id":"581:61427","name":"Frame 24","absoluteBoundingBox":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.722300410270691,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:61428"]},"604:50232":{"type":"FRAME","id":"604:50232","name":"Logo 10","absoluteBoundingBox":{"x":11790.7734375,"y":-6179.10888671875,"width":29.6075401306152,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":11784.625,"y":-6179.10888671875,"width":35.7559776306152,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,763.773559570312],[0.0,1.0,12.8910179138184]],"size":{"x":29.6075401306152,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"MAX","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50233"]},"68:40572":{"type":"RECTANGLE","id":"68:40572","name":"Image","absoluteBoundingBox":{"x":12401.2744140625,"y":-5616.0986328125,"width":721.452331542969,"height":405.816925048828},"targetAspectRatio":{"x":1152.0,"y":648.0},"isolatedAbsoluteRenderBounds":{"x":12401.2744140625,"y":-5616.0986328125,"width":721.4521484375,"height":405.81689453125},"relativeTransform":[[1.0,1.22464685258517e-16,40.0807495117188],[-1.22464685258517e-16,1.0,75.1512603759766]],"size":{"x":721.452331542969,"y":405.816925048828},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a4a62837e8fbaf78f7911aa4dc92ec5d3bf074f7","originalImageWidth":1080,"originalImageHeight":605,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260638237,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[10.020170211792,10.020170211792,10.020170211792,10.020170211792],"cornerRadius":10.020170211792},"183:5679":{"type":"FRAME","id":"183:5679","name":"Frame 35","absoluteBoundingBox":{"x":11530.0,"y":-5962.0,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":11530.0,"y":-5985.3359375,"width":684.0,"height":1597.3359375},"relativeTransform":[[1.0,0.0,58.0],[0.0,1.0,80.0]],"size":{"x":684.0,"y":1574.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5657"]},"68:40943":{"type":"SVG","id":"68:40943","name":"Divider","absoluteBoundingBox":{"x":13246.0,"y":-624.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-625.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4404.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"192:2378":{"type":"FRAME","id":"192:2378","name":"Frame 34","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,925.4033203125],[0.0,1.0,2688.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2379"]},"585:26957":{"type":"TEXT","id":"585:26957","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":13201.890625,"y":1852.15307617188,"width":372.109008789062,"height":96.2274856567383},"isolatedAbsoluteRenderBounds":{"x":13256.216796875,"y":1875.66345214844,"width":263.46875,"height":73.8985595703125},"relativeTransform":[[1.0,0.0,0.890993118286133],[0.0,1.0,16.9289093017578]],"size":{"x":372.109008789062,"y":96.2274856567383},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":42.7677726745605,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.13838863372803,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.3213310241699,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":17.8199043273926,"letterSpacing":-0.712796173095703,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":21.3838863372803,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"4":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":42.7677726745605,"letterSpacing":-2.13838863372803,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":51.3213310241699,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"183:3611":{"type":"FRAME","id":"183:3611","name":"Frame 31","absoluteBoundingBox":{"x":12736.0,"y":1628.03759765625,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12736.0,"y":1628.03759765625,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2709.03759765625]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:3612"]},"581:9294":{"type":"TEXT","id":"581:9294","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":11558.0,"y":2323.0,"width":580.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":2323.0,"width":580.0,"height":60.0},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,8365.0]],"size":{"x":580.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"195:3091":{"type":"FRAME","id":"195:3091","name":"Frame 24","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":647.244323730469},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":647.244323730469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.689871549606323,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:3092"]},"68:40918":{"type":"FRAME","id":"68:40918","name":"Feature 3","absoluteBoundingBox":{"x":13225.0,"y":-3484.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":13225.0,"y":-3484.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,1544.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40919","68:40920"]},"183:5787":{"type":"FRAME","id":"183:5787","name":"Frame 26","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:5788"]},"183:4551":{"type":"RECTANGLE","id":"183:4551","name":"Image","absoluteBoundingBox":{"x":13574.845703125,"y":-3548.25,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":13574.845703125,"y":-3548.25,"width":570.857421875,"height":650.9775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"582:61626":{"type":"RECTANGLE","id":"582:61626","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":10223.857421875,"y":-1121.671875,"width":678.2861328125,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.405921816825867,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5790":{"type":"FRAME","id":"183:5790","name":"Frame 27","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5791"]},"604:3113":{"type":"FRAME","id":"604:3113","name":"Logo 5","absoluteBoundingBox":{"x":2442.52612304688,"y":2683.86767578125,"width":104.39217376709,"height":35.2645835876465},"isolatedAbsoluteRenderBounds":{"x":2442.52612304688,"y":2683.86767578125,"width":104.39217376709,"height":35.2646484375},"relativeTransform":[[1.0,0.0,379.026092529297],[0.0,1.0,4.86770820617676]],"size":{"x":104.39217376709,"y":35.2645835876465},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0594699718058109,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.64635705947876,"paddingRight":6.64635705947876,"paddingBottom":6.64635705947876,"paddingLeft":6.64635705947876,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:3114"]},"183:5791":{"type":"FRAME","id":"183:5791","name":"Frame 28","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5792"]},"183:5075":{"type":"RECTANGLE","id":"183:5075","name":"Image","absoluteBoundingBox":{"x":12466.845703125,"y":746.0,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":12466.845703125,"y":746.0,"width":570.857421875,"height":650.977416992188},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"68:40579":{"type":"FRAME","id":"68:40579","name":"Text","absoluteBoundingBox":{"x":12401.0810546875,"y":-4440.8037109375,"width":721.838623046875,"height":109.020172119141},"isolatedAbsoluteRenderBounds":{"x":12401.0810546875,"y":-4440.8037109375,"width":721.8388671875,"height":109.020172119141},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":109.020172119141},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40580","68:40581"]},"183:5202":{"type":"FRAME","id":"183:5202","name":"Frame 26","absoluteBoundingBox":{"x":11659.5,"y":-4146.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11659.5,"y":-4146.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:5769":{"type":"FRAME","id":"183:5769","name":"Frame 2","absoluteBoundingBox":{"x":11602.845703125,"y":-4215.0,"width":538.308288574219,"height":2368.55639648438},"isolatedAbsoluteRenderBounds":{"x":11602.845703125,"y":-4215.0,"width":570.857421875,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,63.8458557128906],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":2368.55639648438},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:5770","183:5775","183:5776"]},"183:5776":{"type":"TEXT","id":"183:5776","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11602.845703125,"y":-1972.46630859375,"width":538.308288574219,"height":126.022560119629},"isolatedAbsoluteRenderBounds":{"x":11603.3935546875,"y":-1931.60290527344,"width":492.998046875,"height":45.5264892578125},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,2242.53369140625]],"size":{"x":538.308288574219,"y":126.022560119629},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":2242.53369140625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61511":{"type":"FRAME","id":"582:61511","name":"Frame 24","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718036293983459,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61512"]},"197:3355":{"type":"FRAME","id":"197:3355","name":"Frame 26","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.739838004112244,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["197:3356"]},"183:5770":{"type":"FRAME","id":"183:5770","name":"Hero 1","absoluteBoundingBox":{"x":11602.845703125,"y":-4215.0,"width":538.308288574219,"height":756.135314941406},"isolatedAbsoluteRenderBounds":{"x":11602.845703125,"y":-4215.0,"width":570.857421875,"height":756.135314941406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":756.135314941406},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5771","183:5772","183:5773","183:5774"]},"183:5741":{"type":"FRAME","id":"183:5741","name":"Frame 23","absoluteBoundingBox":{"x":13440.5,"y":-4815.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13440.5,"y":-4815.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5742"]},"68:40903":{"type":"FRAME","id":"68:40903","name":"Recent articles section","absoluteBoundingBox":{"x":13226.0,"y":-5028.25,"width":800.0,"height":4519.0},"isolatedAbsoluteRenderBounds":{"x":13226.0,"y":-5028.25,"width":800.0,"height":4519.0},"relativeTransform":[[1.0,0.0,890.0],[0.0,1.0,1020.75]],"size":{"x":800.0,"y":4519.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.945098042488098,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40904","68:40909","68:40910","68:40915","68:40917","68:40918","68:40923","68:40924","68:40925","68:40930","68:40931","68:40936","68:40937","68:40938","68:40943","68:40944","68:40945"]},"536:105950":{"type":"TEXT","id":"536:105950","name":"Dallol, Ethiopia","absoluteBoundingBox":{"x":11397.01953125,"y":-6974.0,"width":131.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11398.6796875,"y":-6969.14013671875,"width":126.9658203125,"height":19.14013671875},"relativeTransform":[[1.0,0.0,748.01953125],[0.0,1.0,0.0]],"size":{"x":131.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dallol, Ethiopia","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4468":{"type":"TEXT","id":"183:4468","name":"El problema","absoluteBoundingBox":{"x":11792.5,"y":-5848.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":11793.9248046875,"y":-5837.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5774":{"type":"TEXT","id":"183:5774","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11602.845703125,"y":-3762.65405273438,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":11602.845703125,"y":-3762.65405273438,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:96":{"type":"TEXT","id":"1:96","name":"Rich text/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":32.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.264000028371811,"y":6.11999845504761,"width":29.4802494049072,"height":23.1600017547607},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5772":{"type":"TEXT","id":"183:5772","name":"Síntesis conceptual","absoluteBoundingBox":{"x":11602.845703125,"y":-3504.86474609375,"width":538.308288574219,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":11603.59375,"y":-3501.4912109375,"width":173.1005859375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,710.135314941406]],"size":{"x":538.308288574219,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50220":{"type":"FRAME","id":"604:50220","name":"Logo 6","absoluteBoundingBox":{"x":11275.3359375,"y":-6179.0,"width":49.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11275.3359375,"y":-6179.0,"width":49.0,"height":44.0},"relativeTransform":[[1.0,0.0,248.335601806641],[0.0,1.0,13.0]],"size":{"x":49.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50221"]},"586:37381":{"type":"FRAME","id":"586:37381","name":"Frame 39","absoluteBoundingBox":{"x":13200.0,"y":605.504943847656,"width":374.911315917969,"height":374.999633789062},"isolatedAbsoluteRenderBounds":{"x":13200.0,"y":605.187438964844,"width":374.911315917969,"height":375.634643554688},"relativeTransform":[[1.0,0.0,1.81898940354586e-12],[0.0,1.0,560.504943847656]],"size":{"x":374.911315917969,"y":374.999633789062},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":1.81898940354586e-12,"sizeFraction":0.0},"top":{"pixelOffset":560.504943847656,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.426291525363922,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":0.997339427471161,"paddingLeft":0.997339427471161,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37382"]},"1:77":{"type":"TEXT","id":"1:77","name":"Rich text/Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.176000013947487,"y":6.07999897003174,"width":19.6534996032715,"height":15.4400014877319},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3999996185303,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5771":{"type":"RECTANGLE","id":"183:5771","name":"Image","absoluteBoundingBox":{"x":11602.845703125,"y":-4215.0,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":11602.845703125,"y":-4215.0,"width":570.857421875,"height":650.9775390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"285:6678":{"type":"FRAME","id":"285:6678","name":"Frame 24","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":647.244323730469},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":647.244323730469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.689871549606323,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6679"]},"68:40580":{"type":"TEXT","id":"68:40580","name":"Aventureros Colsubsidio","absoluteBoundingBox":{"x":12401.0810546875,"y":-4440.8037109375,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12401.6171875,"y":-4436.13720703125,"width":260.640625,"height":17.57373046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Aventureros Colsubsidio","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5334":{"type":"FRAME","id":"183:5334","name":"Frame 29","absoluteBoundingBox":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,2348.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5335"]},"183:5139":{"type":"RECTANGLE","id":"183:5139","name":"Image","absoluteBoundingBox":{"x":13590.5,"y":-1996.0,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":13590.5,"y":-1996.0,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"604:49896":{"type":"FRAME","id":"604:49896","name":"Logo 8","absoluteBoundingBox":{"x":12929.7734375,"y":-6100.0,"width":44.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":12929.7734375,"y":-6100.0,"width":44.0,"height":44.0},"relativeTransform":[[1.0,0.0,594.773559570312],[0.0,1.0,13.0]],"size":{"x":44.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49897"]},"604:50499":{"type":"RECTANGLE","id":"604:50499","name":"Image","absoluteBoundingBox":{"x":11655.7041015625,"y":-6974.3642578125,"width":92.6582489013672,"height":40.7288970947266},"isolatedAbsoluteRenderBounds":{"x":11655.7041015625,"y":-6974.3642578125,"width":92.658203125,"height":40.72900390625},"relativeTransform":[[1.0,0.0,6.97341156005859],[0.0,1.0,-1.62069892883301]],"size":{"x":92.6582489013672,"y":40.7288970947266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.378824681043625,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"183:5899":{"type":"FRAME","id":"183:5899","name":"Frame 32","absoluteBoundingBox":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,2348.0]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:5900"]},"285:6730":{"type":"TEXT","id":"285:6730","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11528.5,"y":1013.7177734375,"width":687.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":11529.080078125,"y":1023.75775146484,"width":665.2158203125,"height":106.200012207031},"relativeTransform":[[1.0,0.0,56.5],[0.0,1.0,7055.7177734375]],"size":{"x":687.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"518:28239":{"type":"TEXT","id":"518:28239","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":11582.0,"y":873.7177734375,"width":580.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":11724.15625,"y":878.577758789062,"width":295.701171875,"height":83.7000122070312},"relativeTransform":[[1.0,0.0,110.0],[0.0,1.0,6915.7177734375]],"size":{"x":580.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"192:2397":{"type":"TEXT","id":"192:2397","name":"¿Que es Dogma Drops? Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado: Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia: Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad: Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":10763.0,"y":-1820.0,"width":683.0,"height":1496.0},"isolatedAbsoluteRenderBounds":{"x":10763.34765625,"y":-1814.62084960938,"width":681.62109375,"height":1469.77490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":683.0,"y":1496.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,25,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,19,0,0,0,0,0,0,0,0,0,0,0,0,0,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,21,0,0,0,0,0,0,0,0,0,0,0,0,0,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,28,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,21,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27],"characters":"¿Que es Dogma Drops?\n\nEs una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado:\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia:\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\nDiseño de identidad:\n\nIsotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"40":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"41":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"42":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"43":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"44":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"45":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"46":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"47":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"48":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"49":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"50":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"51":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"52":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"53":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"54":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"55":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"56":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"57":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"58":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"59":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"28":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"26":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"21":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"19":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"25":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"27":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"285:6666":{"type":"RECTANGLE","id":"285:6666","name":"Manual de identidad 2-02-02 2","absoluteBoundingBox":{"x":11531.75,"y":446.01953125,"width":680.5,"height":387.698455810547},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":11531.75,"y":446.01953125,"width":680.5,"height":387.698486328125},"relativeTransform":[[1.0,0.0,59.75],[0.0,1.0,6488.01953125]],"size":{"x":680.5,"y":387.698455810547},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"193:2490":{"type":"FRAME","id":"193:2490","name":"Frame 25","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["193:2491"]},"194:2644":{"type":"FRAME","id":"194:2644","name":"Frame 38","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2645"]},"579:6240":{"type":"TEXT","id":"579:6240","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":12422.0,"y":7215.0,"width":580.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":12613.4375,"y":7222.77587890625,"width":197.1337890625,"height":69.26416015625},"relativeTransform":[[1.0,0.0,-778.0],[0.0,1.0,11087.0]],"size":{"x":580.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"604:49892":{"type":"FRAME","id":"604:49892","name":"Logo 7","absoluteBoundingBox":{"x":12733.625,"y":-6100.0,"width":50.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":12733.625,"y":-6100.0,"width":50.0,"height":44.0},"relativeTransform":[[1.0,0.0,398.624542236328],[0.0,1.0,13.0]],"size":{"x":50.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49893"]},"183:5721":{"type":"TEXT","id":"183:5721","name":"El problema","absoluteBoundingBox":{"x":13728.5,"y":-5023.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13729.9248046875,"y":-5012.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40570":{"type":"FRAME","id":"68:40570","name":"Recent articles section","absoluteBoundingBox":{"x":12362.0,"y":-5771.25,"width":800.0,"height":4519.0},"isolatedAbsoluteRenderBounds":{"x":12362.0,"y":-5771.25,"width":800.0,"height":4519.0},"relativeTransform":[[1.0,0.0,890.0],[0.0,1.0,1020.75]],"size":{"x":800.0,"y":4519.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.945098042488098,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40571","68:40576","68:40577","68:40582","68:40584","68:40585","68:40590","68:40591","68:40592","68:40597","68:40598","68:40603","68:40604","68:40605","68:40610","68:40611","68:40612"]},"183:5140":{"type":"TEXT","id":"183:5140","name":"Síntesis conceptual:","absoluteBoundingBox":{"x":13590.5,"y":-1262.0,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13591.396484375,"y":-1257.52551269531,"width":213.6044921875,"height":22.1370849609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual:\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40614":{"type":"TEXT","id":"68:40614","name":"Más proyectos","absoluteBoundingBox":{"x":11492.0,"y":1288.0,"width":760.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11718.392578125,"y":1298.35998535156,"width":308.763671875,"height":49.2000732421875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,80.0]],"size":{"x":760.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Más proyectos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2645":{"type":"FRAME","id":"194:2645","name":"Frame 26","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2646"]},"604:15840":{"type":"FRAME","id":"604:15840","name":"Frame 62","absoluteBoundingBox":{"x":2110.0,"y":3448.0,"width":375.0,"height":24.0520839691162},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":3448.0,"width":375.0,"height":24.0520839691162},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":24.0520839691162},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.794567167758942,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":15.8913440704346,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:15841"]},"194:2646":{"type":"FRAME","id":"194:2646","name":"Frame 25","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2647"]},"183:4560":{"type":"SVG","id":"183:4560","name":"Divider","absoluteBoundingBox":{"x":13487.8564453125,"y":-2479.92324476289,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":13487.8564453125,"y":-2479.92324476289,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,43.8564453125],[-0.00915992073714733,0.999958038330078,2898.361328125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4813":{"type":"TEXT","id":"183:4813","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":11984.0,"y":-5609.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":11985.1181640625,"y":-5605.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"50:2533":{"type":"TEXT","id":"50:2533","name":"Rich text/Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":43.0,"height":42.0},"isolatedAbsoluteRenderBounds":{"x":0.761363685131073,"y":9.72727203369141,"width":39.7331848144531,"height":30.1818199157715},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":43.0,"y":42.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":41.5999984741211,"lineHeightPercent":107.417839050293,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2647":{"type":"FRAME","id":"194:2647","name":"Frame 24","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2648"]},"194:2648":{"type":"FRAME","id":"194:2648","name":"Frame 27","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2649"]},"587:37863":{"type":"FRAME","id":"587:37863","name":"Frame 28","absoluteBoundingBox":{"x":12421.30078125,"y":28.0,"width":361.982971191406,"height":542.974365234375},"isolatedAbsoluteRenderBounds":{"x":12421.30078125,"y":28.0,"width":361.9833984375,"height":542.974426269531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974365234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.468477815389633,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37864"]},"183:5272":{"type":"FRAME","id":"183:5272","name":"Frame 26","absoluteBoundingBox":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":12397.0,"y":-2067.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,10.0003356933594],[0.0,1.0,9.50045776367188]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:5273"]},"183:5745":{"type":"TEXT","id":"183:5745","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13440.5,"y":-4393.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13440.900390625,"y":-4388.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:79":{"type":"TEXT","id":"1:79","name":"Rich text/Header 5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.14300000667572,"y":5.31499910354614,"width":15.968469619751,"height":12.5450019836426},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:506":{"type":"COMPONENT","id":"1:506","name":"Breakpoint=Desktop","absoluteBoundingBox":{"x":2110.0,"y":1986.0,"width":480.0,"height":750.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":1986.0,"width":480.0,"height":750.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":480.0,"y":750.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.918823480606079,"g":0.918823480606079,"b":0.918823480606079,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":20.0,"sizeFraction":0.0},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["1:507","1:508","604:3128"],"componentSetId":"1:505"},"587:37844":{"type":"RECTANGLE","id":"587:37844","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289215087891},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.289215087891},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.311004638671875,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:4963":{"type":"TEXT","id":"183:4963","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":12618.5,"y":570.770141601562,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":12619.15625,"y":571.822692871094,"width":629.2587890625,"height":53.9701538085938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"185:5977":{"type":"TEXT","id":"185:5977","name":"¿Que es Dogma Drops? Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado: Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia: Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad: Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":11612.0,"y":-6040.0,"width":282.0,"height":2312.0},"isolatedAbsoluteRenderBounds":{"x":11612.318359375,"y":-6034.62060546875,"width":280.857421875,"height":2285.77465820312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":282.0,"y":2312.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,20,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,2,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,3,0,0,0,0,0,0,0,0,0,0,0,0,0,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,3,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,3,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,21,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,3,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19,19],"characters":"¿Que es Dogma Drops?\n\nEs una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado:\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia:\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\nDiseño de identidad:\n\nIsotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"40":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"41":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"42":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"43":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"44":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"45":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"46":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"47":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"48":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"49":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"50":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"51":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"52":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"53":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"54":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"55":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"56":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"57":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"58":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"59":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"22":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"21":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"19":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:50","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"192:2342":{"type":"FRAME","id":"192:2342","name":"Frame 28","absoluteBoundingBox":{"x":11528.5,"y":-1532.5,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":11528.5,"y":-1532.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2343"]},"595:76692":{"type":"FRAME","id":"595:76692","name":"Frame 25","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25390625,"height":673.668762207031},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76693"]},"192:2343":{"type":"RECTANGLE","id":"192:2343","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11528.5,"y":-1532.5,"width":689.0,"height":690.345703125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":11528.5,"y":-1532.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.594262719154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"73:41588":{"type":"FRAME","id":"73:41588","name":"Frame 2","absoluteBoundingBox":{"x":11516.5,"y":-4348.0,"width":711.0,"height":734.0},"isolatedAbsoluteRenderBounds":{"x":11515.0,"y":-4348.0,"width":714.0,"height":1706.0},"relativeTransform":[[1.0,0.0,46.0],[0.0,1.0,0.0]],"size":{"x":711.0,"y":734.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.05968987941742,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["73:41589"]},"587:37880":{"type":"FRAME","id":"587:37880","name":"Frame 25","absoluteBoundingBox":{"x":12422.9619140625,"y":568.396606445312,"width":359.538238525391,"height":361.546508789062},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.961559891700745],[0.0,1.0,-7.11340107955039e-05]],"size":{"x":359.538238525391,"y":361.546508789062},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37881"]},"183:5719":{"type":"TEXT","id":"183:5719","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13728.5,"y":-5144.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13729.541015625,"y":-5138.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"580:6193":{"type":"TEXT","id":"580:6193","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11516.5,"y":-3594.0,"width":711.0,"height":952.0},"isolatedAbsoluteRenderBounds":{"x":11516.763671875,"y":-3586.13989257812,"width":709.7470703125,"height":915.539794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,754.0]],"size":{"x":711.0,"y":952.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"585:37353":{"type":"RECTANGLE","id":"585:37353","name":"Construcción-07 1","absoluteBoundingBox":{"x":13238.0,"y":-2524.0,"width":299.0,"height":984.0},"targetAspectRatio":{"x":1125.0,"y":3702.0},"isolatedAbsoluteRenderBounds":{"x":13238.0,"y":-2524.0,"width":299.0,"height":984.0},"relativeTransform":[[1.0,0.0,38.0],[0.0,1.0,2844.0]],"size":{"x":299.0,"y":984.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"bb030fc591ad68e798ef20163b001f3e65891d21","originalImageWidth":1125,"originalImageHeight":3702,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"178:3182":{"type":"TEXT","id":"178:3182","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11516.5,"y":-3773.64819335938,"width":395.264343261719,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11516.5,"y":-3773.64819335938,"width":395.264343261719,"height":44.0},"relativeTransform":[[1.0,0.0,1.81898940354586e-12],[0.0,1.0,574.351806640625]],"size":{"x":395.264343261719,"y":44.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4568":{"type":"FRAME","id":"183:4568","name":"Frame 31","absoluteBoundingBox":{"x":13844.0,"y":-2666.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13844.0,"y":-2666.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2709.03759765625]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:4569"]},"183:4460":{"type":"TEXT","id":"183:4460","name":"Diseño de identidad:","absoluteBoundingBox":{"x":11792.5,"y":-5400.068359375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5400.068359375,"width":647.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,569.181518554688]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3619":{"type":"FRAME","id":"183:3619","name":"Frame 26","absoluteBoundingBox":{"x":13387.5,"y":-620.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-620.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"194:2856":{"type":"FRAME","id":"194:2856","name":"Frame 24","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2857"]},"192:2341":{"type":"FRAME","id":"192:2341","name":"Frame 27","absoluteBoundingBox":{"x":11528.5,"y":-1532.5,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":11528.5,"y":-1532.5,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2342"]},"183:5657":{"type":"TEXT","id":"183:5657","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":11530.0,"y":-6002.0,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":11530.2197265625,"y":-5985.3359375,"width":682.07421875,"height":1571.6240234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"187:6211":{"type":"TEXT","id":"187:6211","name":"Síntesis conceptual","absoluteBoundingBox":{"x":12701.5,"y":-3680.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":12702.396484375,"y":-3675.77563476562,"width":207.408203125,"height":22.13720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3993":{"type":"FRAME","id":"183:3993","name":"Frame 31","absoluteBoundingBox":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12736.0,"y":-3782.25,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,1654.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:3994"]},"183:3796":{"type":"FRAME","id":"183:3796","name":"Text","absoluteBoundingBox":{"x":11473.0,"y":-4018.77807617188,"width":373.0,"height":1903.22192382812},"isolatedAbsoluteRenderBounds":{"x":11473.0,"y":-4018.77807617188,"width":373.0,"height":1903.22192382812},"relativeTransform":[[1.0,0.0,1.0],[0.0,1.0,2023.22192382812]],"size":{"x":373.0,"y":1903.22192382812},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["183:3797","183:3798","183:3799","183:3800","183:3801","183:3802","183:3804","183:3805","183:3806","183:3807","183:3808","183:3809","183:3810","183:3811"]},"183:5651":{"type":"TEXT","id":"183:5651","name":"Diseño de identidad:","absoluteBoundingBox":{"x":14836.5,"y":-4009.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14836.900390625,"y":-4004.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4723":{"type":"TEXT","id":"183:4723","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12412.5,"y":-2726.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":12412.9970703125,"y":-2721.79174804688,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"53:3595":{"key":"0944632c510740e595367abbe83c8644652efc13","name":"Text link","styleType":"TEXT","remote":true,"description":"","id":"53:3595","assetId":"StyleId:0944632c510740e595367abbe83c8644652efc13/2:9","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},"183:3811":{"type":"TEXT","id":"183:3811","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11473.0,"y":-3981.7578125,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11473.0,"y":-3981.7578125,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:14578":{"type":"TEXT","id":"581:14578","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12425.0,"y":6040.0,"width":687.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":12425.580078125,"y":6050.0400390625,"width":665.2158203125,"height":106.2001953125},"relativeTransform":[[1.0,0.0,89.0],[0.0,1.0,7121.0]],"size":{"x":687.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49883":{"type":"RECTANGLE","id":"604:49883","name":"Image","absoluteBoundingBox":{"x":12344.8759765625,"y":-6094.66259765625,"width":87.5976791381836,"height":33.3252029418945},"isolatedAbsoluteRenderBounds":{"x":12344.8759765625,"y":-6094.66259765625,"width":87.59765625,"height":33.3251953125},"relativeTransform":[[1.0,0.0,1.25682163238525],[0.0,1.0,3.42254638671875]],"size":{"x":87.5976791381836,"y":33.3252029418945},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.383829027414322,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"183:4482":{"type":"FRAME","id":"183:4482","name":"Frame 2","absoluteBoundingBox":{"x":11846.845703125,"y":-4222.25,"width":538.308288574219,"height":2368.55639648438},"isolatedAbsoluteRenderBounds":{"x":11846.845703125,"y":-4222.25,"width":570.857421875,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,63.8458557128906],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":2368.55639648438},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:4483","183:4488","183:4489"]},"183:5069":{"type":"TEXT","id":"183:5069","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12394.0,"y":-3018.25,"width":732.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-3018.25,"width":732.0,"height":80.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.0]],"size":{"x":732.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3807":{"type":"TEXT","id":"183:3807","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":11473.0,"y":-3402.5966796875,"width":373.0,"height":480.0},"isolatedAbsoluteRenderBounds":{"x":11473.3330078125,"y":-3398.4794921875,"width":366.4619140625,"height":451.0517578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,616.181518554688]],"size":{"x":373.0,"y":480.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:3805":{"type":"TEXT","id":"183:3805","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":11473.0,"y":-3529.63696289062,"width":647.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":11473.3330078125,"y":-3525.51977539062,"width":642.4501953125,"height":193.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,489.141204833984]],"size":{"x":647.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4838":{"type":"FRAME","id":"183:4838","name":"Frame 32","absoluteBoundingBox":{"x":13711.5,"y":-5201.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13711.5,"y":-5201.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,267.5],[0.0,1.0,174.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:4822"]},"183:3804":{"type":"TEXT","id":"183:3804","name":"Investigación de mercado:","absoluteBoundingBox":{"x":11473.0,"y":-3566.65698242188,"width":373.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11473.400390625,"y":-3562.1826171875,"width":278.60546875,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,452.121032714844]],"size":{"x":373.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4819":{"type":"TEXT","id":"183:4819","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":11983.5,"y":-4764.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":11983.9970703125,"y":-4759.7919921875,"width":644.353515625,"height":550.91796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:4827":{"type":"TEXT","id":"183:4827","name":"La Solución","absoluteBoundingBox":{"x":13711.5,"y":-4974.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13712.9248046875,"y":-4969.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3803":{"type":"TEXT","id":"183:3803","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":11473.0,"y":-3756.67724609375,"width":373.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":11473.810546875,"y":-3752.26684570312,"width":369.0986328125,"height":173.453125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.0,"y":180.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:61424":{"type":"FRAME","id":"581:61424","name":"Frame 34","absoluteBoundingBox":{"x":11886.0,"y":-1559.25,"width":698.0,"height":1036.0},"isolatedAbsoluteRenderBounds":{"x":11886.0,"y":-1559.25,"width":698.0,"height":1036.0},"relativeTransform":[[1.0,0.0,-1558.0],[0.0,1.0,3816.0]],"size":{"x":698.0,"y":1036.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:61425"]},"581:14535":{"type":"FRAME","id":"581:14535","name":"Frame 24","absoluteBoundingBox":{"x":13276.0,"y":639.5,"width":689.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13276.0,"y":639.5,"width":689.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.5]],"size":{"x":689.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14536"]},"68:40920":{"type":"FRAME","id":"68:40920","name":"Text","absoluteBoundingBox":{"x":13265.0810546875,"y":-2972.8037109375,"width":721.838623046875,"height":91.0201721191406},"isolatedAbsoluteRenderBounds":{"x":13265.0810546875,"y":-2972.8037109375,"width":721.8388671875,"height":91.020263671875},"relativeTransform":[[1.0,0.0,40.0806846618652],[0.0,1.0,511.245971679688]],"size":{"x":721.838623046875,"y":91.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40921","68:40922"]},"183:3799":{"type":"TEXT","id":"183:3799","name":"El problema","absoluteBoundingBox":{"x":11473.0,"y":-3931.73779296875,"width":373.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":11474.4248046875,"y":-3921.13452148438,"width":122.28515625,"height":21.00830078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,87.0403442382812]],"size":{"x":373.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49886":{"type":"FRAME","id":"604:49886","name":"Logo 2","absoluteBoundingBox":{"x":12476.73046875,"y":-6096.74365234375,"width":106.605072021484,"height":37.4874992370605},"isolatedAbsoluteRenderBounds":{"x":12476.73046875,"y":-6096.74365234375,"width":106.60546875,"height":37.4874992370605},"relativeTransform":[[1.0,0.0,141.730529785156],[0.0,1.0,16.2562503814697]],"size":{"x":106.605072021484,"y":37.4874992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.046798013150692,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.97352123260498,"paddingRight":6.97352123260498,"paddingBottom":6.97352123260498,"paddingLeft":6.97352123260498,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49887"]},"183:3950":{"type":"TEXT","id":"183:3950","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":12412.5,"y":-4956.10888671875,"width":647.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-4951.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,400.141204833984]],"size":{"x":647.0,"y":122.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"185:5976":{"type":"FRAME","id":"185:5976","name":"Frame 36","absoluteBoundingBox":{"x":11612.0,"y":-6040.0,"width":282.0,"height":2312.0},"isolatedAbsoluteRenderBounds":{"x":11612.0,"y":-6040.0,"width":282.0,"height":2312.0},"relativeTransform":[[1.0,0.0,140.0],[0.0,1.0,752.0]],"size":{"x":282.0,"y":2312.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:30192","585:37355","581:50981","185:5977"]},"183:3946":{"type":"TEXT","id":"183:3946","name":"La Solución","absoluteBoundingBox":{"x":12412.5,"y":-5183.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-5178.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,173.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4517":{"type":"TEXT","id":"183:4517","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13520.5,"y":-5295.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13521.541015625,"y":-5289.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5742":{"type":"TEXT","id":"183:5742","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13441.0,"y":-4814.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13442.1181640625,"y":-4810.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4717":{"type":"TEXT","id":"183:4717","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":12413.0,"y":-3571.93212890625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":12414.1181640625,"y":-3567.52172851562,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:50981":{"type":"TEXT","id":"581:50981","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11707.0,"y":-2910.0,"width":300.0,"height":1877.0},"isolatedAbsoluteRenderBounds":{"x":11707.0,"y":-2910.0,"width":300.0,"height":1877.0},"relativeTransform":[[1.0,0.0,95.0],[0.0,1.0,3130.0]],"size":{"x":300.0,"y":1877.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"585:37355":{"type":"RECTANGLE","id":"585:37355","name":"Construcción-07 1","absoluteBoundingBox":{"x":11605.0,"y":-3252.0,"width":299.0,"height":984.0},"targetAspectRatio":{"x":1125.0,"y":3702.0},"isolatedAbsoluteRenderBounds":{"x":11605.0,"y":-3252.0,"width":299.0,"height":984.0},"relativeTransform":[[1.0,0.0,-7.0],[0.0,1.0,2788.0]],"size":{"x":299.0,"y":984.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"bb030fc591ad68e798ef20163b001f3e65891d21","originalImageWidth":1125,"originalImageHeight":3702,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:4448":{"type":"FRAME","id":"183:4448","name":"Recent articles section","absoluteBoundingBox":{"x":11716.0,"y":-6049.25,"width":800.0,"height":4355.0},"isolatedAbsoluteRenderBounds":{"x":11716.0,"y":-6049.25,"width":800.0,"height":4355.0},"relativeTransform":[[1.0,0.0,244.0],[0.0,1.0,742.75]],"size":{"x":800.0,"y":4355.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4449","192:2396","581:19782","581:30187","183:4839","183:5621","183:5458","183:4960","183:4465","183:4481","183:4490","183:4491","183:4492","183:4493","183:5710","183:4494","183:5127","187:6207","187:6378","187:6098","581:61417","183:4501","195:3020","195:3081","196:3172","196:3182","582:61508","196:3243","582:61620","194:2753","582:61782","197:3354","582:61797","194:2846","582:61799","195:2939","579:6198","581:9288","581:9289","579:6227","183:4508"]},"595:76700":{"type":"FRAME","id":"595:76700","name":"Frame 24","absoluteBoundingBox":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10843.857421875,"y":-508.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.724820911884308,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76701"]},"183:4510":{"type":"FRAME","id":"183:4510","name":"Frame 25","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4511"]},"183:4986":{"type":"TEXT","id":"183:4986","name":"Investigación de mercado:","absoluteBoundingBox":{"x":14346.5,"y":1624.87109375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14346.900390625,"y":1629.34558105469,"width":278.60546875,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3810":{"type":"TEXT","id":"183:3810","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":11473.0,"y":-3981.7578125,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":11473.0,"y":-3981.7578125,"width":647.0,"height":74.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4512":{"type":"FRAME","id":"183:4512","name":"Frame 27","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4513"]},"192:2381":{"type":"FRAME","id":"192:2381","name":"Frame 24","absoluteBoundingBox":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":13261.4033203125,"y":-2748.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.685219466686249,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["192:2382"]},"183:4807":{"type":"TEXT","id":"183:4807","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":11983.5,"y":-5875.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11984.541015625,"y":-5869.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6221":{"type":"TEXT","id":"187:6221","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14429.5,"y":-3198.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14429.5,"y":-3198.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4513":{"type":"FRAME","id":"183:4513","name":"Frame 28","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4514"]},"586:37376":{"type":"FRAME","id":"586:37376","name":"Frame 25","absoluteBoundingBox":{"x":13199.9990234375,"y":981.0,"width":374.002288818359,"height":266.289611816406},"isolatedAbsoluteRenderBounds":{"x":13199.9990234375,"y":981.0,"width":374.002288818359,"height":266.289611816406},"relativeTransform":[[1.0,0.0,-0.0011444091796875],[0.0,1.0,0.0]],"size":{"x":374.002288818359,"y":266.289611816406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.443561971187592,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37377"]},"604:50187":{"type":"FRAME","id":"604:50187","name":"Logos","absoluteBoundingBox":{"x":13235.0,"y":-6192.0,"width":802.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":13235.0,"y":-6192.0,"width":802.0,"height":70.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,-5.99999809265137]],"size":{"x":802.0,"y":70.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:50188","604:50190","604:50192","604:50194","604:50196","604:50198","604:50200","604:50202","604:50204","604:50206"]},"579:6227":{"type":"RECTANGLE","id":"579:6227","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":13275.0,"y":2466.671875,"width":648.0,"height":369.0},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":13275.0,"y":2466.671875,"width":648.0,"height":369.0},"relativeTransform":[[1.0,0.0,1559.0],[0.0,1.0,8515.921875]],"size":{"x":648.0,"y":369.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:9289":{"type":"TEXT","id":"581:9289","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11792.0,"y":1162.671875,"width":648.0,"height":233.0},"isolatedAbsoluteRenderBounds":{"x":11792.0,"y":1162.671875,"width":648.0,"height":233.0},"relativeTransform":[[1.0,0.0,76.0],[0.0,1.0,7211.921875]],"size":{"x":648.0,"y":233.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:2941":{"type":"FRAME","id":"195:2941","name":"Frame 25","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2942"]},"604:50490":{"type":"GROUP","id":"604:50490","name":"Group 3","absoluteBoundingBox":{"x":11508.0,"y":-6983.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11508.0,"y":-6983.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,516.0],[0.0,1.0,-191.0]],"size":{"x":800.0,"y":58.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:50491","604:50514","604:50515"]},"1:95":{"type":"TEXT","id":"1:95","name":"Rich text/Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":0.12100000679493,"y":4.80499935150146,"width":13.5117807388306,"height":10.6150007247925},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49903":{"type":"RECTANGLE","id":"604:49903","name":"Fade left","absoluteBoundingBox":{"x":13043.0,"y":-6107.0,"width":93.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13043.0,"y":-6107.0,"width":93.0,"height":58.0},"relativeTransform":[[-1.0,0.0,800.0],[0.0,1.0,0.0]],"size":{"x":93.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":707.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"585:26971":{"type":"TEXT","id":"585:26971","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11542.8486328125,"y":904.156372070312,"width":276.208526611328,"height":248.587677001953},"isolatedAbsoluteRenderBounds":{"x":11544.255859375,"y":941.880554199219,"width":273.35546875,"height":179.196228027344},"relativeTransform":[[1.0,0.0,29.8483409881592],[0.0,1.0,113.156394958496]],"size":{"x":276.208526611328,"y":248.587677001953},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":17.8199043273926,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.356398086547852,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.7298564910889,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:2942":{"type":"FRAME","id":"195:2942","name":"Frame 24","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2943"]},"53:3592":{"key":"45d916b49121247fecde2cfae8db8c7f1ffc04a7","name":"Paragraph/Paragraph 3","styleType":"TEXT","remote":true,"description":"","id":"53:3592","assetId":"StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"68:40683":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40683","name":"Articles item","absoluteBoundingBox":{"x":12746.0,"y":2198.75,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":12746.0,"y":2198.75,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,390.0],[0.0,1.0,480.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27984},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":452,"localID":7879},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ia"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40683;2:620","I68:40683;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27984},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":452,"localID":7879},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ia"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1922},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"46d3f274-e1f1-4724-a274-576657ba3b43"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"beccd6319f6f6ef328a00398a384f0fed7e0cf8c","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Inteligencia Artificial","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"73:41589":{"type":"FRAME","id":"73:41589","name":"Hero 1","absoluteBoundingBox":{"x":11516.5,"y":-4348.0,"width":711.0,"height":1706.0},"isolatedAbsoluteRenderBounds":{"x":11515.0,"y":-4348.0,"width":714.0,"height":1706.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":711.0,"y":1706.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"strokeWeight":1.05968987941742,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["73:41590","178:3182","580:6193"]},"187:6098":{"type":"FRAME","id":"187:6098","name":"Frame 33","absoluteBoundingBox":{"x":13260.5,"y":-4135.25,"width":645.0,"height":934.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-4135.25,"width":645.0,"height":934.0},"relativeTransform":[[1.0,0.0,1544.5],[0.0,1.0,1914.0]],"size":{"x":645.0,"y":934.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["187:6099"]},"595:76731":{"type":"FRAME","id":"595:76731","name":"Frame 25","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76732"]},"183:4492":{"type":"SVG","id":"183:4492","name":"Divider","absoluteBoundingBox":{"x":11743.8564453125,"y":-3867.36562757539,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":11743.8564453125,"y":-3867.36562757539,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,27.8564453125],[-0.00915992073714733,0.999958038330078,2184.9189453125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40780":{"type":"SVG","id":"68:40780","name":"Divider","absoluteBoundingBox":{"x":14110.0,"y":-693.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-694.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4404.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40925":{"type":"FRAME","id":"68:40925","name":"Feature 4","absoluteBoundingBox":{"x":13225.0,"y":-2759.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":13225.0,"y":-2759.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,2269.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40926","68:40927"]},"183:5486":{"type":"TEXT","id":"183:5486","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":14548.5,"y":-4332.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14548.900390625,"y":-4327.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:2943":{"type":"FRAME","id":"195:2943","name":"Frame 27","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2944"]},"604:49902":{"type":"RECTANGLE","id":"604:49902","name":"Fade left","absoluteBoundingBox":{"x":12336.0,"y":-6107.0,"width":93.3333358764648,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6107.0,"width":93.3330078125,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":93.3333358764648,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:3605":{"type":"FRAME","id":"183:3605","name":"Frame 26","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:3606"]},"183:5786":{"type":"FRAME","id":"183:5786","name":"Frame 30","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,2749.03759765625]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5787"]},"604:50219":{"type":"RECTANGLE","id":"604:50219","name":"Image","absoluteBoundingBox":{"x":11175.7041015625,"y":-6177.3642578125,"width":92.6582489013672,"height":40.7288970947266},"isolatedAbsoluteRenderBounds":{"x":11175.7041015625,"y":-6177.3642578125,"width":92.658203125,"height":40.72900390625},"relativeTransform":[[1.0,0.0,6.97341156005859],[0.0,1.0,-1.62069892883301]],"size":{"x":92.6582489013672,"y":40.7288970947266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.378824681043625,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"1:665":{"type":"SVG","id":"1:665","name":"Icon Facebook","absoluteBoundingBox":{"x":2526.0,"y":5220.0,"width":24.0,"height":24.0},"targetAspectRatio":{"x":30.0,"y":30.0},"isolatedAbsoluteRenderBounds":{"x":2526.0,"y":5220.0,"width":24.0,"height":24.0},"relativeTransform":[[1.0,0.0,416.0],[0.0,1.0,0.0]],"size":{"x":24.0,"y":24.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Follow me on Facebook","ariaAttributes":{},"interactions":[{"id":{"sessionID":6,"localID":15345},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"URL","connectionURL":"https://www.facebook.com/figmadesign/","openUrlInNewTab":true}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.5},"behaviorType":"hover"}},"hash":"fa8715c95613baceb41040a662716cbbae82c3d1"},"195:2944":{"type":"FRAME","id":"195:2944","name":"Frame 28","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2945"]},"581:14576":{"type":"TEXT","id":"581:14576","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":13237.0,"y":3084.0,"width":580.0,"height":100.0},"isolatedAbsoluteRenderBounds":{"x":13428.4375,"y":3088.86010742188,"width":197.1337890625,"height":60.179931640625},"relativeTransform":[[1.0,0.0,37.0],[0.0,1.0,6956.0]],"size":{"x":580.0,"y":100.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:42","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"4":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"586:37624":{"type":"RECTANGLE","id":"586:37624","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11925.2734375,"y":-122.0,"width":376.453887939453,"height":564.680847167969},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11925.2734375,"y":-122.0,"width":376.4541015625,"height":564.680847167969},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680847167969},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.485851377248764,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:61429":{"type":"FRAME","id":"581:61429","name":"Frame 28","absoluteBoundingBox":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:61430"]},"183:4455":{"type":"FRAME","id":"183:4455","name":"Frame 23","absoluteBoundingBox":{"x":11792.5,"y":-5758.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5758.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,211.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4456"]},"1:41":{"key":"3b1754d0b39aafbbc5917d0cc03ebb783ab778b5","name":"Header/Header 3","styleType":"TEXT","remote":false,"description":"","id":"1:41","assetId":"StyleId:1:41","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"194:2848":{"type":"FRAME","id":"194:2848","name":"Frame 25","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2849"]},"183:5635":{"type":"TEXT","id":"183:5635","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13108.5,"y":-4646.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":13108.9970703125,"y":-4641.7919921875,"width":644.353515625,"height":550.917724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"68:40908":{"type":"TEXT","id":"68:40908","name":"El concepto central gira alrededor de la posibilidad de convertirse en un ganador instantáneo mediante una dinámica sencilla, asociando el acto cotidiano de comprar productos Colgate con la emoción de una competencia contrarreloj.","absoluteBoundingBox":{"x":13265.2744140625,"y":-4400.201171875,"width":721.452392578125,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":13265.8662109375,"y":-4395.99560546875,"width":692.5693359375,"height":30.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.452392578125,"y":36.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"\rEl concepto central gira alrededor de la posibilidad de convertirse en un ganador instantáneo mediante una dinámica sencilla, asociando el acto cotidiano de comprar productos Colgate con la emoción de una competencia contrarreloj.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37651":{"type":"RECTANGLE","id":"586:37651","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11921.5087890625,"y":816.681640625,"width":383.982208251953,"height":267.202117919922},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11921.5087890625,"y":816.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.202117919922},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.229794815182686,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5144":{"type":"TEXT","id":"183:5144","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13590.5,"y":691.0,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":13591.15625,"y":741.052551269531,"width":590.7099609375,"height":53.8110961914062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40931":{"type":"FRAME","id":"68:40931","name":"Feature 5","absoluteBoundingBox":{"x":13225.0,"y":-2034.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":13225.0,"y":-2034.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,2994.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40932","68:40933"]},"194:2852":{"type":"RECTANGLE","id":"194:2852","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":477.019622802734},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":477.019653320312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5131":{"type":"TEXT","id":"183:5131","name":"Síntesis conceptual:","absoluteBoundingBox":{"x":11862.5,"y":-1936.0,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":11863.396484375,"y":-1931.52551269531,"width":213.6044921875,"height":22.1370849609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual:\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3978":{"type":"TEXT","id":"183:3978","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12403.0,"y":-2844.76879882812,"width":538.308288574219,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":12403.0,"y":-2844.76879882812,"width":538.308288574219,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.481201171875]],"size":{"x":538.308288574219,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"197:3356":{"type":"FRAME","id":"197:3356","name":"Frame 25","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.739838004112244,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["197:3357"]},"581:14554":{"type":"FRAME","id":"581:14554","name":"Frame 24","absoluteBoundingBox":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13233.0,"y":1534.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14555"]},"187:6112":{"type":"TEXT","id":"187:6112","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14988.5,"y":-2919.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-2919.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61782":{"type":"RECTANGLE","id":"582:61782","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":12662.583984375,"y":1122.51318359375,"width":684.831726074219,"height":390.166351318359},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":12662.583984375,"y":1122.51318359375,"width":684.831726074219,"height":390.166351318359},"relativeTransform":[[1.0,0.0,946.583984375],[0.0,1.0,7171.76318359375]],"size":{"x":684.831726074219,"y":390.166351318359},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.351737767457962,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"195:2940":{"type":"FRAME","id":"195:2940","name":"Frame 26","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2941"]},"183:4461":{"type":"TEXT","id":"183:4461","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11792.5,"y":-5400.068359375,"width":647.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":11793.6181640625,"y":-5396.015625,"width":431.8056640625,"height":13.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,569.181518554688]],"size":{"x":647.0,"y":20.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49893":{"type":"RECTANGLE","id":"604:49893","name":"Image","absoluteBoundingBox":{"x":12744.9140625,"y":-6093.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":12744.9140625,"y":-6093.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,11.2888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:5487":{"type":"TEXT","id":"183:5487","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":14548.5,"y":-4295.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":14548.8330078125,"y":-4290.951171875,"width":645.42578125,"height":313.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"194:2755":{"type":"FRAME","id":"194:2755","name":"Frame 25","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2756"]},"194:2757":{"type":"FRAME","id":"194:2757","name":"Frame 27","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":690.345703125},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2758"]},"582:61620":{"type":"FRAME","id":"582:61620","name":"Frame 39","absoluteBoundingBox":{"x":10221.0625,"y":-1121.671875,"width":683.875549316406,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10221.0625,"y":-1121.671875,"width":683.875549316406,"height":472.0},"relativeTransform":[[1.0,0.0,-1494.9375],[0.0,1.0,4927.578125]],"size":{"x":683.875549316406,"y":472.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.00873470306396,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["582:61621"]},"536:105957":{"type":"RECTANGLE","id":"536:105957","name":"Fade left","absoluteBoundingBox":{"x":10649.0,"y":-6974.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":10649.0,"y":-6974.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50514":{"type":"RECTANGLE","id":"604:50514","name":"Fade left","absoluteBoundingBox":{"x":11508.0,"y":-6983.0,"width":93.3333358764648,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11508.0,"y":-6983.0,"width":93.3330078125,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":93.3333358764648,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:4485":{"type":"TEXT","id":"183:4485","name":"Síntesis conceptual","absoluteBoundingBox":{"x":11846.845703125,"y":-3512.11474609375,"width":538.308288574219,"height":46.0},"isolatedAbsoluteRenderBounds":{"x":11847.59375,"y":-3508.7412109375,"width":173.1005859375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,710.135314941406]],"size":{"x":538.308288574219,"y":46.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61623":{"type":"FRAME","id":"582:61623","name":"Frame 24","absoluteBoundingBox":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.724820911884308,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61624"]},"581:14545":{"type":"FRAME","id":"581:14545","name":"Frame 38","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14546"]},"587:37683":{"type":"GROUP","id":"587:37683","name":"Group 1","absoluteBoundingBox":{"x":13200.0,"y":45.0,"width":375.000335693359,"height":1784.24047851562},"isolatedAbsoluteRenderBounds":{"x":13199.2744140625,"y":45.0,"width":375.725921630859,"height":1784.24047851562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.000335693359,"y":1784.24047851562},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.997339427471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["586:37361","586:37391","586:37375","586:37368","586:37381"]},"183:5792":{"type":"RECTANGLE","id":"183:5792","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"187:6111":{"type":"TEXT","id":"187:6111","name":"Síntesis conceptual","absoluteBoundingBox":{"x":14988.5,"y":-2727.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":14989.396484375,"y":-2722.77563476562,"width":207.408203125,"height":22.13720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61624":{"type":"FRAME","id":"582:61624","name":"Frame 27","absoluteBoundingBox":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61625"]},"581:50978":{"type":"TEXT","id":"581:50978","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12758.5,"y":-1586.0,"width":684.0,"height":982.0},"isolatedAbsoluteRenderBounds":{"x":12758.5,"y":-1586.0,"width":684.0,"height":982.0},"relativeTransform":[[1.0,0.0,896.0],[0.0,1.0,1084.0]],"size":{"x":684.0,"y":982.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"187:6222":{"type":"TEXT","id":"187:6222","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14429.5,"y":-2914.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":14430.15625,"y":-2900.19750976562,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4453":{"type":"TEXT","id":"183:4453","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":11792.5,"y":-5855.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":11793.15625,"y":-5856.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,114.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"196:3248":{"type":"FRAME","id":"196:3248","name":"Frame 28","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":452.148864746094},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759765625,"height":452.14892578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":452.148864746094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.839486300945282,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["196:3249"]},"183:3618":{"type":"FRAME","id":"183:3618","name":"Frame 30","absoluteBoundingBox":{"x":13387.5,"y":-620.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-620.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,187.5],[0.0,1.0,3252.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:3619"]},"604:49880":{"type":"FRAME","id":"604:49880","name":"Logos 3","absoluteBoundingBox":{"x":12336.5,"y":-6107.0,"width":799.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12336.5,"y":-6107.0,"width":799.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":799.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.558067679405212,"left":0.0},"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":31.3791675567627,"paddingBottom":31.3791675567627,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":9.22916698455811,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49881"]},"183:5733":{"type":"TEXT","id":"183:5733","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13728.5,"y":-5107.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13728.5,"y":-5107.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50194":{"type":"FRAME","id":"604:50194","name":"Logo 6","absoluteBoundingBox":{"x":13483.3359375,"y":-6179.0,"width":49.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":13483.3359375,"y":-6179.0,"width":49.0,"height":44.0},"relativeTransform":[[1.0,0.0,248.335601806641],[0.0,1.0,13.0]],"size":{"x":49.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50195"]},"587:37879":{"type":"FRAME","id":"587:37879","name":"Frame 39","absoluteBoundingBox":{"x":12422.0,"y":568.396667480469,"width":361.461364746094,"height":361.546508789062},"isolatedAbsoluteRenderBounds":{"x":12422.0,"y":568.090454101562,"width":361.461364746094,"height":362.158752441406},"relativeTransform":[[1.0,0.0,-1.81898940354586e-12],[0.0,1.0,540.396667480469]],"size":{"x":361.461364746094,"y":361.546508789062},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":-1.81898940354586e-12,"sizeFraction":0.0},"top":{"pixelOffset":540.396667480469,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410998344421387,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingRight":0.961559891700745,"paddingLeft":0.961559891700745,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37880"]},"183:5134":{"type":"TEXT","id":"183:5134","name":"Implementación","absoluteBoundingBox":{"x":11862.5,"y":-1724.0,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11862.900390625,"y":-1719.52551269531,"width":170.91796875,"height":22.1370849609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:3081":{"type":"FRAME","id":"195:3081","name":"Frame 37","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":652.921875},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":652.921875},"relativeTransform":[[1.0,0.0,972.01171875],[0.0,1.0,3778.7890625]],"size":{"x":651.9755859375,"y":652.921875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.960095584392548,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["195:3082"]},"187:6114":{"type":"TEXT","id":"187:6114","name":"Implementación","absoluteBoundingBox":{"x":14988.5,"y":-2515.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-2515.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:3598":{"type":"FRAME","id":"53:3598","name":"Container","overrideKey":"2:620","absoluteBoundingBox":{"x":40.0,"y":3620.0,"width":370.0,"height":278.0},"isolatedAbsoluteRenderBounds":{"x":40.0,"y":3620.0,"width":370.0,"height":278.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":370.0,"y":278.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":10.0,"paddingRight":10.0,"paddingLeft":10.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["53:3599"]},"183:4478":{"type":"TEXT","id":"183:4478","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":11792.5,"y":-4858.0283203125,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":11792.9970703125,"y":-4853.7919921875,"width":644.353515625,"height":550.91796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"195:3085":{"type":"FRAME","id":"195:3085","name":"Frame 27","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.2490234375},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.2490234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.838070511817932,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:3086"]},"183:5637":{"type":"TEXT","id":"183:5637","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13108.5,"y":-5720.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13108.5,"y":-5720.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:3086":{"type":"FRAME","id":"195:3086","name":"Frame 28","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.2490234375},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.2490234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.838070511817932,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:3087"]},"187:6390":{"type":"FRAME","id":"187:6390","name":"Frame 28","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.832419097423553,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6391"]},"68:40740":{"type":"FRAME","id":"68:40740","name":"Recent articles section","absoluteBoundingBox":{"x":14090.0,"y":-5097.25,"width":800.0,"height":4519.0},"isolatedAbsoluteRenderBounds":{"x":14090.0,"y":-5097.25,"width":800.0,"height":4519.0},"relativeTransform":[[1.0,0.0,890.0],[0.0,1.0,1020.75]],"size":{"x":800.0,"y":4519.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.976470589637756,"g":0.945098042488098,"b":0.886274516582489,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40741","68:40746","68:40747","68:40752","68:40754","68:40755","68:40760","68:40761","68:40762","68:40767","68:40768","68:40773","68:40774","68:40775","68:40780","68:40781","68:40782"]},"604:50515":{"type":"RECTANGLE","id":"604:50515","name":"Fade left","absoluteBoundingBox":{"x":12215.0,"y":-6983.0,"width":93.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12215.0,"y":-6983.0,"width":93.0,"height":58.0},"relativeTransform":[[-1.0,0.0,800.0],[0.0,1.0,0.0]],"size":{"x":93.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":707.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"192:2395":{"type":"TEXT","id":"192:2395","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13221.0,"y":-2707.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13221.0,"y":-2707.25,"width":645.0,"height":80.0},"relativeTransform":[[1.0,0.0,827.0],[0.0,1.0,1075.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6378":{"type":"FRAME","id":"187:6378","name":"Frame 34","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,925.4033203125],[0.0,1.0,2688.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6379"]},"68:40612":{"type":"SVG","id":"68:40612","name":"Divider","absoluteBoundingBox":{"x":12405.8564453125,"y":-2875.92324476289,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12405.8564453125,"y":-2875.92324476289,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,43.8564453125],[-0.00915992073714733,0.999958038330078,2898.361328125]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40751":{"type":"TEXT","id":"68:40751","name":"Esta pieza desarrolla el concepto de un universo lúdico y fantástico, donde la diversión se convierte en una experiencia inmersiva para el público infantil. El mensaje \"Mundo de Colores, Magia & Diversión\" se materializa mediante un entorno visual que mezcla elementos de feria, aventura y fantasía, creando una invitación directa al juego y la exploración.","absoluteBoundingBox":{"x":14129.0810546875,"y":-3729.78344726562,"width":721.838623046875,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":14129.4365234375,"y":-3725.57763671875,"width":705.7119140625,"height":48.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":72.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza desarrolla el concepto de un universo lúdico y fantástico, donde la diversión se convierte en una experiencia inmersiva para el público infantil. El mensaje \"Mundo de Colores, Magia & Diversión\" se materializa mediante un entorno visual que mezcla elementos de feria, aventura y fantasía, creando una invitación directa al juego y la exploración.\r\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4488":{"type":"TEXT","id":"183:4488","name":"Implementación","absoluteBoundingBox":{"x":11846.845703125,"y":-3432.73120117188,"width":538.308288574219,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":11847.1796875,"y":-3429.35766601562,"width":142.646484375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,789.518798828125]],"size":{"x":538.308288574219,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":789.518798828125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:3087":{"type":"RECTANGLE","id":"195:3087","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.248962402344},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.248962402344},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.562329173088074,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"194:2753":{"type":"FRAME","id":"194:2753","name":"Frame 37","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,331.0],[0.0,1.0,3823.25]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","children":["194:2754"]},"68:40680":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40680","name":"Articles item","absoluteBoundingBox":{"x":12356.0,"y":1718.75,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":12356.0,"y":1718.75,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27975},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":75,"localID":42306},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Edición-de-video"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40680;2:620","I68:40680;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27975},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":75,"localID":42306},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Edición-de-video"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1913},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"ec1dcad8-4de9-44f0-be7c-791c6fba927f"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d6686ef579784059dd8853324df41e2e1de64c16","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Edición de video","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"587:37828":{"type":"FRAME","id":"587:37828","name":"Frame 27","absoluteBoundingBox":{"x":11557.30078125,"y":-715.0,"width":361.982971191406,"height":542.974365234375},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974426269531},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974365234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.468477815389633,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37829"]},"68:40524":{"type":"FRAME","id":"68:40524","name":"Detail text","absoluteBoundingBox":{"x":11492.0,"y":-6093.75,"width":760.0,"height":31.75},"isolatedAbsoluteRenderBounds":{"x":11492.0,"y":-6093.75,"width":760.0,"height":31.75},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,698.25]],"size":{"x":760.0,"y":31.75},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":6.0,"counterAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["68:40525","68:40526"]},"183:4501":{"type":"FRAME","id":"183:4501","name":"Frame 31","absoluteBoundingBox":{"x":12116.0,"y":-3340.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12116.0,"y":-3340.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2709.03759765625]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:4502"]},"1:93":{"type":"TEXT","id":"1:93","name":"Rich text/Header 5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.14300000667572,"y":5.31499910354614,"width":15.968469619751,"height":12.5450019836426},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:61417":{"type":"FRAME","id":"581:61417","name":"Frame 34","absoluteBoundingBox":{"x":10158.0,"y":-2233.25,"width":698.0,"height":1036.0},"isolatedAbsoluteRenderBounds":{"x":10158.0,"y":-2233.25,"width":698.0,"height":1036.0},"relativeTransform":[[1.0,0.0,-1558.0],[0.0,1.0,3816.0]],"size":{"x":698.0,"y":1036.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:61418"]},"587:37876":{"type":"FRAME","id":"587:37876","name":"Frame 27","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289184570312},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.289184570312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464913457632065,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37877"]},"187:6381":{"type":"FRAME","id":"187:6381","name":"Frame 24","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.685219466686249,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["187:6382"]},"582:61509":{"type":"FRAME","id":"582:61509","name":"Frame 26","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":675.638549804688},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25390625,"height":675.638549804688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":675.638549804688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772341549396515,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61510"]},"183:4973":{"type":"TEXT","id":"183:4973","name":"Diseño de identidad:","absoluteBoundingBox":{"x":12618.5,"y":1607.95166015625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12618.900390625,"y":1612.61022949219,"width":216.5263671875,"height":17.5816650390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37840":{"type":"FRAME","id":"587:37840","name":"Frame 25","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":359.962768554688},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":359.962768554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":359.962768554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.411644965410233,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37841"]},"581:61419":{"type":"FRAME","id":"581:61419","name":"Frame 25","absoluteBoundingBox":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:61420"]},"183:5811":{"type":"FRAME","id":"183:5811","name":"Frame 34","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,2692.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5812"]},"197:3360":{"type":"RECTANGLE","id":"197:3360","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.387038499116898,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50211":{"type":"FRAME","id":"604:50211","name":"Frame 62","absoluteBoundingBox":{"x":11028.0,"y":-6186.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11028.0,"y":-6186.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":58.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50212"]},"595:76715":{"type":"FRAME","id":"595:76715","name":"Frame 28","absoluteBoundingBox":{"x":13653.2734375,"y":552.0,"width":376.453887939453,"height":564.680786132812},"isolatedAbsoluteRenderBounds":{"x":13653.2734375,"y":552.0,"width":376.4541015625,"height":564.680908203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.680786132812},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.487206071615219,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76716"]},"581:61420":{"type":"FRAME","id":"581:61420","name":"Frame 24","absoluteBoundingBox":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.722300410270691,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:61421"]},"183:4480":{"type":"TEXT","id":"183:4480","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11792.5,"y":-5932.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5932.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:19783":{"type":"TEXT","id":"581:19783","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":11855.0,"y":-6050.0,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":11855.2197265625,"y":-6033.3359375,"width":682.07421875,"height":1571.6240234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5761":{"type":"TEXT","id":"183:5761","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13238.5,"y":1600.89123535156,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13238.8330078125,"y":1605.00842285156,"width":642.4501953125,"height":193.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"586:37645":{"type":"RECTANGLE","id":"586:37645","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732391357422},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.323437601327896,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"194:2759":{"type":"RECTANGLE","id":"194:2759","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":690.345703125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":690.345703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":690.345703125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.594262719154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"187:6106":{"type":"TEXT","id":"187:6106","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13260.5,"y":-1448.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-1448.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"194:2762":{"type":"FRAME","id":"194:2762","name":"Frame 25","absoluteBoundingBox":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":13775.0,"y":-1552.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2763"]},"604:50477":{"type":"RECTANGLE","id":"604:50477","name":"Image","absoluteBoundingBox":{"x":14009.9462890625,"y":-6970.77880859375,"width":106.067314147949,"height":33.5582733154297},"isolatedAbsoluteRenderBounds":{"x":14009.9462890625,"y":-6970.77880859375,"width":106.0673828125,"height":33.55810546875},"relativeTransform":[[1.0,0.0,-2.38937568664551],[0.0,1.0,5.32992362976074]],"size":{"x":106.067314147949,"y":33.5582733154297},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"536:105926":{"type":"TEXT","id":"536:105926","name":"40.3169° E","absoluteBoundingBox":{"x":13313.01171875,"y":-6974.0,"width":96.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":13313.8720703125,"y":-6969.14013671875,"width":93.5927734375,"height":15.38037109375},"relativeTransform":[[1.0,0.0,456.01171875],[0.0,1.0,0.0]],"size":{"x":96.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"40.3169° E","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49890":{"type":"FRAME","id":"604:49890","name":"Logo 4","absoluteBoundingBox":{"x":12632.3359375,"y":-6100.10888671875,"width":101.288940429688,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":12632.3359375,"y":-6100.10888671875,"width":101.2890625,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,297.335601806641],[0.0,1.0,12.8910179138184]],"size":{"x":101.288940429688,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.074568897485733,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49891"]},"586:37380":{"type":"RECTANGLE","id":"586:37380","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13199.9990234375,"y":978.846557617188,"width":374.999633789062,"height":260.951385498047},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13199.9990234375,"y":978.846557617188,"width":375.0,"height":260.951416015625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":374.999633789062,"y":260.951385498047},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.224419161677361,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:4720":{"type":"TEXT","id":"183:4720","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":12412.5,"y":-3150.08862304688,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-3145.6142578125,"width":280.775390625,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5900":{"type":"FRAME","id":"183:5900","name":"Frame 26","absoluteBoundingBox":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:4495":{"type":"FRAME","id":"183:4495","name":"Frame 26","absoluteBoundingBox":{"x":12116.0,"y":-3380.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12116.0,"y":-3380.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"68:40526":{"type":"SVG","id":"68:40526","name":"Arrow","absoluteBoundingBox":{"x":11868.212890625,"y":-6070.75,"width":7.57400512695312,"height":8.75},"isolatedAbsoluteRenderBounds":{"x":11868.212890625,"y":-6070.75,"width":7.57421875,"height":8.75},"relativeTransform":[[1.0,0.0,376.213012695312],[0.0,1.0,23.0]],"size":{"x":7.57400512695312,"y":8.75},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"85a8c7d630c22fe08283c38467909672106b29a2"},"187:6102":{"type":"TEXT","id":"187:6102","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13260.5,"y":-3401.25,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13261.396484375,"y":-3396.77563476562,"width":207.408203125,"height":22.13720703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,734.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50501":{"type":"RECTANGLE","id":"604:50501","name":"Image","absoluteBoundingBox":{"x":11766.125,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11766.125,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,10.7888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"1:66":{"type":"TEXT","id":"1:66","name":"Rich text/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.220000013709068,"y":6.09999847412109,"width":24.5668754577637,"height":19.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.0,"lineHeightPercent":103.174606323242,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"285:6684":{"type":"FRAME","id":"285:6684","name":"Frame 39","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":453.078125},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":453.078125},"relativeTransform":[[1.0,0.0,1092.1201171875],[0.0,1.0,4398.7109375]],"size":{"x":649.759521484375,"y":453.078125},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961717486381531,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6685"]},"187:6382":{"type":"FRAME","id":"187:6382","name":"Frame 27","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.832419097423553,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6383"]},"582:61622":{"type":"FRAME","id":"582:61622","name":"Frame 25","absoluteBoundingBox":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61623"]},"68:40626":{"mainComponentId":"1:558","type":"INSTANCE","id":"68:40626","name":"Sidebar","absoluteBoundingBox":{"x":12336.0,"y":-6792.0,"width":800.0,"height":685.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6792.0,"width":800.0,"height":718.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":685.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":14.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40626;1:559","I68:40626;1:560"],"componentSetId":"1:505","componentProperties":{"Breakpoint":{"value":"Mobile","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"HEADER","counterAxisAlignItems":"CENTER","fills":[],"paddingLeft":null,"paddingRight":null,"size":{"x":800.0,"y":685.0}},"componentId":"1:558"},{"key":["Main content0"],"value":{"behaviors":null,"paddingLeft":20.0,"paddingRight":20.0},"componentId":"1:558"},{"key":["Main content0","The Roam Report0"],"value":{"accessibleHTMLTag":"H1","behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7,7],"characters":"John Alarcón\nPortafolio","style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"hangingPunctuation":null,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"openTypeFlags":null,"styleOverrideTable":{"7":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}},"text":null},"componentId":"1:558"},{"key":["Main content0","Secondary content0"],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}}},"componentId":"1:558"},{"key":["Main content0","Secondary content0","Stories and photos of long walks,
wrong turns, and everyday discoveries0"],"value":{"characterStyleOverrides":[],"characters":"Diseño marcas y presencia digital para empresas que quieren destacar.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:558"},{"key":["Main content0","Frame 610"],"value":{"visible":false},"componentId":"1:558"},{"key":["Main content0","Group 30"],"value":{"visible":false},"componentId":"1:558"}]},"604:50223":{"type":"RECTANGLE","id":"604:50223","name":"Image","absoluteBoundingBox":{"x":11321.9462890625,"y":-6173.77880859375,"width":106.067314147949,"height":33.5582733154297},"isolatedAbsoluteRenderBounds":{"x":11321.9462890625,"y":-6173.77880859375,"width":106.0673828125,"height":33.55810546875},"relativeTransform":[[1.0,0.0,-2.38937568664551],[0.0,1.0,5.32992362976074]],"size":{"x":106.067314147949,"y":33.5582733154297},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"187:6207":{"type":"FRAME","id":"187:6207","name":"Frame 33","absoluteBoundingBox":{"x":12701.5,"y":-4414.25,"width":645.0,"height":934.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-4414.25,"width":645.0,"height":934.0},"relativeTransform":[[1.0,0.0,985.5],[0.0,1.0,1635.0]],"size":{"x":645.0,"y":934.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["187:6208"]},"604:50208":{"type":"RECTANGLE","id":"604:50208","name":"Fade left","absoluteBoundingBox":{"x":13236.0,"y":-6186.0,"width":93.3333358764648,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":13236.0,"y":-6186.0,"width":93.3330078125,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":93.3333358764648,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"187:6212":{"type":"TEXT","id":"187:6212","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12701.5,"y":-3872.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-3872.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:94":{"type":"TEXT","id":"1:94","name":"Rich text/Header 6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.132000014185905,"y":5.05999946594238,"width":14.7401247024536,"height":11.5799999237061},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5490":{"type":"TEXT","id":"183:5490","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14548.5,"y":-4982.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14548.5,"y":-4982.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"50:2530":{"type":"TEXT","id":"50:2530","name":"Rich text/Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":0.409090936183929,"y":6.3636360168457,"width":18.9261379241943,"height":15.0909099578857},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":123.943664550781,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40574":{"type":"TEXT","id":"68:40574","name":"Colgate Carrito Millonario","absoluteBoundingBox":{"x":12401.2744140625,"y":-5180.22119140625,"width":721.452392578125,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12402.4111328125,"y":-5175.5546875,"width":269.806640625,"height":22.201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.452392578125,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Colgate Carrito Millonario","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6210":{"type":"RECTANGLE","id":"187:6210","name":"Image","absoluteBoundingBox":{"x":12701.5,"y":-4414.25,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-4414.25,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"31aca3ed75811f11180520f32d7973b18892ef07","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"192:2340":{"type":"FRAME","id":"192:2340","name":"Frame 24","absoluteBoundingBox":{"x":11528.5,"y":-1532.5,"width":689.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11528.5,"y":-1532.5,"width":689.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.5]],"size":{"x":689.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["192:2341"]},"604:50510":{"type":"FRAME","id":"604:50510","name":"Logo 9","absoluteBoundingBox":{"x":12145.7734375,"y":-6979.0,"width":125.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":12145.7734375,"y":-6979.0,"width":125.0,"height":50.0},"relativeTransform":[[1.0,0.0,638.773559570312],[0.0,1.0,10.0]],"size":{"x":125.0,"y":50.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50511"]},"1:80":{"type":"TEXT","id":"1:80","name":"Rich text/Header 6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.132000014185905,"y":5.05999946594238,"width":14.7401247024536,"height":11.5799999237061},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5128":{"type":"FRAME","id":"183:5128","name":"Frame 2","absoluteBoundingBox":{"x":11862.5,"y":-2670.0,"width":645.0,"height":2838.0},"isolatedAbsoluteRenderBounds":{"x":11862.5,"y":-2670.0,"width":645.0,"height":2838.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":2838.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":3,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(3,minmax(0,1fr))","children":["183:5129","183:5134","183:5135"]},"183:4474":{"type":"TEXT","id":"183:4474","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":11792.5,"y":-5515.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":11792.8330078125,"y":-5510.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5731":{"type":"TEXT","id":"183:5731","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13728.5,"y":-4033.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":13728.9970703125,"y":-4028.79174804688,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:50473":{"type":"RECTANGLE","id":"604:50473","name":"Image","absoluteBoundingBox":{"x":13863.7041015625,"y":-6974.3642578125,"width":92.6582489013672,"height":40.7288970947266},"isolatedAbsoluteRenderBounds":{"x":13863.7041015625,"y":-6974.3642578125,"width":92.658203125,"height":40.72900390625},"relativeTransform":[[1.0,0.0,6.97341156005859],[0.0,1.0,-1.62069892883301]],"size":{"x":92.6582489013672,"y":40.7288970947266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.378824681043625,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"183:4710":{"type":"FRAME","id":"183:4710","name":"Text","absoluteBoundingBox":{"x":12412.5,"y":-3837.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3837.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4711","183:4712","183:4713","183:4714","183:4715","183:4716","183:4718","183:4719","183:4720","183:4721","183:4722","183:4723","183:4724","183:4725"]},"183:5135":{"type":"TEXT","id":"183:5135","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11862.5,"y":17.0,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":11863.15625,"y":67.0525588989258,"width":590.7099609375,"height":53.8110809326172},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4818":{"type":"TEXT","id":"183:4818","name":"Diseño de identidad:","absoluteBoundingBox":{"x":11983.5,"y":-4801.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11983.900390625,"y":-4796.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6384":{"type":"RECTANGLE","id":"187:6384","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192749023438,"height":964.7890625},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.1923828125,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192749023438,"y":964.7890625},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.830104649066925,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5472":{"type":"TEXT","id":"183:5472","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":12820.5,"y":-4582.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":12820.9970703125,"y":-4577.7919921875,"width":644.353515625,"height":550.917724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:3806":{"type":"TEXT","id":"183:3806","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":11473.0,"y":-3439.61669921875,"width":373.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11473.400390625,"y":-3435.14233398438,"width":280.775390625,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,579.161376953125]],"size":{"x":373.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5133":{"type":"TEXT","id":"183:5133","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11862.5,"y":-1844.0,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":11863.15625,"y":-1829.94738769531,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6317":{"type":"TEXT","id":"187:6317","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12689.5,"y":-1595.0,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":12689.5,"y":-1595.0,"width":645.0,"height":80.0},"relativeTransform":[[1.0,0.0,827.0],[0.0,1.0,1075.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40527":{"type":"FRAME","id":"68:40527","name":"Recent articles section","absoluteBoundingBox":{"x":11472.0,"y":-6042.0,"width":800.0,"height":7250.0},"isolatedAbsoluteRenderBounds":{"x":11470.5,"y":-6042.0,"width":803.0,"height":7250.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,750.0]],"size":{"x":800.0,"y":7250.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":80.0,"paddingRight":1.0,"paddingBottom":80.0,"paddingLeft":1.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:3796","183:5679","73:41587","183:3598","192:2339","193:2489","193:2493","285:6666","518:28239","285:6730","183:5899","183:5334","183:5768","183:5201","183:5786","183:3674","581:9293","581:9294","581:9295","581:9297"]},"183:5631":{"type":"TEXT","id":"183:5631","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":13108.5,"y":-5303.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":13108.8330078125,"y":-5298.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5132":{"type":"TEXT","id":"183:5132","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11862.5,"y":-2128.0,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11862.5,"y":-2128.0,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40590":{"type":"SVG","id":"68:40590","name":"Divider","absoluteBoundingBox":{"x":12346.8564453125,"y":-4233.80801038789,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":12346.8564453125,"y":-4233.80801038789,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,-15.1435546875],[-0.00915992073714733,0.999958038330078,1540.4765625]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"1:40":{"key":"f77e32e9380457f7b2054ff297acbb0af5a54791","name":"Header/Header 2","styleType":"TEXT","remote":false,"description":"","id":"1:40","assetId":"StyleId:1:40","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"183:4470":{"type":"TEXT","id":"183:4470","name":"La Solución","absoluteBoundingBox":{"x":11792.5,"y":-5742.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":11793.9248046875,"y":-5737.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5470":{"type":"TEXT","id":"183:5470","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":12820.5,"y":-4969.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12820.8330078125,"y":-4964.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"582:61512":{"type":"FRAME","id":"582:61512","name":"Frame 27","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61513"]},"581:19792":{"type":"TEXT","id":"581:19792","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. 
Tipografía: DOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación. Color naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica: energía, rebeldía, creatividad y acción. Síntesis conceptual: Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12018.5,"y":-2033.75,"width":711.0,"height":952.0},"isolatedAbsoluteRenderBounds":{"x":12018.5,"y":-2033.75,"width":711.0,"height":952.0},"relativeTransform":[[1.0,0.0,156.0],[0.0,1.0,636.25]],"size":{"x":711.0,"y":952.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[37,37,37,37,37,37,37,37,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,42,42,42,42,42,42,42,42,42,42,42,42,37,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,45,45,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,38,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,42,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26],"characters":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n
Tipografía:\n\nDOGMA Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática: \n\nColor azul oscuro profundo dominante del símbolo y del logotipo, Comunica: poder, misterio, credibilidad y sofisticación.\n\nColor naranja intenso utilizado en el iris y en la palabra \"DROPS\" Comunica:\nenergía, rebeldía, creatividad y acción.\n\nSíntesis conceptual:\n\nDogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"45":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"38":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"42":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"37":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:5130":{"type":"RECTANGLE","id":"183:5130","name":"Image","absoluteBoundingBox":{"x":11862.5,"y":-2670.0,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":11862.5,"y":-2670.0,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"183:3706":{"type":"FRAME","id":"183:3706","name":"Frame 23","absoluteBoundingBox":{"x":12412.5,"y":-735.899169921875,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-735.899169921875,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:3707"]},"183:5068":{"type":"TEXT","id":"183:5068","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12394.0,"y":-3240.25,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-3240.25,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,542.0]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4473":{"type":"TEXT","id":"183:4473","name":"Investigación de mercado:","absoluteBoundingBox":{"x":11792.5,"y":-5552.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11792.900390625,"y":-5547.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4452":{"type":"TEXT","id":"183:4452","name":"El problema","absoluteBoundingBox":{"x":11792.5,"y":-5902.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":11793.9248046875,"y":-5891.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0403442382812]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4494":{"type":"FRAME","id":"183:4494","name":"Frame 29","absoluteBoundingBox":{"x":12116.0,"y":-3380.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12116.0,"y":-3380.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2669.03759765625]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:4495"]},"183:4815":{"type":"TEXT","id":"183:4815","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":11983.5,"y":-5421.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":11983.8330078125,"y":-5416.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5715":{"type":"FRAME","id":"183:5715","name":"Frame 28","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872903227806091,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5716"]},"285:6676":{"type":"FRAME","id":"285:6676","name":"Frame 26","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":649.136840820312},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":649.136840820312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":649.136840820312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742046713829041,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6677"]},"183:3968":{"type":"TEXT","id":"183:3968","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":12412.5,"y":-2885.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12412.8330078125,"y":-2880.951171875,"width":645.42578125,"height":313.746337890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5491":{"type":"TEXT","id":"183:5491","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":14548.5,"y":-4982.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":14548.5,"y":-4982.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:2405":{"type":"FRAME","id":"192:2405","name":"Frame 28","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["192:2406"]},"604:50234":{"type":"RECTANGLE","id":"604:50234","name":"Fade left","absoluteBoundingBox":{"x":11028.0,"y":-6186.0,"width":93.3333358764648,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11028.0,"y":-6186.0,"width":93.3330078125,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":93.3333358764648,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50504":{"type":"FRAME","id":"604:50504","name":"Logo 7","absoluteBoundingBox":{"x":11905.625,"y":-6976.0,"width":50.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11905.625,"y":-6976.0,"width":50.0,"height":44.0},"relativeTransform":[[1.0,0.0,398.624542236328],[0.0,1.0,13.0]],"size":{"x":50.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50505"]},"285:6687":{"type":"FRAME","id":"285:6687","name":"Frame 24","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":450.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.691036939620972,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["285:6688"]},"197:3354":{"type":"FRAME","id":"197:3354","name":"Frame 41","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"relativeTransform":[[1.0,0.0,1134.3974609375],[0.0,1.0,5373.7890625]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.957237780094147,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["197:3355"]},"196:3243":{"type":"FRAME","id":"196:3243","name":"Frame 39","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":453.078125},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":453.078125},"relativeTransform":[[1.0,0.0,1092.1201171875],[0.0,1.0,4398.7109375]],"size":{"x":649.759521484375,"y":453.078125},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961717486381531,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["196:3244"]},"183:5142":{"type":"TEXT","id":"183:5142","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13590.5,"y":-1170.0,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13591.15625,"y":-1155.94738769531,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4481":{"type":"FRAME","id":"183:4481","name":"Frame 5","absoluteBoundingBox":{"x":11783.0,"y":-4222.25,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":11783.0,"y":-4222.25,"width":666.0,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4482"]},"194:2851":{"type":"FRAME","id":"194:2851","name":"Frame 28","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":477.019653320312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2852"]},"183:4976":{"type":"TEXT","id":"183:4976","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12618.5,"y":570.770141601562,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12618.5,"y":570.770141601562,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4489":{"type":"TEXT","id":"183:4489","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11846.845703125,"y":-1979.71630859375,"width":538.308288574219,"height":126.022560119629},"isolatedAbsoluteRenderBounds":{"x":11847.3935546875,"y":-1938.85290527344,"width":492.998046875,"height":45.5264892578125},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,2242.53369140625]],"size":{"x":538.308288574219,"y":126.022560119629},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":2242.53369140625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":2,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:502":{"mainComponentId":"1:495","type":"INSTANCE","id":"1:502","name":"Link item","absoluteBoundingBox":{"x":2114.0,"y":1859.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2114.0,"y":1859.0,"width":41.0,"height":17.0},"relativeTransform":[[1.0,0.0,24.0],[0.0,1.0,16.0]],"size":{"x":41.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["I1:502;1:496"],"componentSetId":"1:494","componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Home","characterStyleOverrides":[12,12,12,12],"styleOverrideTable":{"12":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Current","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":["Home0"],"value":{"style":{"styleIdForText":"StyleId:3:958","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null,"textDecorationSkipInk":null,"interactions":[{"id":{"sessionID":6,"localID":15299},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2083,"localID":1539},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE"}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:495"},{"key":[],"value":{"size":{"x":41.0,"y":17.0}},"componentId":"1:495"}]},"194:2857":{"type":"FRAME","id":"194:2857","name":"Frame 27","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2858"]},"183:5271":{"type":"FRAME","id":"183:5271","name":"Frame 34","absoluteBoundingBox":{"x":12387.0,"y":-2077.25,"width":698.0,"height":1036.0},"isolatedAbsoluteRenderBounds":{"x":12387.0,"y":-2077.25,"width":698.0,"height":1036.0},"relativeTransform":[[1.0,0.0,51.0],[0.0,1.0,3359.0]],"size":{"x":698.0,"y":1036.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.9536212682724,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5272"]},"1:76":{"type":"TEXT","id":"1:76","name":"Rich text/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.220000013709068,"y":6.09999847412109,"width":24.5668754577637,"height":19.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.0,"lineHeightPercent":103.174606323242,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"193:2494":{"type":"RECTANGLE","id":"193:2494","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11529.25,"y":-71.0,"width":685.5,"height":477.019622802734},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.25,"y":-71.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:5476":{"type":"FRAME","id":"183:5476","name":"Text","absoluteBoundingBox":{"x":14548.5,"y":-5019.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":14548.5,"y":-5019.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5477","183:5478","183:5479","183:5480","183:5481","183:5482","183:5484","183:5485","183:5486","183:5487","183:5488","183:5489","183:5490","183:5491"]},"604:50210":{"type":"GROUP","id":"604:50210","name":"Group 3","absoluteBoundingBox":{"x":11028.0,"y":-6186.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11028.0,"y":-6186.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,36.0],[0.0,1.0,606.0]],"size":{"x":800.0,"y":58.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:50211","604:50234","604:50235"]},"183:4966":{"type":"TEXT","id":"183:4966","name":"La Solución","absoluteBoundingBox":{"x":12618.5,"y":760.830688476562,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":12619.9248046875,"y":765.30517578125,"width":119.8212890625,"height":17.7656860351562},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:61428":{"type":"FRAME","id":"581:61428","name":"Frame 27","absoluteBoundingBox":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:61429"]},"192:2376":{"type":"TEXT","id":"192:2376","name":"Implementación","absoluteBoundingBox":{"x":13321.5,"y":-2855.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13321.5,"y":-2855.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6213":{"type":"TEXT","id":"187:6213","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12701.5,"y":-3588.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":12702.15625,"y":-3574.19750976562,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:9287":{"type":"RECTANGLE","id":"581:9287","name":"Fade left","absoluteBoundingBox":{"x":11993.0,"y":-6974.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":11993.0,"y":-6974.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:4960":{"type":"FRAME","id":"183:4960","name":"Frame 32","absoluteBoundingBox":{"x":12618.5,"y":533.75,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12618.5,"y":533.75,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,902.5],[0.0,1.0,6583.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:4961"]},"1:62":{"key":"9e8e083fdbe6aa2006cf2f3d6bbde89b030d9284","name":"Paragraph/Paragraph 2","styleType":"TEXT","remote":false,"description":"","id":"1:62","assetId":"StyleId:1:62","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"183:4487":{"type":"TEXT","id":"183:4487","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11846.845703125,"y":-3769.90405273438,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":11846.845703125,"y":-3769.90405273438,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4715":{"type":"TEXT","id":"183:4715","name":"La Solución","absoluteBoundingBox":{"x":12412.5,"y":-3610.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-3605.69506835938,"width":119.8212890625,"height":17.765869140625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:495":{"type":"COMPONENT","id":"1:495","name":"State=Current","absoluteBoundingBox":{"x":2110.0,"y":1732.0,"width":41.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":1732.0,"width":41.0,"height":17.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":41.0,"y":17.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["1:496"],"componentSetId":"1:494"},"187:6109":{"type":"FRAME","id":"187:6109","name":"Hero 1","absoluteBoundingBox":{"x":14988.5,"y":-3461.25,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":14988.5,"y":-3461.25,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["187:6110","187:6111","187:6112","187:6113"]},"183:4486":{"type":"TEXT","id":"183:4486","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11846.845703125,"y":-3457.76879882812,"width":538.308288574219,"height":66.7669143676758},"isolatedAbsoluteRenderBounds":{"x":11846.845703125,"y":-3457.76879882812,"width":538.308288574219,"height":66.7669143676758},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,764.481201171875]],"size":{"x":538.308288574219,"y":66.7669143676758},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3592":{"type":"RECTANGLE","id":"183:3592","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11529.833984375,"y":-2596.0,"width":684.3330078125,"height":1026.49951171875},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11529.833984375,"y":-2596.0,"width":684.3330078125,"height":1026.49951171875},"relativeTransform":[[1.0,0.0,-0.16650390625],[0.0,1.0,0.0]],"size":{"x":684.3330078125,"y":1026.49951171875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.883200287818909,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:3108":{"type":"RECTANGLE","id":"604:3108","name":"Image","absoluteBoundingBox":{"x":2311.09399414062,"y":2690.26391601562,"width":19.5873432159424,"height":22.4720611572266},"isolatedAbsoluteRenderBounds":{"x":2311.09399414062,"y":2690.26391601562,"width":19.58740234375,"height":22.47216796875},"relativeTransform":[[1.0,0.0,2.449951171875],[0.0,1.0,4.55615234375]],"size":{"x":19.5873432159424,"y":22.4720611572266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:50496":{"type":"FRAME","id":"604:50496","name":"Logo 3","absoluteBoundingBox":{"x":11605.73046875,"y":-6976.0,"width":43.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11605.73046875,"y":-6976.0,"width":43.0,"height":44.0},"relativeTransform":[[1.0,0.0,98.7305297851562],[0.0,1.0,13.0]],"size":{"x":43.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50497"]},"536:105944":{"type":"TEXT","id":"536:105944","name":"2026","absoluteBoundingBox":{"x":11009.0078125,"y":-6974.0,"width":48.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":11009.9677734375,"y":-6969.14013671875,"width":45.998046875,"height":15.38037109375},"relativeTransform":[[1.0,0.0,360.0078125],[0.0,1.0,0.0]],"size":{"x":48.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4724":{"type":"TEXT","id":"183:4724","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-3800.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-3800.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3809":{"type":"TEXT","id":"183:3809","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":11473.0,"y":-2875.55615234375,"width":373.0,"height":760.0},"isolatedAbsoluteRenderBounds":{"x":11473.4970703125,"y":-2871.31958007812,"width":369.9580078125,"height":730.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1143.22180175781]],"size":{"x":373.0,"y":760.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"536:105942":{"type":"TEXT","id":"536:105942","name":"Bogotá, Colombia","absoluteBoundingBox":{"x":10797.00390625,"y":-6974.0,"width":164.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10798.6640625,"y":-6969.9599609375,"width":160.8330078125,"height":20.35986328125},"relativeTransform":[[1.0,0.0,148.00390625],[0.0,1.0,0.0]],"size":{"x":164.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Bogotá, Colombia","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"196:3246":{"type":"FRAME","id":"196:3246","name":"Frame 24","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759765625,"height":452.14892578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":450.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.691036939620972,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["196:3247"]},"183:4833":{"type":"TEXT","id":"183:4833","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13711.5,"y":-4477.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13711.8330078125,"y":-4472.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"192:2396":{"type":"FRAME","id":"192:2396","name":"Frame 36","absoluteBoundingBox":{"x":10763.0,"y":-1820.0,"width":683.0,"height":1496.0},"isolatedAbsoluteRenderBounds":{"x":10763.0,"y":-1820.0,"width":683.0,"height":1496.0},"relativeTransform":[[1.0,0.0,-953.0],[0.0,1.0,4229.25]],"size":{"x":683.0,"y":1496.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["192:2397"]},"183:4472":{"type":"TEXT","id":"183:4472","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":11793.0,"y":-5703.931640625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":11794.1181640625,"y":-5699.52099609375,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"196:3255":{"type":"FRAME","id":"196:3255","name":"Frame 28","absoluteBoundingBox":{"x":14536.1201171875,"y":-976.5390625,"width":649.759521484375,"height":452.148864746094},"isolatedAbsoluteRenderBounds":{"x":14536.1201171875,"y":-976.5390625,"width":649.759765625,"height":452.148864746094},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":452.148864746094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.839486300945282,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["196:3256"]},"195:3088":{"type":"FRAME","id":"195:3088","name":"Frame 37","absoluteBoundingBox":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":652.921875},"isolatedAbsoluteRenderBounds":{"x":14416.01171875,"y":-1596.4609375,"width":651.9755859375,"height":652.921875},"relativeTransform":[[1.0,0.0,972.01171875],[0.0,1.0,3778.7890625]],"size":{"x":651.9755859375,"y":652.921875},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.960095584392548,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["195:3089"]},"183:4469":{"type":"TEXT","id":"183:4469","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":11792.5,"y":-5801.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":11793.15625,"y":-5802.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"197:3366":{"type":"FRAME","id":"197:3366","name":"Frame 28","absoluteBoundingBox":{"x":14578.3974609375,"y":-1.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":14578.3974609375,"y":-1.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.835575938224792,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["197:3367"]},"183:4991":{"type":"TEXT","id":"183:4991","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":14346.5,"y":2318.9716796875,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":14346.9970703125,"y":2323.20825195312,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"68:40745":{"type":"TEXT","id":"68:40745","name":"El concepto central gira alrededor de la posibilidad de convertirse en un ganador instantáneo mediante una dinámica sencilla, asociando el acto cotidiano de comprar productos Colgate con la emoción de una competencia contrarreloj.","absoluteBoundingBox":{"x":14129.2744140625,"y":-4469.201171875,"width":721.452392578125,"height":36.0},"isolatedAbsoluteRenderBounds":{"x":14129.8662109375,"y":-4464.99560546875,"width":692.5693359375,"height":30.49853515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.452392578125,"y":36.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"\rEl concepto central gira alrededor de la posibilidad de convertirse en un ganador instantáneo mediante una dinámica sencilla, asociando el acto cotidiano de comprar productos Colgate con la emoción de una competencia contrarreloj.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fallbackFonts":[{"fontFamily":"Noto Sans","fontStyle":"Medium"},{"fontFamily":"Noto Sans Math","fontStyle":"Regular"},{"fontFamily":"Noto Sans Symbols","fontStyle":"Medium"},{"fontFamily":"Noto Sans Symbols2","fontStyle":"Regular"}],"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6104":{"type":"TEXT","id":"187:6104","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13260.5,"y":-3309.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":13261.15625,"y":-3295.19750976562,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4971":{"type":"TEXT","id":"183:4971","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":12618.5,"y":1220.91137695312,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12618.900390625,"y":1225.38586425781,"width":280.775390625,"height":22.393310546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4970":{"type":"TEXT","id":"183:4970","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":12618.5,"y":987.891235351562,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":12618.8330078125,"y":992.008422851562,"width":642.4501953125,"height":193.746459960938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"587:37836":{"type":"FRAME","id":"587:37836","name":"Frame 28","absoluteBoundingBox":{"x":11558.0,"y":184.867050170898,"width":361.546508789062,"height":251.589767456055},"isolatedAbsoluteRenderBounds":{"x":11558.0,"y":184.867050170898,"width":361.546875,"height":251.589767456055},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546508789062,"y":251.589767456055},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.482988685369492,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37837"]},"173:2687":{"type":"TEXT","id":"173:2687","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. Tipografía: DOGMA / Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. DROPS /","absoluteBoundingBox":{"x":11472.0,"y":-5648.7783203125,"width":373.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":11472.0,"y":-5648.7783203125,"width":373.0,"height":340.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1143.2216796875]],"size":{"x":373.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n\nTipografía:\nDOGMA / Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente.  El uso de mayúsculas le da autoridad y peso.\nDROPS / ","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:15854":{"type":"RECTANGLE","id":"604:15854","name":"Image","absoluteBoundingBox":{"x":2348.65893554688,"y":3450.70703125,"width":14.9101552963257,"height":18.6379261016846},"isolatedAbsoluteRenderBounds":{"x":2348.65893554688,"y":3450.70703125,"width":14.91015625,"height":18.637939453125},"relativeTransform":[[1.0,0.0,0.593866109848022],[0.0,1.0,3.77856421470642]],"size":{"x":14.9101552963257,"y":18.6379261016846},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:4968":{"type":"TEXT","id":"183:4968","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":12619.0,"y":799.06787109375,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":12620.1181640625,"y":803.478393554688,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40752":{"type":"FRAME","id":"68:40752","name":"Frame 1","absoluteBoundingBox":{"x":14110.0,"y":-3593.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":14110.0,"y":-3594.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1504.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["68:40753"]},"587:37851":{"type":"FRAME","id":"587:37851","name":"Frame 24","absoluteBoundingBox":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":-174.909530639648,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.382099986076355,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37852"]},"604:50214":{"type":"FRAME","id":"604:50214","name":"Logo 1","absoluteBoundingBox":{"x":11035.619140625,"y":-6177.0849609375,"width":90.1116561889648,"height":40.1702613830566},"isolatedAbsoluteRenderBounds":{"x":11035.619140625,"y":-6177.0849609375,"width":90.1116561889648,"height":40.17041015625},"relativeTransform":[[1.0,0.0,8.61887168884277],[0.0,1.0,14.9148693084717]],"size":{"x":90.1116561889648,"y":40.1702613830566},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0412128940224648,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.14126443862915,"paddingRight":6.14126443862915,"paddingBottom":6.14126443862915,"paddingLeft":6.14126443862915,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50215"]},"582:61621":{"type":"FRAME","id":"582:61621","name":"Frame 26","absoluteBoundingBox":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":476.195556640625},"isolatedAbsoluteRenderBounds":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":476.195556640625},"relativeTransform":[[1.0,0.0,2.79452514648438],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":476.195556640625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61622"]},"604:50202":{"type":"FRAME","id":"604:50202","name":"Logo 8","absoluteBoundingBox":{"x":13829.7734375,"y":-6179.0,"width":44.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":13829.7734375,"y":-6179.0,"width":44.0,"height":44.0},"relativeTransform":[[1.0,0.0,594.773559570312],[0.0,1.0,13.0]],"size":{"x":44.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50203"]},"604:49888":{"type":"FRAME","id":"604:49888","name":"Logo 6","absoluteBoundingBox":{"x":12583.3359375,"y":-6100.0,"width":49.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":12583.3359375,"y":-6100.0,"width":49.0,"height":44.0},"relativeTransform":[[1.0,0.0,248.335601806641],[0.0,1.0,13.0]],"size":{"x":49.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49889"]},"1:85":{"type":"TEXT","id":"1:85","name":"Rich text/Header 4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.154000014066696,"y":5.56999921798706,"width":17.196813583374,"height":13.5100002288818},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4547":{"type":"TEXT","id":"183:4547","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13520.5,"y":-5258.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":13520.5,"y":-5258.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"197:3359":{"type":"FRAME","id":"197:3359","name":"Frame 28","absoluteBoundingBox":{"x":12850.3974609375,"y":-675.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":12850.3974609375,"y":-675.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.835575938224792,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["197:3360"]},"536:105936":{"type":"RECTANGLE","id":"536:105936","name":"Fade right","absoluteBoundingBox":{"x":13601.0,"y":-6974.0,"width":56.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":13601.0,"y":-6974.0,"width":56.0,"height":29.0},"relativeTransform":[[1.0,0.0,744.0],[0.0,1.0,0.0]],"size":{"x":56.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"RIGHT"},"constraintValues":{"right":{"pixelOffset":0.0,"sizeFraction":1.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:49901":{"type":"RECTANGLE","id":"604:49901","name":"Image","absoluteBoundingBox":{"x":13092.625,"y":-6093.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":13092.625,"y":-6093.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,-6.14855194091797],[0.0,1.0,6.37853908538818]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"582:61508":{"type":"FRAME","id":"582:61508","name":"Frame 37","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":679.578125},"relativeTransform":[[1.0,0.0,-1314.126953125],[0.0,1.0,4674.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.999292552471161,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["582:61509"]},"50:2531":{"type":"TEXT","id":"50:2531","name":"Rich text/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":86.0,"height":70.0},"isolatedAbsoluteRenderBounds":{"x":1.52272737026215,"y":11.4545440673828,"width":79.7863693237305,"height":60.363639831543},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":86.0,"y":70.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":64.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-1.6,"letterSpacingValue":-2.5,"letterSpacingUnit":"PERCENT","lineHeightPx":70.4000015258789,"lineHeightPercent":90.8920211791992,"lineHeightPercentFontSize":110.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4965":{"type":"TEXT","id":"183:4965","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":12618.5,"y":701.810546875,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":12619.15625,"y":700.863098144531,"width":601.23828125,"height":33.8110961914062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37621":{"type":"FRAME","id":"586:37621","name":"Frame 24","absoluteBoundingBox":{"x":11925.2734375,"y":-122.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":11925.2734375,"y":-122.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.401051640510559,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37622"]},"183:5712":{"type":"FRAME","id":"183:5712","name":"Frame 25","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5713"]},"183:4823":{"type":"TEXT","id":"183:4823","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13711.5,"y":-5201.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13712.541015625,"y":-5195.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4835":{"type":"TEXT","id":"183:4835","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13711.5,"y":-4090.0283203125,"width":647.0,"height":596.0},"isolatedAbsoluteRenderBounds":{"x":13711.9970703125,"y":-4085.79174804688,"width":644.353515625,"height":550.91748046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1111.22180175781]],"size":{"x":647.0,"y":596.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"1":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"587:37887":{"type":"FRAME","id":"587:37887","name":"Frame 28","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464183151721954,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37888"]},"68:40906":{"type":"FRAME","id":"68:40906","name":"Text","absoluteBoundingBox":{"x":13265.2744140625,"y":-4437.22119140625,"width":721.452392578125,"height":73.0201721191406},"isolatedAbsoluteRenderBounds":{"x":13265.2744140625,"y":-4437.22119140625,"width":721.452392578125,"height":73.0201721191406},"relativeTransform":[[1.0,0.0,40.0807495117188],[0.0,1.0,511.028656005859]],"size":{"x":721.452392578125,"y":73.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40907","68:40908"]},"68:40619":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40619","name":"Articles item","absoluteBoundingBox":{"x":11882.0,"y":1866.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":11882.0,"y":1866.0,"width":370.0,"height":460.0},"relativeTransform":[[1.0,0.0,390.0],[0.0,1.0,480.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27985},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":452,"localID":7879},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ia"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40619;2:620","I68:40619;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27985},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":452,"localID":7879},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/ia"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1922},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"46d3f274-e1f1-4724-a274-576657ba3b43"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"beccd6319f6f6ef328a00398a384f0fed7e0cf8c","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Inteligencia Artificial","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"183:5461":{"type":"TEXT","id":"183:5461","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":12820.5,"y":-5656.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":12821.15625,"y":-5655.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4962":{"type":"TEXT","id":"183:4962","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":12618.5,"y":533.75,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12619.541015625,"y":539.129211425781,"width":245.5849609375,"height":21.488525390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4535":{"type":"TEXT","id":"183:4535","name":"El problema","absoluteBoundingBox":{"x":13520.5,"y":-5174.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":13521.9248046875,"y":-5163.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:49897":{"type":"RECTANGLE","id":"604:49897","name":"Image","absoluteBoundingBox":{"x":12938.0625,"y":-6093.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":12938.0625,"y":-6093.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,8.28885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:5471":{"type":"TEXT","id":"183:5471","name":"Diseño de identidad:","absoluteBoundingBox":{"x":12820.5,"y":-4619.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12820.900390625,"y":-4614.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:2952":{"type":"RECTANGLE","id":"195:2952","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"581:61421":{"type":"FRAME","id":"581:61421","name":"Frame 27","absoluteBoundingBox":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["581:61422"]},"183:4967":{"type":"FRAME","id":"183:4967","name":"Frame 23","absoluteBoundingBox":{"x":12618.5,"y":798.850830078125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":12618.5,"y":798.850830078125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4968"]},"183:4562":{"type":"FRAME","id":"183:4562","name":"Frame 26","absoluteBoundingBox":{"x":13844.0,"y":-2706.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13844.0,"y":-2706.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:3674":{"type":"FRAME","id":"183:3674","name":"Frame 31","absoluteBoundingBox":{"x":11872.0,"y":-3616.74047851562,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11872.0,"y":-3616.74047851562,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,400.0],[0.0,1.0,2425.25952148438]],"size":{"x":0.0,"y":0.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:3675"]},"595:76693":{"type":"FRAME","id":"595:76693","name":"Frame 24","absoluteBoundingBox":{"x":11021.873046875,"y":-762.25,"width":678.25341796875,"height":673.668762207031},"isolatedAbsoluteRenderBounds":{"x":11021.873046875,"y":-762.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":673.668762207031},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718036293983459,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76694"]},"68:40603":{"type":"IMAGE","id":"68:40603","name":"Divider","absoluteBoundingBox":{"x":12382.0,"y":-2092.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-2093.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,3679.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"183:5469":{"type":"TEXT","id":"183:5469","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":12820.5,"y":-5006.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12820.900390625,"y":-5001.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5459":{"type":"FRAME","id":"183:5459","name":"Text","absoluteBoundingBox":{"x":12820.5,"y":-5693.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12820.5,"y":-5693.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5460","183:5461","183:5462","183:5463","183:5464","183:5465","183:5467","183:5468","183:5469","183:5470","183:5471","183:5472","183:5473","183:5474"]},"183:3737":{"type":"TEXT","id":"183:3737","name":"La Solución","absoluteBoundingBox":{"x":13229.7978515625,"y":-3601.82153320312,"width":315.404418945312,"height":23.6764698028564},"isolatedAbsoluteRenderBounds":{"x":13231.0029296875,"y":-3598.64086914062,"width":101.3193359375,"height":15.0224609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,190.178527832031]],"size":{"x":315.404418945312,"y":23.6764698028564},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.529558658599854,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":19.0641136169434,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.381282272338867,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.8769378662109,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5465":{"type":"FRAME","id":"183:5465","name":"Frame 23","absoluteBoundingBox":{"x":12820.5,"y":-5428.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":12820.5,"y":-5428.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5466"]},"604:3128":{"type":"GROUP","id":"604:3128","name":"Group 3","absoluteBoundingBox":{"x":2110.0,"y":2687.0,"width":480.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":2687.0,"width":480.0,"height":29.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,701.0]],"size":{"x":480.0,"y":29.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["604:3098","604:3124","604:3126"]},"195:3020":{"type":"TEXT","id":"195:3020","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12636.0,"y":-2323.4609375,"width":644.0,"height":85.0},"isolatedAbsoluteRenderBounds":{"x":12636.0,"y":-2323.4609375,"width":644.0,"height":85.0},"relativeTransform":[[1.0,0.0,920.0],[0.0,1.0,3725.7890625]],"size":{"x":644.0,"y":85.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"595:76681":{"type":"FRAME","id":"595:76681","name":"Frame 39","absoluteBoundingBox":{"x":10802.0,"y":-5126.25,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":10802.0,"y":-5126.25,"width":684.0,"height":1574.0},"relativeTransform":[[1.0,0.0,-1534.0],[0.0,1.0,310.0]],"size":{"x":684.0,"y":1574.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["595:76682"]},"183:5914":{"type":"FRAME","id":"183:5914","name":"Frame 26","absoluteBoundingBox":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13387.5,"y":-1524.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:5464":{"type":"TEXT","id":"183:5464","name":"La Solución","absoluteBoundingBox":{"x":12820.5,"y":-5466.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":12821.9248046875,"y":-5461.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6113":{"type":"TEXT","id":"187:6113","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14988.5,"y":-2635.25,"width":645.0,"height":80.0},"isolatedAbsoluteRenderBounds":{"x":14989.15625,"y":-2621.19750976562,"width":590.7099609375,"height":53.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,826.0]],"size":{"x":645.0,"y":80.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40585":{"type":"FRAME","id":"68:40585","name":"Feature 3","absoluteBoundingBox":{"x":12361.0,"y":-4227.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":12361.0,"y":-4227.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,1544.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40586","68:40587"]},"595:76729":{"type":"RECTANGLE","id":"595:76729","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13649.5087890625,"y":1490.681640625,"width":383.982208251953,"height":267.202117919922},"targetAspectRatio":{"x":993.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13649.5087890625,"y":1490.681640625,"width":383.982421875,"height":267.2021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":267.202117919922},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3","originalImageWidth":2250,"originalImageHeight":1567,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.229794815182686,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:3960":{"type":"TEXT","id":"183:3960","name":"El problema","absoluteBoundingBox":{"x":12412.5,"y":-3488.20971679688,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":12413.9248046875,"y":-3477.6064453125,"width":122.28515625,"height":21.00830078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3947":{"type":"FRAME","id":"183:3947","name":"Frame 23","absoluteBoundingBox":{"x":12412.5,"y":-5145.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":12412.5,"y":-5145.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,211.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:3948"]},"187:6100":{"type":"FRAME","id":"187:6100","name":"Hero 1","absoluteBoundingBox":{"x":13260.5,"y":-4135.25,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":13260.5,"y":-4135.25,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["187:6101","187:6102","187:6103","187:6104"]},"1:597":{"type":"TEXT","id":"1:597","name":"Stories and photos of long walks,
wrong turns, and everyday discoveries","absoluteBoundingBox":{"x":2130.0,"y":3349.0,"width":335.0,"height":72.0},"isolatedAbsoluteRenderBounds":{"x":2148.14208984375,"y":3353.86010742188,"width":297.839111328125,"height":63.3798828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,281.0]],"size":{"x":335.0,"y":72.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.000983478734269738,"g":0.325867265462875,"b":0.831242501735687,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":360.0,"strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Stories and photos of long walks,
wrong turns, and everyday discoveries","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:62","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:62","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:62","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:62","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5711":{"type":"FRAME","id":"183:5711","name":"Frame 26","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["183:5712"]},"183:5621":{"type":"FRAME","id":"183:5621","name":"Frame 32","absoluteBoundingBox":{"x":13108.5,"y":-5757.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13108.5,"y":-5757.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,1392.5],[0.0,1.0,292.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5622"]},"183:4464":{"type":"TEXT","id":"183:4464","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11792.5,"y":-5932.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5932.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5622":{"type":"FRAME","id":"183:5622","name":"Text","absoluteBoundingBox":{"x":13108.5,"y":-5757.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13108.5,"y":-5757.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5623","183:5624","183:5625","183:5626","183:5627","183:5628","183:5630","183:5631","183:5632","183:5633","183:5634","183:5635","183:5636","183:5637"]},"183:3701":{"type":"TEXT","id":"183:3701","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":12412.5,"y":-1001.0,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12413.541015625,"y":-995.620788574219,"width":245.5849609375,"height":21.488525390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6215":{"type":"TEXT","id":"187:6215","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":12701.5,"y":-1727.25,"width":645.0,"height":151.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-1727.25,"width":645.0,"height":151.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,2687.0]],"size":{"x":645.0,"y":151.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":2687.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"gridChildVerticalAlign":"MAX","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40762":{"type":"FRAME","id":"68:40762","name":"Feature 4","absoluteBoundingBox":{"x":14089.0,"y":-2828.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":14089.0,"y":-2828.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,2269.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40763","68:40764"]},"183:5921":{"type":"FRAME","id":"183:5921","name":"Frame 26","absoluteBoundingBox":{"x":12523.5,"y":1267.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12523.5,"y":1267.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:5633":{"type":"TEXT","id":"183:5633","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13108.5,"y":-5033.068359375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13108.8330078125,"y":-5028.951171875,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,724.181518554688]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,7,7,7,7,7,7,7,7,7],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5630":{"type":"TEXT","id":"183:5630","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13108.5,"y":-5340.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13108.900390625,"y":-5335.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4529":{"type":"TEXT","id":"183:4529","name":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.","absoluteBoundingBox":{"x":13520.5,"y":-4696.04833984375,"width":647.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":13520.8330078125,"y":-4691.93115234375,"width":645.42578125,"height":313.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,599.20166015625]],"size":{"x":647.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4],"characters":"Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores: Los pilares innegociables que definen la personalidad de la marca y guían cada decisión de diseño. \nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n","lineIndentations":[0,0,0,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"285:6693":{"type":"FRAME","id":"285:6693","name":"Frame 25","absoluteBoundingBox":{"x":13470.3974609375,"y":-62.4609375,"width":647.204650878906,"height":651.921875},"isolatedAbsoluteRenderBounds":{"x":13470.3974609375,"y":-62.4609375,"width":647.205078125,"height":651.921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.204650878906,"y":651.921875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.739838004112244,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6694"]},"183:5628":{"type":"FRAME","id":"183:5628","name":"Frame 23","absoluteBoundingBox":{"x":13108.5,"y":-5492.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":13108.5,"y":-5492.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:5629"]},"183:5737":{"type":"TEXT","id":"183:5737","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":13440.5,"y":-5043.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":13441.15625,"y":-5042.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40786":{"mainComponentId":"53:3597","type":"INSTANCE","id":"68:40786","name":"Articles item","absoluteBoundingBox":{"x":13219.3916015625,"y":2369.224609375,"width":336.217376708984,"height":418.0},"isolatedAbsoluteRenderBounds":{"x":13219.3916015625,"y":2369.224609375,"width":336.2177734375,"height":418.0},"relativeTransform":[[1.0,0.0,-0.608688354492188],[0.0,1.0,0.0]],"size":{"x":336.217376708984,"y":418.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.908695638179779,"effects":[],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[{"id":{"sessionID":530,"localID":27974},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":75,"localID":42306},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Edición-de-video"}],"isDeleted":false,"stateManagementVersion":1}],"behaviors":{"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.01999998092651,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.01999998092651,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40786;2:620","I68:40786;2:622"],"componentSetId":"53:3596","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"uniformScaleFactor":0.908695638179779,"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"name":"Articles item","rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":530,"localID":27974},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":75,"localID":42306},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Edición-de-video"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":2007,"localID":1913},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":53,"localID":7948},"cmsItemId":"ec1dcad8-4de9-44f0-be7c-791c6fba927f"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"53:3597"},{"key":["Container0","Image0"],"value":{"accessibleLabel":null,"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d6686ef579784059dd8853324df41e2e1de64c16","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"53:3597"},{"key":["Article content0","09 · 16 · 250"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"boundVariables":null,"characterStyleOverrides":[],"characters":"Edición de video","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"53:3597"}]},"183:5626":{"type":"TEXT","id":"183:5626","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":13108.5,"y":-5589.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":13109.15625,"y":-5590.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5644":{"type":"TEXT","id":"183:5644","name":"La Solución","absoluteBoundingBox":{"x":14836.5,"y":-4856.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":14837.9248046875,"y":-4851.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4832":{"type":"TEXT","id":"183:4832","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":13711.5,"y":-4514.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13711.900390625,"y":-4509.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,687.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50497":{"type":"RECTANGLE","id":"604:50497","name":"Image","absoluteBoundingBox":{"x":11613.51953125,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11613.51953125,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,7.78885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"604:3110":{"type":"RECTANGLE","id":"604:3110","name":"Image","absoluteBoundingBox":{"x":2336.72387695312,"y":2689.51489257812,"width":75.7623596191406,"height":23.9701957702637},"isolatedAbsoluteRenderBounds":{"x":2336.72387695312,"y":2689.51489257812,"width":75.762451171875,"height":23.97021484375},"relativeTransform":[[1.0,0.0,-1.70654296875],[0.0,1.0,3.80712890625]],"size":{"x":75.7623596191406,"y":23.9701957702637},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"68:40609":{"type":"TEXT","id":"68:40609","name":"Esta pieza construye un universo de marca donde la leche deja de ser un producto cotidiano para convertirse en combustible de imaginación, crecimiento y descubrimiento. El concepto \"Vía Láctea\" utiliza la metáfora espacial para representar el viaje que impulsa a los niños hacia grandes sueños y nuevas posibilidades.","absoluteBoundingBox":{"x":12401.0810546875,"y":-1503.78369140625,"width":721.838623046875,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":12401.66796875,"y":-1499.25769042969,"width":688.9658203125,"height":48.1783447265625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":721.838623046875,"y":54.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Esta pieza construye un universo de marca donde la leche deja de ser un producto cotidiano para convertirse en combustible de imaginación, crecimiento y descubrimiento. El concepto \"Vía Láctea\" utiliza la metáfora espacial para representar el viaje que impulsa a los niños hacia grandes sueños y nuevas posibilidades.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.5252141952515,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0626260709762573,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":18.1615619659424,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5623":{"type":"TEXT","id":"183:5623","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13108.5,"y":-5757.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13109.541015625,"y":-5751.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"195:3084":{"type":"FRAME","id":"195:3084","name":"Frame 24","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":647.244323730469},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":647.244323730469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.689871549606323,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:3085"]},"183:5736":{"type":"TEXT","id":"183:5736","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13440.5,"y":-5080.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13441.541015625,"y":-5074.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6214":{"type":"TEXT","id":"187:6214","name":"Implementación","absoluteBoundingBox":{"x":12701.5,"y":-3468.25,"width":645.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-3468.25,"width":645.0,"height":27.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,946.0]],"size":{"x":645.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":946.0,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":-1,"gridColumnAnchorIndex":-1,"strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5458":{"type":"FRAME","id":"183:5458","name":"Frame 32","absoluteBoundingBox":{"x":12820.5,"y":-5693.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":12820.5,"y":-5693.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,1104.5],[0.0,1.0,356.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5459"]},"595:76722":{"type":"FRAME","id":"595:76722","name":"Frame 28","absoluteBoundingBox":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732391357422},"isolatedAbsoluteRenderBounds":{"x":13654.0,"y":1116.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":375.732391357422},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.483499228954315,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76723"]},"183:4812":{"type":"FRAME","id":"183:4812","name":"Frame 23","absoluteBoundingBox":{"x":11983.5,"y":-5610.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":11983.5,"y":-5610.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4813"]},"183:4839":{"type":"FRAME","id":"183:4839","name":"Frame 32","absoluteBoundingBox":{"x":11983.5,"y":-5875.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":11983.5,"y":-5875.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,267.5],[0.0,1.0,174.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["183:4806"]},"582:61625":{"type":"FRAME","id":"582:61625","name":"Frame 28","absoluteBoundingBox":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"isolatedAbsoluteRenderBounds":{"x":10223.857421875,"y":-1121.671875,"width":678.286499023438,"height":472.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":472.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.880527794361115,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61626"]},"604:49879":{"type":"FRAME","id":"604:49879","name":"Frame 62","absoluteBoundingBox":{"x":12336.0,"y":-6107.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-6107.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":58.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:49880"]},"183:5751":{"type":"FRAME","id":"183:5751","name":"Frame 32","absoluteBoundingBox":{"x":13238.5,"y":1146.75,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":13238.5,"y":1146.75,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,902.5],[0.0,1.0,6583.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5752"]},"194:2853":{"type":"FRAME","id":"194:2853","name":"Frame 39","absoluteBoundingBox":{"x":13564.0,"y":-668.0,"width":685.5,"height":478.0},"isolatedAbsoluteRenderBounds":{"x":13564.0,"y":-668.0,"width":685.5,"height":478.0},"relativeTransform":[[1.0,0.0,120.0],[0.0,1.0,4707.25]],"size":{"x":685.5,"y":478.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2854"]},"604:50469":{"type":"RECTANGLE","id":"604:50469","name":"Image","absoluteBoundingBox":{"x":13724.8759765625,"y":-6970.66259765625,"width":87.5976791381836,"height":33.3252029418945},"isolatedAbsoluteRenderBounds":{"x":13724.8759765625,"y":-6970.66259765625,"width":87.59765625,"height":33.3251953125},"relativeTransform":[[1.0,0.0,1.25682163238525],[0.0,1.0,3.42254638671875]],"size":{"x":87.5976791381836,"y":33.3252029418945},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.383829027414322,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"183:4491":{"type":"SVG","id":"183:4491","name":"Divider","absoluteBoundingBox":{"x":11700.8564453125,"y":-4511.80801038789,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":11700.8564453125,"y":-4511.80801038789,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,-15.1435546875],[-0.00915992073714733,0.999958038330078,1540.4765625]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"194:2850":{"type":"FRAME","id":"194:2850","name":"Frame 27","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":477.019653320312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2851"]},"183:4449":{"type":"FRAME","id":"183:4449","name":"Text","absoluteBoundingBox":{"x":11792.5,"y":-5969.25,"width":647.0,"height":1794.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5969.25,"width":647.0,"height":1794.0},"relativeTransform":[[1.0,0.0,76.5],[0.0,1.0,80.0]],"size":{"x":647.0,"y":1794.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4450","183:4451","183:4452","183:4453","183:4454","183:4455","183:4457","183:4458","183:4459","183:4460","183:4461","183:4462","183:4463","183:4464"]},"536:105923":{"type":"SVG","id":"536:105923","name":"Globe icon","absoluteBoundingBox":{"x":13185.00390625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":13185.00390625,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,328.00390625],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"192:2388":{"type":"RECTANGLE","id":"192:2388","name":"Image","absoluteBoundingBox":{"x":13880.5,"y":-3522.25,"width":644.246154785156,"height":696.0},"isolatedAbsoluteRenderBounds":{"x":13880.5,"y":-3522.25,"width":644.24609375,"height":696.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":644.246154785156,"y":696.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"31aca3ed75811f11180520f32d7973b18892ef07","originalImageWidth":2250,"originalImageHeight":2250,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.837186932563782,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[8.37186908721924,8.37186908721924,8.37186908721924,8.37186908721924],"cornerRadius":8.37186908721924},"196:3247":{"type":"FRAME","id":"196:3247","name":"Frame 27","absoluteBoundingBox":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759521484375,"height":452.148864746094},"isolatedAbsoluteRenderBounds":{"x":12808.1201171875,"y":-1650.5390625,"width":649.759765625,"height":452.14892578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":452.148864746094},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.839486300945282,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["196:3248"]},"194:2649":{"type":"FRAME","id":"194:2649","name":"Frame 28","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["194:2650"]},"604:50494":{"type":"FRAME","id":"604:50494","name":"Logo 1","absoluteBoundingBox":{"x":11515.619140625,"y":-6974.0849609375,"width":90.1116561889648,"height":40.1702613830566},"isolatedAbsoluteRenderBounds":{"x":11515.619140625,"y":-6974.0849609375,"width":90.1116561889648,"height":40.17041015625},"relativeTransform":[[1.0,0.0,8.61887168884277],[0.0,1.0,14.9148693084717]],"size":{"x":90.1116561889648,"y":40.1702613830566},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0412128940224648,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.14126443862915,"paddingRight":6.14126443862915,"paddingBottom":6.14126443862915,"paddingLeft":6.14126443862915,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50495"]},"183:4808":{"type":"TEXT","id":"183:4808","name":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.","absoluteBoundingBox":{"x":11983.5,"y":-5838.22998046875,"width":647.0,"height":74.0},"isolatedAbsoluteRenderBounds":{"x":11984.15625,"y":-5837.17724609375,"width":629.2587890625,"height":53.97021484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201721191406]],"size":{"x":647.0,"y":74.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es una marca del streetwear o moda urbana fundada en Bogotá- Colombia, nació originalmente como un negocio de tablas de skate y evolucionó hasta convertirse en un\nreferente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n","lineIndentations":[0,0,0],"lineTypes":["NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5064":{"type":"FRAME","id":"183:5064","name":"Frame 2","absoluteBoundingBox":{"x":12394.0,"y":-3782.25,"width":684.0,"height":917.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-3782.25,"width":684.0,"height":1645.23999023438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":684.0,"y":917.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["183:5065","183:5070","183:5071"]},"604:49887":{"type":"RECTANGLE","id":"604:49887","name":"Image","absoluteBoundingBox":{"x":12483.7041015625,"y":-6098.3642578125,"width":92.6582489013672,"height":40.7288970947266},"isolatedAbsoluteRenderBounds":{"x":12483.7041015625,"y":-6098.3642578125,"width":92.658203125,"height":40.72900390625},"relativeTransform":[[1.0,0.0,6.97341156005859],[0.0,1.0,-1.62069892883301]],"size":{"x":92.6582489013672,"y":40.7288970947266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b","originalImageWidth":255,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.378824681043625,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company B logo","ariaAttributes":{},"interactions":[]},"599:136498":{"type":"FRAME","id":"599:136498","name":"Frame 61","absoluteBoundingBox":{"x":2110.0,"y":3499.05200195312,"width":375.0,"height":38.0},"isolatedAbsoluteRenderBounds":{"x":2110.0,"y":3499.05200195312,"width":375.0,"height":38.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,-1.0,712.052062988281]],"size":{"x":375.0,"y":38.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.02114164829254,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["599:135273"]},"195:2949":{"type":"FRAME","id":"195:2949","name":"Frame 24","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2950"]},"73:41603":{"type":"RECTANGLE","id":"73:41603","name":"Image","absoluteBoundingBox":{"x":12450.5712890625,"y":746.0,"width":570.857116699219,"height":650.977416992188},"isolatedAbsoluteRenderBounds":{"x":12450.5712890625,"y":746.0,"width":570.857421875,"height":650.977416992188},"relativeTransform":[[1.0,0.0,-16.2744140625],[0.0,1.0,0.0]],"size":{"x":570.857116699219,"y":650.977416992188},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"d7cc9538746c9568166a12f3b015ec1eb0b3851c","originalImageWidth":2250,"originalImageHeight":2107,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.783031284809113,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"rectangleCornerRadii":[7.83031272888184,7.83031272888184,7.83031272888184,7.83031272888184],"cornerRadius":7.83031272888184},"183:5753":{"type":"TEXT","id":"183:5753","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13238.5,"y":1146.75,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13239.541015625,"y":1152.12915039062,"width":245.5849609375,"height":21.4886474609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:89":{"type":"TEXT","id":"1:89","name":"Rich text/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":32.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.264000028371811,"y":6.11999845504761,"width":29.4802494049072,"height":23.1600017547607},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4458":{"type":"TEXT","id":"183:4458","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":11792.5,"y":-5569.10888671875,"width":647.0,"height":122.0},"isolatedAbsoluteRenderBounds":{"x":11792.8330078125,"y":-5564.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,400.141204833984]],"size":{"x":647.0,"y":122.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6,6],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"6":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:61425":{"type":"FRAME","id":"581:61425","name":"Frame 26","absoluteBoundingBox":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":11896.0,"y":-1549.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,10.0003356933594],[0.0,1.0,9.50045776367188]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["581:61426"]},"183:4530":{"type":"TEXT","id":"183:4530","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":13520.5,"y":-4346.0283203125,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":13520.9970703125,"y":-4341.7919921875,"width":644.353515625,"height":550.917724609375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,949.221801757812]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"183:5684":{"type":"FRAME","id":"183:5684","name":"Frame 35","absoluteBoundingBox":{"x":13046.0,"y":-3028.0,"width":683.0,"height":1496.0},"isolatedAbsoluteRenderBounds":{"x":13046.0,"y":-3028.0,"width":683.0,"height":1496.0},"relativeTransform":[[1.0,0.0,-154.0],[0.0,1.0,844.0]],"size":{"x":683.0,"y":1496.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5685"]},"1:45":{"type":"TEXT","id":"1:45","name":"Nav link 12/Nav link 10/14 ok","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":0.154000014066696,"y":3.56999921798706,"width":16.6153755187988,"height":13.5100002288818},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5768":{"type":"FRAME","id":"183:5768","name":"Frame 32","absoluteBoundingBox":{"x":11539.0,"y":-4215.0,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":11539.0,"y":-4215.0,"width":666.0,"height":802.03759765625},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5769"]},"183:4533":{"type":"TEXT","id":"183:4533","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":13520.5,"y":-5295.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13521.541015625,"y":-5289.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4456":{"type":"TEXT","id":"183:4456","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":11793.0,"y":-5758.0,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":11794.1181640625,"y":-5753.58935546875,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.149169921875]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.149169921875,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61514":{"type":"RECTANGLE","id":"582:61514","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":679.578125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.584993779659271,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37661":{"type":"FRAME","id":"586:37661","name":"Frame 38","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.553027749061584,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37662"]},"183:4554":{"type":"TEXT","id":"183:4554","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":13574.845703125,"y":-3095.90405273438,"width":311.300750732422,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":13574.845703125,"y":-3095.90405273438,"width":311.300750732422,"height":34.0},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,452.345855712891]],"size":{"x":311.300750732422,"y":34.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.6842098236084,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.058421049118042,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":16.9421043395996,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40521":{"type":"FRAME","id":"68:40521","name":"Hero section","absoluteBoundingBox":{"x":11472.0,"y":-6792.0,"width":800.0,"height":750.0},"isolatedAbsoluteRenderBounds":{"x":11472.0,"y":-6792.0,"width":800.0,"height":750.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":750.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"99f9e52da753df3c14c262b54a65a18675ba7adb","originalImageWidth":1920,"originalImageHeight":1080,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingRight":20.0,"paddingBottom":20.0,"paddingLeft":20.0,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["68:40522","68:40523","68:40524"]},"183:4548":{"type":"FRAME","id":"183:4548","name":"Frame 5","absoluteBoundingBox":{"x":13511.0,"y":-3548.25,"width":666.0,"height":802.03759765625},"isolatedAbsoluteRenderBounds":{"x":13511.0,"y":-3548.25,"width":666.0,"height":2368.55639648438},"relativeTransform":[[1.0,0.0,67.0],[0.0,1.0,1827.0]],"size":{"x":666.0,"y":802.03759765625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:4549"]},"183:3675":{"type":"FRAME","id":"183:3675","name":"Frame 26","absoluteBoundingBox":{"x":11872.0,"y":-3616.74047851562,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11872.0,"y":-3616.74047851562,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"604:15842":{"type":"FRAME","id":"604:15842","name":"Logos","absoluteBoundingBox":{"x":2079.41235351562,"y":3441.36499023438,"width":436.175506591797,"height":37.3221969604492},"isolatedAbsoluteRenderBounds":{"x":2079.41235351562,"y":3441.36499023438,"width":436.175537109375,"height":37.322265625},"relativeTransform":[[1.0,0.0,-35.3963432312012],[0.0,1.0,-6.63496875762939]],"size":{"x":436.175506591797,"y":37.3221969604492},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"UL","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"marquee":{"direction":"LEFT","speedVar":{"type":1,"resolvedType":1,"value":50.0},"speed":50.0,"shouldLoopInfinitelyVar":{"type":0,"resolvedType":0,"value":true},"shouldLoopInfinitely":true,"behaviorType":"marquee"}},"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":4.21044588088989,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","counterAxisSpacing":12.0,"children":["604:15843","604:15845","604:15847","604:15849","604:15851","604:15853","604:15855","604:15857"]},"195:3083":{"type":"FRAME","id":"195:3083","name":"Frame 25","absoluteBoundingBox":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":647.244323730469},"isolatedAbsoluteRenderBounds":{"x":12688.01171875,"y":-2270.4609375,"width":651.9755859375,"height":647.244384765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":647.244323730469},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.742046713829041,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:3084"]},"68:40630":{"mainComponentId":"1:619","type":"INSTANCE","id":"68:40630","name":"Article item","absoluteBoundingBox":{"x":12551.0,"y":-5988.0,"width":370.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":12547.0,"y":-5988.0,"width":378.0,"height":468.0},"relativeTransform":[[1.0,0.0,215.0],[0.0,1.0,61.0]],"size":{"x":370.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":60.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"},"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.02999997138977,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.02999997138977,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40630;1:620","I68:40630;1:622"],"componentSetId":"1:618","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":60.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"},"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.02999997138977,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.02999997138977,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"interactions":[{"id":{"sessionID":7,"localID":21298},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1579},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1581},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2260,"localID":1504},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:619"},{"key":["Container0","Image0"],"value":{"accessibleLabel":"A white camper truck parked on a dirt path along the rugged cliffs of Tasmania’s east coast, with fog rolling in over the ocean","fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"93302ed5073906e9efa56432842d787ba5920805","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"1:619"},{"key":["Article content0","09 · 16 · 250"],"value":{"characterStyleOverrides":[],"characters":"Pieza Clave","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:619"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"characterStyleOverrides":[1,1,1,1,1,1,1,1],"characters":"Branding \nDogma Drops","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{"1":{"styleIdForText":"StyleId:1:41","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:41","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:41","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:41","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"1:619"},{"key":["Article content0","Read now0"],"value":{"characterStyleOverrides":[5,5,5,5,5,5,5,5],"characters":"Read now","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{},"hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"5":{"styleIdForText":"StyleId:1:47","isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"interactions":[{"id":{"sessionID":7,"localID":21298},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1579},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1581},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2260,"localID":1504},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:619"}]},"183:5759":{"type":"TEXT","id":"183:5759","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":13239.0,"y":1412.06787109375,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":13240.1181640625,"y":1416.47839355469,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61628":{"type":"FRAME","id":"582:61628","name":"Frame 26","absoluteBoundingBox":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":476.195556640625},"isolatedAbsoluteRenderBounds":{"x":11951.857421875,"y":-447.671875,"width":678.286499023438,"height":476.195556640625},"relativeTransform":[[1.0,0.0,2.79452514648438],[0.0,1.0,0.0]],"size":{"x":678.286499023438,"y":476.195556640625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.779639303684235,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["582:61629"]},"68:40525":{"type":"TEXT","id":"68:40525","name":"Desplaza para ver","absoluteBoundingBox":{"x":11492.0,"y":-6093.75,"width":760.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":11816.0849609375,"y":-6090.34814453125,"width":112.75,"height":13.39794921875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desplaza para ver","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6389":{"type":"FRAME","id":"187:6389","name":"Frame 27","absoluteBoundingBox":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":14369.4033203125,"y":-2687.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.832419097423553,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6390"]},"183:4830":{"type":"TEXT","id":"183:4830","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13711.5,"y":-4784.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13711.900390625,"y":-4779.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105938":{"type":"FRAME","id":"536:105938","name":"Marquee container","absoluteBoundingBox":{"x":10649.0,"y":-6974.0,"width":800.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":10649.0,"y":-6974.0,"width":800.0,"height":24.0},"relativeTransform":[[1.0,0.0,-343.0],[0.0,1.0,-182.0]],"size":{"x":800.0,"y":24.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"paddingRight":16.0,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":16.0,"counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","children":["536:105939","536:105956","536:105957"]},"183:3980":{"type":"TEXT","id":"183:3980","name":"Implementación","absoluteBoundingBox":{"x":12403.0,"y":-2440.58349609375,"width":666.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":12403.333984375,"y":-2437.2099609375,"width":142.646484375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1168.66662597656]],"size":{"x":666.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":1168.66662597656,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":2,"strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3802":{"type":"FRAME","id":"183:3802","name":"Frame 23","absoluteBoundingBox":{"x":11473.0,"y":-3756.67724609375,"width":373.0,"height":180.0},"isolatedAbsoluteRenderBounds":{"x":11473.0,"y":-3756.67724609375,"width":373.0,"height":180.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,262.100860595703]],"size":{"x":373.0,"y":180.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:3803"]},"587:37843":{"type":"FRAME","id":"587:37843","name":"Frame 28","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289184570312},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.289184570312},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":360.5849609375,"y":361.289184570312},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.464913457632065,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["587:37844"]},"68:40522":{"type":"FRAME","id":"68:40522","name":"Spacer","absoluteBoundingBox":{"x":11492.0,"y":-6772.0,"width":760.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":11492.0,"y":-6772.0,"width":760.0,"height":34.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,20.0]],"size":{"x":760.0,"y":34.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"children":[]},"604:50492":{"type":"FRAME","id":"604:50492","name":"Logos 3","absoluteBoundingBox":{"x":11508.5,"y":-6983.0,"width":799.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11508.5,"y":-6983.0,"width":799.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":799.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.558067679405212,"left":0.0},"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":31.3791675567627,"paddingBottom":31.3791675567627,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":9.22916698455811,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50493"]},"196:3293":{"type":"TEXT","id":"196:3293","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":11968.0,"y":-1927.767578125,"width":375.0,"height":129.0},"isolatedAbsoluteRenderBounds":{"x":11968.0,"y":-1927.767578125,"width":375.0,"height":129.0},"relativeTransform":[[1.0,0.0,496.0],[0.0,1.0,4864.232421875]],"size":{"x":375.0,"y":129.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5817":{"type":"RECTANGLE","id":"183:5817","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"1:98":{"type":"TEXT","id":"1:98","name":"Rich text/Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.176000013947487,"y":6.07999897003174,"width":19.6534996032715,"height":15.4400014877319},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3999996185303,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37664":{"type":"FRAME","id":"586:37664","name":"Frame 24","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397375136613846,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37665"]},"183:3953":{"type":"TEXT","id":"183:3953","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12412.5,"y":-4787.068359375,"width":647.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":12413.6181640625,"y":-4783.015625,"width":431.8056640625,"height":13.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,569.181518554688]],"size":{"x":647.0,"y":20.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50513":{"type":"RECTANGLE","id":"604:50513","name":"Image","absoluteBoundingBox":{"x":12264.625,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":12264.625,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,-6.14855194091797],[0.0,1.0,6.37853908538818]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:5335":{"type":"FRAME","id":"183:5335","name":"Frame 26","absoluteBoundingBox":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":11659.5,"y":-3694.0,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"604:50511":{"type":"RECTANGLE","id":"604:50511","name":"Image","absoluteBoundingBox":{"x":12154.7734375,"y":-6969.0,"width":107.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":12154.7734375,"y":-6969.0,"width":107.0,"height":30.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,10.0]],"size":{"x":107.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1a44b338855261909c80e9d5836e5d982225a77d","originalImageWidth":274,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"595:76688":{"type":"FRAME","id":"595:76688","name":"Frame 28","absoluteBoundingBox":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.877465844154358,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76689"]},"187:6307":{"type":"TEXT","id":"187:6307","name":"Síntesis conceptual","absoluteBoundingBox":{"x":13027.5,"y":-1711.0,"width":645.0,"height":54.0},"isolatedAbsoluteRenderBounds":{"x":13027.5,"y":-1711.0,"width":645.0,"height":54.0},"relativeTransform":[[1.0,0.0,1165.0],[0.0,1.0,959.0]],"size":{"x":645.0,"y":54.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Síntesis conceptual\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4810":{"type":"TEXT","id":"183:4810","name":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.","absoluteBoundingBox":{"x":11983.5,"y":-5707.189453125,"width":647.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":11984.15625,"y":-5708.13671875,"width":601.23828125,"height":33.81103515625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,168.060516357422]],"size":{"x":647.0,"y":49.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50487":{"type":"RECTANGLE","id":"604:50487","name":"Image","absoluteBoundingBox":{"x":14472.625,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":14472.625,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,-6.14855194091797],[0.0,1.0,6.37853908538818]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"73:41587":{"type":"FRAME","id":"73:41587","name":"Frame 5","absoluteBoundingBox":{"x":11470.5,"y":-4348.0,"width":803.0,"height":1712.0},"isolatedAbsoluteRenderBounds":{"x":11470.5,"y":-4348.0,"width":803.0,"height":1712.0},"relativeTransform":[[1.0,0.0,-1.5],[0.0,1.0,1694.0]],"size":{"x":803.0,"y":1712.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.05968987941742,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["73:41588"]},"604:50507":{"type":"RECTANGLE","id":"604:50507","name":"Image","absoluteBoundingBox":{"x":11955.80859375,"y":-6974.70751953125,"width":145.782760620117,"height":41.4155540466309},"isolatedAbsoluteRenderBounds":{"x":11955.80859375,"y":-6974.70751953125,"width":145.783203125,"height":41.41552734375},"relativeTransform":[[1.0,0.0,0.183205991983414],[0.0,1.0,3.97747802734375]],"size":{"x":145.782760620117,"y":41.4155540466309},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1003571e9767892799a029daa1202e810a0fc14d","originalImageWidth":403,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"604:50502":{"type":"FRAME","id":"604:50502","name":"Logo 4","absoluteBoundingBox":{"x":11804.3359375,"y":-6976.10888671875,"width":101.288940429688,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":11804.3359375,"y":-6976.10888671875,"width":101.2890625,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,297.335601806641],[0.0,1.0,12.8910179138184]],"size":{"x":101.288940429688,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.074568897485733,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50503"]},"582:61513":{"type":"FRAME","id":"582:61513","name":"Frame 28","absoluteBoundingBox":{"x":10401.873046875,"y":-1375.25,"width":678.25341796875,"height":679.578125},"isolatedAbsoluteRenderBounds":{"x":10401.873046875,"y":-1375.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.872285664081573,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["582:61514"]},"604:50503":{"type":"RECTANGLE","id":"604:50503","name":"Image","absoluteBoundingBox":{"x":11801.9462890625,"y":-6970.77880859375,"width":106.067314147949,"height":33.5582733154297},"isolatedAbsoluteRenderBounds":{"x":11801.9462890625,"y":-6970.77880859375,"width":106.0673828125,"height":33.55810546875},"relativeTransform":[[1.0,0.0,-2.38937568664551],[0.0,1.0,5.32992362976074]],"size":{"x":106.067314147949,"y":33.5582733154297},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"dba3998abfa18e61866a34dfb971894b578fa212","originalImageWidth":298,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company D logo","ariaAttributes":{},"interactions":[]},"604:50498":{"type":"FRAME","id":"604:50498","name":"Logo 2","absoluteBoundingBox":{"x":11648.73046875,"y":-6972.74365234375,"width":106.605072021484,"height":37.4874992370605},"isolatedAbsoluteRenderBounds":{"x":11648.73046875,"y":-6972.74365234375,"width":106.60546875,"height":37.4874992370605},"relativeTransform":[[1.0,0.0,141.730529785156],[0.0,1.0,16.2562503814697]],"size":{"x":106.605072021484,"y":37.4874992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.046798013150692,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.97352123260498,"paddingRight":6.97352123260498,"paddingBottom":6.97352123260498,"paddingLeft":6.97352123260498,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50499"]},"195:2939":{"type":"FRAME","id":"195:2939","name":"Frame 41","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,107.0],[0.0,1.0,5445.25]],"size":{"x":686.0,"y":691.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["195:2940"]},"50:2536":{"type":"TEXT","id":"50:2536","name":"Rich text/Header 6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.392045468091965,"y":5.3636360168457,"width":19.3893184661865,"height":15.0909099578857},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.48,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3999996185303,"lineHeightPercent":115.680755615234,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5775":{"type":"TEXT","id":"183:5775","name":"Implementación","absoluteBoundingBox":{"x":11602.845703125,"y":-3425.48120117188,"width":538.308288574219,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":11603.1796875,"y":-3422.10766601562,"width":142.646484375,"height":18.47509765625},"relativeTransform":[[1.0,0.0,0.000161536649102345],[0.0,1.0,789.518798828125]],"size":{"x":538.308288574219,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"constraintValues":{"left":{"pixelOffset":0.000161536649102345,"sizeFraction":0.0},"top":{"pixelOffset":789.518798828125,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","layoutGrow":1.0,"gridRowAnchorIndex":1,"strokes":[],"strokeWeight":0.522668659687042,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Implementación","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.8160743713379,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.376321487426758,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.5792903900146,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37618":{"type":"FRAME","id":"586:37618","name":"Frame 34","absoluteBoundingBox":{"x":11926.0,"y":-122.0,"width":375.0,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":-122.0,"width":375.0,"height":564.681396484375},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,6670.0]],"size":{"x":375.0,"y":564.681396484375},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.519779622554779,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37619"]},"1:71":{"key":"ead7d1163c53906d59dee5d2ef14f74a1a194993","name":"Paragraph/Paragraph 1 (bold)","styleType":"TEXT","remote":false,"description":"","id":"1:71","assetId":"StyleId:1:71","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"183:4477":{"type":"TEXT","id":"183:4477","name":"Diseño de identidad:","absoluteBoundingBox":{"x":11792.5,"y":-4895.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11792.900390625,"y":-4890.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50212":{"type":"FRAME","id":"604:50212","name":"Logos 3","absoluteBoundingBox":{"x":11028.5,"y":-6186.0,"width":799.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11028.5,"y":-6186.0,"width":799.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.0]],"size":{"x":799.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"individualStrokeWeights":{"top":0.0,"right":0.0,"bottom":0.558067679405212,"left":0.0},"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":31.3791675567627,"paddingBottom":31.3791675567627,"clipsContent":true,"layoutMode":"HORIZONTAL","itemSpacing":9.22916698455811,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50213"]},"285:6680":{"type":"FRAME","id":"285:6680","name":"Frame 28","absoluteBoundingBox":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.2490234375},"isolatedAbsoluteRenderBounds":{"x":13308.01171875,"y":-1657.4609375,"width":651.9755859375,"height":653.2490234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":651.9755859375,"y":653.2490234375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.838070511817932,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6681"]},"183:3707":{"type":"TEXT","id":"183:3707","name":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo.","absoluteBoundingBox":{"x":12413.0,"y":-735.68212890625,"width":647.0,"height":123.0},"isolatedAbsoluteRenderBounds":{"x":12414.1181640625,"y":-731.271606445312,"width":529.501953125,"height":113.453125},"relativeTransform":[[1.0,0.0,0.5],[0.0,1.0,0.217041015625]],"size":{"x":647.0,"y":123.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"constraints":{"vertical":"TOP","horizontal":"LEFT_RIGHT"},"constraintValues":{"left":{"pixelOffset":0.5,"sizeFraction":0.0},"right":{"pixelOffset":0.5,"sizeFraction":1.0},"top":{"pixelOffset":0.217041015625,"sizeFraction":0.0}},"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Desarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n","lineIndentations":[0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40519":{"mainComponentId":"1:506","type":"INSTANCE","id":"68:40519","name":"Sidebar","absoluteBoundingBox":{"x":10992.0,"y":-6792.0,"width":480.0,"height":750.0},"isolatedAbsoluteRenderBounds":{"x":10992.0,"y":-6792.0,"width":480.0,"height":750.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":480.0,"y":750.0},"fills":[],"strokeAlign":"INSIDE","scrollBehavior":"STICKY_SCROLLS","strokes":[],"effects":[],"accessibleHTMLTag":"HEADER","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":20.0,"paddingBottom":20.0,"layoutMode":"VERTICAL","itemSpacing":40.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","isInAnimateTree":true,"children":["I68:40519;1:507","I68:40519;1:508","I68:40519;604:3128"],"componentSetId":"1:505","componentProperties":{"Breakpoint":{"value":"Desktop","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"HEADER","counterAxisAlignItems":"CENTER","fills":[]},"componentId":"1:506"},{"key":["Navigation0"],"value":{"overrides":[{"key":[],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":-80.0},"opacity":1.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}}},"componentId":"1:501"},{"key":["Link item0"],"value":{"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":530,"localID":27906},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:495"},{"key":["Home0"],"value":{"style":{"styleIdForText":"StyleId:3:958","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.28,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"text":null,"textDecorationSkipInk":null},"componentId":"1:495"}]},"componentId":"1:501"},{"key":["Link item1"],"value":{"overrides":[{"key":[],"value":{"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":27904},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":322},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/proyectos"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"},{"key":["Link item2"],"value":{"overrides":[{"key":[],"value":{"componentProperties":{"Label#6:0":{"type":"TEXT","value":{"characters":"Sobre mí","characterStyleOverrides":[5,5,5,5,5,5,5,5],"styleOverrideTable":{"5":{"isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"lineTypes":["NONE"],"lineIndentations":[0],"listStartOffsets":[],"lineStyleOverrides":[0]}},"State":{"value":"Inactive","type":"VARIANT","boundVariables":{}}},"interactions":[{"id":{"sessionID":6,"localID":15297},"event":{"interactionType":"ON_HOVER"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":499},"transitionType":"SMART_ANIMATE","transitionDuration":0.600000023841858,"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"connectionType":"INTERNAL_NODE","navigationType":"SWAP_STATE","transitionResetVideoPosition":false,"stateGroupContext":"1:494"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":28148},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":380},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/"}],"isDeleted":false,"stateManagementVersion":1},{"id":{"sessionID":530,"localID":27905},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":1,"localID":103},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","connectionURL":"/Sobre-mí"}],"isDeleted":false,"stateManagementVersion":1}]},"componentId":"1:497"}]},"componentId":"1:501"}]},"componentId":"1:506"},{"key":["Main content0"],"value":{"behaviors":null},"componentId":"1:506"},{"key":["Main content0","The Roam Report0"],"value":{"accessibleHTMLTag":"H1","behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,5,5,5,5,5,5,5,5,5,5],"characters":"John Alarcón\nPortafolio","style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":80.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"hangingPunctuation":null,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPercent":null,"lineHeightPercentFontSize":null,"lineHeightPx":null,"lineHeightUnit":null,"lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"openTypeFlags":null,"styleOverrideTable":{"5":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}},"text":null},"componentId":"1:506"},{"key":["Main content0","Secondary content0"],"value":{"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"PAGE_LOAD","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.200000002980232},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}}},"componentId":"1:506"},{"key":["Main content0","Secondary content0","Stories and photos of long walks,
wrong turns, and everyday discoveries0"],"value":{"characterStyleOverrides":[],"characters":"Diseño marcas y presencia digital para empresas que quieren destacar.","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:506"}]},"604:50505":{"type":"RECTANGLE","id":"604:50505","name":"Image","absoluteBoundingBox":{"x":11916.9140625,"y":-6969.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11916.9140625,"y":-6969.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,11.2888593673706],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"1:99":{"type":"TEXT","id":"1:99","name":"Rich text/Header 4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":19.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.154000014066696,"y":5.56999921798706,"width":17.196813583374,"height":13.5100002288818},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":19.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.6000003814697,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5713":{"type":"FRAME","id":"183:5713","name":"Frame 24","absoluteBoundingBox":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3357.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.718544661998749,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["183:5714"]},"604:3112":{"type":"RECTANGLE","id":"604:3112","name":"Image","absoluteBoundingBox":{"x":2416.859375,"y":2690.26391601562,"width":19.5873432159424,"height":22.4720611572266},"isolatedAbsoluteRenderBounds":{"x":2416.859375,"y":2690.26391601562,"width":19.58740234375,"height":22.47216796875},"relativeTransform":[[1.0,0.0,0.780517578125],[0.0,1.0,4.55615234375]],"size":{"x":19.5873432159424,"y":22.4720611572266},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.372045129537582,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"595:76736":{"type":"FRAME","id":"595:76736","name":"Frame 24","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.397375136613846,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["595:76737"]},"183:4514":{"type":"RECTANGLE","id":"183:4514","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.473937988281,"height":1011.7109375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":11778.7626953125,"y":-3300.21240234375,"width":674.4736328125,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.870476186275482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"1:69":{"type":"TEXT","id":"1:69","name":"Rich text/Header 5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.14300000667572,"y":5.31499910354614,"width":15.968469619751,"height":12.5450019836426},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50229":{"type":"RECTANGLE","id":"604:50229","name":"Image","absoluteBoundingBox":{"x":11630.0625,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11630.0625,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,8.28885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"183:4466":{"type":"TEXT","id":"183:4466","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":11792.5,"y":-5969.25,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11793.541015625,"y":-5963.87060546875,"width":245.5849609375,"height":21.48828125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:48":{"type":"TEXT","id":"1:48","name":"Display","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":101.0,"height":125.0},"isolatedAbsoluteRenderBounds":{"x":-0.104000002145767,"y":25.0399990081787,"width":97.3440017700195,"height":96.7200012207031},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":101.0,"y":125.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Xanh Mono","fontPostScriptName":"XanhMono-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":104.0,"letterSpacing":-3.12,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":124.800003051758,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":104.0,"letterSpacing":-3.12,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":124.800003051758,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":72.0,"letterSpacing":-2.16,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":86.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":104.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-3.12,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":124.800003051758,"lineHeightPercent":100.840339660645,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50508":{"type":"FRAME","id":"604:50508","name":"Logo 8","absoluteBoundingBox":{"x":12101.7734375,"y":-6976.0,"width":44.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":12101.7734375,"y":-6976.0,"width":44.0,"height":44.0},"relativeTransform":[[1.0,0.0,594.773559570312],[0.0,1.0,13.0]],"size":{"x":44.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50509"]},"183:5726":{"type":"TEXT","id":"183:5726","name":"Investigación de mercado:","absoluteBoundingBox":{"x":13728.5,"y":-4727.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13728.900390625,"y":-4722.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4975":{"type":"TEXT","id":"183:4975","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":12618.5,"y":570.770141601562,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":12618.5,"y":570.770141601562,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37838":{"type":"FRAME","id":"587:37838","name":"Frame 40","absoluteBoundingBox":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":360.5849609375},"isolatedAbsoluteRenderBounds":{"x":11558.9619140625,"y":441.756591796875,"width":360.5849609375,"height":361.015258789062},"relativeTransform":[[1.0,0.0,0.961559891700745],[0.0,1.0,1156.75659179688]],"size":{"x":360.5849609375,"y":360.5849609375},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.961559891700745,"sizeFraction":0.0},"top":{"pixelOffset":1156.75659179688,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.532605946063995,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37839"]},"586:37679":{"type":"RECTANGLE","id":"586:37679","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":12790.0,"y":2203.318359375,"width":375.0,"height":213.647201538086},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":2203.318359375,"width":375.0,"height":213.647201538086},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,8252.318359375]],"size":{"x":375.0,"y":213.647201538086},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.19260448217392,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50230":{"type":"FRAME","id":"604:50230","name":"Logo 9","absoluteBoundingBox":{"x":11665.7734375,"y":-6182.0,"width":125.0,"height":50.0},"isolatedAbsoluteRenderBounds":{"x":11665.7734375,"y":-6182.0,"width":125.0,"height":50.0},"relativeTransform":[[1.0,0.0,638.773559570312],[0.0,1.0,10.0]],"size":{"x":125.0,"y":50.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50231"]},"68:40678":{"type":"TEXT","id":"68:40678","name":"Más proyectos","absoluteBoundingBox":{"x":12356.0,"y":1620.75,"width":760.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":12582.392578125,"y":1631.10998535156,"width":308.763671875,"height":49.2000732421875},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,80.0]],"size":{"x":760.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","maxWidth":950.0,"strokes":[],"effects":[],"accessibleHTMLTag":"H2","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"}},"characterStyleOverrides":[],"characters":"Más proyectos","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"textAlignHorizontal":"CENTER","textAlignVertical":"CENTER","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:3951":{"type":"TEXT","id":"183:3951","name":"Definición de la estrategia:","absoluteBoundingBox":{"x":12412.5,"y":-4824.0888671875,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-4819.6142578125,"width":280.775390625,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,532.161376953125]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Definición de la estrategia:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4821":{"type":"TEXT","id":"183:4821","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11983.5,"y":-5838.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11983.5,"y":-5838.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6380":{"type":"FRAME","id":"187:6380","name":"Frame 25","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.737042784690857,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["187:6381"]},"586:37647":{"type":"FRAME","id":"586:37647","name":"Frame 25","absoluteBoundingBox":{"x":11921.5087890625,"y":816.681640625,"width":383.982208251953,"height":271.318359375},"isolatedAbsoluteRenderBounds":{"x":11921.5087890625,"y":816.681640625,"width":383.982421875,"height":271.318359375},"relativeTransform":[[1.0,0.0,-4.49110412597656],[0.0,1.0,0.0]],"size":{"x":383.982208251953,"y":271.318359375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.444745242595673,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37648"]},"194:2650":{"type":"RECTANGLE","id":"194:2650","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11529.0,"y":-802.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"183:3604":{"type":"FRAME","id":"183:3604","name":"Frame 30","absoluteBoundingBox":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":12398.7626953125,"y":1668.03759765625,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,62.7630310058594],[0.0,1.0,2749.03759765625]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:3605"]},"604:15844":{"type":"RECTANGLE","id":"604:15844","name":"Image","absoluteBoundingBox":{"x":2127.53588867188,"y":3450.15478515625,"width":47.6289749145508,"height":19.7423782348633},"isolatedAbsoluteRenderBounds":{"x":2127.53588867188,"y":3450.15478515625,"width":47.62890625,"height":19.742431640625},"relativeTransform":[[1.0,0.0,0.683650076389313],[0.0,1.0,2.02756309509277]],"size":{"x":47.6289749145508,"y":19.7423782348633},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.217841416597366,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"1:39":{"key":"9c046a597cb880ff53997815a73e165fa351a04b","name":"Header/Header 1","styleType":"TEXT","remote":false,"description":"","id":"1:39","assetId":"StyleId:1:39","type":"STYLE","style":{"fontFamily":"Gasoek One","fontPostScriptName":"GasoekOne-Regular","fontStyle":"Regular","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":56.0,"letterSpacing":-0.56,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":80.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":62.1546974182129,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":80.0,"letterSpacing":-0.8,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":72.0,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":56.0,"letterSpacing":-0.56,"letterSpacingValue":-1.0,"letterSpacingUnit":"PERCENT","lineHeightPx":50.3999977111816,"lineHeightPercent":76.8000030517578,"lineHeightPercentFontSize":90.0,"lineHeightUnit":"FONT_SIZE_%"}}]},"183:5634":{"type":"TEXT","id":"183:5634","name":"Diseño de identidad:","absoluteBoundingBox":{"x":13108.5,"y":-4683.04833984375,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":13108.900390625,"y":-4678.3896484375,"width":216.5263671875,"height":17.58154296875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1074.20166015625]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Diseño de identidad:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50491":{"type":"FRAME","id":"604:50491","name":"Frame 62","absoluteBoundingBox":{"x":11508.0,"y":-6983.0,"width":800.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11508.0,"y":-6983.0,"width":800.0,"height":58.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":800.0,"y":58.0},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","itemSpacing":20.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50492"]},"587:37872":{"type":"FRAME","id":"587:37872","name":"Frame 40","absoluteBoundingBox":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":360.5849609375},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":1184.75659179688,"width":360.5849609375,"height":361.015258789062},"relativeTransform":[[1.0,0.0,0.961559891700745],[0.0,1.0,1156.75659179688]],"size":{"x":360.5849609375,"y":360.5849609375},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.961559891700745,"sizeFraction":0.0},"top":{"pixelOffset":1156.75659179688,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.532605946063995,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["587:37873"]},"604:50218":{"type":"FRAME","id":"604:50218","name":"Logo 2","absoluteBoundingBox":{"x":11168.73046875,"y":-6175.74365234375,"width":106.605072021484,"height":37.4874992370605},"isolatedAbsoluteRenderBounds":{"x":11168.73046875,"y":-6175.74365234375,"width":106.60546875,"height":37.4874992370605},"relativeTransform":[[1.0,0.0,141.730529785156],[0.0,1.0,16.2562503814697]],"size":{"x":106.605072021484,"y":37.4874992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.046798013150692,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.97352123260498,"paddingRight":6.97352123260498,"paddingBottom":6.97352123260498,"paddingLeft":6.97352123260498,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50219"]},"595:76685":{"type":"FRAME","id":"595:76685","name":"Frame 25","absoluteBoundingBox":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10788.0,"y":-1610.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["595:76686"]},"604:50216":{"type":"FRAME","id":"604:50216","name":"Logo 3","absoluteBoundingBox":{"x":11125.73046875,"y":-6179.0,"width":43.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11125.73046875,"y":-6179.0,"width":43.0,"height":44.0},"relativeTransform":[[1.0,0.0,98.7305297851562],[0.0,1.0,13.0]],"size":{"x":43.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50217"]},"183:5638":{"type":"FRAME","id":"183:5638","name":"Frame 32","absoluteBoundingBox":{"x":14836.5,"y":-5083.25,"width":647.0,"height":1707.0},"isolatedAbsoluteRenderBounds":{"x":14836.5,"y":-5083.25,"width":647.0,"height":1707.0},"relativeTransform":[[1.0,0.0,1392.5],[0.0,1.0,292.0]],"size":{"x":647.0,"y":1707.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5639"]},"183:5788":{"type":"FRAME","id":"183:5788","name":"Frame 25","absoluteBoundingBox":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":11534.7626953125,"y":-3292.96240234375,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5789"]},"1:82":{"type":"TEXT","id":"1:82","name":"Rich text/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":32.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.264000028371811,"y":6.11999845504761,"width":29.4802494049072,"height":23.1600017547607},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"582:61799":{"type":"TEXT","id":"582:61799","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":13516.0,"y":1837.6796875,"width":684.0,"height":233.0},"isolatedAbsoluteRenderBounds":{"x":13516.0,"y":1837.6796875,"width":684.0,"height":233.0},"relativeTransform":[[1.0,0.0,1800.0],[0.0,1.0,7886.9296875]],"size":{"x":684.0,"y":233.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:43","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:43","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:43","fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"587:37881":{"type":"FRAME","id":"587:37881","name":"Frame 24","absoluteBoundingBox":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"isolatedAbsoluteRenderBounds":{"x":12422.9619140625,"y":568.090454101562,"width":359.538238525391,"height":362.158752441406},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.306121826171875]],"size":{"x":359.538238525391,"y":362.158752441406},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.382099986076355,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37882"]},"1:100":{"type":"TEXT","id":"1:100","name":"Rich text/Header 5","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":18.0,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":0.14300000667572,"y":5.31499910354614,"width":15.968469619751,"height":12.5450019836426},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":18.0,"y":20.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":13.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"536:105947":{"type":"SVG","id":"536:105947","name":"Globe icon","absoluteBoundingBox":{"x":11217.01171875,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":11217.01171875,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,568.01171875],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"586:37663":{"type":"FRAME","id":"586:37663","name":"Frame 25","absoluteBoundingBox":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"isolatedAbsoluteRenderBounds":{"x":11926.5439453125,"y":1083.681640625,"width":373.911437988281,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.427428752183914,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37664"]},"183:5813":{"type":"FRAME","id":"183:5813","name":"Frame 25","absoluteBoundingBox":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"isolatedAbsoluteRenderBounds":{"x":13506.7626953125,"y":-2683.25,"width":674.473937988281,"height":1011.7109375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":674.473937988281,"y":1011.7109375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.772888362407684,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["183:5814"]},"183:4809":{"type":"TEXT","id":"183:4809","name":"El problema","absoluteBoundingBox":{"x":11983.5,"y":-5754.20947265625,"width":647.0,"height":37.0},"isolatedAbsoluteRenderBounds":{"x":11984.9248046875,"y":-5743.60595703125,"width":122.28515625,"height":21.0078125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,121.040344238281]],"size":{"x":647.0,"y":37.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El problema","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"604:50215":{"type":"RECTANGLE","id":"604:50215","name":"Image","absoluteBoundingBox":{"x":11036.8759765625,"y":-6173.66259765625,"width":87.5976791381836,"height":33.3252029418945},"isolatedAbsoluteRenderBounds":{"x":11036.8759765625,"y":-6173.66259765625,"width":87.59765625,"height":33.3251953125},"relativeTransform":[[1.0,0.0,1.25682163238525],[0.0,1.0,3.42254638671875]],"size":{"x":87.5976791381836,"y":33.3252029418945},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"19f0ab76b7e1f679e028bfadae912a32148f9501","originalImageWidth":229,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.383829027414322,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company A logo","ariaAttributes":{},"interactions":[]},"1:651":{"type":"TEXT","id":"1:651","name":"Home","absoluteBoundingBox":{"x":2360.5,"y":5161.0,"width":46.0,"height":19.0},"isolatedAbsoluteRenderBounds":{"x":2360.64404296875,"y":5165.080078125,"width":45.707763671875,"height":15.35986328125},"relativeTransform":[[1.0,0.0,250.5],[0.0,1.0,0.0]],"size":{"x":46.0,"y":19.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"hover":{"transition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.699999988079071},"behaviorType":"hover"}},"characterStyleOverrides":[3,3,3,3],"characters":"Home","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","isOverrideOverTextStyle":true,"fontSize":16.0,"letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:47","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"581:30187":{"type":"FRAME","id":"581:30187","name":"Frame 39","absoluteBoundingBox":{"x":10182.0,"y":-5739.25,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":10182.0,"y":-5739.25,"width":684.0,"height":1574.0},"relativeTransform":[[1.0,0.0,-1534.0],[0.0,1.0,310.0]],"size":{"x":684.0,"y":1574.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:30188"]},"536:105955":{"type":"SVG","id":"536:105955","name":"Globe icon","absoluteBoundingBox":{"x":11827.02734375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"targetAspectRatio":{"x":42.0,"y":42.0},"isolatedAbsoluteRenderBounds":{"x":11827.02734375,"y":-6970.001953125,"width":16.00390625,"height":16.00390625},"relativeTransform":[[1.0,0.0,1178.02734375],[0.0,1.0,3.998046875]],"size":{"x":16.00390625,"y":16.00390625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"CENTER","strokes":[],"strokeWeight":0.0,"accessibleHTMLTag":"AUTO","isDecorativeImage":true,"interactions":[],"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"586:37639":{"type":"FRAME","id":"586:37639","name":"Frame 39","absoluteBoundingBox":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":374.0},"isolatedAbsoluteRenderBounds":{"x":12790.0,"y":1185.681640625,"width":375.0,"height":374.0},"relativeTransform":[[1.0,0.0,454.0],[0.0,1.0,7234.681640625]],"size":{"x":375.0,"y":374.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.553897857666016,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["586:37640"]},"53:3593":{"key":"c43610d58f31338c8683cffbf5ef4765693539f0","name":"Header/Header 3","styleType":"TEXT","remote":true,"description":"","id":"53:3593","assetId":"StyleId:c43610d58f31338c8683cffbf5ef4765693539f0/2:3","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"1:91":{"type":"TEXT","id":"1:91","name":"Rich text/Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.176000013947487,"y":6.07999897003174,"width":19.6534996032715,"height":15.4400014877319},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3999996185303,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"53:3588":{"key":"3df833d9e76ac6677c246599abfdd99b9a1309aa","name":"Header/Header 2","styleType":"TEXT","remote":true,"description":"","id":"53:3588","assetId":"StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontSize":48.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"},"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}]},"1:101":{"type":"TEXT","id":"1:101","name":"Rich text/Header 6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.132000014185905,"y":5.05999946594238,"width":14.7401247024536,"height":11.5799999237061},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5129":{"type":"FRAME","id":"183:5129","name":"Hero 1","absoluteBoundingBox":{"x":11862.5,"y":-2670.0,"width":645.0,"height":906.0},"isolatedAbsoluteRenderBounds":{"x":11862.5,"y":-2670.0,"width":645.0,"height":906.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":906.0},"fills":[],"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutGrow":1.0,"gridChildHorizontalAlign":"MIN","gridChildVerticalAlign":"MIN","strokes":[],"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"SPACE_BETWEEN","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["183:5130","581:50968","581:50978","581:19792","581:30199","183:5131","187:6307","183:5132","187:6317","183:5133"]},"604:50222":{"type":"FRAME","id":"604:50222","name":"Logo 4","absoluteBoundingBox":{"x":11324.3359375,"y":-6179.10888671875,"width":101.288940429688,"height":44.2179641723633},"isolatedAbsoluteRenderBounds":{"x":11324.3359375,"y":-6179.10888671875,"width":101.2890625,"height":44.2179641723633},"relativeTransform":[[1.0,0.0,297.335601806641],[0.0,1.0,12.8910179138184]],"size":{"x":101.288940429688,"y":44.2179641723633},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.074568897485733,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50223"]},"604:50217":{"type":"RECTANGLE","id":"604:50217","name":"Image","absoluteBoundingBox":{"x":11133.51953125,"y":-6172.73046875,"width":27.4222812652588,"height":31.4608860015869},"isolatedAbsoluteRenderBounds":{"x":11133.51953125,"y":-6172.73046875,"width":27.421875,"height":31.4609375},"relativeTransform":[[1.0,0.0,7.78885936737061],[0.0,1.0,6.26955699920654]],"size":{"x":27.4222812652588,"y":31.4608860015869},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"586:37383":{"type":"FRAME","id":"586:37383","name":"Frame 24","absoluteBoundingBox":{"x":13200.9970703125,"y":605.187438964844,"width":372.916625976562,"height":375.634643554688},"isolatedAbsoluteRenderBounds":{"x":13200.9970703125,"y":605.187438964844,"width":372.9169921875,"height":375.634643554688},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-0.3175048828125]],"size":{"x":372.916625976562,"y":375.634643554688},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.39631786942482,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37384"]},"193:2493":{"type":"FRAME","id":"193:2493","name":"Frame 28","absoluteBoundingBox":{"x":11529.25,"y":-71.0,"width":685.5,"height":477.019622802734},"isolatedAbsoluteRenderBounds":{"x":11529.25,"y":-71.0,"width":685.5,"height":477.019622802734},"relativeTransform":[[1.0,0.0,57.25],[0.0,1.0,5971.0]],"size":{"x":685.5,"y":477.019622802734},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.885662853717804,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["193:2494"]},"187:6208":{"type":"FRAME","id":"187:6208","name":"Frame 2","absoluteBoundingBox":{"x":12701.5,"y":-4414.25,"width":645.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":12701.5,"y":-4414.25,"width":645.0,"height":946.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":645.0,"y":946.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["187:6209","187:6214","187:6215"]},"183:4463":{"type":"TEXT","id":"183:4463","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
 Tipografía: DOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria. DROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea. Paleta Cromática: Color azul oscuro profundo dominante del símbolo y del logotipo. Comunica: Poder. Misterio. Credibilidad. Sofisticación. Naranja intenso utilizado en el iris y en la palabra \"DROPS\". Comunica: Energía. Rebeldía. Creatividad. Acción.","absoluteBoundingBox":{"x":11792.5,"y":-5020.0283203125,"width":656.0,"height":474.0},"isolatedAbsoluteRenderBounds":{"x":11792.9970703125,"y":-5015.7919921875,"width":644.353515625,"height":550.91796875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,949.221801757812]],"size":{"x":656.0,"y":474.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.
\nTipografía:\nDOGMA: Esta palabra se presenta en una fuente sans-serif de peso ultra-bold o black. Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. El color es un negro o gris muy oscuro, lo que la hace legible y seria.\nDROPS: Esta decisión genera contraste frente a la rigidez de \"DOGMA\", aporta movimiento, lanzamientos, Exclusividad y Cultura urbana contemporánea.\n\nPaleta Cromática:\nColor azul oscuro profundo dominante del símbolo y del logotipo.\nComunica:\n Poder.\n Misterio.\n Credibilidad.\n Sofisticación.\nNaranja intenso utilizado en el iris y en la palabra \"DROPS\".\nComunica:\n Energía.\n Rebeldía.\n Creatividad.\n Acción.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,1,1,1,1,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:50485":{"type":"RECTANGLE","id":"604:50485","name":"Image","absoluteBoundingBox":{"x":14362.7734375,"y":-6969.0,"width":107.0,"height":30.0},"isolatedAbsoluteRenderBounds":{"x":14362.7734375,"y":-6969.0,"width":107.0,"height":30.0},"relativeTransform":[[1.0,0.0,9.0],[0.0,1.0,10.0]],"size":{"x":107.0,"y":30.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"1a44b338855261909c80e9d5836e5d982225a77d","originalImageWidth":274,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.581556260585785,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company E logo","ariaAttributes":{},"interactions":[]},"1:70":{"type":"TEXT","id":"1:70","name":"Rich text/Header 6","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":16.0,"height":18.0},"isolatedAbsoluteRenderBounds":{"x":0.132000014185905,"y":5.05999946594238,"width":14.7401247024536,"height":11.5799999237061},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":16.0,"y":18.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":12.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":18.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:5485":{"type":"TEXT","id":"183:5485","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":14548.5,"y":-4565.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":14548.8330078125,"y":-4560.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"173:2740":{"type":"TEXT","id":"173:2740","name":"Isotipo: En el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia. Tipografía: DOGMA / Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente. El uso de mayúsculas le da autoridad y peso. DROPS /","absoluteBoundingBox":{"x":12336.0,"y":-4905.7783203125,"width":373.0,"height":340.0},"isolatedAbsoluteRenderBounds":{"x":12336.0,"y":-4905.7783203125,"width":373.0,"height":340.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,1143.2216796875]],"size":{"x":373.0,"y":340.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3],"characters":"Isotipo:\nEn el desarrollo del logo se emplea la presencia del ojo que sugiere conciencia crítica para simbolizar una tribu creativa que observa, cuestiona y expresa su identidad sin seguir normas establecidas. Se estructura a partir de la cabeza de un animal (canino de raza Pitbull), con un \"tercer ojo\" que evoca conceptos místicos, de iluminación y fuerza afines a la estética urbana contemporánea. La composición utiliza formas geométricas sólidas y curvas amplias que generan una sensación de control y vigilancia.\n\nTipografía:\nDOGMA / Las letras son gruesas, sólidas y tienen un aspecto fuerte y contundente.  El uso de mayúsculas le da autoridad y peso.\nDROPS / ","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"3":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"1:65":{"type":"TEXT","id":"1:65","name":"Rich text/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":32.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.264000028371811,"y":6.11999845504761,"width":29.4802494049072,"height":23.1600017547607},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"586:37620":{"type":"FRAME","id":"586:37620","name":"Frame 25","absoluteBoundingBox":{"x":11925.2734375,"y":-122.0,"width":376.453887939453,"height":564.681396484375},"isolatedAbsoluteRenderBounds":{"x":11925.2734375,"y":-122.0,"width":376.4541015625,"height":564.681396484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":376.453887939453,"y":564.681396484375},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.431383311748505,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["586:37621"]},"68:40597":{"type":"IMAGE","id":"68:40597","name":"Divider","absoluteBoundingBox":{"x":12382.0,"y":-2817.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-2818.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,2954.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40694":{"mainComponentId":"1:619","type":"INSTANCE","id":"68:40694","name":"Article item","absoluteBoundingBox":{"x":13220.0,"y":-5971.875,"width":335.0,"height":460.0},"isolatedAbsoluteRenderBounds":{"x":13216.0,"y":-5971.875,"width":343.0,"height":468.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,146.125]],"size":{"x":335.0,"y":460.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"accessibleHTMLTag":"ARTICLE","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":60.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"},"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.02999997138977,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.02999997138977,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["I68:40694;1:620","I68:40694;1:622"],"componentSetId":"1:618","componentProperties":{"State":{"value":"Default","type":"VARIANT","boundVariables":{}}},"overrides":[{"key":[],"value":{"accessibleHTMLTag":"ARTICLE","behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"CUSTOM_CUBIC","easingFunction":[0.0,0.0,0.0,1.0],"transitionDuration":0.600000023841858,"delay":0.400000005960464},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":60.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":true,"behaviorType":"appear"},"hover":{"transition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.300000011920929,"delay":0.0},"state":{"transform":{"m00":1.02999997138977,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.02999997138977,"m12":0.0},"opacity":1.0},"behaviorType":"hover"}},"effects":[{"type":"DROP_SHADOW","visible":true,"color":{"r":0.0,"g":0.0,"b":0.0,"a":0.25},"blendMode":"NORMAL","offset":{"x":0.0,"y":4.0},"radius":4.0,"showShadowBehindNode":false,"spread":0.0}],"rectangleCornerRadii":[30.0,30.0,0.0,0.0],"rectangleCornerRadiiIndependent":true,"size":{"x":335.0,"y":460.0},"interactions":[{"id":{"sessionID":7,"localID":21297},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1578},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1582},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2260,"localID":1505},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:619"},{"key":["Container0","Image0"],"value":{"accessibleLabel":"A white camper truck parked on a dirt path along the rugged cliffs of Tasmania’s east coast, with fog rolling in over the ocean","fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"93302ed5073906e9efa56432842d787ba5920805","originalImageWidth":730,"originalImageHeight":559,"visible":true,"opacity":1.0,"rotation":0.0}]},"componentId":"1:619"},{"key":["Article content0","09 · 16 · 250"],"value":{"characterStyleOverrides":[],"characters":"Pieza Clave","lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{}},"componentId":"1:619"},{"key":["Article content0","Finding Stillness in the
Hills of San Cristóbal0"],"value":{"characterStyleOverrides":[1,1,1,1,1,1,1,1,1],"characters":"Branding\nDogma Drops","lineIndentations":[0,0],"lineStyleOverrides":[0,0],"lineTypes":["NONE","NONE"],"styleOverrideTable":{"1":{"styleIdForText":"StyleId:1:41","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:41","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:41","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:41","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"componentId":"1:619"},{"key":["Article content0","Read now0"],"value":{"characterStyleOverrides":[5,5,5,5,5,5,5,5],"characters":"Read now","style":{"styleIdForText":"StyleId:1:47","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hyperlink":{},"hangingPunctuation":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"lineIndentations":[0],"lineStyleOverrides":[0],"lineTypes":["NONE"],"styleOverrideTable":{"5":{"styleIdForText":"StyleId:1:47","isOverrideOverTextStyle":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}},"interactions":[{"id":{"sessionID":7,"localID":21297},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1578},"event":{"interactionType":"ON_CLICK"},"actions":[{"connectionType":"NONE"}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":78,"localID":1582},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1},{"id":{"sessionID":2260,"localID":1505},"event":{"interactionType":"ON_CLICK"},"actions":[{"transitionNodeID":{"sessionID":-1,"localID":-1},"connectionType":"INTERNAL_NODE","navigationType":"NAVIGATE","cmsTarget":{"nodeId":{"sessionID":1,"localID":158},"cmsItemId":"ca914c41-dc2b-4ea6-a3ff-789f5ffe9fc3","fieldSchemaId":"860052c1-72e2-4a3b-b2ed-2cedb2d2c694"}}],"isDeleted":true,"stateManagementVersion":1}]},"componentId":"1:619"}]},"604:50472":{"type":"FRAME","id":"604:50472","name":"Logo 2","absoluteBoundingBox":{"x":13856.73046875,"y":-6972.74365234375,"width":106.605072021484,"height":37.4874992370605},"isolatedAbsoluteRenderBounds":{"x":13856.73046875,"y":-6972.74365234375,"width":106.60546875,"height":37.4874992370605},"relativeTransform":[[1.0,0.0,141.730529785156],[0.0,1.0,16.2562503814697]],"size":{"x":106.605072021484,"y":37.4874992370605},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.046798013150692,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":6.97352123260498,"paddingRight":6.97352123260498,"paddingBottom":6.97352123260498,"paddingLeft":6.97352123260498,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50473"]},"581:9274":{"type":"TEXT","id":"581:9274","name":"2026","absoluteBoundingBox":{"x":12353.0078125,"y":-6974.0,"width":48.0,"height":24.0},"isolatedAbsoluteRenderBounds":{"x":12353.9677734375,"y":-6969.14013671875,"width":45.998046875,"height":15.38037109375},"relativeTransform":[[1.0,0.0,360.0078125],[0.0,1.0,0.0]],"size":{"x":48.0,"y":24.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"2026","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","textAlignVertical":"CENTER","style":{"styleIdForText":"StyleId:1:42","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:42","fontSize":20.0,"letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.8,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":24.0,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"187:6379":{"type":"FRAME","id":"187:6379","name":"Frame 26","absoluteBoundingBox":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"isolatedAbsoluteRenderBounds":{"x":12641.4033203125,"y":-3361.25,"width":643.192687988281,"height":964.7890625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":643.192687988281,"y":964.7890625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.737042784690857,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["187:6380"]},"68:40577":{"type":"FRAME","id":"68:40577","name":"Feature 2","absoluteBoundingBox":{"x":12361.0,"y":-4952.0498046875,"width":802.0,"height":645.0},"isolatedAbsoluteRenderBounds":{"x":12361.0,"y":-4952.0498046875,"width":802.0,"height":645.0},"relativeTransform":[[1.0,0.0,-1.0],[0.0,1.0,819.2001953125]],"size":{"x":802.0,"y":645.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"SECTION","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":75.1512908935547,"paddingRight":40.0806846618652,"paddingBottom":75.1512908935547,"paddingLeft":40.0806846618652,"layoutMode":"VERTICAL","itemSpacing":30.0605144500732,"primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["68:40578","68:40579"]},"1:47":{"key":"4e8601c03104cd65fc8d10db180bce3d0c693391","name":"Text link","styleType":"TEXT","remote":false,"description":"","id":"1:47","assetId":"StyleId:1:47","type":"STYLE","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","hangingPunctuation":true,"textAutoResize":"WIDTH_AND_HEIGHT","textDecoration":"UNDERLINE","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.32,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":19.2000007629395,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},"581:61418":{"type":"FRAME","id":"581:61418","name":"Frame 26","absoluteBoundingBox":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"isolatedAbsoluteRenderBounds":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.99908447266},"relativeTransform":[[1.0,0.0,10.0003356933594],[0.0,1.0,9.50045776367188]],"size":{"x":677.999328613281,"y":1016.99908447266},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.776928186416626,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","children":["581:61419"]},"579:6198":{"type":"RECTANGLE","id":"579:6198","name":"Manual de identidad 2-02-02 3","absoluteBoundingBox":{"x":11830.0,"y":506.0,"width":680.5,"height":387.698455810547},"targetAspectRatio":{"x":839.0,"y":478.0},"isolatedAbsoluteRenderBounds":{"x":11830.0,"y":506.0,"width":680.5,"height":387.698455810547},"relativeTransform":[[1.0,0.0,114.0],[0.0,1.0,6555.25]],"size":{"x":680.5,"y":387.698455810547},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9","originalImageWidth":720,"originalImageHeight":405,"visible":true,"opacity":1.0,"rotation":0.0}],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.33273833990097,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40916":{"type":"SVG","id":"68:40916","name":"Divider","absoluteBoundingBox":{"x":13246.0,"y":-3524.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13246.0,"y":-3525.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"isLine":true,"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"595:76739":{"type":"RECTANGLE","id":"595:76739","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":13654.5439453125,"y":1757.681640625,"width":373.911437988281,"height":376.63671875},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":13654.5439453125,"y":1757.681640625,"width":373.9111328125,"height":376.63671875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.911437988281,"y":376.63671875},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.223604887723923,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40573":{"type":"FRAME","id":"68:40573","name":"Text","absoluteBoundingBox":{"x":12401.2744140625,"y":-5180.22119140625,"width":721.452392578125,"height":73.0201721191406},"isolatedAbsoluteRenderBounds":{"x":12401.2744140625,"y":-5180.22119140625,"width":721.452392578125,"height":73.0201721191406},"relativeTransform":[[1.0,0.0,40.0807495117188],[0.0,1.0,511.028656005859]],"size":{"x":721.452392578125,"y":73.0201721191406},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","itemSpacing":10.0201711654663,"counterAxisSizingMode":"FIXED","children":["68:40574","68:40575"]},"183:5468":{"type":"TEXT","id":"183:5468","name":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Atributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%). Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos","absoluteBoundingBox":{"x":12820.5,"y":-5239.10888671875,"width":647.0,"height":223.0},"isolatedAbsoluteRenderBounds":{"x":12820.8330078125,"y":-5234.99169921875,"width":642.4501953125,"height":193.74658203125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,454.141204833984]],"size":{"x":647.0,"y":223.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4,4],"characters":"Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\n\nAtributos de compra: Los estudios de mercado demuestran que priorizan la comodidad (77.7%) y la calidad/diseño (67%).\n\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos\n","lineIndentations":[0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"4":{"fontFamily":"Inter","fontPostScriptName":"Inter-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"587:37823":{"type":"GROUP","id":"587:37823","name":"Group 1","absoluteBoundingBox":{"x":11558.0,"y":-715.0,"width":361.546875,"height":1720.23071289062},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":362.24609375,"height":1720.23071289062},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.546875,"y":1720.23071289062},"fills":[],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":0.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.961559891700745,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["587:37824","587:37831","587:37832","587:37838","587:37845"]},"1:75":{"type":"TEXT","id":"1:75","name":"Rich text/Header 1","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":32.0,"height":29.0},"isolatedAbsoluteRenderBounds":{"x":0.264000028371811,"y":6.11999845504761,"width":29.4802494049072,"height":23.1600017547607},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":29.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"68:40608":{"type":"TEXT","id":"68:40608","name":"El Rodeo - Vía Láctea","absoluteBoundingBox":{"x":12401.0810546875,"y":-1540.80383300781,"width":721.838623046875,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12402.505859375,"y":-1536.32934570312,"width":220.0888671875,"height":17.7657470703125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":721.838623046875,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"El Rodeo - Vía Láctea","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"285:6686":{"type":"FRAME","id":"285:6686","name":"Frame 25","absoluteBoundingBox":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759521484375,"height":450.0},"isolatedAbsoluteRenderBounds":{"x":13428.1201171875,"y":-1037.5390625,"width":649.759765625,"height":450.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":649.759521484375,"y":450.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.743300259113312,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["285:6687"]},"183:3708":{"type":"TEXT","id":"183:3708","name":"Investigación de mercado:","absoluteBoundingBox":{"x":12412.5,"y":-583.878967285156,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":12412.900390625,"y":-579.404479980469,"width":278.60546875,"height":22.3932495117188},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:19769":{"type":"FRAME","id":"581:19769","name":"Frame 39","absoluteBoundingBox":{"x":12394.0,"y":-5356.25,"width":684.0,"height":1574.0},"isolatedAbsoluteRenderBounds":{"x":12394.0,"y":-5356.25,"width":684.0,"height":1577.2880859375},"relativeTransform":[[1.0,0.0,58.0],[0.0,1.0,80.0]],"size":{"x":684.0,"y":1574.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["581:19770"]},"68:40624":{"mainComponentId":"1:501","type":"INSTANCE","id":"68:40624","name":"Navigation","absoluteBoundingBox":{"x":11278.0,"y":-6772.0,"width":263.0,"height":49.0},"isolatedAbsoluteRenderBounds":{"x":11278.0,"y":-6772.0,"width":263.0,"height":49.0},"relativeTransform":[[1.0,0.0,286.0],[0.0,1.0,20.0]],"size":{"x":263.0,"y":49.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"constraints":{"vertical":"TOP","horizontal":"CENTER"},"constraintValues":{"left":{"pixelOffset":-354.0,"sizeFraction":0.5},"right":{"pixelOffset":-91.0,"sizeFraction":0.5},"top":{"pixelOffset":20.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","layoutPositioning":"ABSOLUTE","scrollBehavior":"FIXED","strokes":[],"effects":[],"accessibleHTMLTag":"NAV","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[9999.0,9999.0,9999.0,9999.0],"cornerRadius":9999.0,"paddingTop":16.0,"paddingRight":24.0,"paddingBottom":16.0,"paddingLeft":24.0,"layoutMode":"HORIZONTAL","itemSpacing":24.0,"counterAxisAlignItems":"CENTER","isInAnimateTree":true,"children":["I68:40624;1:502","I68:40624;1:503","I68:40624;1:504"],"componentProperties":{},"overrides":[{"key":[],"value":{"layoutPositioning":"ABSOLUTE"},"componentId":"1:501"}]},"194:2846":{"type":"FRAME","id":"194:2846","name":"Frame 39","absoluteBoundingBox":{"x":11836.0,"y":-1342.0,"width":685.5,"height":478.0},"isolatedAbsoluteRenderBounds":{"x":11836.0,"y":-1342.0,"width":685.5,"height":478.0},"relativeTransform":[[1.0,0.0,120.0],[0.0,1.0,4707.25]],"size":{"x":685.5,"y":478.0},"fills":[],"visible":false,"strokeAlign":"INSIDE","strokes":[],"strokeWeight":1.01461744308472,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2847"]},"587:37827":{"type":"FRAME","id":"587:37827","name":"Frame 24","absoluteBoundingBox":{"x":11557.30078125,"y":-715.0,"width":361.982971191406,"height":542.974975585938},"isolatedAbsoluteRenderBounds":{"x":11557.30078125,"y":-715.0,"width":361.9833984375,"height":542.974975585938},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":361.982971191406,"y":542.974975585938},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.385635167360306,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["587:37828"]},"183:4820":{"type":"TEXT","id":"183:4820","name":"Es un símbolo de la cultura urbana, representa la onda streetwear","absoluteBoundingBox":{"x":11983.5,"y":-5838.22998046875,"width":373.0,"height":40.0},"isolatedAbsoluteRenderBounds":{"x":11983.5,"y":-5838.22998046875,"width":373.0,"height":40.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,37.0201416015625]],"size":{"x":373.0,"y":40.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Es un símbolo de la cultura urbana, representa la onda streetwear","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.07,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":20.3000011444092,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"196:3183":{"type":"TEXT","id":"196:3183","name":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","absoluteBoundingBox":{"x":14493.0,"y":-902.5390625,"width":644.0,"height":108.0},"isolatedAbsoluteRenderBounds":{"x":14493.0,"y":-902.5390625,"width":644.0,"height":108.0},"relativeTransform":[[1.0,0.0,1049.0],[0.0,1.0,4472.7109375]],"size":{"x":644.0,"y":108.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","strokes":[],"strokeWeight":0.663642108440399,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Dogma Drops se presenta visualmente como un guardián urbano de una tribu creativa: un símbolo que observa, cuestiona y protege una identidad colectiva construida desde la convicción, la actitud y la expresión individual.","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":14.8356580734253,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.0741782903671265,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":21.5117053985596,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:67":{"type":"TEXT","id":"1:67","name":"Rich text/Header 3","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":21.0,"height":22.0},"isolatedAbsoluteRenderBounds":{"x":0.176000013947487,"y":6.07999897003174,"width":19.6534996032715,"height":15.4400014877319},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":21.0,"y":22.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":16.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":22.3999996185303,"lineHeightPercent":111.111114501953,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4569":{"type":"FRAME","id":"183:4569","name":"Frame 26","absoluteBoundingBox":{"x":13844.0,"y":-2666.21240234375,"width":0.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":13844.0,"y":-2666.21240234375,"width":0.0,"height":0.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":0.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","primaryAxisAlignItems":"CENTER","children":[]},"183:5685":{"type":"TEXT","id":"183:5685","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":13046.0,"y":-3090.0,"width":683.0,"height":1620.0},"isolatedAbsoluteRenderBounds":{"x":13046.384765625,"y":-3084.62084960938,"width":681.259765625,"height":1555.86108398438},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-62.0]],"size":{"x":683.0,"y":1620.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,5,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,19,19],"characters":"¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"19":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"604:50506":{"type":"FRAME","id":"604:50506","name":"Logo 5","absoluteBoundingBox":{"x":11955.625,"y":-6978.68505859375,"width":146.149047851562,"height":49.370418548584},"isolatedAbsoluteRenderBounds":{"x":11955.625,"y":-6978.68505859375,"width":146.1494140625,"height":49.37060546875},"relativeTransform":[[1.0,0.0,448.624542236328],[0.0,1.0,10.314790725708]],"size":{"x":146.149047851562,"y":49.370418548584},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0832579582929611,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":9.30490016937256,"paddingRight":9.30490016937256,"paddingBottom":9.30490016937256,"paddingLeft":9.30490016937256,"clipsContent":true,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50507"]},"585:26970":{"type":"TEXT","id":"585:26970","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":11513.890625,"y":807.928894042969,"width":334.123229980469,"height":96.2274856567383},"isolatedAbsoluteRenderBounds":{"x":11549.224609375,"y":831.439208984375,"width":263.4677734375,"height":73.8986206054688},"relativeTransform":[[1.0,0.0,0.890995264053345],[0.0,1.0,16.9289093017578]],"size":{"x":334.123229980469,"y":96.2274856567383},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.890995264053345,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,7,4,4,4,4,4,4,4,4,4,4,4],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":false},"hangingPunctuation":true,"fontVariantPosition":"NORMAL","fontSize":42.7677726745605,"textAlignHorizontal":"CENTER","textAlignVertical":"BOTTOM","letterSpacing":-2.13838863372803,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":51.3213310241699,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"7":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","fontVariantPosition":"NORMAL","fontSize":17.8199043273926,"letterSpacing":-0.712796173095703,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":21.3838863372803,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"4":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"fontSize":42.7677726745605,"letterSpacing":-2.13838863372803,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":51.3213310241699,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"579:6242":{"type":"TEXT","id":"579:6242","name":"dale clic: Dogma Drops","absoluteBoundingBox":{"x":13286.0,"y":4493.0,"width":580.0,"height":60.0},"isolatedAbsoluteRenderBounds":{"x":13477.4375,"y":4500.77587890625,"width":197.1337890625,"height":69.26416015625},"relativeTransform":[[1.0,0.0,86.0],[0.0,1.0,8365.0]],"size":{"x":580.0,"y":60.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13],"characters":"dale clic:\nDogma Drops","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignHorizontal":"CENTER","style":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"hangingPunctuation":true,"responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":32.0,"textAlignHorizontal":"CENTER","textAlignVertical":"TOP","letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"13":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","hyperlink":{"type":"URL","url":"https://dogmadrops.com/","openInNewTab":true},"textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","textDecoration":"UNDERLINE","textDecorationSkipInk":true,"isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecorationStyle":"solid","textTruncation":"DISABLED"},"12":{"styleIdForText":"StyleId:1:40","fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"styleIdForText":"StyleId:1:40","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"styleIdForText":"StyleId:1:40","fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","isOverrideOverTextStyle":true,"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"}}},"183:3797":{"type":"TEXT","id":"183:3797","name":"¿Que es Dogma Drops?","absoluteBoundingBox":{"x":11473.0,"y":-4018.77807617188,"width":373.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11474.041015625,"y":-4013.39892578125,"width":245.5849609375,"height":21.488525390625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":373.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"¿Que es Dogma Drops?","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"50:2534":{"type":"TEXT","id":"50:2534","name":"Rich text/Header 4","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":32.0,"height":34.0},"isolatedAbsoluteRenderBounds":{"x":0.588068187236786,"y":8.54545402526855,"width":29.0839786529541,"height":22.6363639831543},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":32.0,"y":34.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Semi Bold","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":24.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.72,"letterSpacingValue":-3.0,"letterSpacingUnit":"PERCENT","lineHeightPx":33.5999984741211,"lineHeightPercent":115.680755615234,"lineHeightPercentFontSize":140.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:83":{"type":"TEXT","id":"1:83","name":"Rich text/Header 2","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":27.0,"height":26.0},"isolatedAbsoluteRenderBounds":{"x":0.220000013709068,"y":6.09999847412109,"width":24.5668754577637,"height":19.3000011444092},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":27.0,"y":26.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":20.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.0,"lineHeightPercent":103.174606323242,"lineHeightPercentFontSize":130.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"581:14546":{"type":"FRAME","id":"581:14546","name":"Frame 26","absoluteBoundingBox":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":12369.0,"y":4325.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["581:14547"]},"604:50228":{"type":"FRAME","id":"604:50228","name":"Logo 8","absoluteBoundingBox":{"x":11621.7734375,"y":-6179.0,"width":44.0,"height":44.0},"isolatedAbsoluteRenderBounds":{"x":11621.7734375,"y":-6179.0,"width":44.0,"height":44.0},"relativeTransform":[[1.0,0.0,594.773559570312],[0.0,1.0,13.0]],"size":{"x":44.0,"y":44.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.520863175392151,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.33381080627441,"paddingRight":8.33381080627441,"paddingBottom":8.33381080627441,"paddingLeft":8.33381080627441,"layoutMode":"VERTICAL","counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","children":["604:50229"]},"183:4490":{"type":"SVG","id":"183:4490","name":"Divider","absoluteBoundingBox":{"x":11737.8564453125,"y":-4944.24990491914,"width":331.287109279108,"height":4.44219266187702},"isolatedAbsoluteRenderBounds":{"x":11737.8564453125,"y":-4944.24990491914,"width":331.287109279108,"height":4.44219266187702},"relativeTransform":[[0.999958038330078,0.00915992073714733,21.8564453125],[-0.00915992073714733,0.999958038330078,1108.03454589844]],"size":{"x":331.288116455078,"y":1.40767884254456},"fills":[],"visible":false,"strokeAlign":"CENTER","strokeDashes":[2.0,2.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.198429986834526,"g":0.127652361989021,"b":0.0811413526535034,"a":1.0},"visible":true,"opacity":1.0}],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{"ariaHidden":true},"interactions":[],"behaviors":{"appear":{"otherLayer":{"sessionID":-1,"localID":-1},"trigger":"THIS_LAYER_IN_VIEW","direction":"UP","enterTransition":{"easingType":"INOUT_CUBIC","easingFunction":[0.644999980926514,0.0450000017881393,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"enterState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":0.0},"exitTransition":{"easingType":"OUT_CUBIC","easingFunction":[0.215000003576279,0.610000014305115,0.354999989271164,1.0],"transitionDuration":0.600000023841858,"delay":0.0},"exitState":{"transform":{"m00":1.0,"m01":0.0,"m02":0.0,"m10":0.0,"m11":1.0,"m12":0.0},"opacity":1.0},"playsOnce":false,"behaviorType":"appear"}},"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"1:81":{"type":"TEXT","id":"1:81","name":"Rich text/Body","absoluteBoundingBox":{"x":0.0,"y":0.0,"width":15.0,"height":17.0},"isolatedAbsoluteRenderBounds":{"x":0.12100000679493,"y":4.80499935150146,"width":13.5117807388306,"height":10.6150007247925},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":15.0,"y":17.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Ag","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":11.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":16.5,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"1:618":{"type":"COMPONENT_SET","id":"1:618","name":"Article item","absoluteBoundingBox":{"x":2090.0,"y":4146.0,"width":410.0,"height":500.0},"isolatedAbsoluteRenderBounds":{"x":2090.0,"y":4146.0,"width":410.0,"height":500.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,4146.0]],"size":{"x":410.0,"y":500.0},"fills":[],"strokeAlign":"INSIDE","strokeDashes":[10.0,5.0],"strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.592156887054443,"g":0.278431385755539,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["1:619"],"componentPropertyDefinitions":{"State":{"type":"VARIANT","defaultValue":"Default","variantOptions":["Default"]}}},"183:5627":{"type":"TEXT","id":"183:5627","name":"La Solución","absoluteBoundingBox":{"x":13108.5,"y":-5530.16943359375,"width":647.0,"height":28.0},"isolatedAbsoluteRenderBounds":{"x":13109.9248046875,"y":-5525.69482421875,"width":119.8212890625,"height":17.765625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,227.080688476562]],"size":{"x":647.0,"y":28.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"La Solución","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{}},"183:4471":{"type":"FRAME","id":"183:4471","name":"Frame 23","absoluteBoundingBox":{"x":11792.5,"y":-5704.14892578125,"width":647.0,"height":142.0},"isolatedAbsoluteRenderBounds":{"x":11792.5,"y":-5704.14892578125,"width":647.0,"height":142.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,265.100860595703]],"size":{"x":647.0,"y":142.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"children":["183:4472"]},"604:15846":{"type":"RECTANGLE","id":"604:15846","name":"Image","absoluteBoundingBox":{"x":2182.34741210938,"y":3450.70727539062,"width":14.9101552963257,"height":18.6379261016846},"isolatedAbsoluteRenderBounds":{"x":2182.34741210938,"y":3450.70727539062,"width":14.91015625,"height":18.637939453125},"relativeTransform":[[1.0,0.0,2.28865003585815],[0.0,1.0,3.77874755859375]],"size":{"x":14.9101552963257,"y":18.6379261016846},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FIT","imageRef":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed","originalImageWidth":75,"originalImageHeight":84,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.295614868402481,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"accessibleLabel":"Company C logo","ariaAttributes":{},"interactions":[]},"194:2756":{"type":"FRAME","id":"194:2756","name":"Frame 24","absoluteBoundingBox":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"isolatedAbsoluteRenderBounds":{"x":12047.0,"y":-2226.0,"width":689.0,"height":1026.49963378906},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":689.0,"y":1026.49963378906},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.729047954082489,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["194:2757"]},"73:41601":{"type":"FRAME","id":"73:41601","name":"Frame 2","absoluteBoundingBox":{"x":12466.845703125,"y":746.0,"width":538.308288574219,"height":789.518798828125},"isolatedAbsoluteRenderBounds":{"x":12450.5712890625,"y":746.0,"width":570.857421875,"height":1811.9775390625},"relativeTransform":[[1.0,0.0,63.8458557128906],[0.0,1.0,0.0]],"size":{"x":538.308288574219,"y":789.518798828125},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.834586441516876,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"GRID","primaryAxisSizingMode":"FIXED","counterAxisSizingMode":"FIXED","gridColumnCount":1,"gridRowCount":1,"gridRowGap":0.0,"gridColumnGap":0.0,"gridColumnsSizing":"repeat(1,minmax(0,1fr))","gridRowsSizing":"repeat(1,minmax(0,1fr))","children":["73:41602"]},"195:2945":{"type":"RECTANGLE","id":"195:2945","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"targetAspectRatio":{"x":686.0,"y":691.0},"isolatedAbsoluteRenderBounds":{"x":11823.0,"y":-604.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"974f54595771e9f20b6b05f25c75a9f16b569764","originalImageWidth":2250,"originalImageHeight":2065,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.410238742828369,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"192:2406":{"type":"RECTANGLE","id":"192:2406","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":12396.873046875,"y":-1041.25,"width":678.25341796875,"height":679.578125},"targetAspectRatio":{"x":1024.0,"y":1026.0},"isolatedAbsoluteRenderBounds":{"x":12396.873046875,"y":-1041.25,"width":678.25390625,"height":679.578125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":678.25341796875,"y":679.578125},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"a6588a8f5a91d88ce4a535d51b9687c833766ff2","originalImageWidth":2250,"originalImageHeight":2231,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.584993779659271,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"604:50235":{"type":"RECTANGLE","id":"604:50235","name":"Fade left","absoluteBoundingBox":{"x":11735.0,"y":-6186.0,"width":93.0,"height":58.0},"isolatedAbsoluteRenderBounds":{"x":11735.0,"y":-6186.0,"width":93.0,"height":58.0},"relativeTransform":[[-1.0,0.0,800.0],[0.0,1.0,0.0]],"size":{"x":93.0,"y":58.0},"fills":[{"blendMode":"NORMAL","type":"GRADIENT_LINEAR","transform":[[1.20430111885071,-2.90240862454993e-08,-0.204301059246063],[4.26866319526951e-15,0.960061371326447,0.0199692938476801]],"gradientStops":[{"color":{"r":1.0,"g":1.0,"b":1.0,"a":1.0},"position":0.0},{"color":{"r":1.0,"g":1.0,"b":1.0,"a":0.0},"position":1.0}],"visible":true,"opacity":1.0}],"constraints":{"vertical":"TOP","horizontal":"LEFT"},"constraintValues":{"left":{"pixelOffset":707.0,"sizeFraction":0.0},"top":{"pixelOffset":0.0,"sizeFraction":0.0}},"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"68:40582":{"type":"FRAME","id":"68:40582","name":"Frame 1","absoluteBoundingBox":{"x":12382.0,"y":-4267.0498046875,"width":760.0,"height":0.0},"isolatedAbsoluteRenderBounds":{"x":12382.0,"y":-4268.0498046875,"width":760.0,"height":1.0},"relativeTransform":[[1.0,0.0,20.0],[0.0,1.0,1504.2001953125]],"size":{"x":760.0,"y":0.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"VERTICAL","children":["68:40583"]},"581:30188":{"type":"TEXT","id":"581:30188","name":"¿Que es Dogma Drops? Es una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración. El problema Dogma Drops no logra Incrustárse en la mente millennial y el mercado Gen-Z, su imagen no encaja de manera efectiva en un público más amplio. La Solución Desarrollar una estrategia de marca para construir la identidad de Dogma Drops. Para eso se emplearan las siguientes fases clave: Investigación del mercado. Definición de la estrategia (misión, valores, público objetivo). Diseño de la identidad visual, creación del manual de marca. Implementación y monitoreo. Investigación de mercado Demografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor. Competidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos. Definición de la estrategia Visión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\" Misión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\" Valores: Autenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación. Comunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local). Sostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion. Funcionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna. Diseño de identidad","absoluteBoundingBox":{"x":10182.0,"y":-5779.25,"width":684.0,"height":1654.0},"isolatedAbsoluteRenderBounds":{"x":10182.2197265625,"y":-5733.5859375,"width":682.07421875,"height":1571.6240234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-40.0]],"size":{"x":684.0,"y":1654.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,24,20,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,2,31,31,31,31,31,31,31,31,31,31,31,31,0,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,29,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,5,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,33,33,33,33,33,33,33,33,33,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,26,3,3,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,31,26],"characters":"\n¿Que es Dogma Drops?\n\nEs una marca de streetwear fundada en Bogotá- Colombia, es un referente local que mezcla la cultura del skate, el genero urbano y la ilustración.\n\nEl problema\n\nDogma Drops no logra Incrustárse en la mente millennial y el mercado \nGen-Z, su imagen no encaja de manera efectiva en un público más amplio.\n\nLa Solución\n\nDesarrollar una estrategia de marca para construir la identidad de Dogma Drops.\nPara eso se emplearan las siguientes fases clave:\nInvestigación del mercado.\nDefinición de la estrategia (misión, valores, público objetivo).\nDiseño de la identidad visual, creación del manual de marca.\nImplementación y monitoreo.\n\nInvestigación de mercado\n\nDemografía y Psicografía: Hombres y mujeres universitarios entre 17 y 25 años de ciudades capitales de Colombia, con ingresos básicos de casa o su primer empleo, son nativos digitales que valoran la comodidad y la autenticidad, para ellos, la moda urbana no es solo ropa, sino un estilo de vida y un símbolo de estatus. dolores y necesidades de tu consumidor.\nCompetidores directos e indirectos: Coltrane McDowell / BornxRaised / Páramo Social Club / Parra (Pietari Parra) /Cali Roots / movimiento de sellos independientes colombianos.\n\nDefinición de la estrategia\n\nVisión: \"Posicionar a Dogma Drops como un referente nacional de la moda urbana, inspirando a la nueva generación de creativos a expresarse sin barreras ni etiquetas.\"\n\nMisión: \"Diseñar y confeccionar prendas de alta calidad que fusionen la comodidad del streetwear con diseños conceptuales y de vanguardia, conectando un mensaje profundo con quienes visten nuestras colecciones.\"\n\nValores:\nAutenticidad: Creación de colecciones únicas y ediciones limitadas que escapan de la masificación.\nComunidad: Involucrar a los seguidores en el proceso creativo (colaboraciones, arte, música y cultura local).\nSostenibilidad: Uso de materiales éticos y prácticas responsables para combatir el impacto del fast fashion.\nFuncionalidad: Ropa diseñada para el ritmo acelerado de la vida moderna.\n\n\nDiseño de identidad\n\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0,0,0,0,0,0,0,0,0,1,1,1,1,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","UNORDERED","UNORDERED","UNORDERED","UNORDERED","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"1":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"2":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"3":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"4":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"5":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"6":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"7":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"8":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"9":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"10":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"11":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"12":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"13":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"14":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"15":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"16":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"17":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"18":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"19":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"20":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"21":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"22":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"23":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"24":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"25":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"26":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"27":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"28":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"29":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"30":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"31":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"32":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"33":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"34":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"35":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"36":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"37":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"38":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0},"39":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Bold","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"styleOverrideTable":{"33":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Bold","fontStyle":"Bold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:71","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"29":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"26":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-Medium","fontStyle":"Medium","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":30.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":18.0,"letterSpacing":-0.36,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0,"lineHeightPercent":128.0,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":20.0,"letterSpacing":-0.4,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":30.0,"lineHeightPercent":119.047622680664,"lineHeightPercentFontSize":150.0,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:63","inheritTextStyleId":"1:43","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"2":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"24":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":57.6000022888184,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":32.0,"letterSpacing":-1.6,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","lineHeightPx":38.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":48.0,"letterSpacing":-2.4,"letterSpacingValue":-5.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":57.6000022888184,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:40","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"31":{"fontFamily":"Plus Jakarta Sans","fontPostScriptName":"PlusJakartaSans-SemiBold","fontStyle":"SemiBold","textAutoResize":"WIDTH_AND_HEIGHT","responsiveTextStyleVariants":[{"minWidth":1280.0,"name":"Desktop","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":800.0,"name":"Tablet","style":{"fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":28.8000011444092,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}},{"minWidth":1.0,"name":"Mobile","style":{"fontSize":22.0,"letterSpacing":-0.88,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","lineHeightPx":26.4000015258789,"lineHeightPercent":102.400009155273,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%"}}],"fontVariantPosition":"NORMAL","fontSize":24.0,"letterSpacing":-0.96,"letterSpacingValue":-4.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.293269217014313,"g":0.293269217014313,"b":0.293269217014313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":28.8000011444092,"lineHeightPercent":95.2381057739258,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","inheritFillStyleId":"1:50","inheritTextStyleId":"1:41","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"20":{"fontSize":14.0,"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.458823531866074,"g":0.43529412150383,"b":0.423529416322708,"a":1.0},"visible":true,"opacity":1.0}],"inheritFillStyleId":"1:63","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"5":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100},"3":{"fontFamily":"Inter","fontPostScriptName":null,"fontStyle":"Regular","fontSize":14.0,"paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"581:61423":{"type":"RECTANGLE","id":"581:61423","name":"Manual de identidad 2-02-02 1","absoluteBoundingBox":{"x":10168.0,"y":-2223.74951171875,"width":677.999328613281,"height":1016.9990234375},"targetAspectRatio":{"x":2250.0,"y":3375.0},"isolatedAbsoluteRenderBounds":{"x":10168.0,"y":-2223.74951171875,"width":677.9990234375,"height":1016.9990234375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":677.999328613281,"y":1016.9990234375},"fills":[{"blendMode":"NORMAL","type":"IMAGE","scaleMode":"FILL","imageRef":"9057c66d2c9983809a8696bfacdfce8dbb4973e0","originalImageWidth":2250,"originalImageHeight":3375,"visible":true,"opacity":1.0,"rotation":0.0}],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.875026047229767,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[]},"586:37635":{"type":"FRAME","id":"586:37635","name":"Frame 24","absoluteBoundingBox":{"x":11926.0,"y":442.681640625,"width":375.0,"height":374.352935791016},"isolatedAbsoluteRenderBounds":{"x":11926.0,"y":442.681640625,"width":375.0,"height":375.732421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":375.0,"y":374.352935791016},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.398000329732895,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","primaryAxisAlignItems":"CENTER","counterAxisSizingMode":"FIXED","children":["586:37636"]},"195:2948":{"type":"FRAME","id":"195:2948","name":"Frame 25","absoluteBoundingBox":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"isolatedAbsoluteRenderBounds":{"x":13551.0,"y":70.0,"width":686.0,"height":691.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":686.0,"y":691.0},"fills":[],"strokeAlign":"INSIDE","strokes":[],"strokeWeight":0.784186065196991,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"clipsContent":true,"layoutMode":"HORIZONTAL","counterAxisAlignItems":"CENTER","children":["195:2949"]},"183:4814":{"type":"TEXT","id":"183:4814","name":"Investigación de mercado:","absoluteBoundingBox":{"x":11983.5,"y":-5458.12890625,"width":647.0,"height":27.0},"isolatedAbsoluteRenderBounds":{"x":11983.900390625,"y":-5453.654296875,"width":278.60546875,"height":22.39306640625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,417.121032714844]],"size":{"x":647.0,"y":27.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.626260697841644,"effects":[],"accessibleHTMLTag":"H4","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Investigación de mercado:","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":0.0,"paragraphIndent":0.0,"paragraphSpacing":0.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-BoldItalic","fontStyle":"Bold Italic","italic":true,"textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":22.5453872680664,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.450907745361328,"letterSpacingValue":-2.0,"letterSpacingUnit":"PERCENT","lineHeightPx":27.0544662475586,"lineHeightPercent":99.1549377441406,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}}},"assetIdToGuid":{"StyleId:0944632c510740e595367abbe83c8644652efc13/2:9":"53:3595","StyleId:1:40":"1:40","StyleId:3df833d9e76ac6677c246599abfdd99b9a1309aa/2:2":"53:3588","StyleId:1:42":"1:42","StyleId:1:71":"1:71","StyleId:1:47":"1:47","StyleId:1:41":"1:41","StyleId:c43610d58f31338c8683cffbf5ef4765693539f0/2:3":"53:3593","StyleId:1:46":"1:46","StyleId:45d916b49121247fecde2cfae8db8c7f1ffc04a7/2:6":"53:3592","StyleId:1:43":"1:43","StyleId:1:62":"1:62","StyleId:1:39":"1:39","StyleId:1:44":"1:44"},"guidToUrl":{"1:103":"/Sobre-mí","1:380":"/","501:56995":"/print-media","75:42306":"/Edición-de-video","59:24427":"/key-visual","353:5885":"/Diseño-Web","1:322":"/proyectos","452:7879":"/ia","198:3443":"/logofolio","290:4692":"/ilustracion","68:40517":"/branding"},"fonts":{"Inter:Medium":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Plus Jakarta Sans:Bold":{"id":"PlusJakartaSans_wght__2","url":"/_woff/v2/PlusJakartaSans_wght__2/PlusJakartaSans_wght__2.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/PlusJakartaSans_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"PlusJakartaSans_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"PlusJakartaSans_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"PlusJakartaSans_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"PlusJakartaSans_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"PlusJakartaSans_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"PlusJakartaSans_wght__2-rest.woff2"}]}},"Plus Jakarta Sans:Regular":{"id":"PlusJakartaSans_wght__2","url":"/_woff/v2/PlusJakartaSans_wght__2/PlusJakartaSans_wght__2.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/PlusJakartaSans_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"PlusJakartaSans_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"PlusJakartaSans_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"PlusJakartaSans_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"PlusJakartaSans_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"PlusJakartaSans_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"PlusJakartaSans_wght__2-rest.woff2"}]}},"Noto Sans Math:Regular":{"id":"NotoSansMath-Regular_1","url":"/_woff/v2/NotoSansMath-Regular_1/NotoSansMath-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/NotoSansMath-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"NotoSansMath-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"NotoSansMath-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"NotoSansMath-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"NotoSansMath-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"NotoSansMath-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"NotoSansMath-Regular_1-rest.woff2"}]}},"Inter:Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Plus Jakarta Sans:Medium":{"id":"PlusJakartaSans_wght__2","url":"/_woff/v2/PlusJakartaSans_wght__2/PlusJakartaSans_wght__2.woff2","source":1,"italic":false,"weight":500,"variationAxes":[{"tag":"wght","value":500.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/PlusJakartaSans_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"PlusJakartaSans_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"PlusJakartaSans_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"PlusJakartaSans_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"PlusJakartaSans_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"PlusJakartaSans_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"PlusJakartaSans_wght__2-rest.woff2"}]}},"Xanh Mono:Regular":{"id":"XanhMono-Regular_1","url":"/_woff/v2/XanhMono-Regular_1/XanhMono-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/XanhMono-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"XanhMono-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"XanhMono-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"XanhMono-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"XanhMono-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"XanhMono-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"XanhMono-Regular_1-rest.woff2"}]}},"Inter:Bold Italic":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":true,"weight":700,"variationAxes":[{"tag":"wght","value":700.0,"name":"Weight"},{"tag":"slnt","value":-10.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Inter:Semi Bold":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Gasoek One:Regular":{"id":"GasoekOne-Regular_1","url":"/_woff/v2/GasoekOne-Regular_1/GasoekOne-Regular_1.woff2","source":1,"italic":false,"weight":400,"subsets":{"baseUrl":"/_woff/v2/GasoekOne-Regular_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"GasoekOne-Regular_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"GasoekOne-Regular_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"GasoekOne-Regular_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"GasoekOne-Regular_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"GasoekOne-Regular_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"GasoekOne-Regular_1-rest.woff2"}]}},"Inter:Regular":{"id":"Inter_1","url":"/_woff/v2/Inter_1/Inter_1.woff2","source":1,"italic":false,"weight":400,"variationAxes":[{"tag":"wght","value":400.0,"name":"Weight"},{"tag":"slnt","value":0.0,"name":"Slant"}],"subsets":{"baseUrl":"/_woff/v2/Inter_1/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"Inter_1-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"Inter_1-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"Inter_1-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"Inter_1-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"Inter_1-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"Inter_1-rest.woff2"}]}},"Plus Jakarta Sans:SemiBold":{"id":"PlusJakartaSans_wght__2","url":"/_woff/v2/PlusJakartaSans_wght__2/PlusJakartaSans_wght__2.woff2","source":1,"italic":false,"weight":600,"variationAxes":[{"tag":"wght","value":600.0,"name":"Weight"}],"subsets":{"baseUrl":"/_woff/v2/PlusJakartaSans_wght__2/","subsetMappings":[{"unicodeRange":"U+0000-00A0,U+00A2-00A9,U+00AC-00AE,U+00B0-00B7,U+00B9-00BA,U+00BC-00BE,U+00D7,U+00F7,U+2000-206F,U+2074,U+20AC,U+2122,U+2190-21BB,U+2212,U+2215,U+F8FF,U+FEFF,U+FFFD","file":"PlusJakartaSans_wght__2-english.woff2"},{"unicodeRange":"U+00A1,U+00AA-00AB,U+00AF,U+00B8,U+00BB,U+00BF-00D6,U+00D8-00F6,U+00F8-00FF,U+0131,U+0152-0153,U+02B0-02FF","file":"PlusJakartaSans_wght__2-rest-latin.woff2"},{"unicodeRange":"U+0100-0130,U+0132-0151,U+0154-017F","file":"PlusJakartaSans_wght__2-latin-extended-a.woff2"},{"unicodeRange":"U+0180-024F","file":"PlusJakartaSans_wght__2-latin-extended-b.woff2"},{"unicodeRange":"U+1E00-1EFF","file":"PlusJakartaSans_wght__2-latin-extended-additional.woff2"},{"unicodeRange":"U+0250-02AF,U+0300-1DFF,U+1F00-1FFF,U+2070-2073,U+2075-20AB,U+20AD-2121,U+2123-218F,U+21BC-2211,U+2213-2214,U+2216-F8FE,U+F900-FEFE,U+FF00-FFFC,U+FFFE-FFFF","file":"PlusJakartaSans_wght__2-rest.woff2"}]}}},"assets":{"27cb18d655ed39b677376952e9cbf2f956581815":{"type":"PAINT_ASSET","url":"27cb18d655ed39b677376952e9cbf2f956581815.png","size":{"x":0.0,"y":0.0}},"382b71f44ee47b2579fef0021c69b2c0906a201f":{"type":"PAINT_ASSET","url":"382b71f44ee47b2579fef0021c69b2c0906a201f.png","size":{"x":800.0,"y":608.0}},"fbb31d5f0e378a252500a7eff2e14b03c69d77d7":{"type":"GENERATED_ASSET","url":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7.svg","size":{"x":16.00390625,"y":16.00390625},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"59a5f6787769693d6202380e67e49bad5ca4ccef":{"type":"GENERATED_ASSET","url":"59a5f6787769693d6202380e67e49bad5ca4ccef.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"3c06da10fc22f89fbe476631ac6a33d4b17ed498":{"type":"GENERATED_ASSET","url":"3c06da10fc22f89fbe476631ac6a33d4b17ed498.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"5ab5d396a38fd8bb010de2f9598cfdf28d591c09":{"type":"GENERATED_ASSET","url":"5ab5d396a38fd8bb010de2f9598cfdf28d591c09.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"4076a48a132c8565f215eb469e86a30c61d2714d":{"type":"PAINT_ASSET","url":"4076a48a132c8565f215eb469e86a30c61d2714d.png","size":{"x":730.0,"y":559.0}},"8d9ad090f321d887a341ea2c6f1f61db6a1260b7":{"type":"PAINT_ASSET","url":"8d9ad090f321d887a341ea2c6f1f61db6a1260b7.png","size":{"x":730.0,"y":559.0}},"d6686ef579784059dd8853324df41e2e1de64c16":{"type":"PAINT_ASSET","url":"d6686ef579784059dd8853324df41e2e1de64c16.png","size":{"x":730.0,"y":559.0}},"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a":{"type":"GENERATED_ASSET","url":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a.png","size":{"x":760.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"PNG"},"d3851c9b2eeeb098543bcb990b4a71ffedbb108b":{"type":"PAINT_ASSET","url":"d3851c9b2eeeb098543bcb990b4a71ffedbb108b.png","size":{"x":1080.0,"y":608.0}},"f7a237fab654f9bf967308bbdd24dcc652e6b8c5":{"type":"GENERATED_ASSET","url":"f7a237fab654f9bf967308bbdd24dcc652e6b8c5.svg","size":{"x":800.000061035156,"y":126.000000026505},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":-7.62939453125e-06,"unit":"PERCENT"},"top":{"value":-2.10359461772124e-08,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"2dfd036e2678263e535f8ac82b9129160677aa16":{"type":"PAINT_ASSET","url":"2dfd036e2678263e535f8ac82b9129160677aa16.png","size":{"x":1080.0,"y":605.0}},"a29ed7931c12f12fd8f1c013908bd2102d34398c":{"type":"GENERATED_ASSET","url":"a29ed7931c12f12fd8f1c013908bd2102d34398c.svg","size":{"x":375.0,"y":80.0000000013987},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.74841877087495e-09,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"d841f27f7ec5f0d6dd416e5a8b07c564f16ea358":{"type":"PAINT_ASSET","url":"d841f27f7ec5f0d6dd416e5a8b07c564f16ea358.png","size":{"x":1080.0,"y":608.0}},"a4a62837e8fbaf78f7911aa4dc92ec5d3bf074f7":{"type":"PAINT_ASSET","url":"a4a62837e8fbaf78f7911aa4dc92ec5d3bf074f7.png","size":{"x":1080.0,"y":605.0}},"99f9e52da753df3c14c262b54a65a18675ba7adb":{"type":"PAINT_ASSET","url":"99f9e52da753df3c14c262b54a65a18675ba7adb.png","size":{"x":1920.0,"y":1080.0}},"bb030fc591ad68e798ef20163b001f3e65891d21":{"type":"PAINT_ASSET","url":"bb030fc591ad68e798ef20163b001f3e65891d21.png","size":{"x":1125.0,"y":3702.0}},"d5010c6f28c612ffac46fad3736d94f75b5aa934":{"type":"PAINT_ASSET","url":"d5010c6f28c612ffac46fad3736d94f75b5aa934.png","size":{"x":375.0,"y":608.0}},"3533c596c5daf4473af0113118dcccb5c4f022c6":{"type":"GENERATED_ASSET","url":"3533c596c5daf4473af0113118dcccb5c4f022c6.png","size":{"x":1200.0,"y":630.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"70685de7f89bd0fb20500a9d1afd658ff7bb29b9":{"type":"PAINT_ASSET","url":"70685de7f89bd0fb20500a9d1afd658ff7bb29b9.png","size":{"x":720.0,"y":405.0}},"31aca3ed75811f11180520f32d7973b18892ef07":{"type":"PAINT_ASSET","url":"31aca3ed75811f11180520f32d7973b18892ef07.png","size":{"x":2250.0,"y":2250.0}},"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3":{"type":"PAINT_ASSET","url":"745c43f79c9dc3811db4c3bdb598ae5c1b15c3f3.png","size":{"x":2250.0,"y":1567.0}},"386e4f49ee059b6924e397abcd093c2a25507af7":{"type":"GENERATED_ASSET","url":"386e4f49ee059b6924e397abcd093c2a25507af7.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"d7cc9538746c9568166a12f3b015ec1eb0b3851c":{"type":"PAINT_ASSET","url":"d7cc9538746c9568166a12f3b015ec1eb0b3851c.png","size":{"x":2250.0,"y":2107.0}},"9057c66d2c9983809a8696bfacdfce8dbb4973e0":{"type":"PAINT_ASSET","url":"9057c66d2c9983809a8696bfacdfce8dbb4973e0.png","size":{"x":2250.0,"y":3375.0}},"0c3232f0659076fd5e5eed79abca29a1284910b5":{"type":"GENERATED_ASSET","url":"0c3232f0659076fd5e5eed79abca29a1284910b5.svg","size":{"x":331.288116455078,"y":1.40767884254456},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c":{"type":"GENERATED_ASSET","url":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c.svg","size":{"x":760.0,"y":1.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":-1.0,"unit":"PIXELS"},"bottom":{"value":0.0,"unit":"PIXELS"}},"format":"SVG"},"46d551f4a9f562fee61aadac0ce59c9cd86dc89d":{"type":"PAINT_ASSET","url":"46d551f4a9f562fee61aadac0ce59c9cd86dc89d.png","size":{"x":2250.0,"y":2250.0}},"1a44b338855261909c80e9d5836e5d982225a77d":{"type":"PAINT_ASSET","url":"1a44b338855261909c80e9d5836e5d982225a77d.png","size":{"x":274.0,"y":84.0}},"85a8c7d630c22fe08283c38467909672106b29a2":{"type":"GENERATED_ASSET","url":"85a8c7d630c22fe08283c38467909672106b29a2.svg","size":{"x":7.57400512695312,"y":8.75},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"213d639ac0ba36718721ca28fc2784ca82c62d90":{"type":"PAINT_ASSET","url":"213d639ac0ba36718721ca28fc2784ca82c62d90.png","size":{"x":1080.0,"y":605.0}},"974f54595771e9f20b6b05f25c75a9f16b569764":{"type":"PAINT_ASSET","url":"974f54595771e9f20b6b05f25c75a9f16b569764.png","size":{"x":2250.0,"y":2065.0}},"beccd6319f6f6ef328a00398a384f0fed7e0cf8c":{"type":"PAINT_ASSET","url":"beccd6319f6f6ef328a00398a384f0fed7e0cf8c.png","size":{"x":730.0,"y":559.0}},"93302ed5073906e9efa56432842d787ba5920805":{"type":"PAINT_ASSET","url":"93302ed5073906e9efa56432842d787ba5920805.png","size":{"x":730.0,"y":559.0}},"7f6ce9bf3d266b744e668ea7a95d581267b04776":{"type":"GENERATED_ASSET","url":"7f6ce9bf3d266b744e668ea7a95d581267b04776.png","size":{"x":48.0,"y":48.0},"offsets":{"top":{"value":0,"unit":"PIXELS"},"right":{"value":0,"unit":"PIXELS"},"bottom":{"value":0,"unit":"PIXELS"},"left":{"value":0,"unit":"PIXELS"}},"format":"PNG"},"1003571e9767892799a029daa1202e810a0fc14d":{"type":"PAINT_ASSET","url":"1003571e9767892799a029daa1202e810a0fc14d.png","size":{"x":403.0,"y":84.0}},"278e5c4753042d61294363ab528685066ea25bbc":{"type":"PAINT_ASSET","url":"278e5c4753042d61294363ab528685066ea25bbc.png","size":{"x":1080.0,"y":606.0}},"f716ed553d4664a289954e9c8990e8c25cbd5791":{"type":"PAINT_ASSET","url":"f716ed553d4664a289954e9c8990e8c25cbd5791.png","size":{"x":375.0,"y":375.0}},"a6588a8f5a91d88ce4a535d51b9687c833766ff2":{"type":"PAINT_ASSET","url":"a6588a8f5a91d88ce4a535d51b9687c833766ff2.png","size":{"x":2250.0,"y":2231.0}},"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed":{"type":"PAINT_ASSET","url":"3ba5ffc938a5b7c1d953293a010db7f9609ad8ed.png","size":{"x":75.0,"y":84.0}},"fa8715c95613baceb41040a662716cbbae82c3d1":{"type":"GENERATED_ASSET","url":"fa8715c95613baceb41040a662716cbbae82c3d1.svg","size":{"x":24.0,"y":24.0},"offsets":{"left":{"value":0.0,"unit":"PERCENT"},"right":{"value":0.0,"unit":"PERCENT"},"top":{"value":0.0,"unit":"PERCENT"},"bottom":{"value":0.0,"unit":"PERCENT"}},"format":"SVG"},"dba3998abfa18e61866a34dfb971894b578fa212":{"type":"PAINT_ASSET","url":"dba3998abfa18e61866a34dfb971894b578fa212.png","size":{"x":298.0,"y":84.0}},"19f0ab76b7e1f679e028bfadae912a32148f9501":{"type":"PAINT_ASSET","url":"19f0ab76b7e1f679e028bfadae912a32148f9501.png","size":{"x":229.0,"y":84.0}},"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b":{"type":"PAINT_ASSET","url":"6abb1ac91f7dbd2335a01cb15c37a497d9aeab9b.png","size":{"x":255.0,"y":84.0}}},"stablePathToAssetInfo":{"1:667":{"hash":"59a5f6787769693d6202380e67e49bad5ca4ccef"},"1:665":{"hash":"fa8715c95613baceb41040a662716cbbae82c3d1"},"1:663":{"hash":"3c06da10fc22f89fbe476631ac6a33d4b17ed498"},"1:656":{"hash":"5ab5d396a38fd8bb010de2f9598cfdf28d591c09"},"536:105925":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105923":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105921":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"I68:40793;1:661":{"hash":"386e4f49ee059b6924e397abcd093c2a25507af7"},"I68:40793;1:656":{"hash":"5ab5d396a38fd8bb010de2f9598cfdf28d591c09"},"68:40774":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40767":{"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40760":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40753":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40746":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"536:105927":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"183:4560":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4559":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4557":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40697":{"hash":"85a8c7d630c22fe08283c38467909672106b29a2"},"I68:40793;1:665":{"hash":"fa8715c95613baceb41040a662716cbbae82c3d1"},"581:9283":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9281":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9279":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9277":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105935":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"581:9273":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40761":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"581:9271":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"I68:40687;1:667":{"hash":"59a5f6787769693d6202380e67e49bad5ca4ccef"},"68:40782":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"I68:40687;1:661":{"hash":"386e4f49ee059b6924e397abcd093c2a25507af7"},"68:40945":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"I68:40687;1:665":{"hash":"fa8715c95613baceb41040a662716cbbae82c3d1"},"68:40936":{"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40685":{"hash":"f7a237fab654f9bf967308bbdd24dcc652e6b8c5"},"581:9275":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"I68:40687;1:663":{"hash":"3c06da10fc22f89fbe476631ac6a33d4b17ed498"},"68:40943":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40924":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40923":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"536:105933":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40917":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"536:105943":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105949":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40916":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"581:9285":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40909":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"183:4558":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:3984":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"536:105955":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"536:105947":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40591":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"I68:40623;1:667":{"hash":"59a5f6787769693d6202380e67e49bad5ca4ccef"},"I68:40623;1:663":{"hash":"3c06da10fc22f89fbe476631ac6a33d4b17ed498"},"I68:40623;1:661":{"hash":"386e4f49ee059b6924e397abcd093c2a25507af7"},"68:40603":{"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"183:4492":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:4490":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"I68:40623;1:656":{"hash":"5ab5d396a38fd8bb010de2f9598cfdf28d591c09"},"536:105945":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40597":{"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40621":{"hash":"f7a237fab654f9bf967308bbdd24dcc652e6b8c5"},"68:40633":{"hash":"85a8c7d630c22fe08283c38467909672106b29a2"},"183:4491":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"536:105931":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40773":{"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40610":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"536:105929":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"I68:40793;1:667":{"hash":"59a5f6787769693d6202380e67e49bad5ca4ccef"},"I68:40793;1:663":{"hash":"3c06da10fc22f89fbe476631ac6a33d4b17ed498"},"68:40791":{"hash":"a29ed7931c12f12fd8f1c013908bd2102d34398c"},"183:4493":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40604":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"536:105951":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"68:40780":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"183:3983":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40584":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40583":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40937":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"183:3985":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40576":{"hash":"304b93b1a1ac3b6592d6df0f528d040db5dd0a0c"},"68:40526":{"hash":"85a8c7d630c22fe08283c38467909672106b29a2"},"68:40590":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"68:40930":{"hash":"2cf801de8e2091d3320b7f2ac146e09fb8a9e06a"},"68:40612":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"641:3093":{"hash":"7f6ce9bf3d266b744e668ea7a95d581267b04776"},"183:3982":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"I68:40623;1:665":{"hash":"fa8715c95613baceb41040a662716cbbae82c3d1"},"1:661":{"hash":"386e4f49ee059b6924e397abcd093c2a25507af7"},"68:40754":{"hash":"0c3232f0659076fd5e5eed79abca29a1284910b5"},"536:105953":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"I68:40687;1:656":{"hash":"5ab5d396a38fd8bb010de2f9598cfdf28d591c09"},"536:105941":{"hash":"fbb31d5f0e378a252500a7eff2e14b03c69d77d7"},"575:14888":{"hash":"3533c596c5daf4473af0113118dcccb5c4f022c6"}},"animateRootIds":["1:494","1:501","1:506","68:40689","68:40625","68:40518"],"siteSettings":{"title":"Creative Travel Blog","description":"Creative Design","scalingMode":"REFLOW","lang":"Esp","blockSearchIndexing":true,"addBypassLinks":true,"faviconFilename":"7f6ce9bf3d266b744e668ea7a95d581267b04776.png","socialImageFilename":"3533c596c5daf4473af0113118dcccb5c4f022c6.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":"1113449c47e491e1b23f4559ed5bd4a22b27eb58"}